This document outlines sponsorship opportunities for GE Appliances for the Home Aid Live annual event to benefit Americans without shelter. As a title sponsor for $500,000, GE Appliances would receive prominent branding and advertising benefits before, during, and after the live event, which streams content globally online and on TV/radio. Lower sponsorship levels like platinum and gold are also available, offering decreasing levels of branding opportunities. The event aims to raise millions in donations for charities that help displaced Americans through celebrity involvement and appealing to millions of potential donors online.

1. Benefits Package
October, 2012 from New York,
House Parties and Select Appliance Retailer
Locations across America

2. EXECUTIVE SUMMARY
• Home Aid Live is an annual event to benefit Americans without shelter,
beginning with a October, 2012 live performance, auction, and telethon.
• GE Appliances will receive massive media exposure throughout the
campaign through ads appearing online, on artist videos, during live
performances, and on merchandise via social media, contests, mobile
platform, house parties, broadcast, and satellite.
• Musicians, comedians, chefs, and celebrities will create original content
viewable online and on TV/radio, mobile devices, at house parties, and in
Best Buy stores and theaters.
• GE Energy Saver product placements at event, major house parties, etc.
• 100% of donations will go to charities that help displaced Americans:
HELP USA, Home Aid America, Homes for Our Troops, 100,000 Homes,
United States Veterans Initiative, Volunteers of America, and others.
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3. BENEFITS FOR GE APPLIANCES
• Two-day event precedes biggest national shopping days:
– Thanksgiving’s Black Friday and Cyber Monday; Christmas.
– Thousands at event; millions of viewers via internet and mobile.
• Drive viewers to GE Appliances retailers & partners:
– Cooking house parties with celebrity chefs using GE Energy Saver
Appliances
– Telethon auctions, premiums to expand brand exposure
• Viewers driven to key GE Appliances partners’ web sites:
– Embed our event widget with audio/video, auction, donate, chat.
– Home Aid cooking videos available via digital download.
• GE Appliances Exec involvement and signage at event:
– Include GE Appliances executives and product placement in Home
Aid event programming.
– “Green” aspect of event will be emphasized.
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4. The Problem The Solution
YOU can help the White House end American homelessness by 2020:
An Important, timely issue: Opening Doors:
• 50,000 US youth experience long-term homeless The Federal Strategic Plan to
• 131,000 US veterans are homeless (20% of homeless) Prevent and End Homelessness
• 670,000 Americans homeless on any given night
•2.5 million Americans homeless sometime in 2010
• 3.5m Americans in foreclosure over the last 2 years
• Thousands are homeless due to natural disasters:
Homeless War Veterans Widespread Foreclosures
The first-ever US national strategic plan to:
1. end homelessness among veterans and
chronic homelessness in 5 years (2015)
2. end family, youth and child homelessness
in 10 years (by 2020)
Homeless American Youth Tornadoes: Joplin, MO (5/11)
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5. Structure of Home Aid
GE Appliances gets massive exposure before, during, and after event:
Pre-Event Event (October 2012) Post-Event
• GE Appliances logo on HomeAid.net. • Live event: 24-hour telethon, concert, and • Press and photo opportunities:
auction hosted by celebrities, musicians, GEA execs will distribute donations to
• Dedicated pages for GEA messaging radio/TV/film stars, chefs, athletes, and recipient non-profits over the holidays.
politicians.
• Dedicated press release. • Merchandise: GE Appliances logo
• Host location in New York plus house parties appears on merchandise (hats, tee-
• Celebrity video series and auctions. in stores, theaters, venues, and studios. shirts, apparel, posters, decals, etc).
• YouTube All-Star video series. • House parties, Meetups, and Tweetups • Ads remain on videos for life of video.
hosted by celebrities and the general public.
• Syndicated video + donate widget. • Ads remain on audio for life of audio.
• We’ll stream popular house parties into the
• Twitter/Facebook mentions. live event, based on the number of attendees, • Online iTunes video downloads.
donations, celebrities.
• Custom celebrity tweets/mentions. • Best of Home Aid 2012 video/DVD.
• On-stage participation: GEA execs can
• Mailings to newsletter subscribers. announce contest winners, present awards. • Best of Home Aid 2012 audio/CD.
• Mobile platform : iPhone, Droid, RIM. • Participants can watch/listen to event live via • Mentions in weekly press releases.
TV, radio, YouTube, Ustream, Theaters.
• Recipe, “green” contests: most views, • Mailings to newsletter subscribers.
comments, ratings. • GE Appliances logo appears on-stage, on
screen during breaks, and on HomeAid.net.
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6. Pre-Event: All-Star Video/Auction
Align GE App. brand with artists who reach your audience – get millions of views:
Sarah McLachlan Jackson Browne Michelle Phan Michael Buckley
Top video = 9 million views Top video = 2 million views 300 million total views 250 million total views
We’re gathering videos & PSAs from A-list We are also gathering videos and PSAs
artists, musicians, and filmmakers. from top-rated and viewed Internet and
YouTube All-Stars who have worked on
Stars who have already helped the homeless important causes, like Michelle Phan,
include: Jewel, Jon Bon Jovi, Queen Michael Buckley, Phillip DeFranco,
Latifah, Lady Gaga, Mary J Blige, DMC, iJustine, John and Hank Green,
Chuck D and Public Enemy and more
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7. Live Event: Local Participation
Video streams INTO the event from
venues, theaters, house parties, stores,
places of worship, home studios,
and host location in New York
Oakland, CA: Theater Washington DC: House Party
Boston, MA: Store
Nashville, TN: Restaurant
Exclusive GE Appliances house party with celebrity New Orleans, LA: Church
New York: Host location chef and local band
(Live from Daryl’s House)
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8. Live Event: Global Distribution
Audio/video streams OUT to Web Sites,
Mobile Devices, Computers, TV, Radio,
Theaters, Stores, and House Parties
= MORE visibility, donors, customers
Computers and Tablets Sponsor and Donor sites
TVs, phones, & mobile devices
Affiliate Web Sites & Blogs
Stores, venues, theaters Partner and Recipient sites
House Parties, Meetups and Tweetups
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9. Social Media/Mobile Exposure
Our integration with web, social media and mobile platforms allows people
to SHARE GE APPLIANCES’ MESSAGE with friends and colleagues:
Mobile Platform:
• Participants share event
and your message via
smart phones
• Watch videos, comment,
chat, donate, tweet, and
create or join a House Party
• GE Appliances can build
mobile and email databases
via event and application.
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10. Reach Millions Who Give Millions
GE APPLIANCES BRAND reaches millions of viewers over an extended period,
delivering millions in donations to help displaced Americans
May 2010: Flooding in Nashville caused
$2 billion in damages. Activists built a
fundraising widgetthat others could easily
embed on their sites.
It went viral, and they raised $1 million.
54% came from their own sites, while
46% came from 3rd party sites - blogs,
web sites, web news sites like CBS.com,
& NPO partner sites like Nashville Rising.
Feb 2010: Red Cross raised $32 million
in just one month after 3 million people
donated $10 by texting HAITI to 90999.
HomeAid’s NATIONAL campaign over
several months will leverage partners to
promote videos, the donate widget, 800
number, SMS text, URL, and YOUR AD,
giving us access to millions of donors.
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11. Donation Recipients
THE GE APPLIANCES BRAND will be associated with well-respected
charitable organizations that help displaced Americans:
Help USA
A news-worthy, human interest story:
Donations will be delivered over Thanksgiving, Christmas, New Years.
Sponsors cover costs, so 100%* of donations goes to nonprofit organizations.
* Less CC transaction fees
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12. Compare to Similar Events
GE APPLIANCES will be associated with one of the largest,
GREENEST, virtual fundraising events in history:
A multi-venue concert held to raise An annual benefit concert to raise An online campaign and event
funds for famine relief in Ethiopia funds to help Americanfarmers to help America’s homeless
In 1985, this concert had72,000 1985: 80,000 attendees Home Aid is not limited by venue size or
attendees at London’s Wembley 2007: 26,000 attendees location, allowing for participation by an
stadium, and 90,000 at JFK Stadium in 2008: 20,000 attendees unlimited number of global fans with an
Philadelphia, PA. 2009: 20,000 attendees internet or mobile connection
Massive costs for booking venues, Fundraising is limited by venue size and HomeAid has lower production costs,
transportforequipment, performers, etc. the cost of holding a physical event. For allowing many more performers to
Costly pre-internet transmission example, to reach 20,000 attendees in participate and contribute content than
involved large-scale TV/satellite link-ups 2008, Farm Aid spent $1,400,000 possible at physical events
Originally sought to raise £1 million in Their 1985 concertraised $9 million. Our celebrity videos, website, partners,
donations, the concert ultimately raised Over 25 years, Farm Aid raised $36 mobile apps,and social media will let us
£150 million (approximately $250m) million, for an average of $1.5m/year reach more donors & raise more money
- - AT A FRACTION OF THE COST
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13. Team: Why Home Aid Will Succeed
BE A PART ofour world-class team:
David Mathison Ken Kragen Jim Desposito
Executive Producer, Home Aid President, Kragen & Company SVP& GM, HomeAid
David is Executive Producer of Home Aid, Kragen’s illustrious career far transcends Jim Desposito is SVP& GM of Home
and Managing Director of Digital Media the music & entertainment industries where Aid.Jim comes to Home Aid after a long and
forChadick Ellig, an elite executive search he spent many incredibly successful years. successful career in the computer industry.
firm.
His book, BE THE MEDIA, made the NY Ken has managed some of the world's most Jim's professional accomplishments over
Times after pre-selling 5,000copies in 11 important entertainers: Kenny Rogers, the last thirty years have spanned a wide
days viasocial media.He has keynoted from Lionel Richie, Trisha Yearwood, Olivia range ofleadership roles across technical,
Berlin to Cairo, from the United Nations (3 Newton John, The BeeGees, Burt Reynolds, marketing, executive management, sales,
times in 2010) to Columbia University, The Smothers Brothers and many others. and operational functions.
1999-2001: As CEO of Kinecta Corporation, Over 95% of the acts Ken managed have While Jim has won numerous technical and
heraised $30 million in less than 2 years. become stars. 90% of the projects sales awards at major computer companies
Kinecta is now part of Oracle. hespearheaded have achieved success. ranging from Apple Computer to Microsoft to
Sun Microsystems, it is also his experience
1994-1999: As Vice President with Reuters, Ken created /organized We Are the World, building and leading teams at startup
the world’s largest news agency, Mathison Hands Across America, and Net Aid. He companies such as Bergwall Educational
pioneered online content syndication, is now producing Hands Across California, Software, TimesTen Performance Software
enabling them to become the leading online a benefit eventthat will connect and support and Kinecta Corp. that are the most relevant
provider of free news and stock quotes. California’s 212 community colleges. to his responsibilities at Home Aid.
David has a Master’s degree from Columbia Kragen is a graduate of Harvard Business Jim received his Master's Degree from
University’s School of International Affairs. School. Northeastern University.
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14. Partners:
Why Home Aid Will Succeed
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15. Sponsorship Opportunities
Features, Benefits, Availability and Title (1) Platinum (2) Gold (2) Silver (5)
Pricing $500,000 $250,000 $125,000 $50,000
General: Yes No No No
•Exclusive promotional use of HomeAid logo/name Yes No No No
• Co-branding on all letterhead/marketing materials Yes No No No
• Co-branding on all merchandise/memorabilia Every page Masthead 728x90 Rect: 300x250 Sky: 160x600
• Prominent ad on HomeAid.Net web site Yes Yes Yes Yes
•Sponsor logo rotation (all pages via sidebar ad ) Logo; 500 words Logo; 100 words Logo; 50 words Logo; 25 words
•Dedicated sponsor page 1m+ views 500k + views 250k+ views 100k +views
• VideoAds (for life of video) Twenty Ten Five Three
•Custom Tweets and Facebook posts
Pre-Event:
• Prominent mention in TV, radio, online, print spots Yes Yes Limited No
•Press conference + logo banner At all conferences Two seats/confs One seat/conf No
• Dedicated press releases/email updates All releases/email Two/All One/All None/All
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16. Sponsorship Opportunities
Features, Benefits, Availability and Title (1) Platinum (2) Gold (2) Silver (5)
Pricing $500,000 $250,000 $125,000 $50,000
Live Event:
• Pervasive signage and stage banners All/Main stage Main stage Side banner Floor banner
• All-Access event passes; VIP celeb meet & greets 50 + VIP reception 25 + VIP access 10 5
• Activation/exhibit space in various locations Yes + entrances Yes Limited No
• Logos on employee, volunteer, usher uniforms Yes No No No
• Preferred VIP seating and parking Yes Yes No No
• Live keynote from Event (or via video/skype) One hour total Half hour total 15 mins total No
• Live program involvement: Introduce performers Yes: A-list acts Yes: B-list acts Limited No
• Thanks during telethon (for life of audio/video) Yes: Hourly Yes: Hourly Yes: 4 hours Yes: 8 hours
•Ads on Live Stream and broadcast TV/Radio Yes: Hourly Yes: Hourly Yes: 4 hours Yes: 8 hours
• On-screen Jumbotron logo rotation during breaks Yes Yes Yes Yes
• Logo on posters, apparel, signage, PSA’s Yes + street teams Yes + street teams Yes No
• Flyer/SWAG in event packs and gift bags Yes + street teams Yes + street teams Yes Yes
• Complimentary advertisement in Event Guide Cover/color Full page/color Half page; B/W 1/4 page; B/W
Post Event:
• Photo Opps: Present checks to nonprofits Yes: Preferred Yes Yes No
• Inclusion on Best of Home Aid 2012 HD CD/DVD Yes Yes Yes No
• Post card mailers and e-mailers to participants Yes Yes Yes Yes
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17. More information/Contact
Other sponsorships include meals, breaks,
cocktail reception, VIP area, red carpet, gift
bags, airline, hotel, auto, technology, media,
and telecommunications.
Contact us for more information on a sponsor
package that fits your needs.
David Mathison Jim Desposito
Executive Producer Senior VP & GM
David@HomeAid.net Jim@HomeAid.net
Tel: 516 488-1143 Tel: 203 295 4643
Cel: 415 637-8365 Cel: 203 295 4643
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