North Carolina has a diverse landscape and people. It contains mountains, beaches, cities, and small towns. North Carolina offers scenic areas like the Outer Banks and Blue Ridge Mountains. It promises to be welcoming, maintain small towns and education, and stay clean and eco-friendly. North Carolina wants residents and visitors to be themselves and feel at home in the diverse state.

1. UNIQUE NC
Jordan Brunelle and Keerthana Prasad

2. Brand Position
◦ Differ from states in many ways
◦ Numerous lands, people, and towns
◦ Many scenic areas-Outer Banks, Blue Ridge Mountains, Beaches, Botanical Gardens
◦ Contains both quiet towns and big cities
◦ Mecklenburg declared independence 11 months before First Continental Congress
◦ Roughly 22% or 11480 miles of NC is the square area of the mountains
◦ NC offers many special benefits
◦ Discounted admission to famous landmarks
◦ Lower taxes
◦ In-state tuition to private colleges/universities
◦ In comparison to other states
◦ Colorado: It’s Our Nature
◦ Virginia: Virginia is for Lovers

3. Be
you.
Be
here.

4. Brand Promise
◦ We promise to always have a clean
state.
◦ We promise to provide a strong
education system.
◦ We promise to maintain our small towns
and business capitals.
◦ We promise to make you feel welcome
and at home every time you visit.
Brand Personality
◦ Kind and Respectful People
◦ Calm and Quiet
◦ Eco-Friendly
◦ Diverse
◦ Home

5. Brand Story
◦ Unique NC a place where you can be who you want to be, wherever you want to be. North
Carolina has several features that make it the ideal place to live. While having a specific value
that makes it better than other states, it has something for everyone. North Carolina has a
beautiful landscape with a variety of vacation spots. The Outer Banks holds the largest
freshwater sound in the world. Blackbeard landed on the coast of North Carolina. We also have
the largest manmade whitewater center in this section of the hemisphere. All these places are
great to take your kids because they’re both fun for the children and adults! Everything is
spread out in such a perfect way that everything is close to everything else, too! The mountains,
big city, and beaches are all just a 3-4 hour drive from each other. You could even visit them all
over a weekend! It’s the perfect weekend trip to take with the kids. You can be unique and still
have the resources to achieve your goals and dreams.
◦ Unique NC, be you, be here.

6. Sources
◦ Facts.Co:
◦ http://northcarolina.facts.co/interestingnorthcarolinafacts/aboutnorthcarolinafunfacts.php
◦ OuterBanks.com:
◦ http://www.outerbanks.com/albemarle-sound.html
◦ USA Today:
◦ http://traveltips.usatoday.com/fast-fun-north-carolina-21548.html
◦ NC Public Schools:
◦ http://www.ncpublicschools.org/curriculum/socialstudies/elementary/studentsampler/20geography
◦ Sanders Web:
◦ http://www.sandersweb.net/nc/ncfacts.htm