Section 1 EECS 441 Company Presentation

1. Sophia Reed (sophialr)

2. Problem
● Anxiety / Sleep
● Focus / Stress
● Sports / Binge Eating

3. Problem

4. Product
Meditation
Courses
Clinical services

5. Financials

6. Business Model
Free download
Subscription fee

7. History
Andy Puddicombe Richard Pierson

8. History
Opens clinic +
partnership Hosted
events
App

9. What’s Hot

10. Secret Sauce

11. Competition
Company Cost Interface Type of
Meditations
Level
$69.99/ yr Not
streamlined
Opened-end
ed
Experienced
$69.99/ yr Streamlined Structured
courses
Beginner

12. Prediction
● According to the WHO, “close to one billion people
around the world have a known mental health need”
● “A growth of $1299.84 billion is expected between last
year and 2024”
● “[McKinsey] estimates the global wellness market at
more than $1.5 trillion, with annual growth of 5 to 10
percent.”

13. References
1. https://open.spotify.com/episode/748i3oCQQR7xb3jXii9fUy?si=f8__VB79SuGlCQF5WmyBDw&dl_b
ranch=1
2. https://www.bizjournals.com/bizwomen/news/latest-news/2021/08/ginger-headspace-health-mental-
health-meditiona.html?page=all
3. https://www.marketwatch.com/story/this-was-the-hottest-app-trend-of-the-year-2018-12-07
4. https://www.mobilemarketingreads.com/headspace-revenue-and-usage-statistics-2021/
5. https://www.statista.com/chart/21878/impact-of-coronavirus-pandemic-on-mental-health/
6. https://productmint.com/the-headspace-business-model-how-does-headspace-make-money/
7. https://www.forbes.com/sites/kathleenchaykowski/2017/01/08/meet-headspace-the-app-that-made-
meditation-a-250-million-business/?sh=1fb8d5731f1b
8. https://www.nytimes.com/wirecutter/reviews/best-meditation-apps/