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INTEL REMASTERED #IGNITE  //  #HKD2  //  PERVEEN AKHTAR  //  INTEL UK PR MANAGER @PERVEENAKHTAR
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Launched to 400 media, bloggers and influencers Coverage reach of over 80,000,000 Social media reach of over 1,000,000 Attracted 1,400 members of the public
 

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Hkd2 london intel_perveen akhtar

Editor's Notes

  1. more than a sticker
  2. always seeking ways to reinvent and build relevance
  3. to lv. the launch of 2nd gen and visibly smart / visual life
  4. back to the challenge of reinvention through visibly smart / visual life
  5. The question we asked ourselves. How is new technology changing the way artists and designers working and the type of work they’re creating?
  6. the platform we created
  7. The work we choose.. after shortlists
  8. activating a partnership with CSM
  9. an overwhelming response
  10. 13 selected
  11. we seeded units to some of the artists
  12. we followed them. documenting the creation of their pieces through films and a publication
  13. and the creation of a website to house all the content
  14. but we also realised this event had to live offline as well as online - one marylebone
  15. Remastered works
  16. event attrracted a diverse crowd of artists, designers, and terry!
  17. reaching out to new audiences at the event and publications - eg iD etc
  18. intel have created a property - new activity, workshops, LDF