At the Hill&Knowlton Demystifying Digital event in Amsterdam on April 14, 2011, Eugenie van Wieken from Linkedin Netherlands shows the communication capabilities of Linkedin
[2010] Sessie: "Ondernemerschap, internet & sociale media" Voor branchevereni...Gertjan Geurts
Sessie: "Ondernemerschap, internet & sociale media" Voor branchevereniging SVGB
Door: Gertjan Geurts, de Baak, verbonden met VNO-NCW.
N.B. De opmaak van de presentatie is door de Slideshare conversie niet optimaal, maar alles is te lezen en te zien. De twee video's zijn helaas niet te bekijken.
Inspiratiesessie. Social media anno 2018. Ontdek de vele mogelijkheden. Leer converseren en dialogeren. Luister naar je klant. B2B wordt meer en meer H2H, Human 2 Human.
LinkedIn presentatie voor Saxion StudentenBoth social
Op 28 10 2014 gaf Menno Both een LinkedIn presentatie voor Saxion Studenten. veel studenten kennen het platform onvoldoende om de carriere een vliegende start te geven.
[2010] Sessie: "Ondernemerschap, internet & sociale media" Voor branchevereni...Gertjan Geurts
Sessie: "Ondernemerschap, internet & sociale media" Voor branchevereniging SVGB
Door: Gertjan Geurts, de Baak, verbonden met VNO-NCW.
N.B. De opmaak van de presentatie is door de Slideshare conversie niet optimaal, maar alles is te lezen en te zien. De twee video's zijn helaas niet te bekijken.
Inspiratiesessie. Social media anno 2018. Ontdek de vele mogelijkheden. Leer converseren en dialogeren. Luister naar je klant. B2B wordt meer en meer H2H, Human 2 Human.
LinkedIn presentatie voor Saxion StudentenBoth social
Op 28 10 2014 gaf Menno Both een LinkedIn presentatie voor Saxion Studenten. veel studenten kennen het platform onvoldoende om de carriere een vliegende start te geven.
Puerto Rico Event in ASTA Istanbul Turkey Abril 2010Gabriel Emanuelli
La delegación de Puerto Rico aprovechó la convención anual de ASTA en Estambul, Turquía para promocionar la isla como destino turístico. Presentaron información a cerca de 800 agentes de viaje estadounidenses y mostraron los beneficios de visitar la isla para negocios, placer y convenciones. Más de 100 agentes se registraron para asistir a la convención de ASTA en Puerto Rico del próximo año, ayudando a aumentar las expectativas para el evento y el turismo en la isla.
El documento habla sobre Smartbox, un concepto de regalo que permite disfrutar de cientos de experiencias a través de cajas temáticas de aventura, ocio y estancias. Al recibir la Smartbox, la persona puede elegir una actividad u hospedaje de un catálogo y reservarlo usando un bono que viene en la caja y cuyo precio no es visible.
Este documento presenta el proyecto de ciudadanía ambiental peruano. Resume que el proyecto busca promover la participación ciudadana en temas ambientales a través de la educación y concientización. Detalla los objetivos, estrategias, etapas y socios involucrados en el proyecto a nivel regional y en Perú, incluyendo la elaboración de manuales y talleres. El proyecto busca desarrollar un ciudadano ambientalmente consciente y comprometido con la protección del medio ambiente.
Deze presentatie is het vervolg op de whitepaper Social Media Policy (http://bit.ly/SMP-whitepaper) en een aanvulling op de http://PolicyGenerator.nl
Onderwerpen die worden besproken:
- Ambassadeurs
- Social Presence
- Online Reputatie Management
De wereld heeft social media massaal omarmd. De impact van social networking op bedrijven en overheidsorganisaties neemt toe. Maar hoe gaat uw organisatie daarmee om? Om echt “social” te worden is er meer nodig dan de juiste software. We bieden u graag onze visie aan. Samengevat in trends in social media voor het bedrijfsleven in 2010. Bij elke trend vindt u een praktische social business tip, waarmee u direct aan de slag kunt.
http://www.krem.nl/whitepaper_social_trends/KREM_whitepaper_socialtrends_2010.pdf
Puerto Rico Event in ASTA Istanbul Turkey Abril 2010Gabriel Emanuelli
La delegación de Puerto Rico aprovechó la convención anual de ASTA en Estambul, Turquía para promocionar la isla como destino turístico. Presentaron información a cerca de 800 agentes de viaje estadounidenses y mostraron los beneficios de visitar la isla para negocios, placer y convenciones. Más de 100 agentes se registraron para asistir a la convención de ASTA en Puerto Rico del próximo año, ayudando a aumentar las expectativas para el evento y el turismo en la isla.
El documento habla sobre Smartbox, un concepto de regalo que permite disfrutar de cientos de experiencias a través de cajas temáticas de aventura, ocio y estancias. Al recibir la Smartbox, la persona puede elegir una actividad u hospedaje de un catálogo y reservarlo usando un bono que viene en la caja y cuyo precio no es visible.
Este documento presenta el proyecto de ciudadanía ambiental peruano. Resume que el proyecto busca promover la participación ciudadana en temas ambientales a través de la educación y concientización. Detalla los objetivos, estrategias, etapas y socios involucrados en el proyecto a nivel regional y en Perú, incluyendo la elaboración de manuales y talleres. El proyecto busca desarrollar un ciudadano ambientalmente consciente y comprometido con la protección del medio ambiente.
Deze presentatie is het vervolg op de whitepaper Social Media Policy (http://bit.ly/SMP-whitepaper) en een aanvulling op de http://PolicyGenerator.nl
Onderwerpen die worden besproken:
- Ambassadeurs
- Social Presence
- Online Reputatie Management
De wereld heeft social media massaal omarmd. De impact van social networking op bedrijven en overheidsorganisaties neemt toe. Maar hoe gaat uw organisatie daarmee om? Om echt “social” te worden is er meer nodig dan de juiste software. We bieden u graag onze visie aan. Samengevat in trends in social media voor het bedrijfsleven in 2010. Bij elke trend vindt u een praktische social business tip, waarmee u direct aan de slag kunt.
http://www.krem.nl/whitepaper_social_trends/KREM_whitepaper_socialtrends_2010.pdf
How to stand out on LinkedIn to generate business as a thought leader. Professionalise your profile, content and network in 13 easy steps and learn how publish for authority.
This document discusses how Twitter can be used for business purposes. It notes that over 45% of tweets now originate from mobile devices. While Twitter was initially used more as a response tool, companies can now use it to correct inaccurate information in real time. When GE launched on Twitter, 91.2% of mentions about the company occurred via Twitter. The document also discusses what types of people and organizations use Twitter, including individuals, brands, governments and journalists. It notes that while 89% of ad agencies plan to spend on Facebook, only 39% plan on Twitter and 18% on Google+.
This document discusses lessons learned from crisis response to oil spills. It highlights the importance of an immediate and integrated response across platforms like social media and news interviews. Issues around media focus and "crisis migration" are also examined. Lessons from the Deepwater Horizon spill emphasized activation on digital channels and being responsive. Coordinated multi-platform protocols are essential for managing global communications during a crisis.
Connecting people through shared interests allows for targeted messaging of over 54,000 followers out of a total audience of 236,000. Linking online behavior and data enables focused outreach to interested individuals. A brief message expresses gratitude for the opportunity to connect audiences.
Statoil selected four media partners to reach targeted audiences: The Economist, Energy Debate, and shale gas in the US. Engagement was highest when content was country-specific, exclusive, linked InMail content to group content like polls, and integrated media partnership content into InMails. InMails saw the highest conversion rates compared to standard messages.
The document discusses Statoil's use of LinkedIn to raise awareness of its energy innovation work. It notes low awareness of Statoil across stakeholders and markets. Statoil aims to "outsmart" competitors by targeting the "informed elite" through media partnerships and a paid LinkedIn group focused on thought leadership, branded content, and community management to foster discussion and learning around its energy innovation efforts.
Hkd2 energy reputation management through social media_arve overland_h+kH&K Demystifying Digital
Reputation management through social media is discussed. The author, Arve Peder Øverland, is identified as the Digital Practice Director Europe. The document suggests that a positive comment every second could help with reputation management through social media.
Hkd2 energy reputation management through social media_arve overland_h+kH&K Demystifying Digital
Reputation management through social media is discussed. The author, Arve Peder Øverland, is identified as the Digital Practice Director Europe. The document suggests that a positive comment every second could help with reputation management through social media.
The document discusses emerging trends impacting corporate reputation in the digital age. It identifies six key trends: 1) Companies using digital channels to directly communicate their story to stakeholders, 2) Managing social media platforms to maximize opportunities and minimize risks, 3) Addressing the "echo chamber effect" and driving meaningful dialogue, 4) The changing nature of crises in the digital world and need for speedy, transparent responses, 5) Breaking down silos between digital and other departments to better engage audiences, and 6) Individual voices gaining more credibility than corporations so empowering employee advocates is important. It emphasizes situational awareness, goals, platform management, risk mitigation and superior execution are needed to succeed with digital reputation strategies.
Which? helps empower consumers by connecting them with companies on social media to resolve issues and provide advice. When companies are unable to help customers, Which? will step in on behalf of the consumer, managing expectations and acknowledging problems. This approach has led to positive outcomes, with customers thanking Which? for getting companies to resolve issues that the customers could not on their own.
This document discusses how digital technology is integrated into various aspects of modern life. It provides examples of how digital media is used at home for entertainment purposes like watching videos, gaming, listening to music, and more. It also outlines how digital technology is used at work for communication, managing finances, and collaborating. The document concludes by noting that technology platforms continue to evolve and discussing the delegate survey for D2 Energy, an intuitive virtual pinboard platform.
This document discusses the launch of an updated version of the DnB NOR banking app for iPhone. It notes that the future is uncertain but that the bank will help discover the future through its digital and social media efforts. The document provides contact information for Nina K. Hareide-Larsen, Head of Social Media at DnB NOR, regarding the new app version.
The document describes a typical day for a 33-year-old Finnish woman and the ways she encounters the Fazer brand both online and offline. It details her daily routine from breakfast to late evening and shows how the brand is integrated into her life through products, online content and experiences both on Fazer's website and social media platforms.
The document discusses how to work with bloggers for marketing purposes. It provides background on the history of blogging from the mid-1990s to the present. It notes that individual bloggers have become more culturally important and that people want to know what others think before making purchases. The document advises knowing that each blog is its own media, following content rules, and understanding that freedom and critical consumers benefit bloggers. It provides an example campaign of international blogger outreach for a fashion client that worked across Europe.
This document discusses social media usage statistics, finding that 91% of people have a social media profile, 82% have a profile, and 80% have written an article. The document asks if the reader is social and provides percentages of people with profiles or articles on social media platforms.
Berit Puggaard from TNS Gallup gave a presentation on demystifying consumers in the digital world. She described how the internet has transformed consumers' lives and the consumer journey. Puggaard showed that there are many online and offline touchpoints for brands to connect with consumers, but reaching digital consumers is challenging as receptiveness depends on the consumer's goals for a given task. She concluded by stressing the importance of understanding consumers, ensuring marketing touchpoints work together, and providing utility to consumers in this changing digital landscape.
The document discusses best practices for political campaigning based on Obama's 2008 campaign. It outlines that Obama raised over $500 million online from over 3 million donors and built an email list of over 13 million people. It then lists 5 tips for success: have a goal, build a community, engage and empower supporters, capitalize on moments, and test strategies. It discusses each tip in more detail, focusing on integrating digital strategies, building lists, personalizing the supporter experience, leveraging organic and planned moments, and continually testing and optimizing approaches.
This document discusses Wikipedia and companies. It begins with a Rudyard Kipling quote about the six questions of what, where, when, how, why and who. It then addresses each of these questions in relation to engaging with and contributing to Wikipedia. It provides statistics on Wikipedia usage over time. It explains that the Wikipedia community is diverse, though a small percentage of readers actively edit. It outlines guidelines and policies for neutral and unbiased contributions. It offers tips for positively engaging with and improving Wikipedia articles.
The document discusses best practices for digital communications and crisis management. It emphasizes that listening to users, building connections, maintaining good manners, focusing on quality content, and considering different perspectives are important. It also stresses training digital representatives, aligning social media strategies with overall corporate strategies, setting agendas, understanding user motivations, maintaining a consistent tone of voice, and having policies and trained spokespeople in place to effectively manage potential crises before and as they occur. The overall message is that digital communications require a long-term commitment and integrated approach across communication channels to build trust and manage situations effectively.
Organizations are increasingly using digital media for public relations in several ways:
1) To achieve additional business goals like customer service, media relations, and internal collaboration.
2) To provide digital tools for activities like connecting online/offline experiences, conducting everyday tasks, and using apps.
3) To better explain complex concepts using interactive tools and direct communication.
4) To capitalize on moments by mobilizing large numbers of people quickly through social media to generate support, fundraising, and petitions.
Measuring success requires tracking performance against core business goals.
7. Four major business opportunities Branding Generating New Business Gathering Knowledge Developing your career Comment• Social Media is voor elke organisatie belangrijk of je er nu wel of niet mee werkt, het imago van een organisatie kan razendsnel veranderen (in positieve en negatieve zin) door berichten verspreid op het internet. .. Onderschat de kracht van social media niet! Comment • Als het juist ingezet wordt zeer relevant. Het kan het imago van je bedrijfontzettend ondersteunen. Comment • Heb zelf ervaring met uitnodigen via 'traditionele mailing' en via Social media. Laatste werkte veel beter, als je mensen uit eigen netwerk aanboort voelt natuurlijk veel persoonlijker en warme leads generen een betere response. Not rocket science ... Comment • B2B gaat bij uitstek om vertrouwen en bij voorkeur om persoonlijke relatie. Social media maakt meer dan ooit de dialoog mogelijk en dus ook de kans op onderling vertrouwen. Comment • Social Media is volop in beweging en wordt volop toegepast - blijkt zelfs een uitstekend middel om een revolte te mobiliseren. Laten we vooral niet voorbij gaan aan het belang van kennisdeling Comment • Social Media heeft een prominente plek binnen de wereld van recruitment weten te veroveren. Werving en selectie is meer dan ooit een vakgebied waarbij de focus ligt op actieve, lange termijn betrokkenheid van Recruiters bij kandidaten en opdrachtgevers waarbij Social Media een onmisbaar medium is.
9. Personal branding How You’re Connected shows the relationship within LinkedIn’s network Snapshot of Nico’s current and past occupation and education Help Nico improve his profile 3people have recommended Nico See Nico’s activity Summary of Nico’s professional background and competencies Detailed career experience LinkedIn Proprietary & Confidential
10. Personal branding, different context No restrictions on Profile photo content Information is personal / social Profile page has photos, friends, informal messaging Posts may include video, audio, and commentary that may be appropriate for social sharing but could hurt one’s reputation as a professional Some content is generated by others and may be inappropriate for a work environment LinkedIn Proprietary & Confidential
20. theconnor Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work. About 2 minutes ago from the web 20
21. timmylevad @theconnor Who is the hiring manager? I’m sure they will love to know you’ll hate the work. We here at Cisco are versed in the web. About 1 minute ago from the web 21
22. The Opportunity Leverage your own personal and authentic brand Build relationships with prospects as individuals create your own communities Realize better efficiencies of collaboration Help your company ‘own the space’
Ik ben ...Vandaag wat inzichten met u delen in de wereld van de social media Veranderingen in technologie, maar ook menselijk gedrag
.... And on a personal note:This is how I do itI was recently asked to do a strategy for a new LinkedIn market entryAfter making the plan, I used my network to Gain insights form people who have done this beforeI checked with some strategists whether direction was rightFound someone with key contacts in new market etc
What happened?The Internet is the fastest growing communications medium in the history of the planet. Pages indexed from 20 million to 60 billion: This is a pretty good proxy for data being created by the way. This growth (for context) has been driven by technology:Cheap, powerful computing Availability of mass storageFast internet access: greater volumes of downloads but also uploads - the average person uploaded 15 times more data in 2009 than they did just three years ago. (Marissa Meyer, June 2010
So over the last 15 years the sheer volume of data, and our ability to access it, has increased so much that we needed new ways to navigate and understand it. To do this, to create value and relevance three waves can be distinguished: PortalsSearch enginesSocial networksThese have in common that they focus on relevancy and try to create value by providing a signal form the stream
Three types of social networks that help create value out of the information on the web: They often get lumped together, but offer, in fact, very different value:Facebook is mainly about friends and family and colleagues. It is a horizontal platformTwitter is a broadcast medium with fans and followers – 22% reciprocal relations – microcasting (140 characters) and it is real timeLinkedIn is all abpout professional identity and highly relevant in a professional context: identity, network and knowledge sharing