This document presents the Promo Price Perception Index for 2016. It shows the basket prices for a selection of common grocery items across 13 Hungarian retailers on a monthly basis. The lowest basket price for each month and year is highlighted. Methodology notes indicate the index aims to compare the perceived price image communicated by retailers in promotional materials rather than directly compare identical SKU prices. It analyzes trends in basket price spreads over the year by retailer. Contact information is provided for those seeking more details.

1. PROMO PRICE PERCEPTION INDEX
2016
ALL RIGHTS
RESERVED
SOGAR GROUP -2014
PROMO
PRICE
PERCEPTION
INDEX

2. PROMO PRICE PERCEPTION INDEX2016.
THE BEST BASKET VALUE YTD

3. PROMO PRICE PERCEPTION INDEX2016. * A trendadatok az utolsó 3 hónap adataira vonatkoznak.
Trend statistics are based on the data of the last 3 months.
TREND 2015-16
MONTHLY
MINI-MAXI
SPREAD
RETAILERS’
MINI-MAXI
SPREAD

4. PROMO PRICE PERCEPTION INDEX
ALDI AUCHAN CBA
CBA
PRÍMA
ISP LIDL METRO PENNY REÁL SPAR COOP
TESCO
HIPER
TESCO
SZUPER
2016 Jan. 3631,73 3585,88 4925,64 4634,38 4148,83 5498,00 3023,43 3701,38 4430,81 3489,33 4337,82 3443,80 4288,01
2016 Febr. 4537,04 3571,90 3578,60 3469,82 4161,00 3944,96 2916,62 3632,36 3770,07 4240,02 3688,60 3601,80 3473,18
2016 Márc. 4272,58 3784,97 3878,40 4246,12 4246,43 4383,14 2812,66 3829,20 2996,92 4108,53 4235,10 3394,80 4586,03
2016 Ápr. 4423,05 2785,60 4801,36 4903,77 3925,28 4853,01 3803,21 3046,01 3888,62 3500,36 3463,03 2766,30 3996,48
2016 Máj. 4677,41 4233,30 4324,64 4007,35 3984,50 4455,30 3094,99 3156,46 3632,35 4235,17 3157,01 2696,97 4175,10
2016 Jún. 3729,73 3163,77 3447,06 4672,14 3638,86 3595,87 2742,68 2937,57 4844,49 4092,83 3180,39 2691,63 4631,47
2016 Júl. 4884,64 3283,83 4847,19 4847,19 3614,33 5280,71 3000,04 3883,00 4364,36 3511,84 3883,10 3031,33 3806,95
2016 Aug. 4825,12 3126,10 3677,09 5144,22 4661,27 5576,60 2785,58 3240,30 3410,55 4400,17 4211,95 2724,40 3460,90
2016 Szept. 4597,02 3170,77 3698,50 3775,25 3880,83 3282,93 3206,84 3219,28 3456,21 4060,33 4231,04 3065,40 3271,65
2016 Okt. 4318,40 3117,27 4805,38 4805,38 3883,50 7204,72 3361,42 3857,25 4463,09 3883,50 4831,88 3588,60 4187,05
2016 Nov. 5482,52 3323,21 4308,94 4335,61 3917,93 4055,57 3225,03 3328,45 3833,38 3974,33 5090,68 3199,40 3546,40
2016 Dec. 4415,46 3520,10 4463,32 4100,76 3569,83 3455,19 3511,05 3842,34 4510,23 4127,17 5620,56 3100,80 3441,95
Methodology: Every month a basket of 10 Shopper need unit is collected from the promo leaflets of 13 retailers. If one ore more of those
SNU are missing from the promo offer of the month , an average value of the VIRTUAL PRICE of this specific SNU at that retailer is
calculated across the last 12 months. If the SNU is promoted more than 2 times during the month, the cheapest value is selected. The
SNU have been chosen in the categories common to different formats. The aim of the index is not to classify the retailer by cheapest
offer for similar SKU , but by the Price Image Perception they are communicating in the promotional leaflets; trough the choice of SKU
and pricing level.
The dashboard shows the cheapest basket of the month, the cheapest basket of the year the basket price spread along the year and the
trend of evolution by players
 SPARKLING WATER
 MILK
 CHEESE
 SUNFLOWER OIL
 BREAD
 SOFT DRINKS
 COLD CUTS
 JUICES
 BEER
 VIENNA SAUSAGE
2016.
DATA & METHODOLOGY

5. PROMO PRICE PERCEPTION INDEX
ALL RIGHTS
RESERVED
SOGAR GROUP -
For more information please contact us:
http://hiper-com.com
bernadett.ludanyi@hiper-com.com
monitoring@hiper-com.com
Thank you for your attention!