This document outlines secrets for home sellers to keep more of their equity when selling their home. It discusses that sellers do not have to pay the standard 6% commission and can use discount agents who charge less. While selling on your own may save a few thousand, you are still expected to pay the 3% commission to the buyer's agent. The document also notes that paying the buyer's agent is not required and you can offer less than the standard 3% commission. It aims to educate home sellers so they do not feel intimidated into giving away their equity due to lack of knowledge about the home selling process.

1. Home Selling Secrets No
One WantsYouTo Know

2. I have some news for you

3. When it comes time to sell your home…

4. ...to keep as much of your equity as possible
…no one is looking out for your money

5. It’s up to you

6. Here are some home selling secrets

7. That ensure your hard-earned
equity...

8. ...ends up
in your
bank
account

9. 1You Don’t Have to Pay 6%
Commission to Sell Your Home, Ever
Selling a home is much easier to do today and smart
real estate agents pass that savings on to the home
seller.
There are discount agents, flat-fee agents and fee-for-
service agents, who only charge you for what you need.
All of them will save you money compared to 6%. You
should not be afraid to use them.

10. 2 Selling Your Home Yourself Doesn’t
Save You That Much Money
It’s easy to find a listing agent to help you sell your home
for a few thousand dollars today. BUT, you’re still expected
to pay the full 3% commission to your buyer’s agent.
Even if you sell your own home and save those few
thousand dollars, you won’t save serious money until you
learn to pay less (or nothing) to the buyer’s agent.

11. 3 You Don’t Have to Pay For the
Buyer’s Agent
In the US and Canada, it is customary for the seller to
pay for the buyer’s agent, but it’s not mandatory.
You’re not obligated to pay for the buyer’s agent, and if
you do, you certainly don’t need to pay them the full
3% commission they desire. You can offer to pay
anything you want, even as little as a few thousand
dollars.

12. 4 Buyer Steering is Real
If you do offer less than the customary commission to
buyers' agents, those agents will work like hell to keep
their buyers away from your home until you raise their fee
back up to the acceptable amount.
While this extortion, known as buyer steering, is a
violation of the realtor code of ethics, it is very real* and
you must have a strategy to combat it.
*Citation

13. 5“You Get What You Pay For” is a Lie
Whenever you attempt to negotiate lower realtor
commission, traditional real estate agents will try to
scare you by reminding you that “you get what you pay
for.”
Research* conducted by Consumer Reports found...
Sellers who paid 3% were just as satisfied as those
who paid 6%.
Paying less did not hurt the quality of service.
Those who paid 6% were more likely to have regrets
about the selling process.
*Citation

14. 6 You Can Be as Smart as a Real
Estate Agent for Free
With the information freely available today, you can
know everything a real estate agent knows, so you
don’t need to depend on them as much to make
decisions.
From local crime statistics, to the quality of schools to
the price your neighbor’s home just sold for, it’s all
right there at your finger tips.

15. So, now
that you
know
these
secrets

16. How would like to learn a few more?

17. At a FREE mini course called…

18. Introduction to
The Intelligent Home Seller

19. To enroll...

20. Go to End Of Six Percent
I’m Carl Weisman and
I help home sellers preserve their hard-earned equity
Why do I do that?
I’m sick and tired of home sellers being intimidated into
squandering away their equity due to an abundance of fear and a
lack of education