This document proposes a CSR activity to promote road safety and reduce motorcycle deaths in India. It suggests (1) creating a TV public service announcement reminding riders to wear helmets for the safety of their loved ones, (2) supporting activities like gifting a helmet with new bike purchases and contests on social media, and (3) speaking directly to riders in communities to promote the "Helmet Pehnao Yaar" message. The goal is to encourage helmet usage through emotional appeals to care for one's wife or partner.

1. AN IDEA FOR A CSR ACTIVITY

2. 100MOTORCYCLISTS DIE EVERY DAY DUE TO ROAD ACCIDENTS IN INDIA
MINISTRY OF ROAD TRANSPORT & HIGHWAYS TRANSPORT RESEARCH WING - 2015 STUDY

3. THE MORE LIVES YOU SAVE,
THE MORE CUSTOMERS YOU’LL HAVE

4. We see this every day…

5. Partly because…In other countries…

6. In India…

7. LOVEThe best strategy against reckless riding

8. Step 1: Speak to the riders

9. TV SCRIPT
30 seconds
Title: ‘Chalan’
A couple ride along on a road in Delhi. They’re on a motorcycle.
The man is wearing a helmet, but the woman is not. The bike is speeding.
Not surprisingly, they are stopped by a traffic cop.
As most Delhi-ites do, the rider questions the cop: “Bhai saab kya hua?”
The cop notes down the number on the bike. He then prints out a chalan and
hands it over to the rider.
Rider: “Ye kis baat ke liye?”
Cop: “Isspeeding. Tharra rokkit chhoot re ka?”
The cop then prints out another chalan and hands it over to the confused rider.
Rider: “Aur ye…?”
Cop: “Biwi se pyaar na kadne ke le.”
The rider is speechless. So is his wife.
MVO: “Agar biwi se karte ho pyaar, to helmet pehnao yaar.”
Hero & Delhi Traffic Police logo
Helmet
Pehnao
Yaar

10. “Agar Biwi Se Karte Ho Pyaar, To Helmet Pehnao Yaar”
Would put the onus on squarely the husband.
The idea is to take it to the streets where fellow riders may become
spokespersons for the initiative.

11. Step 2: Supporting Activities

12. How about a specially-designed helmet gifted with every
new bike purchased?
There would be a simple contest to get the gift…

13. “My Hero!”
If a couple walks into a
Hero Showroom and
the husband correctly
answers 5 questions
about his wife; she gets
a free designer ladies’
helmet upon the
purchase of a bike.

14. #NoPyaar
A photo contest on FB.
The person with the best
shots of pillion riders w/o
helmets wins.

15. `
“Helmet Pehnao Yaar”

16. `
Thanks. Hope this helps.