Sample screens of CRM analytics dashboard created by Targetbase

1. © 2005. Targetbase®
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 Hawaii - Voyage
 Hawaii - Fall
 Hawaii - Holiday
 Hawaii - Volume
 Campaign
 Hawaii - Voyage
 Hawaii - Holiday
 Hawaii - Fall
 Hawaii - Volume
Hawaii Voyage
Hawaii Fall
Hawaii Holiday
Campaign
 Hawaii - Voyage
 Hawaii - Holiday
 Hawaii - Fall
 Hawaii - Volume
Hawaii Voyage
Hawaii Holiday
Hawaii Fall
Hawaii Goldmine
Hawaii Goldmine
0
500
1,000
1,500
2,000
2,500
3,000
3,500
Europe Digest Europe Gatefold
Self Mailer
Europe Suites
Pcard
Europe Suites
Triple Pcard
Baltic Select
State Dbl Pcard
Bookings
Europe
January '05 - March '05
Single Product Mailings
Dimensions
Time Frame
Key Measures  Bookings
 Conversion
 Revenue
 Customers
 Month-To-Date
 Quarter-To-Date
 Year-To-Date
 Start Month / End Month
 Campaigns
 Products
 Mailing Type
 Customer Segment
 etc
Output
Multi-dimensional Analytics Dashboard

2. © 2005. Targetbase®
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Time-based View of Specific Product by Segment
Masked for Client Confidentiality

3. © 2005. Targetbase®
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Results of Promoted Itineraries
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4. © 2005. Targetbase®
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Example:
Overall Mailing Performance over Selected Time Period
 Key Measure: Conversion
 First Dimension: All Campaigns for Last 3 Months
 Second Dimension: N/A
Masked for Client Confidentiality

5. © 2005. Targetbase®
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Example:
Review Passengers Booked for the same Select Campaigns
 Key Measure: Bookings
 First Dimension: Select Campaigns
 Second Dimension: By Segment
Masked for Client Confidentiality

6. © 2005. Targetbase®
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Example:
Comparison of Effectiveness of Different Mailing Formats
 Key Measure: Conversion
 First Dimension: Formats
 Second Dimension: N/A
Masked for Client Confidentiality