HighNetWorthMagazine cross media profile

HighNetWorthLab,Pte,Ltd
Root and Partners Limited
HighNetWorthMagazine Cross Media Profile
English Version

Copyright HighNetWorthLab,Pte,Ltd / Root & Partners Ltd All Right Reserved.ⓒ
HighNetWorthLab,Pte,Ltd / Root & Partners Ltd
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Corporate Profile
Tokyo Headquarters Root and Partners Limited
Representative name CEO Tatsuya Masubuchi
Headquarters
#903, 15 Sankyo Bldg., 2-7-12 Tsukiji,
Chuo-ku, Tokyo, 104-0045
TEL ： 03-3541-5051
FAX ： 03-4496-4582
E-mail ： info@rpartners.jp
1. 　 HNWIs Lifestyle Management Services
2. 　 HNWIs Marketing Consultancy Services 　　
3. 　 Owned Business Development
✣ 　 Lifestyle management to 6,600 HNWIs in Japan and 1,000 in Asia mainly in Singapore. （ Lifestyle Management ）
✣ 　 Problem solving support to companies which our individual clients are running. （ Business Owners Optimization ）
✣ 　 Management of the wealthy customer membership site and magazine(HighNetWorth Online and HighNetWorth Magazine ）
✣ 　 HNW marketing support for Japanese companies targeting the affluent customer acquisition in Japan
✣ 　 HNW marketing support for Japanese companies targeting the Asian high net worth customer acquisition
✣ 　 HNW marketing support for global companies that aim for global high net worth customer acquisition.
✣ 　 HNW Fixed-point observation introduction support by utilizing HighNetWorth in-house lab HNW Monitor
✣ 　 Keyword Internet Marketing Development with over 100 websites.
✣ 　 HighNetWorth Area Collection services which limited number of luxury businesses can join for promoting their business to our HNWIs’ clients.
✣ 　 HighNetWorth Global Awards which limited number of luxury business can join for promoting their business to our HNWIs’ clients.
✣ 　 HNW business seminar/HNW business training available.
Operating mainly in Japan and Singapore and providing solutions and problem solving to wealthy customers as a “ lifestyle
manager“ for HNWIs, HighNetWorthLab Pte.Ltd./Root and Partners Limited have expanded our business not only lifestyle
management services but business consultancy to companies in the field of luxury business, high-end promotion, luxury product
development, etc.
Singapore Headquarters HighNetWorthLab,Pte,Ltd
Representative
name
CEO Tatsuya Masubuchi
Headquarters
150 Orchard Road #02-27 Orchard Plaza
238841 Singapore
TEL ： +65-8484-1557
E-mail ： info@highnetworth.co.jp
Clients
7,600 HNWIs, Hermes, Sumitomo Realty, Dentsu, Lexus, TOYOTA, ANA, Mitsubishi-Tokyo UFJ Bank
Japanese Horse Owner Association, Ferrari, VISA, Harvard University, Marina Bay Sands, Remy Cointreau,
A tout France, UBS, Bank of Singapore, etc.

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HighNetWorth Magazine
Publisher HighNetWorthLab,Pte,Ltd / Root and Partners Limited
Date of Issue 3-4 times per year (Including HighNetWorth Business Review)
Circulation
10,000 copies
6,600 (Japanese HNWIs living in Japan)/ 1,000(Asian HNWIs living in Singapore,
Etc. and sample magazines)
Appearance A4 duplex color 100-120P (assumed) bilingual (Japanese / English)
Journal Title HighNetWorth Magazine
HNW Antenna
Recommendation information introduction
content.
Lifestyle Management
Lifestyle information, content finance, real estate
education and wedding information.
Personal Branding
Planning content for the improvement in the
brand image of wealthy individuals.
Luxury Travel
Luxury travel/Resorts/Hotels/Spas/Trains, etc.
Mostly featured from 2017.
Medical & Wellness
Business Management
Medical services content
Collection Management
Collections of wine, watches, cars and jewellery
for HNWIs.
High Net Worth Lab
Products / Service development planning
support content.
Brand Community Luxury brand club marketing content.
Business Owner
Optimization
Content of inheritance and business succession
for business owners.
Keyword Social Application
Internet content business that specialises in
high-net-worth-related keywords.
Japan Outbound
Overseas market development such as Cool
Japan.
Japan Inbound Japan market entry of overseas resorts etc.
Strategic Philanthropy
Initiatives
Corporate branding content philanthropy such as
CSR.
Venture Business Alliance
Initiatives
Business matching of promising venture
companies.
An affluent membership magazine that transmits useful intelligences
both at home and abroad, and both in private and on business. Profiles follows.
〈 Contents examples 〉
Issuer・Editor-in-Chief Tatsuya Masubuchi
〈 Luxury Travel 〉
River Cruise
〈 Lifestyle Management 〉
Winery
〈 Collection Management 〉
Luxury Cars
〈 Japan Outbound 〉
Singapore Inspection Tour

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Product Name Product description Fee
HighNetWorth Walker Mail Magazine(3,500 lists)
【 1time 】　 10,000
USD
HighNetWorth Collection
Highly cost-effective annual promotion package
to Japanese 6,600 High Net Worth Families.
【 Area 】
Phuket, Samui, Bangkok, Thailand, Singapore,
Indonesia, Malaysia, Cambodia, Vietnam,
Philippines, Sri Lanka, Maldives, etc.
3,000 USD ～
HighNetWorth Global Awards
Luxury award most appreciated by high net
worth families.
【 Industry 】
Hotel, Spa, Destination, Airline, MICE,
Restaurant, Wine, etc.
e.g.:Hotel
300USD
+Test Stay 2nights
and more
Related Owned Products
HighNetWorth Magazine Promotion Program (Partial introduction) /
Advertising Rates / Related Owned Products
Product Name Product description Customer needs Commodity price range
HNW Cover1 Cover special configuration program Improve appeal to HNWI special cover. 30,000 USD ～
HNW Premium Casting
Program to appoint HNWI influencers as advertisement
performers
Appoint the HNWI (and their families) as models to promote products and services for
HNWI.
30,000 USD ～
HNW Mini ROA Program with quick research (5 questions) to HNWI Confirm how the readers who saw the advertisement felt. 15,000 USD ～
HNW Executive Matching Program to set talks with HNWI.
Make a dialogue between the company president (or executive officer) and the target
HNWI.
20,000 USD ～
HNW Card Insertion Card ad program Insert the leaflets of products / services and invitations of events. 30,000 USD ～
HNW Bundler Included / bundled program Deliver a luxury booklet for royal customers. 50,000 USD ～
HNW Exclusive Sampling Product Sampling Program PR to the HNWI by sending actual goods along with magazines. Negotiable
HNW Private Presentation Program that introduces private presentation products. Start-up companies want to procure funds and promote alliances. 20,000 USD ～
HNW Value Creators
-for Investors
Program to maximize the value of investee companies.
Investors would like another investors to know the information of investee companies
and understand their corporate value (future potential).
20,000 USD ～
HNW Auction Program to post auction information on luxury items Make a luxury product auction for HNWI. Negotiable
※ The above advertising fee does not include consumption tax.
※ For printing schedule, please do not hesitate to contact us.
※ HighNetWorth Magazine reserves the right to refuse to publish advertising content which is deemed
inappropriate.
※ Please complete data-submission at Illustrator.
※ Tie-up advertising production will be the actual cost of 3,000 USD per page.
※ The ad size of HighNetWorth Magazine is 297 x 210 (mm).
※ There is a possibility that due to changes in foreign exchange rates the above-mentioned Yen amount may vary.
For more information, please contact at the following address:
info@highnetworth.co.jp
Advertising Rates (HighNetWorth Magazine)
HighNetWorth Magazine Published Promotion Program
Inquiries unrelated to advertising and ad programs are accepted at any time.
※Rate of four times
AD space : Insertion Fee AD space : Insertion Fee AD space : Insertion Fee
Cover 2 spread : 27,000 USD 4C1P : 11,500 USD Cover 4 : 15,000 USD

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Readers attributes (Customer attributes)
Random sampling of 180 people out
of 6,600 of HNWI customers of ours.
Gender
■ Male
■ Female
Age
■ 30 or below
■ 30-34
■ 35-39
■ 40-44
■ 45-49
■ 50
■ 60 or above
Occupation
■ Unlisted business owners
■ Listed company – President
& Chairman
■ Listed company executives
■ Unlisted company officer
■ Doctor
■ Free / civil servants
■ No answer
Form of Residence
■ Single family –
occupied
■ Owner - occupied
apartment
■ Multiple ownership
Location
■ Kanto
■ Kansai
■ Tokai
■ Other
Household Income
■ Less than 50m
■ 50m – 100m
■ 100m -200m
■ 200m or more
■ No answer
Household net financial assets
■ Less than 50m
■ 100m
■ 300m
■ 500m
■ 500m – 1b
■ 1b or more
■ No answer
※Does not include residential Real Estate※Approx. 60m Yen average value
4%
3% 2%
HighNetWorth Magazine includes about
6,600 HNWI customers, with around
1,000 Japanese non-residents / local
HNW Asian residents.
HighNetWorth Magazine is distributed to
approx. 10,000 people in total.

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Editor-in-Chief Introduction
Tatsuya Masubuchi
HighNetWorth Magazine Editor-in-Chief
HighNetWorthLab,Pte,Ltd 　 CEO
University of Tokyo Graduate, 1992
〈 Career Highlights 〉
[2006/06 - currently, Inc. Root & Partners (Tokyo) Representative Director, HighNetWorthLab.Pte.Ltd (Singapore) CEO]
1. Comprehensive Wealth and Business Development
The main business domain is the management of affairs of wealthy individuals, providing high-net-worth customers a personalized
"wealthy agent business". For the company, "wealthy marketing business", product development support based on fixed-point
observation of the wealthy to "expand HighNetWorthLab business ".
In addition, a wealthy customer database of 6,600 or more people can be contacted directly. There is an interview experience of
wealthy individuals, in which more than 3,000 wealthy individuals have participated in the past eight years.
2. Lifestyle management support of wealthy individuals, branding support of companies to management of affairs of wealthy business owners.
Assistance in the management of inheritance tax measures. Support utilizing overseas life insurance, planning and support of Luxury Spa Travel in Asia.
3. Visiting Professor, keynote speaker and moderator, at both national and international university events.
Other keynote speeches include, "Customer of the Wealthy", for Dentsu’s Kansai Branch. JAPAN INTERNATIONAL BOAT SHOW 2014 and Moderator of ILTM Japan Conference of
"Discover Japan", and International Luxury Travel Mart Asia Keynote Speech. Events at home and abroad such as "Appeal of the Toyota PONAM", “Ocean Style”. In addition, worked
as a visiting professor of Tokyo University of Science, Kanagawa Institute of Technology, among others.
4. Media Activity including television and radio: Series of newspapers and magazines
Series experience included JTB Royal Road magazine. Philanthropy Monthly, "SPA The WORLD", InterFM "Omotesando Breeze" regular personality. Others include "Wonder earth
Traveler" television personality, as well as "Dad, I want to be rich. (Eichishuppan)".
[2002 / 09-2006 / 05 Seven Seas & Company, Inc. President and CEO]
Conducted in-depth interviews continually with luxury brands for wealthy subscribers "Seven Seas Magazine".
[Entrepreneurship 2000 / 06-2002 / 08 venture capital / consulting firm]
entrepreneurial venture capitalist / consulting firm associate. Marketing direction for the operating activities of client companies] – Venture Investment
[1992 / 04-2000 / 05 Dentsu Inc. magazine station planner]
Involved in planning and execution of market research projects for potential new magazines, consumer goods and new business ventures. Dentsu Inc.,
is the largest advertising agency in the world.
Jan 1968
Mar 1992
Jun 2000
Oct 2002
Jul 2006
Jan 2014
Birth in Tochigi prefecture.
After graduating from the University of Tokyo, joined Dentsu Co., Ltd. and worked for a
magazine bureau. Magazine House / Kadogawa / Fusosha, engaged in advertising sales /
other new magazine development of any publishing companies.
Resigned Dentsu corporation
Received the sales rights of membership magazine "Seven Seas" for rich people from Alc
Corporation, founded Seven Seas & Co., Inc. the same month, appointed magazine Seven
Seas publisher and CEO.
Established Root and Partners Co., Ltd. as independent, owner and CEO.
Wealthy marketing business advisory approaching to high net worth clients, wealthy agent
business providing solutions for high net worth clients, and high net worth laboratory
business based on fixed point observation of wealthy people.
Editor-in-Chief of HighNetWorth Magazine. Advertising Week Asia 2017 Advisory Council.

7
Newsletter
Website Books & eBooks
Seminars & Events
Membership Magazine
HighNetWorth Magazine has conducted diversified PR & marketing strategies utilizing seminars, websites, books & eBooks, e-zines,
public relations, direct marketing.
 Tatsuya Masubuchi’s The Wealthy
Marketer (10,000 people)
 HighNetWorth Marketing Mail Magazine
(7,000 people)
 Millionaire Walker （ 5,000 people ）
 HighNetWorth Walker （ 3,000
people ）
 HighNetWorth
Online （ highnetworth.co.jp ）
 LinkedIn
 Facebook
 Company operates a website
 Responsive web marketing
 HighNetWorth Book Series （ 2 year
period books ）
 HighNetWorth business consultant
official text
 HighNetWorth business consultant
mechanical text
 Index eBook reports and magazine
published content (Amazon Kindle)
 Press release to the editor-in-chief /
issuer of the magazine: 600
magazines at home and abroad.
 Press release to the person in
charge of the newspaper
 Press release to the person in
charge of the 300 sites: Domestic
 Information dissemination in
partnership with Global Media, key
stations, central papers, block
papers, local newspapers in
addition to local television stations.
 Page barter with newsletters and
associated think-tanks
 HighNetWorth Private Events Club
 B2B: Business-related seminars for
wealthy individuals
 B2C Seminars, Parties and Events
Public Relations
Direct Marketing
• Direct sampling focusing on wealthy
residential areas
• Direct Marketing through
Association Green, Testu-Mon-Kai,
Tanabata Association, Mantetsu-
Kai, Ginkgo Association,
Akamonkai, Japanese Association
amongst others.
• Referral from wealthy customers
HighNetWorth Magazine Marketing Strategy

8
Membership Magazine
Japanese/English Bilingual Magazine
Membership Website
HighNetWorth Online
（ highnetworth.co.jp ）
Private Events
Club HighNetWorth
HighNetWorthLab Pte.Ltd,/Root & Partners Limited, includes a roster of 7,600 wealthy customers, and owns proprietary intellectual
property rights and core information. The Marketing Strategy consists of the trinity of: club membership magazine (Japanese / English)
"HighNetWorth Magazine", membership Web site "HighNetWorth Online (highnetworth.co.jp)", private events of "Club HighNetWorth".
Always on the table, suitable for both young and old,
HighNetWorth Magazine has the concept of a coffee
table magazine that everyone (or friends,
acquaintances, etc.) of our customers family can read.
HNWI friends or family
Business Expansion Strategy
HNWI Customers
6,600 Japanese nationals
1,000 local High Net Worth

9
HighNetWorth Online
In addition to providing high-quality information of HNWIs, a barter and auction forum among wealthy members,etc : "HighNetWorth Online
(highnetworth.co.jp domain name)" membership site will strive to promote exchange of wealth among members. By focusing on HighNetWorth Online, the
production and management of a variety of high-net-worth-related keyword sites in conjunction with HighNetWorth Magazine, and at the same time carry
out the further enclosure of wealthy customers, the site will perform both inbound and outbound lifestyle information on an ongoing basis. We will also
register and monitor wealthy mystery shoppers, and offer problem solving support to HNWIs.
Recommended information
Event information
Auction information
Barter information
Members exchange
content
Award related content spa,
hotel, airline, etc.
Wealth & product
development support
related content
Lifestyle management
content
Business owners
Finance-related content
such as overseas life
insurance
Real Estate, Jewellery etc.
Wedding related content
Education related content
Luxury car and watch
collections
Investment support related
content to the business
〈 Example of Contents 〉
Site production
Operation
ID/Login via Password
HNWIs’ clients
finance.ne.jp
reform.or.jp
cruiser.jp
jigyoshokei.ne.jp
kodokushi.com
HighNetWorth
Singapore Online
HighNetWorth
Spa Online
catalogue-gift.net
HighNetWorth Online
(highnetworth.co.jp)
etc.

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Club HighNetWorth （ Events)
Club HighNetWorth offers the opportunity to deepen exchanges amongst wealthy
members through the use of restaurants and bars.
By implementing a variety of events, seminars, barters, auctions and branded parties
regularly, a variety of business opportunities are born. Club HighNetWorth also offers to
support spot events in response to the needs of HNWIs.
Announcement
Event management
Event
Participation
Magazine/Website
Event PR
Barters
Charity Auctions
Commodity display & PR
Spot Events - Seminars
Brand Parties
〈 Implementation Events Example 〉
Club HighNetWorth
HNWIs’ clients
Production - Management
Alumni Reception Parties
Wine Tasting
Media Parties

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Product Name Product Description Commodity Price range
Root Premium Navigator Research Sponsorship HighNetWorth Magazine HNWI survey in linked fields （ 4 times per year ） 10,000 USD
Quarterly HighNetWorth Index Research Sponsorship
HighNetWorth Magazine Affluent consumers’ trend research in linked fields （ 4 times
per year ）
10,000 USD
HighNetWorth Ranking Research Sponsorship
HighNetWorth Magazine Wealthy trend ranking survey of linked fields （ 2 times per
year ）
20,000 USD
Root Smart Use of email or telephone 6,000 ～ 25,000 USD
Root In-house Seminar HNWI Business seminar 6,000 ～ 25,000 USD
Root In-Depth Interview Carried out by meeting HNWI customers and holding in-depth interviews 25,000 ～ 120,000 USD
Root Mystery Shopping HNW shoppers become mystery shoppers, mystery shopping survey 25,000 ～ 120,000 USD
Root Target Event Design and implementation 25,000 ～ 120,000 USD
Root Keyword Marketing Marketing support to spread 25,000 ～ 120,000 USD
Root Lifestyle Directory Magazine Shipped free-of-charge to HNWI customers, planning & production of themed magazine 25,000 ～ 120,000 USD
Root Recording Insight Insight provided by life recording of HNWIs 25,000 ～ 120,000 USD
Root Off-site Camp Carried out outdoors, Camp-style HNW Marketing Seminar support 25,000 ～ 120,000 USD
Root Area Marketing HNWI area marketing support of the 47 Prefectures 25,000 ～ 120,000 USD
Root OJT
The OJT education collective underwriting support for the salesman to the customer
target individuals
120,000 USD ～
Root Club Marketing Trinity type HNW marketing offline media, online media, the target event. 120,000 USD ～
Root Traders Market Pre-appointment type business 120,000 USD ～
Root Cross Border M&A HNW-related projects Asia cross-border M&A intermediary support 120,000 USD ～
Root Local Government Branding Local government tourism resources branding support 120,000 USD ～
High Net Worth Lab
HNWI fixed-point observation & Teihito observation of R&D assisted product
development
360,000 USD ～
For enquiries about our products or services please contact us on the following:
E-mail : info@highnetworth.co.jp
Our Marketing Products (Partial Introduction)

12
Disclaimer
●It is intended that when being considered for publication for advertising and articles in our
magazine for your company, they have been prepared for the purpose of providing information for
your reference. This document, the effect of advertising and articles to the magazine it makes no
representations as to guarantee the HighNetWorthLab, Pte, Ltd / Root and Partners Corporation
(the "Company").
●Data and opinions that are described in this article should be construed as having been prepared
based on information that we publish. Other information is determined to be accurate and we have
enough information to trust that it was obtained lawfully.
●Other information described in this document may be changed without prior notice. Anything
affected by the change of circumstances in either specific individuals, changing the legal and
accounting systems, and tax changes in the market environment.
●The Agreement does not allow you to belong to the Company concerning the rights of any of the
contents of this material. It may not be transmitted to third parties or published without the consent
of the Company.

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