The document summarizes survey results from over 250,000 home movers in the UK. Some key findings include:
- The top concerns of home movers are being ready for moving day and saving money on utilities and new home items.
- Common large purchases for home movers are kitchen appliances, TVs, and sofas. Renovations like new flooring, bathrooms, and kitchens are also popular.
- Free samples provided to home movers in a "Home Move Box" significantly increased purchase consideration and trial of various cleaning, personal care, food, and retail brands.
- Home movers are open to recommendations and tend to replace items like furniture, appliances, flooring, and fixtures
2016 - - - The Year Ahead in Real EstateTom Blefko
This document summarizes a sales meeting that covered topics like cost versus value analysis, online construction cost estimating tools, and connecting with clients. It also provides predictions for the real estate industry in 2016, including increased regulation from the CFPB, the rise of "paper brokerages," potential sales taxes on real estate transactions, greater scrutiny of NAR, and the possibility of an outside company launching a national MLS.
The document describes an 80% loan-to-value financing program called the American PropertyTrust that does not require documentation of income, employment, or credit score. Applicants pay a 20% down payment and monthly payments are amortized over 25-30 years. The program is accessible to those declined by conventional lenders and approval is based on character references rather than financial qualifications. Closing involves two transactions where an international investor first purchases the property then immediately transfers it to a trust that gives the applicant an option to buy it back over 7 years.
Sales meeting about the importance of disclosing agency relationships to consumers and a discussion on the importance of providing unexpected extras in the real estate transaction.
How to Successfully Negotiate with a SellerTom Blefko
Sales covering discussions on a regional multiple listing service, the utilization of Inside Access (Berkshire Hathaway HomeServices program), and how to negotiate with a seller to achieve a mutually agreeable solution for everyone involved.
The document discusses the current state and future of the U.S. venture capital industry. It argues that while venture capital has played an important role in financing growth companies, its importance is often overstated. Venture capital represents only a small fraction of startup financing. The performance of the venture capital industry has also stagnated in recent years, with 5-year and 10-year returns not significantly outperforming public markets. For the industry to remain viable and continue supporting entrepreneurs, it will need to improve its returns going forward.
Customer-Focused Community Source: Concepts and ProcessesMark Notess
The revolutionary Sakai project, unlike most open source efforts, began with developers who were not the primary users. The Sakai community is continually working to be more effectively customer-responsive. This talk identifies key characteristics of customer-focused cultures as well as processes that can help move us there.
2016 - - - The Year Ahead in Real EstateTom Blefko
This document summarizes a sales meeting that covered topics like cost versus value analysis, online construction cost estimating tools, and connecting with clients. It also provides predictions for the real estate industry in 2016, including increased regulation from the CFPB, the rise of "paper brokerages," potential sales taxes on real estate transactions, greater scrutiny of NAR, and the possibility of an outside company launching a national MLS.
The document describes an 80% loan-to-value financing program called the American PropertyTrust that does not require documentation of income, employment, or credit score. Applicants pay a 20% down payment and monthly payments are amortized over 25-30 years. The program is accessible to those declined by conventional lenders and approval is based on character references rather than financial qualifications. Closing involves two transactions where an international investor first purchases the property then immediately transfers it to a trust that gives the applicant an option to buy it back over 7 years.
Sales meeting about the importance of disclosing agency relationships to consumers and a discussion on the importance of providing unexpected extras in the real estate transaction.
How to Successfully Negotiate with a SellerTom Blefko
Sales covering discussions on a regional multiple listing service, the utilization of Inside Access (Berkshire Hathaway HomeServices program), and how to negotiate with a seller to achieve a mutually agreeable solution for everyone involved.
The document discusses the current state and future of the U.S. venture capital industry. It argues that while venture capital has played an important role in financing growth companies, its importance is often overstated. Venture capital represents only a small fraction of startup financing. The performance of the venture capital industry has also stagnated in recent years, with 5-year and 10-year returns not significantly outperforming public markets. For the industry to remain viable and continue supporting entrepreneurs, it will need to improve its returns going forward.
Customer-Focused Community Source: Concepts and ProcessesMark Notess
The revolutionary Sakai project, unlike most open source efforts, began with developers who were not the primary users. The Sakai community is continually working to be more effectively customer-responsive. This talk identifies key characteristics of customer-focused cultures as well as processes that can help move us there.
Dokumen ini membahas tentang perbedaan antara media lama dan media baru. Media baru atau new media merupakan media digital yang memungkinkan manipulasi data, penyimpanan dan penyebaran informasi secara mudah dalam jumlah besar tanpa tergantung waktu dan tempat melalui jaringan. New media juga memiliki ciri khas berupa interaktifitas dan kemampuan simulasi.
Sales meeting slides reviewing, 1. Homesale Realty's FREE Online Relocation Guides, 2. Use of Disclosure Addendum to the Agreement of Sale, and 3. The dangers of reaching your OK Plateau.
Prudential Real Estate's Media Center is highlighted. Learn how to create newsletters for mailing and slideshows to download into an eCard for e-mailing. November 2011 Market Statistics are also reviewed.
Three topics are covered in this sales meeting: 1. Quiz on NAR's 2011 Buyer and Seller Report, 2. Using Prudential's Customer for Life program in Online Seller Advantage, and 3. Writing special clauses for agreements of sale.
Believe it or not, choosing a washing machine is a long-term commitment. We don't do it often. And when we do it, we don't where to start? The anxiety of dirty laundry is what drives the mad rush for us to buy our first one or our next one - then we get lost in a sea of white.
Here as some strategic thoughts on how white good brands can attract and engage potential customers by following them on their purchasing journey across multiple mediums.
This was developed with the key inputs from senior strategists.
US Portable Heater Market Snapshot 2013A.J. Riedel
The US Portable Heater Market Snapshot 2013includes market size, market dynamics, purchase decision making, and consumer habits and practices. The report is published by A.J. Riedel, Sr. Partner of Riedel Marketing Group, and is based on is based on proprietary online consumer research.
Household Cleaning TrendTracker 2014 focuses on changes in the household cleaning habits and practices of Americans that are having – and will continue to have -- a profound impact on the housewares industry. Published by A.J. Riedel, Sr. Partner of Riedel Marketing Group. A.J. has been tracking the trends that impact the housewares industry for more than a decade.
Being apart of the National Student Advertising Committee (NSAC),we were given the task of finding insights about Snapple through extensive secondary and primary research. These insights were then given to the creative team for them to implement the creative concepts and advertisements for our campaign.
The document summarizes key findings from a 2017 survey of real estate agents on home staging practices:
- Nearly half of buyers' agents said home staging affected most buyers' views positively, and three-quarters said it made visualizing the home easier. The living room, master bedroom and kitchen were most important to stage.
- Over a third of sellers' agents stage all homes, while some only stage difficult homes. The living room, kitchen, master bedroom and dining room were most commonly staged. Staging increased sale prices by 1-10% according to many agents.
- Common home improvements recommended before sale included decluttering, cleaning, carpet cleaning and removing pets during showings. Staging was seen to decrease
The document summarizes a study on the buying decision process of consumers purchasing electronic products from stores in Nagpur, India. It found that price, quality, and brand image were the most influential factors. Most respondents were between 21-30 years old, employed or homemakers, and preferred well-known brands. Television advertising was most effective. The study recommends that the company focus on loyal customers, improve the login process, provide employee training and education programs, and do more marketing in rural areas to find new customers.
- This document summarizes findings from a study of 1,800 first-time homebuyers in Canada conducted between February and March 2015.
- Key findings include that over half purchased detached homes, with condos being more popular in large cities. The median home price was $293,000 with a down payment of $34,000 or 12% of the total.
- Most obtained down payment funds from personal savings, with RRSP withdrawals and family gifts/loans also common sources. Banks were the most common source of mortgage assistance.
2010 Charlotte Profile of Home Buyers and Sellers: HighlightsNAR Research
The document summarizes a survey of home buyers and sellers in the Charlotte area in 2010. It found that the typical buyer was 39 years old, earned $70,900 annually, and 60% were married. First-time buyers averaged 30 years old and earned $52,700. The majority of buyers (72%) said the home buyer tax credit was a factor in their purchase timing. Sellers averaged 50 years old and typically lived in their home for 9 years before selling. Most sellers used a real estate agent to sell their home and received 96% of their asking price.
Dokumen ini membahas tentang perbedaan antara media lama dan media baru. Media baru atau new media merupakan media digital yang memungkinkan manipulasi data, penyimpanan dan penyebaran informasi secara mudah dalam jumlah besar tanpa tergantung waktu dan tempat melalui jaringan. New media juga memiliki ciri khas berupa interaktifitas dan kemampuan simulasi.
Sales meeting slides reviewing, 1. Homesale Realty's FREE Online Relocation Guides, 2. Use of Disclosure Addendum to the Agreement of Sale, and 3. The dangers of reaching your OK Plateau.
Prudential Real Estate's Media Center is highlighted. Learn how to create newsletters for mailing and slideshows to download into an eCard for e-mailing. November 2011 Market Statistics are also reviewed.
Three topics are covered in this sales meeting: 1. Quiz on NAR's 2011 Buyer and Seller Report, 2. Using Prudential's Customer for Life program in Online Seller Advantage, and 3. Writing special clauses for agreements of sale.
Believe it or not, choosing a washing machine is a long-term commitment. We don't do it often. And when we do it, we don't where to start? The anxiety of dirty laundry is what drives the mad rush for us to buy our first one or our next one - then we get lost in a sea of white.
Here as some strategic thoughts on how white good brands can attract and engage potential customers by following them on their purchasing journey across multiple mediums.
This was developed with the key inputs from senior strategists.
US Portable Heater Market Snapshot 2013A.J. Riedel
The US Portable Heater Market Snapshot 2013includes market size, market dynamics, purchase decision making, and consumer habits and practices. The report is published by A.J. Riedel, Sr. Partner of Riedel Marketing Group, and is based on is based on proprietary online consumer research.
Household Cleaning TrendTracker 2014 focuses on changes in the household cleaning habits and practices of Americans that are having – and will continue to have -- a profound impact on the housewares industry. Published by A.J. Riedel, Sr. Partner of Riedel Marketing Group. A.J. has been tracking the trends that impact the housewares industry for more than a decade.
Being apart of the National Student Advertising Committee (NSAC),we were given the task of finding insights about Snapple through extensive secondary and primary research. These insights were then given to the creative team for them to implement the creative concepts and advertisements for our campaign.
The document summarizes key findings from a 2017 survey of real estate agents on home staging practices:
- Nearly half of buyers' agents said home staging affected most buyers' views positively, and three-quarters said it made visualizing the home easier. The living room, master bedroom and kitchen were most important to stage.
- Over a third of sellers' agents stage all homes, while some only stage difficult homes. The living room, kitchen, master bedroom and dining room were most commonly staged. Staging increased sale prices by 1-10% according to many agents.
- Common home improvements recommended before sale included decluttering, cleaning, carpet cleaning and removing pets during showings. Staging was seen to decrease
The document summarizes a study on the buying decision process of consumers purchasing electronic products from stores in Nagpur, India. It found that price, quality, and brand image were the most influential factors. Most respondents were between 21-30 years old, employed or homemakers, and preferred well-known brands. Television advertising was most effective. The study recommends that the company focus on loyal customers, improve the login process, provide employee training and education programs, and do more marketing in rural areas to find new customers.
- This document summarizes findings from a study of 1,800 first-time homebuyers in Canada conducted between February and March 2015.
- Key findings include that over half purchased detached homes, with condos being more popular in large cities. The median home price was $293,000 with a down payment of $34,000 or 12% of the total.
- Most obtained down payment funds from personal savings, with RRSP withdrawals and family gifts/loans also common sources. Banks were the most common source of mortgage assistance.
2010 Charlotte Profile of Home Buyers and Sellers: HighlightsNAR Research
The document summarizes a survey of home buyers and sellers in the Charlotte area in 2010. It found that the typical buyer was 39 years old, earned $70,900 annually, and 60% were married. First-time buyers averaged 30 years old and earned $52,700. The majority of buyers (72%) said the home buyer tax credit was a factor in their purchase timing. Sellers averaged 50 years old and typically lived in their home for 9 years before selling. Most sellers used a real estate agent to sell their home and received 96% of their asking price.
Home Improvement and Home Organization TrendTracker 2014A.J. Riedel
Home Improvement and Home Organization TrendTracker 2014 focuses on changes in household activities that are having – and will continue to have -- a profound impact on the housewares industry. Published by A.J. Riedel, Sr. Partner of Riedel Marketing Group. A.J. has been tracking the trends that impact the housewares industry for more than a decade.
Home buyer and seller generational trends report -highlightsEmmanuel Fonte
This document summarizes generational trends in home buying and selling among Gen Y, Gen X, younger boomers, older boomers, and the silent generation. Some key points include:
- Gen Y makes up the largest share of home buyers (31%) and smallest share of sellers (12%), primarily buying their first home. Many had difficulty saving for a down payment.
- Gen X has the highest incomes and largest share of married couples with children. They are the second largest group of buyers (30%) and largest group of sellers (29%).
- Younger boomers commonly purchase multi-generational homes for family. Older boomers often buy new homes to avoid renovations or buy for amenities, later
This presentation provides a selected clothing line to be possibly made in the near future. It is a maternity lingerie line for woman who do not get many options while being pregnant. This project provides a brand name and logo, a company profile, vision statement, product development, promotion and much more.
Rural consumers in Vietnam are an increasingly important market, as their incomes, education levels, and mobility have risen significantly in recent years. However, their purchasing behaviors and preferences differ substantially from urban consumers due to factors such as seasonal incomes, limited job opportunities, and lower education levels. Effective strategies for reaching rural consumers include leveraging word-of-mouth recommendations, gaining the trust of retailers, providing novel product varieties, ensuring good value, and avoiding counterfeit products. Media usage is still basic compared to urban areas, with television being the most influential channel and digital media on the rise.
The Relevance of Retail Stores in an Omni-Channel WorldData N Charts
As online and offline merge in today’s commerce anywhere and everywhere world, what is the significance of the retail store as a customer touch point?
Read full report: http://www.data-charts.com/the-relevance-of-brick-mortar-stores-in-an-omni-channel-world/
This report will not only reveal that shoppers still prefer in-store to online experience, but also shed light on three key reasons why they prefer brick-&-mortar stores as well as offer a strategic guide on what retailers can do to improve the consumer’s store experience in return for their loyalty and word of mouth.
Key Questions Answered in the Report
Do omni-channel shoppers prefer to visit and buy from retail stores?
Why do store goers prefer brick-&-mortar to the online experience?
What is the role of retail stores to the omni-channel shopper?
How can retailers better serve shoppers to increase loyalty and word of mouth?
Report Table of Contents
I. Top stats from the report
II. Introduction
i. US omni-channel shopping hits tipping point in 2014
ii. Omni-channel gives consumers options when it comes to how they buy
iii. Consumers prefer buying in-store to all other omni-channel options
III. 3 reasons omni-channel consumers prefer physical stores
i. Stores provide emotional benefits that improve shopping experience
ii. Brand driven purchase decision
iii. Rise of webrooming - search online, buy offline
IV. Retail as an information hub on the path to purchase
i. Evaluating retail stores in a tech driven information age
ii. Retail stores act as information hubs across the consumer journey
iii. Using technology to fulfill the need for information
V. 3 ways stores can better serve omni-channel shoppers
i. Awareness Stage: Provide info to facilitate & improve store visits
ii. Influence Stage: Empower staff to educate shoppers & exceed expectations
iii. Conversion Stage: Prevent out-of-stock instances that disappoint consumers
VI. References
List of Charts
US omni-channel shopper growth by category, 2013 vs 2014
Global consumer shopping behavior by mode of purchase
Global consumer shopping preference by mode of purchase
US shopper preference for brick-&-mortar vs online by drivers
The growing influence of brand on purchase decisions
Trends in showrooming vs webrooming among US shoppers
Impact of online research on loyalty to brands & retailers
US shoppers looking for information by store visit state
US shoppers visiting stores for info by consumer journey stage
US shoppers reaction to lack of information during store visit
US shopper demands from retailer mobile apps
Online sources used to conduct pre-purchase research
Top info sought by US shoppers during pre-purchase research
Shopper expectation from retail staff during store visits
Customer expectations on mobile use among retail staff
Impact of inventory information on shopper store visits
Impact of out-of-stock inventory on shopper conversion
EcoJoe is a company that sells eco-friendly St. Joseph statues. The marketing research aimed to understand how to increase EcoJoe's sales and brand awareness. A survey of EcoJoe customers found that while most purchase standard products, they have a positive view of green products. Respondents learned of EcoJoe through Amazon and word-of-mouth. They value the statue's eco-friendly attributes. The research recommends EcoJoe expand awareness through events, distribute through more retailers, and offer additional green products suggested by customers.
Webinar: 2010 NAR Profile of Home Buyers and Sellers HighlightsNAR Research
The document analyzes data from a survey of over 8,000 recent home buyers and sellers in the United States. It provides details on the demographics of buyers and sellers, including the typical age and household characteristics. Additionally, it outlines the key reasons for purchasing or selling a home, details on the home search and sales process, and levels of satisfaction with using real estate agents.
Online shopping is growing due to its convenience and accessibility. Consumers can shop from anywhere at any time. The top reasons consumers opt for online shopping are convenience, lower prices, and greater selection. China spends the most on online shopping, with apparel and food popular categories. While online shopping satisfaction is high, free shipping is the top incentive for consumers to shop more online.
Similar to Home move box survey & demographic results 2014[1] (20)
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
2. Who We Are & What We Do
The Home Move Surveys are part of important research
carried out to help companies adapt and improve their
services to home movers. For the past three years the
nation's home movers have been giving feedback on what
brands can do to help them make moving easier and
kinder on their wallets.
Home movers are a key target audience for a wide range
of brands for a number of reasons:
• Moving house is a key life change when movers are
actively looking to buy a wide range of new household
goods and services
• Home movers spend more on their home in the first six
months after they move in than they do over the next
six years
• Moving home is often a time when old purchasing
habits are broken and new ones formed, making home
movers more receptive to proactive communications
from brands
Brands we work with:
3. Home Mover Demographics
Who we reach:
• Consumers buying or renting
• ABC1 demographic
• Age 25+
• Credit checked
• UK residents
• Middle and higher incomes
4. Our Statistics
The following slides show some top-line statistics that
have been collated from over 250,000 completed surveys.
All completed surveys were received from confirmed
home movers* within six months of their move-in date,
providing a comprehensive overview of their spending
habits.
Here we look at:
1. Demographics
2. Home Mover Concerns
3. Top home mover purchases
4. Personal care
5. Cleaning
6. Food and drink
7. Kitchens
8. Bathrooms
9. Flooring
10. Furniture
11. DIY
12. Garden
13. Retail
14. Other
Please contact us directly if you would like to receive more
detailed research relating to any of these areas.
*All participants are confirmed via their estate agent as a mover.
5. Age & Gender
33% of home movers are aged 40-59 years old and 30%
are aged 30-39 years old
54% of home movers who complete our surveys are
female
6. Status & No. of Dependents
45% of home movers are married and 25% are single
30% of home movers have between 1-2 dependents under
18 living at home
7. Reasons for moving
The top five reasons for moving are:
• First time buyer (21%)
• Upsizing (12%)
• Lifestyle change (11%)
• Moving for job (10%)
• Personal relationships /Downsizing (9%)
8. Income & Purchase online
39% of home movers have a joint income of up to £30K
and 33% have a joint income of £30K - £50K
91% of home movers purchase online
9. Home Mover Concerns
Forget getting to know the new neighbours, or notifying
friends and family of their new address. The latest survey
from Home Move Box has revealed that the biggest
concern amongst anxious home movers is making sure
they’re ready for moving day (41%), followed closely by
worries about saving money on utilities and new products
for the new home (31%).
For well-mannered movers, making sure their old home is
left clean and tidy is a top concern (16%). Surprisingly only
2% of home movers are worried about sharing their new
address with family or friends, or getting to know their
new neighbours.
While almost a third of movers worry about saving money
over a quarter of movers also told us that it would have
helped to have had a 0% APR credit card when moving, to
help manage the costs.
10. Top Home Mover Purchases
The top three large items home movers are most likely to
purchase:
1. Large kitchen appliances (17%)
2. TV (14%)
3. Sofa (13%)
The top five items home movers purchased within the
first six months of moving in:
1. Curtains /Blinds
2. Paint
3. Lighting
4. Bedroom furniture
5. Table and chairs
The top five home improvements movers are most likely
to make within the first twelve months:
1. Household blinds/curtains (32%)
2. Carpets and flooring (27%)
3. Bathrooms (22%)
4. Kitchens (21%)
5. Windows (17%)
The top three rooms a home mover will decorate within
the first three months of their move-in date:
1. Living room (23%)
2. Bedroom (19%)
3. Kitchen (11%)
11. Top Home Mover Purchases
The top four household products home movers would
like to see in the Home Move Box:
1. Multi-purpose cleaner (39%)
2. Washing up liquid / dishwasher tablets (25%)
3. Biscuits (16%)
4. Coffee (11%)
1.11%
15.58%
2.07%
38.63%
25.12%
6.68%
10.81%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
12. Personal Care
Toothpaste
• 43% of home movers would try new toothpaste that
they had not tried before if they were given a free
sample. Other factors would include dentist
recommendation and a discounted price promotion
• After a leading brand of toothpaste was sampled in the
Home Move Box, 81% of home movers said they would
purchase the same brand again
• 75% would now recommend it to a friend
Toilet Roll
• After receiving a free sample of a leading brand of toilet
roll in their Home Move Box, 78% of home movers said
they had already bought, or would now consider
buying, the same brand
• This was compared to just 45% who bought the brand
prior to receiving their Home Move Box
13. Cleaning
Laundry
• After receiving a free sample of laundry detergent in
their Home Move Box, over 50% of home movers
agreed that it had made their clothes cleaner and softer
• 82% had already bought or were considering buying
this laundry detergent since receiving their free sample
All-purpose cleaners
• After home movers received a free sample of all-
purpose cleaner in their Home Move Box, 92% said
they had already bought or would consider buying this
leading brand
397
309
612
921
0
100
200
300
400
500
600
700
800
900
1000
Previously
brought this
leading of all-
purpose cleaner
Have brought
this leading of
all-purpose
cleaner since
receiving the box
Consider buying Have brought or
intend to buy
since receiving
the boxm
Have bought
m
Have bought or
bought this
leading all-
purpose
cleaner
14. Cleaning
Scouring pads
• When questioned about a scouring pad sampled in the
Home Move Box, 40% best described it for its quality,
whilst 19% said it removed residue easily
• 96% had never previously purchased this brand of
scouring pad
• 74% said they had purchased this scouring pad since
receiving their Home Move Box, or would in the future
Stain removers
• After home movers received a free sample of leading
brand stain remover in their Home Move Box, 54% now
buy this brand of stain remover
15. Food and Drink
Coffee
• 84% of home movers drink coffee
• When a free sample of filter coffee was included in the
Home Move Box, 90% of home movers who tried it said
they liked the taste
• 14% of movers went on to use the £1 off voucher that
accompanied the free sample
Tea
• After home movers received a free sample of tea in
their Home Move Box, 64% have now bought or would
consider buying this brand of tea
64.45%
35.55%
0
10
20
30
40
50
60
70
I have brought/would consider
buying this leading brand tea since
receiving my Home Move Box
I would not consider buying this
leading brand tea in the future
I have bought/would consider
16. Food and Drink
Milk
• When a leading brand of UHT milk was sampled in the
Home Move Box, 39% of home movers said it tasted as
good as fresh milk
• 32% of movers used this UHT milk in a cup of tea
• 40% of movers said they would buy this brand of UHT
milk in the future
• 10% of movers used a coupon that accompanied the
free sample to claim another free litre of this UHT milk
Fruit Juice
• The three top juice flavours amongst home movers are:
• Orange (44%)
• Apple (20%)
• Cranberry (12%)
• When home movers received a free carton of fruit juice
in their Home Move Box, 79% tasted their free sample
• 37% of movers said the juice was ‘tasty’, whilst 30% of
movers said it was ‘refreshing’
• 74% have bought, or would consider buying, this same
leading juice brand
17. Kitchens
• When buying kitchen appliances, 70% of home movers
will purchase free-standing, whilst 30% will purchase
integrated
• More than half of home movers are likely to personalise
their kitchen once they’ve moved in
• 22% will fit a new kitchen, 20% will re-furbish their
kitchen, and 14% will undertake major renovation to
their kitchen
• Of those wanting to fit a new kitchen, 31% will fit it
within six months of their move-in date
• 37% will fit their own new appliance, whilst 34% will
use a skilled tradesman
31
45
50
19
35
38
34
0
10
20
30
40
50
60
Top 3 things home movers will likely replace or have
replaced since their move-in-date:
18. Bathrooms
• 30% of home movers will fit/plan a new bathroom
within six months of their move-in date
• Over 50% of movers will replace their taps, shower
head and bathroom accessories
• 69% of movers updating their bathroom will look online
for their new purchase within the first week
19. Flooring
• 80% of movers are likely to replace the flooring in their
new home
• 87% of these movers will change the flooring within the
first six months of their move-in date
• The top three rooms to have their flooring updated are:
• Kitchen
• Bedroom
• Living room
20.35%
79.65%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
No Yes
20. Furniture
• 39% of home movers said they’re likely to purchase
more furniture since moving into their new home
• The top three items likely to be purchased within the
first 12 months of the move-in date are:
• Bedroom furniture (43%)
• Sofa/chairs (34%)
• Garden furniture (28%)
• 53% of home movers make a joint decision on finance
and the look of the new purchase when buying new
furniture
• When a leading furniture retailer added a leaflet to the
Home Move Box, 27% of home movers said that they
had visited a branch of the store within the last six
months
21. DIY
• The top three areas home movers invest in within six to
twelve months of moving in are:
• Kitchen (21%)
• Bathroom (19%)
• Lighting/paints (18%)
• When a leading builders merchant added a leaflet and
discount to the Home Move Box, 74% of home movers
said they had never previously purchased from them,
but 39% said they were now intending to use them in
the future
• 35% peeled off the 15% discount card key-fob that was
included with the leaflet
• When a leading DIY store added a voucher to the Home
Move Box, 82% of home movers said they had used it,
or were planning to use it in the future, to make a
purchase
20.69%
19.03%
5.93%
11.86%
18.07%
14.76%
9.66%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
22. Garden
The top five garden service/products home movers are
most likely to purchase:
1. New plants or trees (42%)
2. Garden furniture (33%)
3. Storage (19%)
4. Lawn mower (17%)
5. Patio or decking products (16%)
While almost a half of movers plant new shrubs , 12% of
movers either have no garden , plan to purchase a hose or
a much needed BBQ for that summer entertaining fun.
23. Retail
Catalogues
• After a leading retailer added their catalogue to the
Home Move Box, 68% purchased, or are considering
purchasing, an item from the catalogue
• 73% say they will use the £5 off coupon on their next
purchase from this retailer
• 64% of home movers will keep this leading retailer’s
catalogue until they pick up a new one
Reward cards
• 74% of home movers are reward card holders
• 69% will visit the reward card holder’s website to
update their address details
• When a leading retailer added a leaflet to the Home
Move Box requesting movers to update their reward
card account details, 41% of movers agreed this was a
good way of reminding them to do so
24. Other…
Product Purchase
• When researching products to buy for their new home
45% of home movers would be more likely to consider
a particular brand or product based on a friend/family
recommendation.
• 31% would purchase a product having received a
discount voucher or offer from the brand, while 11%
would purchase having received a free sample.
• While 8% of home movers would research a product on
the internet for ratings and reviews using product
comparisons.
Car Purchase
• 21% of home movers plan to purchase a new car within
a year of moving home.
• While 12% plan to purchase a new car within 1-2 years
of moving home.
25. For more information regarding this survey information, if you’d like to conduct a survey, or if
you’d like to target home movers, please contact us for more information on
01908 886500
www.homemoverstats.com www.homemovebox.com