Music videos first emerged in the 1950s as music clips and concert footage but the first true music video aired in 1981 on MTV, titled "Video Killed the Radio Star" by The Buggles. The purpose of music videos is promotional - to promote artists, their songs, and albums. MTV played a significant role in popularizing music videos worldwide and demonstrating their potential to tell visual stories that complement songs. Some of the most influential early music video directors included Hype Williams, Spike Jonze, David Fincher, and Joseph Kahn.