Home Grown poultry farming aims to produce hygienic poultry products at affordable prices while being the best supplier of traditionally-tasted chicken. The business will farm Marathon and Dual-Purpose chickens to address insufficient chicken supply and job/food security issues in the country. Key challenges include high startup costs, disease outbreaks, and feed costs. The business model focuses on feeding, vaccinating, slaughtering, and packaging chickens to sell live or packaged to individuals, markets, and restaurants through direct or retail distribution with a community and customer assistance focus.