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Here are two wordings for the same question. The first question was asked by
presidential candidate Ross Perot, and the second by a Time/CNN poll, both in March
1993.
A. Should laws be passed to eliminate all possibilities of special interests giving
huge sums of money to candidates?
B. Should laws be passed to prohibit interest groups from contributing to campaigns,
or do groups have a right to contribute to the candidates they support?
One of these questions drew 40% favoring banning contributions; the other drew
80% with this opinion. Which question produced the 40% and which got 80%? Explain
why the results were so different.
Solution
The wording of the first response makes it sound like the giving of money is much
more negative when they use "huge sums of money." The way they ask the question just makes
it seem like passing the law is the obvious choice. The second makes it seem like these laws are
bad and groups "have the right" to contribute. We would think that the first question would
have 80% wanting to ban contributions while the second would have 40%.

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Here are two wordings for the same question. The first question was .pdf

  • 1. Here are two wordings for the same question. The first question was asked by presidential candidate Ross Perot, and the second by a Time/CNN poll, both in March 1993. A. Should laws be passed to eliminate all possibilities of special interests giving huge sums of money to candidates? B. Should laws be passed to prohibit interest groups from contributing to campaigns, or do groups have a right to contribute to the candidates they support? One of these questions drew 40% favoring banning contributions; the other drew 80% with this opinion. Which question produced the 40% and which got 80%? Explain why the results were so different. Solution The wording of the first response makes it sound like the giving of money is much more negative when they use "huge sums of money." The way they ask the question just makes it seem like passing the law is the obvious choice. The second makes it seem like these laws are bad and groups "have the right" to contribute. We would think that the first question would have 80% wanting to ban contributions while the second would have 40%.