This document proposes a "high end charity retail" concept that incorporates a percentage of increased prices into charitable donations. It suggests implementing a two-tag system to clearly display the original and increased "Charity Added Retail" prices. This would connect wealthy consumers and philanthropists while allowing tax deductions and improving the retailer's image. A limited pilot program could help study consumer responses before fully implementing the approach across all inventory.

1. HIGH END CHARITY RETAIL
An approach at a reverse retail-
charity concept
CONCEPT AND PRESENTATION BY: SHAFIYA RIZWAN, UNITED ARAB EMIRATES

2. CONCEPT
SELLING PRICE
+
% PRICE
INCREASE
COST PRICE +
PROFIT + %
CHARITY
ADDED RETAIL
Philanthrophy –
Image
Revitilisation
Connecting Two
Odds; The Rich-
Rich divide
Increased
Profit
Trendsetter

3. Two Tag System
Companies may implement a two tag system
whereby;
• Tag A: The original pre-existing price tag
• Tag B: Price tag detailing the CAR (Charity Added Retail)
amount, to let consumers know how much of the proceed is
going to charity.
The CAR Tag may be specially designed and
attractive so as not to appear to be a cheap
knockoff attempt at charity, but a serious drive of
the company.

4. Connecting two odds – Rich Vs Rich
• Drawing the philanthropic rich as well as their
counterpart into one cohesive ecosystem.
• Greater expenditure with a more relaxed conscience.
• Tax benefits for consumers as well as retailer.
• Detailed CAR distribution information = greater
consumer relationship and cooperation
opportunities.

5. IMPLEMENTATION STYLES /
PROGRESSION
LIMITED PILOT FULL-SCALE
CAR may be introduced on
limited edition items
CAR as a part of a pilot
program on certain
sections of retail items
CAR implemented; full-
scale. All items carrying
CAR tags
A limited edition section
has the advantage of
marking CAR as well as the
retail item as a ‘prestige’
valuable. In this case, the
value of CAR as well as the
item itself may be inflated
to quite a high amount
A pilot programs can focus
on certain sections in the
store only. These sections
can be monitored and the
effectiveness of CAR
studied in details over a set
period of time. This will
thus give a much needed
insight into how well
increased pricing and
charity distribution affect
the consumer expenditure.
This would be a drastic
shift and makeover. It is
more advisable to
implement in a limited ->
pilot -> full-scale format,
after obtaining conclusions
and further ideas from the
previous two
implementations