Hindustan Unilever Limited (HUL) is the largest fast moving consumer goods company in India, with nine out of ten Indian households using HUL brands. HUL is a subsidiary of Unilever, which owns 52% of HUL. HUL produces foods, cleaning agents, personal care products, and water purifiers and is headquartered in Mumbai. It has over 50 brands sold in over 190 countries and is ranked the #8 most innovative company globally. HUL's CEO is Mr. Sanjiv Mehta and its competitors include ITC Ltd, Nestle India Ltd, and Britannia Industries Ltd.