Hobby Tree is a proposed platform that aims to connect people with similar hobbies by allowing them to create profiles, track their hobbies, and connect with a network of other hobby enthusiasts. It seeks to provide motivation for people to pursue their hobbies by sharing progress and experiences. An initial prototype MVP would offer free basic tracking and networking, with paid premium tiers including additional tools and features or support for larger hobby groups. Market research estimates millions of potential users in Australia who are interested in hobbies represent a multi-million dollar subscription revenue opportunity, with additional assumed revenue from corporate sponsorships and ads.

1. Where Hobbies meet people

2. Problem
People lack motivation & time to pursue
their hobbies and do not have a way to
track their hobbies
People lack motivation &
time to pursue & track their
hobbies

3. • Need a common channel to track my hobbies.
• Keep myself motivated to pursue hobbies.
• Connect with like minded hobby enthusiasts.
• Motivate & get Motivated !!
Needs & Goals

4. Solution
Hobby Tree
provides a
Unique way to
create, track,
motivate
people by
building your
own hobby
network

5. HobbyTree Mission
“Hobby Tree's Mission
is to build a network for people
to rediscover & share their
hobbies”

6. Assumptions
• Customers would like to connect with people
to share hobbies.
• People looking at other’s outcome on network
would be motivated to pursue their hobbies.
• There are not enough ways currently to track
& share and Customers would like to track
their hobbies online.
• With freemium subscription people would be
ready to pay for hobby tools.

7. Initial Prototype
MVP for Free users

8. Free
• $0 per year
Premium
• $11.99 per year
Pro
• $49.99 per year for 100
users
Pricing

9. $4.2
mn
$2.35
mn
3.93
mn
16.38
mn
​24.46
mn
Population of
Australia
$1.85
mn
Between
age of 15-64
People
Interested in
hobbies *
Revenue from
subscriptions*
Market Research
* Indicates assumptions
Corporate + Ads
Revenue *