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Uploaded byGroup 8A
Holiday Marketing Math
The document discusses how marketing spending should be disproportionately higher during holiday periods to maximize sales returns. It notes that factors like consumer awareness, engagement, and traffic are all 50-150% higher during holidays. While individual metric increases may total 390%, together the effects are disproportionately greater at over 550% sales increase. The document advocates increasing spending across multiple channels like display ads, email, affiliates, and social media during holidays to leverage heightened consumer demand. Rather than keeping marketing budget proportional to increased revenue, the argument is made for disproportionately higher holiday spend to gain maximum benefit.
