The document provides a year-end review of changes in the healthcare insurance industry in 2015. It summarizes key events like cyber attacks, the Supreme Court ruling on the Affordable Care Act, and mergers and acquisitions among insurance companies. It also describes major website updates from various insurance providers, including new tools, telehealth services, mobile apps, microsites, and social media campaigns. The document examines how insurers adapted digitally to respond to industry issues and improve the customer experience.
How Can Financial Institutions Improve Their Digital Goal-Setting Tools and E...Corporate Insight
Corporate Insight recently hosted a webinar on applying digital innovation best practices from outside the financial services industry to financial firms' offerings. James McGovern, VP of Consulting Services, and Corey Limmer, Senior Research Associate for Consulting Services, discussed how to improve digital goal-setting tools and educational resources by looking beyond the industry for inspiration and provided digital experience best practices from apps like iQuantifi, Nike+ Running, Khan Academy and iTunes U.
The Millennial Shift: Financial Services and the Digial Generation Study PreviewCorporate Insight
With 80 million members, the Millennial generation is the largest in the history of the United States. The group's size, coupled with its increasing spending power and social influence, means that Millennials are a huge potential market for financial services firms. However, Millennials' skeptical view of financial institutions and unique digital preferences pose a clear challenge to the industry's traditional marketing strategies and business models.
CI's new study, The Millennial Shift: Financial Services and the Digital Generation will help financial services marketers, product managers and strategists to better understand Millennials and identify effective tactics for serving this demographic. Download the study preview now!
Five Questions the Study Will Address
#1 How do Millennial attitudes/behaviors differ from those of earlier generations?
#2 What financial product features do Millennials value?
#3 Which financial services firms seem to be effectively targeting this group and why?
#4 What are the most effective ways to use technology to market to and serve these consumers?
#5 How can financial firms use education, gamification, social media and other innovations to connect with Millennials?
Annuity and Life Insurance Product Update - Q1 2016Corporate Insight
This quarterly slide deck examines new product releases from annuity carriers and life insurers covered in our Annuity Monitor and Life Insurance Monitor research services. Inside, we provide a rundown of the new products introduced on the firms’ websites in the first quarter of 2016 and highlight their key features.
Annuity and Life Insurance Product Update - Q2 2016Corporate Insight
This quarterly slide deck examines new product releases from annuity carriers and life insurers covered in our Annuity Monitor and Life Insurance Monitor research services. Inside, we provide a rundown of the new products introduced on the firms’ websites in the second quarter of 2016 and highlight their key features.
Corporate Insight's 2015 Monitor Awards are out! The awards honor financial services firms for excellence in the online user experience they offer prospects, clients and advisors. Throughout the month of February, we will be releasing a series of slide decks highlighting the firms that received Gold Monitor Awards. Each of the nine slide decks will focus on a specific industry within financial services.
The E-Monitor Awards focus on online brokerage and are given out across nine categories:
Account Information
Investor Education
News & Research
Online Help
Product Range
Quotes & Trading
Planning Tools & Calculators
Prospect Experience
Mobile Capabilities
The slide deck highlights the Gold Monitor Award winning firms in each category and explains why their online offerings were best in class.
Annuity and Life Insurance Product Update - Q1 2015Corporate Insight
Our quarterly Annuity and Life Insurance Product Update reviews new products released by annuity carriers and life insurers over the last quarter. This slide deck reviews the new annuity and life insurance products introduced in the first quarter of 2015.
2015 saw financial institutions continue their shift toward a mobile-centric approach, as this channel quickly becomes the primary means of interaction between consumers and firms. According to a March 2015 report from the Federal Reserve, 35% of mobile phone users with a bank account used mobile banking in 2014, up 150% from 2010. Financial services firms continued to improve and refine their smartphone capabilities, and have begun to capitalize on new and exciting devices such as wearables. Traditional, established players are also taking inspiration from fintech firms and bitcoin wallet providers to provide a better experience to their clients.
In December 2014, we published our year-end review of interesting and noteworthy mobile finance trends that had occurred that year. Now, at the start of 2016, we take at look at how those trends have advanced and highlight some new developments that have emerged.
Corporate Insight is pleased to present our fifth annual Property and Casualty Insurance Monitor Awards, in which we highlight the top websites and mobile features of P&C Insurance Monitor firms. This year, we benchmark industry leaders across six critical, high-level categories, awarding gold, silver and bronze medals based on how well firms meet our criteria.
How Can Financial Institutions Improve Their Digital Goal-Setting Tools and E...Corporate Insight
Corporate Insight recently hosted a webinar on applying digital innovation best practices from outside the financial services industry to financial firms' offerings. James McGovern, VP of Consulting Services, and Corey Limmer, Senior Research Associate for Consulting Services, discussed how to improve digital goal-setting tools and educational resources by looking beyond the industry for inspiration and provided digital experience best practices from apps like iQuantifi, Nike+ Running, Khan Academy and iTunes U.
The Millennial Shift: Financial Services and the Digial Generation Study PreviewCorporate Insight
With 80 million members, the Millennial generation is the largest in the history of the United States. The group's size, coupled with its increasing spending power and social influence, means that Millennials are a huge potential market for financial services firms. However, Millennials' skeptical view of financial institutions and unique digital preferences pose a clear challenge to the industry's traditional marketing strategies and business models.
CI's new study, The Millennial Shift: Financial Services and the Digital Generation will help financial services marketers, product managers and strategists to better understand Millennials and identify effective tactics for serving this demographic. Download the study preview now!
Five Questions the Study Will Address
#1 How do Millennial attitudes/behaviors differ from those of earlier generations?
#2 What financial product features do Millennials value?
#3 Which financial services firms seem to be effectively targeting this group and why?
#4 What are the most effective ways to use technology to market to and serve these consumers?
#5 How can financial firms use education, gamification, social media and other innovations to connect with Millennials?
Annuity and Life Insurance Product Update - Q1 2016Corporate Insight
This quarterly slide deck examines new product releases from annuity carriers and life insurers covered in our Annuity Monitor and Life Insurance Monitor research services. Inside, we provide a rundown of the new products introduced on the firms’ websites in the first quarter of 2016 and highlight their key features.
Annuity and Life Insurance Product Update - Q2 2016Corporate Insight
This quarterly slide deck examines new product releases from annuity carriers and life insurers covered in our Annuity Monitor and Life Insurance Monitor research services. Inside, we provide a rundown of the new products introduced on the firms’ websites in the second quarter of 2016 and highlight their key features.
Corporate Insight's 2015 Monitor Awards are out! The awards honor financial services firms for excellence in the online user experience they offer prospects, clients and advisors. Throughout the month of February, we will be releasing a series of slide decks highlighting the firms that received Gold Monitor Awards. Each of the nine slide decks will focus on a specific industry within financial services.
The E-Monitor Awards focus on online brokerage and are given out across nine categories:
Account Information
Investor Education
News & Research
Online Help
Product Range
Quotes & Trading
Planning Tools & Calculators
Prospect Experience
Mobile Capabilities
The slide deck highlights the Gold Monitor Award winning firms in each category and explains why their online offerings were best in class.
Annuity and Life Insurance Product Update - Q1 2015Corporate Insight
Our quarterly Annuity and Life Insurance Product Update reviews new products released by annuity carriers and life insurers over the last quarter. This slide deck reviews the new annuity and life insurance products introduced in the first quarter of 2015.
2015 saw financial institutions continue their shift toward a mobile-centric approach, as this channel quickly becomes the primary means of interaction between consumers and firms. According to a March 2015 report from the Federal Reserve, 35% of mobile phone users with a bank account used mobile banking in 2014, up 150% from 2010. Financial services firms continued to improve and refine their smartphone capabilities, and have begun to capitalize on new and exciting devices such as wearables. Traditional, established players are also taking inspiration from fintech firms and bitcoin wallet providers to provide a better experience to their clients.
In December 2014, we published our year-end review of interesting and noteworthy mobile finance trends that had occurred that year. Now, at the start of 2016, we take at look at how those trends have advanced and highlight some new developments that have emerged.
Corporate Insight is pleased to present our fifth annual Property and Casualty Insurance Monitor Awards, in which we highlight the top websites and mobile features of P&C Insurance Monitor firms. This year, we benchmark industry leaders across six critical, high-level categories, awarding gold, silver and bronze medals based on how well firms meet our criteria.
2015 Healthcare Insurance Year in ReviewJose Santana
The healthcare insurance industry experienced numerous disruptors in 2015 including cyber-attacks, the Affordable Care Act ruling and numerous mergers and acquisitions. Partially in response to these happenings, Corporate Insight’s Healthcare Monitor coverage group reported a variety of changes to firms’ public and member sites, improving the way members manage and understand their health benefits. In our Year in Review, we examine how payers reacted in the digital space to major industry issues, as well as key website changes throughout the year – revamps and design changes, capabilities, tools, and services.
Annuity and Life Insurance Product Update - Q3 and Q4 2016Corporate Insight
This slide deck examines new product releases from annuity carriers and life insurers covered in our Annuity Monitor and Life Insurance Monitor research services.
Inside, we provide a rundown of the new products introduced on the firms’ websites in the second half of 2016 and highlight their key features.
One in five US adults have some type of wearable technology and 77% want wearable tech to help them exercise smarter. 56% of US adults believe monitoring of vital signs will extend life expectancy by 10 years. Welcome to the #futureofhealth.
Next generation social banking ecosystemRupa Shankar
Traditional loyalty and rewards programs are primarily transaction-oriented, taking into account only a customers’ spending history with less focus on the overall customer relationship, a customer’s social influence or clout. Going forward, banks will need to achieve a far higher level of customer-centricity, trustworthiness and overall service excellence by embracing this next-Generation Social Banking Ecosystem and redefining the loyalty paradigm: moving away from transactions (short-term) to overall customer relationship (long-term focus) to thrive in the post-crisis environment.
This presentation provides a comprehensive overview of the current insurance industry. The focus is to further explore life, health and auto insurance, as well as some new trends, ideas and disruptions facing this sector. From there, we move into a discussion on consumer tools. This section breaks down customer insurance behaviors, and the changes coming up in 2014. To end we take a look into how various companies are leveraging technologies to advance the industry.
Global Insurance industry insights - DigitantDigitant
Digitant Insights:
Check out global insurance industry insights, with trending technologies in Insurance and marketing of its services. Visits us for Digital Marketing Consusting Services in Insurance
My slides from SAScon 2013 on the topic of "Maximising your online reputation" with some tips around how to gain and use insights into social conversations to manage brand reputation online.
2015 Healthcare Insurance Year in ReviewJose Santana
The healthcare insurance industry experienced numerous disruptors in 2015 including cyber-attacks, the Affordable Care Act ruling and numerous mergers and acquisitions. Partially in response to these happenings, Corporate Insight’s Healthcare Monitor coverage group reported a variety of changes to firms’ public and member sites, improving the way members manage and understand their health benefits. In our Year in Review, we examine how payers reacted in the digital space to major industry issues, as well as key website changes throughout the year – revamps and design changes, capabilities, tools, and services.
Annuity and Life Insurance Product Update - Q3 and Q4 2016Corporate Insight
This slide deck examines new product releases from annuity carriers and life insurers covered in our Annuity Monitor and Life Insurance Monitor research services.
Inside, we provide a rundown of the new products introduced on the firms’ websites in the second half of 2016 and highlight their key features.
One in five US adults have some type of wearable technology and 77% want wearable tech to help them exercise smarter. 56% of US adults believe monitoring of vital signs will extend life expectancy by 10 years. Welcome to the #futureofhealth.
Next generation social banking ecosystemRupa Shankar
Traditional loyalty and rewards programs are primarily transaction-oriented, taking into account only a customers’ spending history with less focus on the overall customer relationship, a customer’s social influence or clout. Going forward, banks will need to achieve a far higher level of customer-centricity, trustworthiness and overall service excellence by embracing this next-Generation Social Banking Ecosystem and redefining the loyalty paradigm: moving away from transactions (short-term) to overall customer relationship (long-term focus) to thrive in the post-crisis environment.
This presentation provides a comprehensive overview of the current insurance industry. The focus is to further explore life, health and auto insurance, as well as some new trends, ideas and disruptions facing this sector. From there, we move into a discussion on consumer tools. This section breaks down customer insurance behaviors, and the changes coming up in 2014. To end we take a look into how various companies are leveraging technologies to advance the industry.
Global Insurance industry insights - DigitantDigitant
Digitant Insights:
Check out global insurance industry insights, with trending technologies in Insurance and marketing of its services. Visits us for Digital Marketing Consusting Services in Insurance
My slides from SAScon 2013 on the topic of "Maximising your online reputation" with some tips around how to gain and use insights into social conversations to manage brand reputation online.
This presentation gives information about various programs conducted by us for industries and educational institutes. It also provides information about various free workshops offered by us to educational institutes.
La identidad digital y los profesionales de la información Reforma P.R.
La identidad digital profesional está estrechamente ligada a la reputación en línea, la visibilidad y la privacidad. Para proteger nuestra identidad digital debemos separar lo personal de lo professional.
Amidst an uptick in industry mergers and consolidations, Aetna and Humana struck a deal that will combine Humana’s Medicare Advantage business with Aetna’s commercial portfolio, providing health insurance to over 29.4 million individuals and creating the largest Medicare Advantage insurer in the U.S. This recent merger presents an opportunity for an improved digital experience by combining strengths of the Aetna and Humana private member websites. In this whitepaper, we imagine an optimized member experience resulting from the combination of best practices from Aetna and Humana.
With 2017 coming to a close, we present the second annual Healthcare Monitor Awards, offering an analysis of the state of the health insurance industry in terms of the best digital resources available to members. This year we benchmark industry leaders across six critical categories, awarding gold, silver and bronze medals based on how well firms meet our criteria.
The gold medal is reserved for capabilities that offer an exceptionally valuable service to members in a user-friendly interface. The silver medal recognizes resources that offer strong functionalities while suffering from a few small flaws. Finally, the bronze medal goes to resources that, though imperfect, offer members an excellent or uniquely valuable service. In this slide deck, we highlight the gold medal winners across all categories.
Importance of Social Media in CompaniesToyree Lyon-ChaseENG .docxsheronlewthwaite
Importance of Social Media in Companies
Toyree Lyon-Chase
ENG 315 Professional Communications
Professor Mark Crilly
November 12,2019
Introduction
This presentation is about the importance of social media to companies.
It covers the ways through which companies can use social media.
It introduces social media, with details about the topic presented in the rest of the slides and a conclusion that summarizes the presentation.
What is social media
Social media refers to the online networking sites that allow people to share content and interact with one another.
Interaction can be personal, political or business oriented.
Examples include Facebook, Twitter, Instagram, LinkedIn et cetera
Social media refers to networking sites such as Facebook, twitter, Instagram and LinkedIn among others. These platforms allow people, institutions and businesses to interact and share ideas. Social media has made a tremendous impact on people, businesses and even governments and this include enhancing interaction and sharing of information.
3
Global Usage
Social media is used globally. According to this data, out of the 7 billion in the world, about 3 billion are active users of the internet. Out of the 3 billion, 2 billion are active users of social media. This makes is a suitable platforms for businesses to exploit given the high number of users. The growth in the number of social media users are expected to rise in the future.
4
Uses of Social Media by Companies
Marketing
Recruitment
Brand development
Communication
Research
Companies use social media for:
Marketing their products
Recruitment of employees
Brand development
Communication
Research
5
Marketing
Companies can use social media to promote their products by:
Using influencers
Using company social media pages to promote products (Shen, 2013).
Using sponsored advertisements, for example, Instagram sponsored ads.
Companies use social media for marketing their products. The high number of social media users allow companies to have a wide reach to their customers and potential customers. They use influencers to gain traffic and increase sales for their products. Social media platforms such as Instagram provide sponsored ads that companies use to promote their brands. Companies also use their social media pages to promote their porducts.
6
Recruitment
Companies can use social media to recruit employees since it:
Provides a wide pool of potential employees
Allows companies to interact with their prospective employees.
Since social media has a large number of users, companies are able to source employees via their social media platforms. They use their pages to advertise jobs, assess potential employees and interact with them to determine their suitability for the job. Similarly, it provides a platform from where companies can identify talent and recruit suitable employees.
7
Brand Development
Companies can exploit to develop their brands. This can be done through:
Telling c ...
Corporate Insight is pleased to introduce the results of our sixth annual Life Insurance Monitor Awards. We benchmark the life insurance industry across six critical categories in which we award gold, silver and bronze medals.
As in past years, the gold medal is reserved for exceptionally valuable services. We award the silver medal for features with similar value that lack some of the outstanding attributes and functions of the best offerings. The bronze medal recognizes firms with a strong or unique service that do not meet the highest standards in the category. In this slide deck, we highlight the gold medal winners across all categories. These medals reveal where the insurance industry is succeeding in the development of digital features.
Our analysis focuses only on specific attributes and does not attempt to rate the overall quality of the sites or apps that we review. Excellence in select areas may earn firms some distinction in this report, but readers should keep in mind that medals are awarded for highly focused, individual categories and are not intended as general endorsements.
This slide deck examines new product releases from credit card carriers in our Credit Card Monitor coverage group.
Inside, we provide a rundown of the new credit cards introduced on the firms’ websites during the first six months of 2015, and highlight their key features.
Welcome to the annual Life Insurance Monitor Awards Report, detailing the best offerings in seven areas of our coverage firms’ websites: Public Homepage and Navigation, Public Life Insurance Tools and Calculators, Public Life Insurance Product Information, Client Account Information, Client Management Services, Advisor Literature Order Systems and Advisor Illustration Tools. Within each category, we award a Gold, Silver or Bronze medal based on how well firms meet our criteria.
Using the API to Develop a Groundbreaking Healthcare Analysis ProductBrandwatch
Creation Healthcare distills groundbreaking social insights to inform strategy development. Read the case study to learn how Creation Healthcare created a groundbreaking healthcare analysis product using the Brandwatch API.
apidays LIVE New York - Using APIs to Transform the way CMS Shares Medicare C...apidays
apidays LIVE New York - API for Legacy Industries: Banking, Insurance, Healthcare and Retail
Using APIs to Transform the way CMS Shares Medicare Claims Data
Sarah Tully, API Product Manager at Centers for Medicare & Medicaid Services
Running head EVALUATING THE DIGITAL MARKETING STRATEGIES OF AL-MA.docxjeanettehully
Running head: EVALUATING THE DIGITAL MARKETING STRATEGIES OF AL-MAWARED COMPANY 1
EVALUATING THE DIGITAL MARKETING STRATEGIES OF AL-MAWARED COMPANY 4
Evaluating the Digital Marketing Strategies of Al-Mawared Company
Name
Institutional Affiliation
Evaluating the Digital Marketing Strategies of Al-Mawared Company
Every company deploys different marketing strategies to get more information about their success rate, feedback, and competitor activity based on their online presence or number of mentions by individual users. As such, it is integral to conduct a regular evaluation that points out a clear picture of how best the strategy is profiting the company. In the case of Al-Mawared, the evaluation can be done in five steps. First the evaluation would entail a detailed examination of the goals the company set to achieve (Chaffey & Ellis-Chadwick, 2019). Ideally, if the company did not have any set goals, the evaluation would describe what their goals and objectives should be for future analysis. The second evaluation would be on the target audience of the company. Third, the evaluation would determine its digital presence on the different platforms it engages in. Fourth, the evaluation would scrutinize the messaging strategies used in communicating with others within the platform. Finally, the evaluation would involve the company’s digital Return on Investment (ROI)
Evaluating set digital marketing goals would be based off the company’s previous goals in the digital space. The company set out to connect to potential clients and partners through their various digital approaches, a factor that is outlined by the number of social shares received, the number of positive reviews received about the site on platforms such as Google Reviews and Yelp, the total number of conversions that occurred as a result of social traffic, and web visitors on the company’s different platforms (Keegan & Rowley, 2016). The next form of action would be to evaluate whether the set target projections should go higher or lower, given the overall organizational performance of Al-Mawared on social media. Revising the goals and setting new objectives would be ideal in boosting the company’s overall performance in terms of service provision.
Al-Mawared founded their market plan on well-constructed consumer profiles that match the requirements of their target audience, who were a crucial element in their digital campaigns. They did this through evaluating the demographics, web activity, and interests of their consumers giving room for innovative strategies that help build the company’s efficiency. Al-Mawared set a digital footprint through their consistency in maintaining their digital presence in all their platforms (Chaffey & Ellis-Chadwick, 2019). As such, they were able to successfully engage their audiences in good time, creating a good reputation for themselves and potentially increasing their consumer traffic on their different social media platforms. Th ...
Running head EVALUATING THE DIGITAL MARKETING STRATEGIES OF AL-MA.docxtodd271
Running head: EVALUATING THE DIGITAL MARKETING STRATEGIES OF AL-MAWARED COMPANY 1
EVALUATING THE DIGITAL MARKETING STRATEGIES OF AL-MAWARED COMPANY 4
Evaluating the Digital Marketing Strategies of Al-Mawared Company
Name
Institutional Affiliation
Evaluating the Digital Marketing Strategies of Al-Mawared Company
Every company deploys different marketing strategies to get more information about their success rate, feedback, and competitor activity based on their online presence or number of mentions by individual users. As such, it is integral to conduct a regular evaluation that points out a clear picture of how best the strategy is profiting the company. In the case of Al-Mawared, the evaluation can be done in five steps. First the evaluation would entail a detailed examination of the goals the company set to achieve (Chaffey & Ellis-Chadwick, 2019). Ideally, if the company did not have any set goals, the evaluation would describe what their goals and objectives should be for future analysis. The second evaluation would be on the target audience of the company. Third, the evaluation would determine its digital presence on the different platforms it engages in. Fourth, the evaluation would scrutinize the messaging strategies used in communicating with others within the platform. Finally, the evaluation would involve the company’s digital Return on Investment (ROI)
Evaluating set digital marketing goals would be based off the company’s previous goals in the digital space. The company set out to connect to potential clients and partners through their various digital approaches, a factor that is outlined by the number of social shares received, the number of positive reviews received about the site on platforms such as Google Reviews and Yelp, the total number of conversions that occurred as a result of social traffic, and web visitors on the company’s different platforms (Keegan & Rowley, 2016). The next form of action would be to evaluate whether the set target projections should go higher or lower, given the overall organizational performance of Al-Mawared on social media. Revising the goals and setting new objectives would be ideal in boosting the company’s overall performance in terms of service provision.
Al-Mawared founded their market plan on well-constructed consumer profiles that match the requirements of their target audience, who were a crucial element in their digital campaigns. They did this through evaluating the demographics, web activity, and interests of their consumers giving room for innovative strategies that help build the company’s efficiency. Al-Mawared set a digital footprint through their consistency in maintaining their digital presence in all their platforms (Chaffey & Ellis-Chadwick, 2019). As such, they were able to successfully engage their audiences in good time, creating a good reputation for themselves and potentially increasing their consumer traffic on their different social media platforms. Th.
Extending the Case for Digital: Health Plan Members SpeakCognizant
Cognizant's exclusive study shows that healthcare consumers’ appetite for digital continues to expand and deepen across all channels and age ranges: 10 key findings that will help health plans refine their digital member experience strategies in 2018 and beyond.
This presentation is based on social media research from two of our insurance-focused Monitor Services: Annuity Monitor and Life Insurance Monitor. The reports analyze the current social media initiatives and promotions undertaken by leading insurers covered by Corporate Insight.
Inside, we highlight key social media findings and trends across the insurance industry and offer tips for insurers looking to bolster their social presence.
The benefits and risks of social media for financial communications (2)Business Wire
Financial communications have changed a great deal since the dawn of the commercial internet. And we're not done yet. In this research report, we review the history of financial disclosure, assess the risks associated with disclosure via today's social channels, and discuss the wide range of ways today's financial communicators can expand the visibility and impact of issued news via these same social channels.
This is a great read for anyone who does social media, investor relations or public relations for a publicly traded company.
Interested in RegFD? This paper is for you!
Today, customers move constantly between the online and offline worlds, using a range of devices
— such as smartphones and tablets — that didn’t exist a few short years ago. Thousands of
applications and dozens of social media platforms collect and transmit an unprecedented amount of
structured and unstructured data1, and API changes are a fact of life. The volatility of social data and
the pace of change mean that tried-and-true measurement methods are no longer enough. Social
data is different. The old rules don’t apply.
The 13
th annual Annuity Monitor Awards Report highlights the best digital annuity tools and features offered
by firms in six key areas: Retirement Education Resources, Retirement Saving Calculators, Account Owner
Document Centers, Account Owner Self Service Capabilities, Advisor Search and Book of Business.
Announcing the Gold Medal Winners of the Advisor Monitor AwardsCorporate Insight
The 18th annual Asset Management Monitor Advisor Awards Report offers a broad benchmarking of advisor websites across five key categories: Fund Profiles, Homepages, Commentary and Thought Leadership, Retirement Tools, and Literature Centers. We provide best in class examples for each of the
topics covered and explain why we consider these offerings to be industry leaders.
The 18th annual Asset Management Monitor – Investor Awards Report offers a broad benchmarking of investor websites across five key categories: Public Homepages, Secure Site Homepages, Fund Profile Pages, Help Center and Virtual Assistance, and Retirement Planning Calculators.
This quarter, we are proud to present our first Digital Advice Awards Report, detailing the best features of
robo advisor offerings and functionalities across seven key areas. In our analysis, we review the following
offerings and capabilities for the 16 firms in the Digital Advice Monitor coverage group: Product Offering;
Investor Questionnaire; Account Information; Goal Progress Tracking; Holistic Portfolio Analysis; Fund &
Account Transfers; and Mobile Capabilities. Each category includes a distinct set of attributes and criteria
based on our proprietary Digital Advice Audit that we use to assess and rank firms.
Property and Casualty Insurance Monitor Awards PreviewCorporate Insight
The eighth annual P&C Insurance Monitor Awards Report highlights the best digital capabilities offered by insurers in five key areas: Public Site Homepages, Policyholder Site Homepages, Bill Pay, Homeowners Quote Tools and Mobile App Roadside Assistance. We provide best-in-class examples for each of the topics covered and explain why we consider these offerings to be industry leaders.
In this free slide deck, we examine new product releases from annuity carriers and life insurers covered in Corporate Insight’s
Annuity Monitor and Life Insurance Monitor research services. These include new releases from Allianz, Fidelity, Lincoln and Prudential. We provide a rundown of all new products released in the second quarter of 2019 and highlight their key features.
In this free slide deck, we examine new product releases from annuity carriers and life insurers covered in Corporate Insight’s Annuity Monitor and Life Insurance Monitor research services. These include new releases from Lincoln Financial, Nationwide and Prudential. We provide a rundown of all new products released in the first quarter of 2019 and highlight their key features.
Annuity and Life Insurance Product Update Q3 & Q4 2018Corporate Insight
This slide deck examines product releases from annuity carriers and life insurers covered in Corporate Insight's Annuity Monitor and Life Insurance Monitor research services. We provide a rundown of new products introduced on coverage group firms' websites in the second half of 2018 and highlight their key features.
The mobile channel has become a strategic priority for financial services firms looking to attract and retain younger clients. Nearly all large and mid-sized financial intuitions allocate sizeable budgets devoted to improving their mobile properties, focusing on mobile app enhancements. In 2018, Corporate Insight’s Mobile Monitor service saw banks, card providers, brokerages and asset management firms update their app capabilities at a rapid pace.
This slide deck examines new product releases from 11 credit card carriers in the Credit Card Monitor coverage group over the course of 2018. We highlight basic fee information, rewards criteria and specific standout features unique to each card product offering.
Annuity and Life Insurance Product Update - Q2 2018Corporate Insight
This slide deck examines new product releases from annuity carriers and life insurers covered in our Annuity Monitor and Life Insurance Monitor research services.
Inside, we provide a rundown of the new products introduced on the firms’ websites in the second quarter of 2018 and highlight their key features.
Corporate Insight is proud to unveil our 15th annual Asset Management Monitor – Advisor Awards, offering a broad benchmarking of the advisor websites across six key categories: Advisor Homepages, Commentary & Thought Leadership, Literature Order Systems, Multimedia, Investor Education and New Tools.
As in past years, we assign the gold medal to firms that present exceptional offerings within given categories. We award a silver medal for firms that offer similar value but lack some of the outstanding attributes and functions of the best offerings. We give the bronze medal to firms that offer a unique or noteworthy version of a feature but do not meet our highest standards for a given category. In this slide deck, we highlight the gold medal winners across all categories.
Corporate Insight is pleased to present our sixth annual Property and Casualty Insurance Monitor Awards, in which we highlight the top features on websites and mobile apps among our coverage group. This year, we benchmark industry leaders across six critical, high-level categories, awarding gold, silver and bronze medals based on how well firms meet our criteria.
We reserve the gold medal for site or app features that offer an exceptionally valuable service in an efficient, logical design. We present the silver medal for features of similar value with a few small drawbacks. Finally, we award a bronze medal for those features that are admittedly imperfect but still offer clients a noteworthy service. In this slide deck, we highlight the gold medal winners across all categories.
Annuity and Life Insurance Product Update - Q4 2017Corporate Insight
This slide deck examines new product releases from annuity carriers and life insurers covered in Corporate Insight’s Annuity Monitor and Life Insurance Monitor research services. Inside, we provide a rundown of new products introduced on coverage group firms’ websites in the fourth quarter of 2017 and highlight their key features.
Corporate Insight is pleased to introduce the results of our 11th annual Annuity Monitor Awards. We benchmark the annuity industry across six critical categories, awarding gold, silver and bronze medals in each based on how firms meet our criteria.
As in past years, the gold medal is reserved for exceptionally valuable services. The silver medal rewards features with similar value that lack some of the outstanding attributes and functions of the best offerings. The bronze medal recognizes firms with a strong or unique service that do not meet the highest standards in the respective category.
Our analysis focuses only on specific attributes and does not attempt to rate the overall quality of the sites or apps that we review. Excellence in select areas may earn firms some distinction in this report, but readers should keep in mind that medals are awarded for highly focused, individual categories and are not intended as general endorsements.
This slide deck examines new product releases from 11 credit card carriers in the Credit Card Monitor coverage group over the course of 2017. We highlight basic fee information, rewards criteria and specific standout features unique to each card and include a chart showing what firms feature which digital payment services for their product offerings.
Annuity and Life Insurance Product Update - Q3 2017Corporate Insight
This slide deck examines new product releases from annuity carriers and life insurers covered in Corporate Insight’s Annuity Monitor and Life Insurance Monitor research services.
Inside, we provide a rundown of new products introduced on coverage group firms’ websites in the third quarter of 2017 and highlight their key features.
This slide deck examines new product releases from 11 credit card carriers in the Credit Card Monitor coverage group in the first half of 2017. Inside, we highlight basic fee information, rewards criteria and specific standout features unique to each card and include a chart showing what firms feature which digital payment services for their product offerings.
Annuity and Life Insurance Product Update - Q2 2017Corporate Insight
This slide deck examines new product releases from annuity carriers and life insurers covered in our Annuity Monitor and Life Insurance Monitor research services.
Inside, we provide a rundown of new products introduced on the firms’ websites in the second quarter of 2017 and highlight their key features.
Annuity and Life Insurance Product Update - Q1 2017Corporate Insight
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1. Healthcare Monitor
Year In Review
A Look Back at the Health Insurance Industry
The healthcare insurance industry experienced numerous disruptors
in 2015 including cyber-attacks, the Affordable Care Act ruling and
numerous mergers and acquisitions. Partially in response to these
happenings, Corporate Insight’s Healthcare Monitor coverage group
reported a variety of changes to firms’ public and member sites,
improving the way members manage and understand their health
benefits. In our Year in Review, we examine how payers reacted in the
digital space to major industry issues, as well as key website changes
throughout the year – revamps and design changes, capabilities, tools,
and services. Here are the highlights to major updates across the
health insurance industry within our coverage group of 12 health
plans and organizations.
2. Healthcare Monitor Year In Review
Page 1
About Corporate Insight
Corporate Insight (CI) provides competitive intelligence and user experience research to the nation's leading
finance and insurance institutions. For 20 years, CI has tracked new developments across industries through our
syndicated Monitor research and consulting services. Now, Corporate Insight is turning our proven methodology
to examine the digital member experience of leading group health insurance firms. There are no assumptions in
our work – we use live accounts with industry leaders to benchmark their effectiveness across all major channels
and give our clients unparalleled competitive intelligence.
PRESS COVERAGE
CONNECT WITH CI
3. Healthcare Monitor Year In Review
Page 2
Table of Contents
About Corporate Insight ...............................................................................................................................1
Cyber Attacks ................................................................................................................................................3
King vs. Burwell Supreme Court Ruling ........................................................................................................3
Mergers and Acquisitions .............................................................................................................................4
Revamps, Design Changes and New Capabilities .........................................................................................5
Tools............................................................................................................................................................11
Teladoc Services..........................................................................................................................................16
New Microsites, Apps and Social Media Handles.......................................................................................17
Online and Social Media Campaigns ..........................................................................................................20
Connect With Corporate Insight.................................................................................................................22
4. Healthcare Monitor Year In Review
Page 3
Cyber Attacks
The beginning of 2015 several cyber-attacks against major health plans were a cause of concern. In March, four
firms - Aetna, Anthem/Empire BCBS, BCBS of Massachusetts and Harvard Pilgrim – offered site education and
information on cyber security and cyberattacks on their public sites. Aetna and BCBS of Massachusetts featured
articles and news releases regarding the Anthem cyberattack, and included information about their current
online security strategies. Anthem/Empire BCBS and Harvard Pilgrim, posted announcements directly on their
homepages about security strategies against cyberattacks and services members received such as free credit
repair and ID protection services in the aftermath of the breach. In July, BCBS of Massachusetts released a
statement on its public site offering free identity protection services including credit monitoring, fraud detection
and credit/identity repair to eligible members beginning January 1, 2016.
Anthem/Empire BCBS Public Homepage Message
King vs. Burwell Supreme Court Ruling
In June, the Supreme Court ruled to preserve the premium tax credits for healthcare plans purchased on public
exchanges, regardless of whether they are state-run or provided directly through Healthcare.gov. Five health
plans and organizations – Aetna, Cigna, Healthcare.gov, Humana and UnitedHealthcare – published articles,
press releases and other publications on their public websites with summaries and details on the Court’s ruling,
information on how the decision will affect current members and company perspectives on the issue.
Cigna Public Homepage Announcement
Humana Public Homepage Announcement
5. Healthcare Monitor Year In Review
Page 4
Mergers and Acquisitions
Between June through August, four health plans from our coverage group were in merger and consolidation
negotiations. In July, Aetna and Humana released public site statements regarding Humana’s acquisition
agreement. Aetna’s public site article featured projections of what the combined entity will bring to members
including improved technology-driven products, services and solutions, higher quality health care at lower costs,
and greater transparency and convenience. Humana promoted a Business Wire article on its public homepage
with a summary of the offer as well as predictions for members.
Aetna Member Homepage Graphic Link
In June and July Cigna
published two press releases
communicating concerns
regarding Anthem’s
acquisition proposal.
Specifically, based on a
number of factors such as
Anthem’s lack of growth
strategy, data breach risks and
other issues, the Cigna Board
determined the proposal was
not in the best interests of
Cigna’s shareholders. Then in
August, through continued
negotiations between the
firms, Cigna announced that it
had reached an agreement
with Anthem to merge.
Through their public site and through a dedicated microsite, Cigna included projections of what the combination
of the two firms will bring to members, as well as important dates and operational changes. The microsite,
betterhealthcaretogether.com, offers responsive capabilities and features details on the deal with press
releases, a fact sheet, infographics and videos. The microsite also offers six pages with explanations on how the
combination of the two firms will affect consumers, employers, providers, policymakers, brokers and investors.
Anthem and Cigna Dedicated Microsite Homepage (Truncated)
6. Healthcare Monitor Year In Review
Page 5
Revamps, Design Changes and New Capabilities
In May, BCBS of Massachusetts redesigned its public homepage to feature responsive capabilities, graphic links
to a variety of online resources and a comprehensive footer. The page included a new link on the top menu to
the Medicare Plans site. An image carousel promoted three member stories within the firm’s Blue Cross of You
microsite. Social media icons were fixed on the right side of the page.
Redesigned BCBS of Massachusetts Public Index Page – Desktop and Mobile View
7. Healthcare Monitor Year In Review
Page 6
Also in May, UnitedHealthcare
added a new Financial Graph
page on the member site with a
personalized and customizable
view of the member’s benefits
and coverage responsibility. The
page includes a pie chart
depicting the member’s total
amount billed, separated into
plan discount, plan paid and
responsibility amounts. Three
pie charts display the member’s
responsibility by family
member, claim type and
financial type. Members can
change the date range from a
dropdown menu at the top of
the screen, and can save the
data as a PDF.
UnitedHealthcare Member Site Financial Graph Page
8. Healthcare Monitor Year In Review
Page 7
Aetna redesigned its public site landing page in August, which now includes a navigation menu leading to the
site’s various sections: Individuals & Family, Employers & Organization, Health Care Professionals and Producers.
The new page also includes a more prominent client login section and an image carousel. The firm announced
the changes through an interstitial message detailing the purpose of the redesign, which is to offer shoppers,
members, healthcare professionals and employers a unified place to begin their online experience. Aetna also
informs visitors that phase two, which will be introduced in early 2016, will let returning users skip this landing
page and go directly to the relevant site area.
Redesigned Aetna Public Site Landing Page
9. Healthcare Monitor Year In Review
Page 8
In October, Tufts Health Plan redesigned its logo on the public, Medicare and private member websites.
New Tufts Health Plan Logo
Old Tufts Health Plan Logo
In November there were a few public site revamps from Tufts Health Plan and UnitedHealthcare as well as a
new web search tool from Humana.
Humana’s Ask Humana web search tool
is offered to public site prospects as
well as private site members and
features intelligent filtering with
targeted responses to search queries.
Searches performed on Humana.com or
on the Customer Support page
incorporate user behavior based on
recent queries to tailor responses.
Individuals can enter full questions,
phrases and keywords into the search
bar and are provided with the most
relevant answer. Additionally, if a
question is relevant to multiple lines of
business, a transitional page will appear
where the user can select the most
relevant one from a list. Users can rate
answers based on usefulness. This data
will be collected to enhance result
quality over time.
Ask Humana Web Search Tool Results Screen
10. Healthcare Monitor Year In Review
Page 9
Tufts Health Plan’s revamped public site features responsive design and added educational content. The site
includes a new navigation menu, making educational content and plan information more accessible from four
flyout tabs. Prospects looking for health insurance information can easily navigate to it from the newly organized
Explore Our Plans section. The site also features an improved layout for the Health Insurance 101 and Health +
Wellness sections, which are now more visually appealing and filled with resources. The new site makes use of
the entire screen whereas the previous site consolidated text in one small area of the page.
Tufts Health Plan Public Site - Desktop Main Menu and Header (Top) Mobile Main Menu and Header (Bottom)
11. Healthcare Monitor Year In Review
Page 10
Also in November, UnitedHealthcare debuted a revamped public site with responsive design, a redesigned
homepage and universal footer. The layout of content, navigation and site sections remain unchanged.
UnitedHealthcare Public Homepage (Desktop and Mobile View) (Truncated)
12. Healthcare Monitor Year In Review
Page 11
Tools
In 2015 we saw notable updates to doctor locator tools, plan quote tools and tax-focused tools. In March 2015
Cigna revamped its doctor locator tool on both the public and member sites to feature responsive design.
Redesigned Cigna Public Site Find a Doctor Tool Desktop View (Left) and Mobile View (Right)
13. Healthcare Monitor Year In Review
Page 12
Also in March, Healthcare.gov and UnitedHealthcare released tax-related tools. The Healthcare.gov site
promoted two tools throughout the site, one of which helps individuals who purchased a plan through the
marketplace calculate their 2014 premium tax credit, while the other helps users determine applicable health
coverage exemptions. UnitedHealthcare added a new public site calculator that estimates members’ tax credits.
UnitedHealthcare Public Site Tax Credit Calculator
14. Healthcare Monitor Year In Review
Page 13
UnitedHealthcare redesigned the member site provider locator tool in July to feature responsive capabilities
and then in October, the public site tool was redesigned to match the one on the member website. The only
difference between the public site tool and member site tool is that public users have the option to view
providers for UnitedHealthcare plans as well as for state exchanges. The public site tool does not automatically
render a plan, so users are required to enter a specific plan for the tool to perform a more accurate search. In
December, UnitedHealthcare added cost estimates for common services and procedures on the member site
locator tool’s provider profile pages.
Redesigned UnitedHealthcare Member Site Provider Locator Tool – Desktop (Left) and Mobile (Right) Views
In November BCBS of Illinois, Anthem BCBS, Healthcare.gov and Humana released new and redesigned tools.
BCBS of Illinois’s doctor locator tool introduced two new icons that inform users whether a provider will be
joining or leaving the network or location soon.
BCBS of Illinois Doctor Locator Tool Results Icons
15. Healthcare Monitor Year In Review
Page 14
The Anthem/Empire BCBS
individual insurance quote
tool offered a new
component, Estimate
Savings, where individuals
have three options to choose
from that determine what
plans are presented on the
results screen, Marketplace
plans, off-Marketplace, and a
Federal tax credit calculator.
Informational lightboxes
explain the differences
between plans and new filter
options for Marketplace
plans and off-Marketplace
plans are provided on the
results page.
Also in November,
Healthcare.Gov’s redesigned
plan quote tool offered a new a
progress meter, a redesigned
plan comparison capability and
an estimate of total annual
costs based on how much
medical care users think they
will use. For the expected
medical use feature, users
have three options that range
in expected number of doctor
visits, prescription drugs
needed, other medical
expenses and more. The tool’s
results screen features a new
Yearly Cost option on the
sorting function and new
portions on every plan with a
breakdown of estimated total
yearly costs by premiums and
by deductibles, copayments
and other costs.
Anthem/Empire BCBS Plan Quote Tool Step 2, Estimate Savings
Healthcare.gov Plan Quote Tool Results Screen (Truncated)
16. Healthcare Monitor Year In Review
Page 15
Humana’s updated plan quote tool incorporates factors such as household income, household size and a
qualifying life event, which are featured as new inputs. The household income input offers a new calculator
lightbox that helps users determine total household income by paycheck or by hourly wage.
Plan Quote Tool (Left) and Household Income Calculator (Right)
17. Healthcare Monitor Year In Review
Page 16
Teladoc Services
Over the past year, several of our coverage group health plans introduced telehealth services for their members
where individuals have a face-to-face consultation with a doctor through a smartphone, tablet, laptop or
desktop computer.
In March Anthem/Empire BCBS introduced its teladoc service, LiveHealthOnline, via promotions on the public
and member sites. In October, a new banner image on the homepage carousel of Aetna’s member site
introduced the Teladoc service, and in November, a new promotional link on the doctor locator tool’s search
results screen advertises Aetna’s services with Teladoc and leads to the Teladoc login screen.
Anthem/Empire BCBS Public Homepage (Left) and Member Homepage (Right) Promotions
18. Healthcare Monitor Year In Review
Page 17
New Microsites, Apps and Social Media Handles
Throughout the year Healthcare Monitor coverage group health plans released new web and digital components
that promote and encourage healthy initiatives as well as educate individuals on health, wellness and insurance.
In May, Aetna launched a new Twitter account – @AetnaNews – that promotes the firm’s educational articles.
The posts cover topics such as health care, social responsibility and clinical innovation.
Anthem/Empire BCBS promoted its Benefit
Advisor microsite, which features
information to help individuals understand
their plan and benefits. The microsite
addresses common health insurance-related
questions through videos, infographics and
interactive tutorials.
Similarly, that same month, Cigna promoted its Together, All the Way microsite, which features thought
leadership pieces and videos that help individuals live a more secure and healthier physical, financial and
emotional life.
Cigna Public Homepage Graphic Link
Anthem BCBS Benefit Advisor Microsite – Understanding Your Plan Page
(Truncated)
19. Healthcare Monitor Year In Review
Page 18
In May, Humana unveiled a new health and wellness iPhone and iWatch app – Humana Cue – that promotes
healthy habits like drinking water, staying active or stretching. The app tracks these habits by having the user
confirm or dismiss them via on-screen prompts. By tracking how many times the user successfully completes a
“cue,” the app illustrates users’ streaks of healthy habits.
Humana Public Homepage Graphic Link
In June, Cigna released another noteworthy app for Samsung Galaxy devices, Coach by Cigna. Together with
Samsung, Coach by Cigna identifies the individual’s personality type – such as Planner, Day Dreamer or Explorer
– determines aptitude (disciplined or disorderly) and provides personalized programs to help with diet, exercise,
sleep, stress and weight. Users can personalize health goals, select recommended programs, and track progress
while being supported by motivational messaging, quantifiable health activities and achievement badges. Then
in November, Coach by Cigna was released for Apple iOS devices.
New Public Homepage Image
20. Healthcare Monitor Year In Review
Page 19
In June, Humana renamed and updated its mobile app, MyHealth by Humana, where members can track their
blood pressure and weight measurements, view their current medications, schedule reminders, and browse
health and wellness articles and tips. All the information tracked is saved so members can share with their
healthcare provider. The app (previously titled Humana for Members), allows members to manage their
diabetes, input blood-sugar measurements, track measurements over time through graphs, and share historical
data.
Humana MyHealth App Public Site Page (Truncated)
21. Healthcare Monitor Year In Review
Page 20
Online and Social Media Campaigns
In 2015 Cigna was the most active coverage group firm in terms of promoting its campaigns and sweepstakes
through its social media channels and on the public site. Cigna’s #HonorYourMom campaign was promoted on
the firm’s public site homepage in May. The campaign featured its corresponding microsite created by
Samahope and encouraged individuals to upload a picture of their mother and make a donation to support safe
births and life-changing medical treatments for mothers in need. The microsite included a special dedication
page where members could mail a personalized gift to each honoree.
Cigna Public Homepage Graphic Link
In June, Cigna promoted its Twitter and Instagram sweepstakes through a #CoachbyCignaSweepstakes page on
the public site. To enter the sweepstakes, users shared a “healthy selfie” and included a caption/tweet on how a
health coach could help improve health and wellness in six areas – exercise, food, sleep, stress weight and
integrated health. The Twitter and Instagram campaign ran for six weeks, with a random entrant selected to
receive a $500 VISA gift card each week.
Cigna Public #CoachbyCignaSweepstakes Page – Top and Bottom
22. Healthcare Monitor Year In Review
Page 21
Lastly, in October Cigna
unveiled a new TV,
digital and social
advertising campaign,
America Says Ahhh, that
focuses on preventive
care by encouraging
individuals to get annual
checkups. The campaign
features a new
responsive microsite
that houses resources
and tools regarding
annual checkups, what
to expect when visiting
the doctor and the
benefits of Cigna
insurance. The microsite
was promoted through
graphic links on the
public homepage and a
press release.
Cigna Public Homepage Images
Cigna America Says Ahhh Campaign Microsite
23. Healthcare Monitor Year In Review
Page 22
Connect With Corporate Insight
CONTACT US
Craig Sherter
Director of Business Development
Monitor Services
(646) 929-5149
CSherter@corporateinsight.com
HEALTHCARE MONITOR
www.corporateinsight.com/healthcaremonitor
CONNECT WITH CI