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Hbs nvc hero homes presentation deck 030417
- 4. 3/4/17 herohomes.com reed@herohomes.com Confiden4al 4 HH Finds, Informs, Educates, and Empowers Vets
- 8. • A Zillow.com-type website, but uniquely for: Ø Military vets Ø VA Loans Ø 2-4 unit proper4es • Same Zillow.com-type search func/ons, calculators, wizards, webinars, community, blogs, etc. • Core revenues come from standard referral fees from mortgage and real estate brokers, lenders, developers, table-funders, and securi4zers 3/4/17 herohomes.com reed@herohomes.com Confiden4al 8 HeroHomes.com
- 10. 3/4/17 10 HH’s Total Lead/Finders/Split $’s $13,519/$21,630 $424,100 Purchase Price 3-6% Real Estate Broker(s) Fee 1.5% Mortgage Broker Fee 2.25% GNMA 30+ Days Seasoning Float Table Funder Spread 2.25% Authorized GNMA “Single Family” MBS Issuer Spread HH’s Lead/Finders/Split $’s “Standard”/Avg. Lead/Finders/Split %’s 25% $10,815 $2,704 $4,056 $4,056 Excludes direct or indirect investment, financing, issuance, and property management ownership, facilita4on, fees, and other such opportuni4es. herohomes.com reed@herohomes.com Confiden4al Core Revenues Table Funders to Issuers steps explained in full-length pitch
- 11. 3/4/17 herohomes.com reed@herohomes.com Confiden4al 11 Compe//on Or, Beler, Partners 1- Unit 2-Unit 3-Unit 4-Unit HeroHomes.com ✔ ✔ ✔ Zillow.com/Realtor.com ✔ Lihle to no interest 394,000 Mortgage Brokers* ✔ >99% <1% LendingTree ✔ 1,600 Ac/ve VA “Single-Family” Lenders** ✔ >99% <1% 42K Lenders w/ “Single-Family” Non-Supervised Underwri/ng Authority*** ✔ >99% <1% 356 Authorized GNMA “Single-Family” MBS Issuers**** ✔ >99% <1% • hhps://www.quora.com/Mortgage-Brokers-How-many-loan-officers-are-in-the-USA ** hhp://www.benefits.va.gov/HOMELOANS/documents/docs/2016_newsleher.pdf *** HeroHomes FOIA **** hhps://www.ginniemae.gov/issuers/issuer_tools/Pages/issuers.aspx Authority and Issuers explained in full-length pitch
- 12. • Phase I: Connect vets to the exis4ng 4.3 million 2-4 unit proper4es • Phase II: Connect vets to individual build-to-suit builders • Phase III: Facilitate “vet crowd buying” (i.e. Groupon on steroids) to anchor en4re renewed or new communi4es Ø Cohorts of 100-1000 pre-qualified vets wield up to $42M to $721M of market power Ø Compete ci4es and developers off each other Ø Full-service property management and brokerage services Ø Pre-master lease all the rental units before any dirt is turned Ø Limited to no risk for all involved 3/4/17 herohomes.com reed@herohomes.com Confiden4al 12 How We Scale
- 13. 3/4/17 herohomes.com reed@herohomes.com Confiden4al 13 • Standard marke/ng mix Ø $6K spent on digital adver4sing Ø One tent at one event • Free media/PR Ø Two newspaper men4ons • Word of mouth (friends, family, colleagues)/Guerrilla Ø Brochures under windshield wipers of cars with vet or father/mother of vet bumper s4ckers • Co-promo/on (VA, vet orgs, partners) Ø One VFW post presenta4on • Base front gate sales offices • Vet evangelist corps How We Reach(ed) Vets
- 15. • Phase I: Exis/ng proper/es Ø Pipeline: 350 vets in 39 states Ø 10 pre-qualified, 5 ac4vely shopping with $3.9M of buying power, and 3 offers made • Phase II: Individual Build-to-Suits Ø Sacramento, CA – Three co-located quadplexes Ø Pihsburgh, PA – One quadplex Ø Pon4ac, MI – One duplex Ø Louisville, KY – Four co-loc quadplexes (mixed-use) • Phase III: “Vet Crowd Buying” (i.e. Groupon on steroids) Ø 956 acres NC, 506 acres KY, and 1500 acres MO 3/4/17 herohomes.com reed@herohomes.com Confiden4al 15 Opera/onal Model & Trac/on
- 16. IPO Candidate Would-Be Unicorn Financial Projec/ons Revenues $10M $100M $1B 2017 2018 2019 2020 2021 # Transac/ons 100 714 5,000 33,333 385,615 Revs/ Transac/on $5K $7K $10K $15K $13K All in Cost/ Transac/on $25K $35K $50K $8K $1,556 % Today’s Market 0.04% 0.3% 0.4% 2.8% 32% Possible because we will grow the market 16 3/4/17 herohomes.com reed@herohomes.com Confiden4al $1B $100M $10M EBIDA/EBITDA AcquisiNon Candidate
- 17. 3/4/17 herohomes.com reed@herohomes.com Confiden4al 17 • Get bought out by major financial industry player • IPO Valua4on Comparables • Blackstone’s Invita/on Homes recent $7B IPO raised $1.5B • Zillow has a $7B market cap on a “mere” $500M of adver4sing and broker subscrip4on revenues • PIMCO bought by Allianz for 5X revenues Possible Exits
- 18. 3/4/17 herohomes.com reed@herohomes.com Confiden4al 18 Second $500K of our $1M seed round, at a $2.5M pre-money valua4on Uses 1. Marke4ng and sales 2. Systems 3. Corporate partnering Seeking
- 19. 3/4/17 19 • Wells Fargo, Morgan Stanley, and Booz Allen Hamilton • Senior Exec Web 1.0 • Buyer/Tenant-side Commercial Real Estate Broker • Former USMC Infantry/Force Reconnaissance Captain • ABD PhD Univ of Cal Davis, Harvard MBA, Princeton Reed M. Benet Founder/CEO Board Member (Full-Time) John Lowry III Board Chair Debbie Mitchell CMO Advisor • Procter & Gamble, Fruit of the Loom, and K-Swiss • As CMO, took K-Swiss from $100M to $600M in sales • Harvard MBA and University of Southern California • Egon Zehnder, Fleetwood RV, and Harley-Davidson • Re4red USMC Infantry/Force Reconnaissance Colonel • Stanford & Army War College Masters, Harvard MBA, Princeton herohomes.com reed@herohomes.com Confiden4al Sales/Marke4ng: Ian O’Rourke, Shamrock Digital, CDN Navy vet (Full-Time) Data: Mike Fridman, Patent Agent (Full-Time) Branding: Frank Doyle, Standing Stone Brand Design, Former Crea4ve Director Silicon Graphics (Part-Time) Team and Board