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Social Media for Photographers
This document summarizes tips for social media marketing for photographers. It discusses assessing why photographers should use social media and who their target audience is. It recommends photographers determine their goals, audience, and preferred social media platforms to determine where to post content. The document also provides guidance on what types of content to post, when to post to each platform, and how to schedule and automate posts. It stresses the importance of creating a marketing plan, building a routine, and measuring effectiveness to bring all elements of a social media strategy together.
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This document contains the tweets of Gianluca Fiorelli discussing inbound marketing and SEO. Some key points discussed include:
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Social Media for Photographers
This document summarizes tips for social media marketing for photographers. It discusses assessing why photographers should use social media and who their target audience is. It recommends photographers determine their goals, audience, and preferred social media platforms to determine where to post content. The document also provides guidance on what types of content to post, when to post to each platform, and how to schedule and automate posts. It stresses the importance of creating a marketing plan, building a routine, and measuring effectiveness to bring all elements of a social media strategy together.
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This document contains the tweets of Gianluca Fiorelli discussing inbound marketing and SEO. Some key points discussed include:
- SEO is an essential but narrow part of inbound marketing, which encompasses broader strategies like content marketing and social media.
- Inbound marketing focuses on attracting and engaging an audience through helpful, relevant content rather than outdated interruptive advertising.
- Data sources like social media analytics and search tools can provide insights about audiences to better understand their interests and create engaging content for them.
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Since Hummingbird was silently rolled last year, Semantic Search has become the new black of SEO. However, many people have a confused idea about it, which can lead to very dangerous misunderstandings about what does Semantic Search really means. Gianluca Fiorelli, SEO & Web Marketing Consultant at ILoveSEO.net, will show you how we can implement Semantic SEO strategically and correctly with actionable practices.
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This document discusses content marketing strategies and tactics. It advocates creating free content that audiences will find valuable instead of interrupting audiences with paid ads or links. Thought leaders are individuals or firms recognized for their expertise in a niche. Analytics and social media can be used to understand audiences and create relevant content using their language and interests. Liquid content allows for continuously updating content to engage audiences. Brands should express their value and how they can help audiences through tactics that make their brand a trusted reference.
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Personalization is playing a bigger role in Search and Google especially.
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This document discusses knowledge graphs and authorrank for international SEO. It provides an overview of knowledge graphs, how they are used by Google to power features like knowledge panels, and how brands can benefit. It also discusses authorrank and how having an online author presence and profile can influence search rankings, as Google increasingly looks at authorship and social signals in its algorithms.
Transmedia Storytelling
This deck has been created by me for my post "Transmedia Storytelling: Creating Worlds with Fans" published on SEOmoz on the 23rd of April 2013.
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How does Hummingbird, the new Google Search algorithm, work.
We don't know it, but we can try to figure with a certain grade of certainty the mechanisms governing it.
What is sure is that it is just the last proof of how Search is definitely changed, and of how search marketers must "forget" the Past of Strings and embrace a future of Entities,
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