【Hdmr】2018中国数字营销行动报告

•

5 likes•429 views

benny-zhou

华扬数字营销研究院的《中国数字营销行动报告》 China digital marketing annual report from Hylink digital marketing research institute, 2018

92%
90%
92%
90%
91%
90%
91%
90%
91%
90%
91%
16
12
13
14

3.5%
46.3%
43.0%
38%
62%
5.5%
1.7%
18
30%
61%
15
16
17

[ 메조미디어 2020 업종분석 리포트 OPEN!! ]  - 2020 업종분석 리포트에서 만나는 주요 업종별 시장 트렌드와 소비자 인사이트를 지금 바로 확인하세요! - 유통, 금융, 교육, 가전, 식음료, 화장품, 자동차, 모바일게임 등 8개 업종의 시장 현황 및 광고비를 분석하고, 자체 소비자 리서치를 통해 최신 트렌드와 미디어 전략 인사이트를 제공합니다:D -  메조미디어 2020 업종분석 보고서 바로보기!! - ▶️ 유통 https://bit.ly/3diUIdU ▶️ 금융 https://bit.ly/2xYmxrL ▶️ 교육 https://bit.ly/33Bif5e ▶️ 가전 https://bit.ly/2UwH26C ▶️ 식음료 https://bit.ly/2U5UzTo ▶️ 화장품 https://bit.ly/3aa5BwE ▶️ 자동차 https://bit.ly/2QzTqS1 ▶️ 모바일게임 https://bit.ly/2vHQUlu - #MezzoMedia #2020업종분석 #리포트 #8종 #광고비분석 #시장 #트렌드 #소비행태 #리서치 #디지털광고 #인사이트 #메조미디어와 #함께

柏瑞週報20190906

Pinebridge

Comparative results of the 3 rd questionnaire

Haris Evaggelou

Statistics 2 nd questionnaire 1st time

Haris Evaggelou

Comparative statistics of the 2nd questionaire

Haris Evaggelou

[메조미디어] 2020 교육 업종분석 리포트

Hdmr 空巢青年手册

【Hdmr】2017中国数字营销行动报告

【Hdmr】2016中国数字营销行动报告

What's hot

Global Weekly

Collaborator

A Situación Laboral dos Enxeñeiros de Telecomunicación de GaliciaCarlos López Ardao

ประธานเครือข่ายสมาชิก กบขนางอัจฉรา วงศ์อามาตย์

[대학내일20대연구소] 관태기를 겪고 있는 20대의 인간관계 인식 및 실태조사 (연구리포트 2016-09)

20slab(대학내일20대연구소)

NPS

Tamara Ljubić

[대학내일20대연구소] 2016 전국 대학생 취업준비 실태조사 (이슈페이퍼 2016-05)

20slab(대학내일20대연구소)

Smartphones 3

Harmeet Singh Walia

[대학내일20대연구소] 2017 20대 온라인정보 이용행태 및 인식조사 (연구리포트 2017-05)

20slab(대학내일20대연구소)

2017년 인프런 서비스 통계

Hyung Lee

Heartland 2050 meeting 4

Heartland2050

柏瑞週報 20200131

Pinebridge

Results of the questionnaire 1

Haris Evaggelou

STATISTICAL ANALYSIS- 1st QUESTIONNAIRE

eftihia67

[메조미디어] 2020 가전 업종분석 리포트

MezzoMedia

柏瑞週報20190906

Pinebridge

Comparative results of the 3 rd questionnaire

Haris Evaggelou

Statistics 2 nd questionnaire 1st time

Haris Evaggelou

Comparative statistics of the 2nd questionaire

Haris Evaggelou

[메조미디어] 2020 교육 업종분석 리포트

MezzoMedia

What's hot (19)

Global Weekly

A Situación Laboral dos Enxeñeiros de Telecomunicación de Galicia

ประธานเครือข่ายสมาชิก กบข

[대학내일20대연구소] 관태기를 겪고 있는 20대의 인간관계 인식 및 실태조사 (연구리포트 2016-09)

NPS

[대학내일20대연구소] 2016 전국 대학생 취업준비 실태조사 (이슈페이퍼 2016-05)

Smartphones 3

[대학내일20대연구소] 2017 20대 온라인정보 이용행태 및 인식조사 (연구리포트 2017-05)

2017년 인프런 서비스 통계

Heartland 2050 meeting 4

柏瑞週報 20200131

Results of the questionnaire 1

STATISTICAL ANALYSIS- 1st QUESTIONNAIRE

[메조미디어] 2020 가전 업종분석 리포트

柏瑞週報20190906

Comparative results of the 3 rd questionnaire

Statistics 2 nd questionnaire 1st time

Comparative statistics of the 2nd questionaire

[메조미디어] 2020 교육 업종분석 리포트

More from benny-zhou

Hdmr 空巢青年手册

benny-zhou

【Hdmr】2017中国数字营销行动报告

benny-zhou

【Hdmr】2016中国数字营销行动报告

benny-zhou

Hdmr 2015-digital-marketing-annual-report(Chinese)

benny-zhou

2015 年将是充满挑战和创造性的一年。随着互联网全面接管普通中国人的衣食住行，大量互联网服务进入成熟期。与此同时，人们的内容需求、交流需求、娱乐需求、信息需求等也被互联网接管。广告与销售日渐弥合，渠道与品牌相依而生，消费者和广告主不分你我，这种局面带来复杂、有趣的营销环境。许多广告主开始怀疑什么是正确，也有很多营销人开始为自己的创造而欣喜。在我们看来，在2015 年，移动和内容理所应当地成为厘清营销策略思考的两条线索。从目前趋势来看，移动整合营销逐步走出过去的困局，借助大量移动产品和服务渐入佳境。借助手机平台的优越数据能力，移动营销将在2015 年获得重要提升。另一方面，内容营销的竞争将进入新的格局。传统电视优质资源的二八分化进一步加剧。互联网自制获得内外双重动力，相信将有巨大发展。与此同时，大量广告主有机会选择围绕内容建立自身的传播策略。与此同时，2015 年社交媒体发展进入成熟期，不论微博或微信产品均未见用户规模方面的显著提升，但平台化的步伐仍然缓慢。不少新型社交媒体开始冒头，相信会逐渐给予老平台一定警示。自媒体发展可期，尤其是那些真正以内容为王的平台将有良好收获。部分行业必须开始高度关注2、3 线市场，并采用切实可行的办法进入。华扬数字营销研究院（HDMR）推出《以思创行——2015 中国数字营销行动报告》的主旨，是帮助中国广告和营销人获得行动帮助。因此在今年的报告中，我们又进行了新的调整来更好实现其目标：一般性媒体数据被压缩，更多观点、趋势被详尽地披露与解释，其中也包括对消费者的全新认识。我们希望以此种方式适应新的营销环境，帮助营销人展开思考，获得行动的正确方向。

【报告】中国90后人群速写

benny-zhou

市场中对中国90 后人群的研究已经相当丰富，但仔细阅读后发现不少研究间的结论似是而非，甚至相互矛盾。90 后确实是一个复杂的群体，多元化价值观、社会后发展期的影响、青春期末期、高度互联网化等因素创造了一代无与伦比、独一无二的90 后。他们无法简单的归一，他们分散在多样化的阶层，他们拥有差异化明显的社会资源。即便他们自己，眼中的世界和发出的声音也是完全不一样的。这些是社会带来的巨变？还是又一代年轻人呈现青春的方式而已？ 90 后远比我们想象的复杂、多样。在对这个复杂的群体的研究过程中，我们以人群画像为出发点，结合大面积深访、社会资料研究、问卷和数据分析等，希望以此方式呈现一个更客观、真实的90 后。此篇为整个研究系列的先导篇，展示给大家7 类90 后典型人群。

【报告】 90后五大差异解读

benny-zhou

也许你身边就有这样两个90后。他们一个是父母的小乖乖，面试要妈妈陪着，从不结交陌生的朋友。另一个高中就已经经济独立，大学一半的时间在工作挣钱，毕业时已经开始谈商业计划和盈利模式。没错，他们都是90后。90后人群并非铁板一块，他们呈现出显著的多样性。但恰恰是这样的多样性反而更好的反映和揭示了当今的中国社会。同时，也正是这样的多样性成为我们真正从代际角度研究90后的一个最佳窗口。华扬数字营销研究院联合亚洲第一年轻营销联盟“年轻盟”，共同推出“90后五大典型差异细读”报告。该报告为华扬数字营销研究院《新现实主义与多样化的一代——中国90后系列研究》的组成部分，通过在最懂年轻人的社交平台——人人网进行的问卷调查，进行数据交叉与聚类分析，解读90后社交族群中存在的典型差异，透视家庭环境、年龄身份、城市级别、性别、娱乐偏好之于90后社交族群的影响。 * 此报告为HDMR《新现实主义和多样化的一代——中国90后系列研究》的第三部分，该系列研究立足于对90后人群展开微手术式的全面审视。希望帮助营销、市场及产品、社会文化研究等领域的同仁增加新的观察点。

【报告】中国90后社交人群总览benny-zhou

以思创行 —— 2014数字营销行动报告

benny-zhou

20130808 二维码营销应用分享(without logo) v0.52benny-zhou

20131230 品牌营销app发展状况研究报告benny-zhou

Hdmr 二维码数字营销应用案例研究

benny-zhou

More from benny-zhou (11)

Hdmr 空巢青年手册

【Hdmr】2017中国数字营销行动报告

【Hdmr】2016中国数字营销行动报告

Hdmr 2015-digital-marketing-annual-report(Chinese)

【报告】中国90后人群速写

【报告】 90后五大差异解读

【报告】中国90后社交人群总览

以思创行 —— 2014数字营销行动报告

20130808 二维码营销应用分享(without logo) v0.52

20131230 品牌营销app发展状况研究报告

Hdmr 二维码数字营销应用案例研究

Recently uploaded

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

Digital Marketing Training In Bangalore

Honey385968

Playlist and Paint Event with Sony Music U

SemajahParker

Phil Pallen PPT Biography and Interviews

travisomalana

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways: Understand Why Personal Stories Connect Better How To Remember Forgotten Stories How To Use Customer Experiences As Stories For Your Brand

Gokila digital marketing| consultant| Coimbatore

dmgokila

Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Gokila digital marketer Coimbatore

Exploring the Top Digital Marketing Company in Canada

Solomo Media

Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.

How to Make Your Trade Show Booth Interactive

Blue Atlas Marketing

Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!

Email Marketing Master Class - Chris Ferris

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Forgotten Secret Weapon of Digital Marketing: Email Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email. Key Takeaways: Email has the best ROI of any digital tactic It can be used at any stage of the customer journey It is increasingly important as the cookie-less future gets closer and closer

FullSail: HOF - Presentation Phil Pallen

travisomalana

The Good the Bad and The Ugly of Marketing Measurement

NapierPR

We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired. We cover: -Meaningless marketing metrics -The difference between attribution and incrementality -The importance of the customer journey -Why you should care about prospects that are in market -Measuring the unmeasurable

Assignment 2 Task 1: Digital Marketing Course

klaudiadgmkt

Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...

Martal Group

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...

Veronika Höller

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Auxis Consulting & Outsourcing

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...

janudm24

Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Janani Digital Marketer Coimbatore,Tamilnadu.