The document discusses the history and significance of the auto auction industry, particularly highlighting key pioneers such as J.M. Rawls, Frank Brasher, and Irving Mondore. It notes the substantial economic impact of auto auctions, including the movement of nearly 14.7 million vehicles in 2009. The document emphasizes the innovations and customer-focused approaches introduced by these pioneers that shaped the industry.

1. A History of Auto Auction PioneersSeptember 9, 2010

2. The NAAAAs the NAAA celebrates its 62nd Anniversary and salutes a number of member auctions, information about the early beginnings of the auction industry is hard to come by. Only a patient and diligent search of industry publications and websites reveals some insight into the accomplishments and achievements of a few early pioneers.

3. The NAAA cont. Few industry outsiders realize the size, scope and strategic importance the wholesale motor vehicle auction industry plays in fueling the U.S. auto industry and ultimately the national economyIn 2009 alone, National Auto Auction Association (NAAA) North American member auctions moved almost 14.7 million vehicles through their lanes at a sales rate of 61%. Over 8.9 million vehicles were sold at an average sale price of $9,026, representing a combined gross value of $80.9 billion.

4. J.M. Rawls – Rawls Auto Auction, Leesville, SCJ.M. "Martin" Rawls is recognized as holding the first wholesale auto auction. Rawls was a farmer at heart and owner of Rawls Auto Sales, a used-car outlet in Leesville, South Carolina. After attending a cattle auction in Columbia, he wondered if cars could also be sold the same way

5. J.M. Rawls – Rawls Auto Auction, Leesville, SC cont. In March of 1938, Rawls and his partner, S.L. "Monty" Montgomery, decided to give it a try. They built an auction booth in the garage at Rawls Auto Sales and hired Col. R.H. Sapp as their auctioneer.

6. J. Frank Brasher – Brasher’s Salt Lake Auto AuctionFrank Brasher founded Salt Lake Auto Auction in 1949Over the years, Brasher pioneered a number of customer-focused innovations and built a loyal following among dealers from Utah, Idaho, Nevada, Colorado, California, Washington, Oregon, Montana and Canada

7. J. Frank Brasher – Brasher’s Salt Lake Auto AuctioncontThe Salt Lake Auto Auction was the first to offer full reconditioning and dealer floor planning, which Frank introduced in the 1950s. Transport service by an auction-owned fleet began in the 1960s

8. Salt Lake Auto Auction Salt Lake Auto Auction was also among the first in the country to host sales for Ford, General Motors, and Chrysler in the 1960s. Today, the spacious, modern facility encompasses 70-acres, including a 17,000 square foot main office and storage for over 7,500 vehicles

9. Frank J. Brasher Frank J. Brasher served as NAAA President in 1973 and was inducted into the NAAA Hall of Fame in 1987. A son, Larry F. Brasher, also served as NAAA President in 1989 and was inducted into the NAAA Hall of Fame in 2005

10. Irving Mondore – Central New York Auto AuctionThe CNY Auto Auction is a tribute to Irving Mondore, a former dairy farmer and used car salesman who founded the Syracuse Auto Auction in 1954. The fledgling auction struggled at first. However, a major turning point occurred in 1962, when Mondore changed the auction to an evening sale

11. Irving Mondore – Central New York Auto Auctioncont.His daring idea was met with immediate success and crowds suddenly doubled in size. A new multi-lane facility was soon constructed, but it was Mondore's emphasis on superior customer service with indifference to dealer size that was the prime contributor to the auction’s success.

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