Marketing opportunity for a beer brand. Launch campaign ideas. It is all about how to launch a beer brand in market like Nepal. It also speaks about how to plan a launching campaign where are already are prominent players and work through it.
15. LAUNCH PAD
Phase Plan Elaboration
I Pre-Launch
Placement Visibility Thats say: Guess Who is
in TOWN (Even in Media: teaser ads)
II Launch
Phase I: Corporate Cocktail Dealer+Distr.
meet
Phase II: Beer tasting for media and corps
III
Post Launch (for 1.5
year)
Sponsoring of events, and once in a month
visibility in media