1) Automatic check-in machines and eco-friendly hotels can cut costs and queues while appealing to guest values but may be less personal and more expensive initially.
2) Effective communication between hotel departments ensures smooth operations from room cleaning to guest check-ins and complaints.
3) Front desk staff must handle enquiries politely and solve problems while building rapport through clear speaking and active listening.
The document provides observations from visits to various retail stores, including Mannings, Nikko, AA Aquarium, Eddy's Magic, Fitness & Wellness, and Popular Book Store. Key details noted about each store's outside environment, interior environment, personnel, products, customers, and other factors. The Popular Book Store received the most positive observations and experience, with friendly and helpful staff, a clean and tidy store with soft lighting, quick access to inventory, and a high sales hit rate of over 60% on average within 15 minutes.
The document provides observations from visits to various retail stores. It includes observations about the store exterior, interior environment, personnel, products, customers, and other details. Some key observations include bright and clean stores with tidy product arrangements versus unattended stores. Friendly and attentive staff are noted versus instances where staff did not engage or serve customers. Successful experiences involved stores that created engaging environments and provided good customer service. Opportunities for enhancing customer experience are suggested such as mobile access to product information, targeted promotions, attentive service, and engagement through programs.
Cleaning agents are substances used to assist in the cleaning process and include detergents, acids, alkalis, solvents, disinfectants, deodorants, and abrasives. They are selected based on the type of soil, surface, composition, ease of use, toxicity, and cost effectiveness. Common manual cleaning equipment includes various types of brushes, brooms, mops, cloths, containers, and dust bins which are used to aid in cleaning tasks.
Rumbaugh's Object Modeling Technique (OMT) is an object-oriented analysis and design methodology. It uses three main modeling approaches: object models, dynamic models, and functional models. The object model defines the structure of objects in the system through class diagrams. The dynamic model describes object behavior over time using state diagrams and event flow diagrams. The functional model represents system processes and data flow using data flow diagrams.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
The document provides observations from visits to various retail stores, including Mannings, Nikko, AA Aquarium, Eddy's Magic, Fitness & Wellness, and Popular Book Store. Key details noted about each store's outside environment, interior environment, personnel, products, customers, and other factors. The Popular Book Store received the most positive observations and experience, with friendly and helpful staff, a clean and tidy store with soft lighting, quick access to inventory, and a high sales hit rate of over 60% on average within 15 minutes.
The document provides observations from visits to various retail stores. It includes observations about the store exterior, interior environment, personnel, products, customers, and other details. Some key observations include bright and clean stores with tidy product arrangements versus unattended stores. Friendly and attentive staff are noted versus instances where staff did not engage or serve customers. Successful experiences involved stores that created engaging environments and provided good customer service. Opportunities for enhancing customer experience are suggested such as mobile access to product information, targeted promotions, attentive service, and engagement through programs.
Cleaning agents are substances used to assist in the cleaning process and include detergents, acids, alkalis, solvents, disinfectants, deodorants, and abrasives. They are selected based on the type of soil, surface, composition, ease of use, toxicity, and cost effectiveness. Common manual cleaning equipment includes various types of brushes, brooms, mops, cloths, containers, and dust bins which are used to aid in cleaning tasks.
Rumbaugh's Object Modeling Technique (OMT) is an object-oriented analysis and design methodology. It uses three main modeling approaches: object models, dynamic models, and functional models. The object model defines the structure of objects in the system through class diagrams. The dynamic model describes object behavior over time using state diagrams and event flow diagrams. The functional model represents system processes and data flow using data flow diagrams.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
More than Just Lines on a Map: Best Practices for U.S Bike Routes
He cards unit 2 reception
1. Hotel- Cuts down on queue times at
busy periods
Advantages of automatic check Hotel- Cuts down on staff numbers
in machine Guest- Saves time checking in
Guest- 24/7 access to check in (suits
airplane crew, lorry drivers)
Guests like as fits with their
principles
Good practice to save world
Advantages of Eco Friendly
resources
Hotel
Long term running costs
should be lower
Assists fair trade suppliers
Have correct paperwork, pens ready
Answer phone within 3 rings
State time of day, name of your hotel and
your name
Checklist for Telephone Call Speak clearly and don't be afraid to ask for
clarification and spelling of names
Check details with customer
Inform customers of the other facilities in
the hotel - spa, gym, wifi etc
Toilet=Toilet cleaner/sanitizer- paper towel
Baths/Sinks=Cream cleaner-soft cloth
Taps/shower head=Limescale remover/soft
Cleaning Bedroom brush
Mirrors=Glass cleaner-Soft Cloth
Floors=Low foam cleaner - Mop and Bucket
Wooden Furniture= Wood Polish-Soft Cloth
2. Steam Cleaner - may allow fewer products
No Bleach = Irritant
Lemon Juice=Antiseptic, fresh- Good for
window
Cleaning Eco Friendly Hotel Vinegar= As for lemon- Good
window/surfaces
Baking Soda=Good for stains/scouring
surfaces
Door Furniture=Metal Polish-
Soft cloth
Cleaning Foyer/Public Area
Upholstered chairs=Upholstery
Foam-Soft Brush
Hands=soap/bacterial handwash-
taps/dispenser
Dishes=Dishwasher fluid/rinse aid-
Dishwasher
Cleaning Kitchen Surfaces=Sanitizer/Degreasant-Hand Sprays
Pots=Soap-Scouring pads/Not metal
Drains= Enzymes eat waste matter/clean
drains
Equipment=sanitizers-sprays
Cleaning Leisure Centre/gym Changing areas/wet=sanitizers-
Hose/Mop/ Buck
3. Escort people into Hotel
Meet cars
Arrange for porters to lift
Concierege Roles luggage
Arrange a taxi for guests
Book theatre/plane tickets
Provide Local information
Conferences are big business
Hotels with large rooms =100s
of delegates
Conferences in Hotels - General Many meetings in small rooms
with 10 or fewer
Stormont Hotel=18 smaller
rooms + 1 large one
Offer good quality customer care and
present Professional corporate image
to form +impression
Customer contacts hotel
Customer Cycle
Customer Meets receptionist
Customer uses Facilities
Customer meets other staff
Customer settles bill
Hotel - potential for fraud (more
people using room than stated)
Guest - Impersonal - no friendly staff
Disadvantage of automatic to greet
check in machine Guest - Cannot answer unusual
questions
Guest - Some people may not
understand technology
4. Some guests may see it as a luxury
and not like
Could be more difficult to source
Disadvantage of Eco Friendly
products
Hotel
Could be more expensive to buy
products
Initial build costs may be higher
Solar Panel/wind Turbine - Heat and
water
No Bath- Showers use less water
Eco Friendly Hotels (Features
Cleaning Product-Natural products-
1) lemon etc.
Fewer Towels - Guests reuse towel
Insulation - less heat loss/less fuel
Natural fabric - On furniture instead of
synthetic
Waste Management Kitchen-
Eco Friendly Hotels (Features compost/recycle
Fair Trade - Use these products were
2) practical
Organic Products - As with fair trade
Bathroom Products - Only supply on demand
Concentrated chemicals - less packaging
Heavy trolleys difficult to move/block corridors
Guests may still be in rooms so work not
completed/may need assistance
Evaluate the servicing of a Guests may be disturbed in morning with noise
Guests or staff may steal if door open
room - Neg- If window left open room may become noisy and
cold for new guest
Piles of linen/rubbish left in corridors-dust etc.
Checking appliances is time consuming
5. Being organised saves time going back/forward
Checking in advance allows to plan route so beds
not missed/beds not changed if shouldn't
Evaluate the servicing of a Knock and wait so guests know they're coming
Open door means they are safe and visible
room - Pos+ Open windows refreshes room for next guest
Rubbish/Dirty sheets out first - easier to clean
Check appliances means everything works for next
guest
Room Status Report
Between reception and housekeeping
Which rooms are empty and do not
Example Department need cleaning
communication 1 Which rooms need stripped and
made ready for new customer
Which rooms need cleaned for
existing customer
Room Service
Links between:
Customer
Example Department
Reception
Communication 2
Kitchen
Waiting Staff/Porters
Reception for billing
Setting up rooms
Booking by reception, events manager in
book/programme
Schedule checked weekly/daily by:
Example Department Kitchen staff - to order food and beverages
Porters - set up rooms for
Communication 3 wedding/conference/party
Duty Manager - Make sure all departments ready
Administration Dept. - Accounts etc. to order
supplies, complete bills
6. In the Foyer of large hotel or outside
Allows guests to check in without
receptionist
Information accessed through touch screen
Explain Automatic Check in Will ask for names, address, payment details,
system type of room and length of stay
Machine produces an electronic room key
and receipt
May be multi lingual and possibly used
online for adavnce booking
Clothes collected by porter
Placed in labelled bag
Returned by a prearranged
Flow Chart for Laundry
time - 6 hrs/24 hrs
(communication)
Reception orders porter to
collect and deliver laundry
Reception applies charge to bill
Housekeeping staff find item and take to lost
property store
Catalogue item; what it is, where found it,
Flow Chart for Lost Property date time
Inform reception
(communication) Reception try to trace owner or owner may
ask if property found
If returned by post done by registered mail in
case goes missing
Guest rings reception, asks for
newspaper to be delivered
Reception alerts concierge/porter
Flow Chart for Morning and adds cost to bill
Newspaper (communication) Newspaper delivered, usually left
outside so as not to disturb
Some hotels provide service free of
charge
7. Sometimes guests or delegates may require
admin help
Ring reception and ask for work to be copied
Flow Chart for Reception send porter to collect and take it
to admin offices
Photocopying/Admin May be a form to complete to specify what is
(communication) required:
Number of copies, size, single/double
sided/colour of paper/stapled or booklet
Charges added to bill
Mrs Smyth looks at room service menu
Rings reception and places order with room
number/name
Receptionist notes order and passes it on
If late at night may be restricted menu/need night porter
Flow Chart for Room Service Food delivered to Mrs Smyth's room when ready
Waiter knocks and announces room service
(communication) Deliver food and place on table/put in hand
Waiter asks her to sign docket to confirm receipt
Docket taken to reception and amount placed on bill
Mrs Smyth leaves tray in room or outside door for
collection
Be cheerful and welcoming
A 'can do' attitude -nothing too
much trouble
Front Office Qualities Well groomed and presentable
Efficient - work well under
pressure
Flexible and easy to get on with
Computer literate
Communicate well (writing,
speaking and non-verbal)
Front Office Skills Speak a few languages
Solve problems, handle
complaints
Manage other staff
8. Listen
Apologise
Empathise
Handling Customer Complaints Demeanour
(8 Steps) Solve the Problem
Recheck with customer
Compensation
Record for training/Monitoring staff
Work out which rooms to clean-Receptionist
gives list to housekeeping team
Each floor may have supervisor who passes
Housekeeping - info to chambermaid/housekeeping
personnel
Flowchart/Routine (1) Trolleys stocked according to number of
rooms
Schedule issued as to quick servicing or deep
cleaning
Toilitries, fresh linen, coffee all ready for
distribution
Housekeeping - Housekeeping checks handles for ready to
service sign and with reception
Flowchart/Routine (2) Can start rooms before usual 11 am check out
time
Most rooms ready for occupancy at 12 noon
Housekeeping knock door, announce
'Housekeeping' and wedge door open
Open curtains and windows to air the room
Remove all rubbish, dirty washing, towels and
Housekeeping - sheets
Remake the bed
Flowchart/Routine (3) Dust all surfacs-window sills, tables, inside
wardrobes
Check under bed and wardrobe for lost property, if
found bag it with room number and return to
reception
9. In bathroom- wash down
showers,toilets,sinks and surrounding area
Place sanitiser in toilet and allow to soak in
Replace all used toilitries and towels
Housekeeping - Check all electrical appliances - lamps etc,
Flowchart/Routine (4) Fix Hotel stationary packs and courtesy trays
Hoover from one end of room, then
bathroom to door
Wash bathroom floor
CLose window, door and leave
Head of House Keeping responsible for team of
workers
Head of House Keeping ensures supplies of
toiletries/linen etc.
Housekeeping - Servicing Hotel Floor supervisor looks after an area within
hotel+number of chambermaids
Room (Roles) Floor Supervisor organises rotas and checks work
done then reports back to Head of House Keeping
Operatives are employees who clean the rooms and
public areas
For each scenario think:
How does the employee know
what to do
How do Departments
How do they know when to do
communicate?
it?
How do they know how to
confirm it is done
Ask personal details for registration
(address etc)
Check how guest will pay/take card
details if not done so already
How to Check Guests In
Give directions to room
Issue a key
Give other information, restaurant
times, leisure facilities etc.
10. Ensure efficient process if guests need to
check out early to get to work/catch plane
Ask if enjoyed stay
Get guest to check bill partcularly add on
How to Check Guests Out items like min bar, telephone
Process payment
Issue receipt
Wish them well and make feel valued
Respond as swiftly as possible
Be formal and professional
How to Handle Enquiries (E-
Use correct spellings/not txt
mail)
speak!
Check spelling and grammar
Listen to customer
Nod or say you understand
Answer question if can
How to Handle Enquiries (face If can't answer find someone who can
to face) and explain to customer that this is
what you are doing
Check they are happy with your
assistance
A smile in your voice
Speak clearly and slowly
Speak in the visitors language
Key factors in Verbal
Do not use slang
Communication
Be sincere
Think of volume, tone, speed
and warmth
11. Clear writing
Size of print
Key factors in Written
Colour of print and background
Communication
Straight forward language
Business like/Professional
Usually smaller bills such as bar/unlikely
accomodation
+Simple and immediate
+Gives hotel access to change for other
Methods of Payment - Cash customers
-Hotel needs to record and handle cash and
records
-Money may be lost or stolen
-Bulky to carry around
Customer gives info over phone or on
arrival
Hotel holds details and processes
Methods of payment Personal once checked and agreed by customer
Credit Card/Debit Card For Private use or smaller bills within
a company
Used if no company card or customer
would claim back with a receipt
By not being organised can clutter the counter up
If you're already dealing with a customer face to
face then you'll have to interupt them to answer
the phone
Speaking clearly can be time consuming if the
Negatives person is slow, so can annoy the customer
Over cheerful can sound insincere and not always
appropriate if serious business is required
Checking detaIls can take time and they guest may
think they weren't paying attention the first time
12. Body language
Can include appearance
Way you stand
Non verbal Communication Facial expressionMore info is
received through watching
body language then listening to
what someone says!
Issued by Company Accounts department
Named users only
Limit set on spending/what may be used for
+Saves employees using personal card
+Simpler management for company
Plus/Negative of Company +Hotels prefer it when dealing with legitimate businesses
+For group bookings prevents numerous bills being issued
Credit/Debit card -If credit limit exceeded employee has to find other method of
payment
- Can be a problem in emergency situation when likely to exceed
normal costs such as missed flight
-Users may spend more than would on private card which had to be
claimed back
+Secure way of payment for customer
+Can be used as deposit over phone
to guarantee booking
Plus/Negative of Personal +Monthly Bill easy to keep track of
Credit/Debit card for customer -Staff have access to your personal
details
-Can accrue a large bill and may have
to pay interest
+Payment guaranteed as details taken on
booking/arrival
Plus/Negative of Personal +No cash needed to be handled/recorded
Credit/Debit card for Hotel +Money arrives promptly from credit card
company which is good for cash flow
-Responsibility to keep guest data secure
13. Carry lugage to room
Set up rooms
Porter Roles
Set up podiums and stages for
conferences
By being organised and not having to find pens etc
you will come across as being organised - creates a
good impression of the business
Stating your name lets the customer know they're
Positives and Negatives of this in the right place
Speaking clearly helps all customers get all the info
process - Positives - clarifying spelling makes everything more
accurate
Cheerful on a phone creates a good impression
Accuracy is vital to an efficiant business
Check details - can't afford making mistakes
First person a guest speaks to
Receptionist Roles Greet customers at desk on
arrival and departure
Head Receptionist
Roles of Front Office and Receptionist
Customer Care Concierge
Porter
14. Tables and chairs laid out as arranged by client
Theatre style=Face front, Horsehoe shape
Refreshments usually booked and served in room
or usual dining areas
Setting up a Conference Room Equipment may be requested, data projector,
audio, flip chart
Table usually set with paper, pencils,coasters with
logo which looks professional and marketing
May be telephone in room
Body language
can include appearance
The way you stand
Types of Non Verbal
The expression on your face
Communication Does not have to mean sign language
(More information recieived through
body langauge than listening)
Letters
Emails
Texts
Types of written
Notice Boards
communication
Memos
Menus
Flyers and Posters
Smile in your voice
Speak clearly and slowly
Do not use slang
Verbal Communication Be sincere
Think of the volume
Think of the tone
Think of speed and warmth
15. Telepone call/ Email enquiries
What happens when customer Bookin/Reservation
contacts hotel Appointment to meet
Conference manager etc.
First impressions
Asks for information
What happens when customer
Gives out keys
meets receptionist
Checks customer in - payment
and personal info.
Letters - Clear writing, size of print
E-mails - Colour of print and
background
Notice boards
Written Communication
Memos - straight forward language
Menus
Flyers and Posters - business like,
professional