Hire, Fire,
Reward, Repeat.
Maren  Kate  Donovan  |  maren@avratalent.com  |  @marenkate
Reward
Decide  what  you’re  going  to  reward,  
then  create  a  culture  of  extreme  
ownership  around  it.
28%
32%
40%
Reward
f
L
$
Reward  
Learning  from  
Failure
Reward  What  
Ma6ers  Most
Reward  Extreme  
Ownership
Aligning  
Incentives
Life<me  Value?  
New  User  Growth?  
Topline  Revenue?  
Innova<on?  
Client  Happiness?
Tap  into  each  person’s  full  
poten<al  by  crea<ng  an  
environment  of  radical  
responsibility  
Resources
by  Ray  Dalio
by  Liz  Wiseman  and  Greg  Mckeown  
Principles
Mul<pliers
V
h6ps://hbr.org/2005/07/learning-­‐in-­‐
the-­‐thick-­‐of-­‐it
AMer  Ac<on  
Report
Hire
Want  to  Hire  Well?  Follow  the  
process,  every  time.
Beware  of  Biases
Confirma<on  Bias
Without  meaning  to,  we  oMen  
create  an  image  of  what  our  ideal  
candidate  looks  like,  then  seek  
confirma<on  of  our  preconceived  
no<on.  This  could  be  anything  
from  what  a  candidate  physically  
looks  like  to  what  school  they  
a6ended,  or  even  how  their  name  
is  spelled.  
“Harvard  MBA.  1  of  the  first  10  
people  at  [hot  startup].  Managed  a  
team  during  explosive  growth  of  X  
Co.”  These  snippets  can  create  an  
expecta<on  anchor  that  will  oMen  
lead  to  them  bypassing  a  proper  
inves<ga<on  of  the  candidate’s  
background,  references,  and  skills.
This  oMen  comes  from  someone  
looking,  smelling,  or  sounding  a  
certain  way  that  makes  us  
posi<vely  associate  them  with  our  
mental  framework  of  what  success  
looks  like.  This  leads  to  bias  in  
hiring  both  the  right  people,  and  
diverse  talent,  because  our  
intui<on  is  shaped  only  by  our  
personal  life  experiences.    
5 ;?
Anchoring Intui<on
Develop  Objective  
Outcomes  
Don’t  look  think  of  “who”  you  want,  think  of  “what”  
outcomes  a  successful  hire  will  achieve  
Operations
Assistant
Crea4ng  Dossiers    
for  Execu4ve’s  final  screens  
20/100
Processing  bill.com    
to  keep  cash  flow  up  to  date    
10/100
Preparing  invoices  
15/100
Researching  vendors  
and  reques4ng  propos
25/100
Crea4ng  Contracts  for  1099  Workers  
25/100
Coordina4ng  Travel  to  free  up  Execu4ves  4me  
5/100
Create  a  Compelling  Job  Description
Y
Q
A  good  job  <tle  should  give  a  nod  to  what  the  
role  consists  of,  peak  the  interest  poten<al  
candidates  and  give  a  sense  of  what  type  of  
experience  is  required.  
A  Descrip<ve  Job  Title
Professional  skills  and  competencies,  or  
specialized  knowledge  a  person  must.  Quali<es  
are  personal  and  help  you  understand  the  
candidate  as  a  culture  fit.  
Required  skills  +  quali<es
o
z
Part  of  a  job  descrip<ons  job  is  to  sell  a  poten<al  
candidate  on  not  only  the  why  of  the  role,  but  the  
why  of  the  company.
Compelling  Company  Mission
Who  is  this  person  repor<ng  to?  Clarify  the  high-­‐
level  mission  for  a  par<cular  role  and  develop  no  
more  than  a  paragraph  that  describes  WHY  that  
role  exists.  
Why  this  role  exists
Build  out  Your  Recruiting  Funnel  
Zip  Recruiter
Angel  List
Behance/Dribbble
Craiglist
Filling  the  Funnel  
Cast  a  wide  net  when  you  post  your  job  descrip<on.  Though  
depending  on  the  level  of  hire,  pay,  area  you’re  located  in,  
etc.  you  may  need  to  do  outbound  recrui<ng  as  well.
College  Job  Boards
K
K
K
K
K
The  Interview  Process
Test Project
or Working
Session
Sometimes paid,
or in person.
In-person
Interview
Ideally with 2-3
people in a row,
who are working of
a job scorecard.
Initial Phone
Screen
Follow a script of
questions for this.
Test Task
Depending on role,
try to keep it under
an hour or two.
Application
• Cover Letter
• Resume
• Profile links
• Written Screen
Questions
Always  Check  References!
Reference Check
Speaking to seven references is the
ideal amount. 3 Past bosses, 2 past
peers, 2 past subordinates or
customers.
Decision
Don’t doddle when it comes to
making a decision.
Past Bosses
Past Peers
Past Subordinates
Resources  for  Hiring
(Chapters  on  hiring  specifically)
Who:  The  A  Method  for  Hiring
From  Impossible  to  Inevitable
h6ps://en.wikipedia.org/wiki/List_of_cogni<ve_biases
h6ps://www.eeoc.gov/laws/types/
List  of  Cogni<ve  Biases
Equal  Employment  Opportunity  Laws
V
hNp://geoffsmart.com/smarNools/
h6p://geoffsmart.com/smar6ools/
Fire
Knowing  how  to  fire  well,  is  just  as  
important  as  knowing  how  to  hire  
well.
The  Termination  Playbook
a
Give  them  a  heads  up.  Explain  to  the  employee  where  they  are  falling  short  and  
how  they  can  improve.  Be  as  specific  as  possible.
a
Don’t  fire  on  Fridays.  It  takes  away  the  opPon  for  the,  now  former,  employee  to  
immediately  start  looking  for  a  new  role  by  reaching  out  to  their  network  during  
the  workweek.
a
Be  human.  Remembering  the  golden  rule  in  this  stage  of  firing  well  is  vital.  How  
would  you  want  to  be  treated  if  the  tables  were  turned?
a
Be  more  generous  than  necessary.  Remember  a  terminated  employees  will  tell  
others  about  their  experience,  via  social  media,  word  of  mouth,  or  Glassdoor.
a
Review  past  feedback.    If  the  employee  has  only  received  posiPve  reviews,  you  
need  to  outline,  in  wriPng,  how  they’re  not  meePng  expectaPons  and  what  they  
can  do  to  change.
Hire  slow,  fire  fast.  Especially  with  
vendors  +  external  firms.
Resources
by  Jim  Collins
h6ps://goo.gl/PMcQv7
Good  to  Great
SHRM:  How  to  Fire  Someone  
without  gemng  SuedV
Conclusion
3  Steps  to    People-­‐Powered  Competitive  Advantage
a
Decide  on  what  you’re  going  to  reward,  then  create  a  culture  of  
extreme  ownership  around  it.
a
Want  to  Hire  Well?  a  the  process,  every  4me.
a
Knowing  how  to  fire  well,  is  just  as  important  as  knowing  how  to  hire  
well.
Hire, Fire,
Reward, Repeat.

Hire, fire, reward, repeat. online reference version

  • 1.
    Hire, Fire, Reward, Repeat. Maren Kate  Donovan  |  maren@avratalent.com  |  @marenkate
  • 2.
  • 3.
    Decide  what  you’re going  to  reward,   then  create  a  culture  of  extreme   ownership  around  it.
  • 4.
    28% 32% 40% Reward f L $ Reward   Learning  from  Failure Reward  What   Ma6ers  Most Reward  Extreme   Ownership Aligning   Incentives Life<me  Value?   New  User  Growth?   Topline  Revenue?   Innova<on?   Client  Happiness? Tap  into  each  person’s  full   poten<al  by  crea<ng  an   environment  of  radical   responsibility  
  • 5.
    Resources by  Ray  Dalio by Liz  Wiseman  and  Greg  Mckeown   Principles Mul<pliers V h6ps://hbr.org/2005/07/learning-­‐in-­‐ the-­‐thick-­‐of-­‐it AMer  Ac<on   Report
  • 6.
  • 7.
    Want  to  Hire Well?  Follow  the   process,  every  time.
  • 8.
    Beware  of  Biases Confirma<on Bias Without  meaning  to,  we  oMen   create  an  image  of  what  our  ideal   candidate  looks  like,  then  seek   confirma<on  of  our  preconceived   no<on.  This  could  be  anything   from  what  a  candidate  physically   looks  like  to  what  school  they   a6ended,  or  even  how  their  name   is  spelled.   “Harvard  MBA.  1  of  the  first  10   people  at  [hot  startup].  Managed  a   team  during  explosive  growth  of  X   Co.”  These  snippets  can  create  an   expecta<on  anchor  that  will  oMen   lead  to  them  bypassing  a  proper   inves<ga<on  of  the  candidate’s   background,  references,  and  skills. This  oMen  comes  from  someone   looking,  smelling,  or  sounding  a   certain  way  that  makes  us   posi<vely  associate  them  with  our   mental  framework  of  what  success   looks  like.  This  leads  to  bias  in   hiring  both  the  right  people,  and   diverse  talent,  because  our   intui<on  is  shaped  only  by  our   personal  life  experiences.     5 ;? Anchoring Intui<on
  • 9.
    Develop  Objective   Outcomes  Don’t  look  think  of  “who”  you  want,  think  of  “what”   outcomes  a  successful  hire  will  achieve   Operations Assistant Crea4ng  Dossiers     for  Execu4ve’s  final  screens   20/100 Processing  bill.com     to  keep  cash  flow  up  to  date     10/100 Preparing  invoices   15/100 Researching  vendors   and  reques4ng  propos 25/100 Crea4ng  Contracts  for  1099  Workers   25/100 Coordina4ng  Travel  to  free  up  Execu4ves  4me   5/100
  • 10.
    Create  a  Compelling Job  Description Y Q A  good  job  <tle  should  give  a  nod  to  what  the   role  consists  of,  peak  the  interest  poten<al   candidates  and  give  a  sense  of  what  type  of   experience  is  required.   A  Descrip<ve  Job  Title Professional  skills  and  competencies,  or   specialized  knowledge  a  person  must.  Quali<es   are  personal  and  help  you  understand  the   candidate  as  a  culture  fit.   Required  skills  +  quali<es o z Part  of  a  job  descrip<ons  job  is  to  sell  a  poten<al   candidate  on  not  only  the  why  of  the  role,  but  the   why  of  the  company. Compelling  Company  Mission Who  is  this  person  repor<ng  to?  Clarify  the  high-­‐ level  mission  for  a  par<cular  role  and  develop  no   more  than  a  paragraph  that  describes  WHY  that   role  exists.   Why  this  role  exists
  • 11.
    Build  out  Your Recruiting  Funnel   Zip  Recruiter Angel  List Behance/Dribbble Craiglist Filling  the  Funnel   Cast  a  wide  net  when  you  post  your  job  descrip<on.  Though   depending  on  the  level  of  hire,  pay,  area  you’re  located  in,   etc.  you  may  need  to  do  outbound  recrui<ng  as  well. College  Job  Boards K K K K K
  • 12.
    The  Interview  Process TestProject or Working Session Sometimes paid, or in person. In-person Interview Ideally with 2-3 people in a row, who are working of a job scorecard. Initial Phone Screen Follow a script of questions for this. Test Task Depending on role, try to keep it under an hour or two. Application • Cover Letter • Resume • Profile links • Written Screen Questions
  • 13.
    Always  Check  References! ReferenceCheck Speaking to seven references is the ideal amount. 3 Past bosses, 2 past peers, 2 past subordinates or customers. Decision Don’t doddle when it comes to making a decision. Past Bosses Past Peers Past Subordinates
  • 14.
    Resources  for  Hiring (Chapters on  hiring  specifically) Who:  The  A  Method  for  Hiring From  Impossible  to  Inevitable h6ps://en.wikipedia.org/wiki/List_of_cogni<ve_biases h6ps://www.eeoc.gov/laws/types/ List  of  Cogni<ve  Biases Equal  Employment  Opportunity  Laws V hNp://geoffsmart.com/smarNools/ h6p://geoffsmart.com/smar6ools/
  • 15.
  • 16.
    Knowing  how  to fire  well,  is  just  as   important  as  knowing  how  to  hire   well.
  • 17.
    The  Termination  Playbook a Give them  a  heads  up.  Explain  to  the  employee  where  they  are  falling  short  and   how  they  can  improve.  Be  as  specific  as  possible. a Don’t  fire  on  Fridays.  It  takes  away  the  opPon  for  the,  now  former,  employee  to   immediately  start  looking  for  a  new  role  by  reaching  out  to  their  network  during   the  workweek. a Be  human.  Remembering  the  golden  rule  in  this  stage  of  firing  well  is  vital.  How   would  you  want  to  be  treated  if  the  tables  were  turned? a Be  more  generous  than  necessary.  Remember  a  terminated  employees  will  tell   others  about  their  experience,  via  social  media,  word  of  mouth,  or  Glassdoor. a Review  past  feedback.    If  the  employee  has  only  received  posiPve  reviews,  you   need  to  outline,  in  wriPng,  how  they’re  not  meePng  expectaPons  and  what  they   can  do  to  change.
  • 18.
    Hire  slow,  fire fast.  Especially  with   vendors  +  external  firms.
  • 19.
    Resources by  Jim  Collins h6ps://goo.gl/PMcQv7 Good to  Great SHRM:  How  to  Fire  Someone   without  gemng  SuedV
  • 20.
    Conclusion 3  Steps  to   People-­‐Powered  Competitive  Advantage a Decide  on  what  you’re  going  to  reward,  then  create  a  culture  of   extreme  ownership  around  it. a Want  to  Hire  Well?  a  the  process,  every  4me. a Knowing  how  to  fire  well,  is  just  as  important  as  knowing  how  to  hire   well.
  • 21.