HbbTV apps developed by hybra.tv in 2014. Presentation with examples of hybrid TV apps broadcasted in Poland, including interactive advertising apps and small VOD micro site for TV

1. HbbTV apps developed
by hybra.tv in 2014
This presentation shows applications that were made by hybra.tv
in 2014. These applications were available in hybrid TV in TVP channels.

2. The hybrid application „Przedsiębiorcza Polska”
(Entrepreneurial Poland) is the result of collaboration between
TVP and PARP (Polish Agency for Enterprise Development).
The application includes episodes of TV programme
„Przedsiębiorcza Polska”, available as VOD, and so called „pills of
knowledge”, which come from the PARP Academy and which
are a source of interesting information for existing and potential
entrepreneurs.
Przesiębiorcza Polska
VOD application

3. The application Brazylia 2014 (Brasil 2014) provided access to
the most interesting video clips from all matches played during
the FIFA World Cup.
By using this application viewers had access to sports statistics
that were displayed real-time during the matches.
Brazylia 2014
sports application

4. The application for the TV programme called „Porozmawiajmy”
(Let's talk...) helps to learn German and English.
It contains texts with phrases to be learnt, synchronised with
VOD materials and with the programme that is broadcast live
on TV.
Porozmawiajmy...
e-learninig application

5. The application TVP Bieszczady allows you to get to know
tourist attractions of the Bieszczady mountains via a virtual TV
channel, VOD content, and interactive multimedia content.
The content in the application is managed by means of a CMS
system from the TV broadcaster.
TVP Bieszczady
tourist application

6. A hybrid advertisement that promotes the launch of Ford Mustang car in
Poland.
The distinctive element of this advertising campaign was a red Ford displayed
at the bottom right corner of the TV screen.
In addition to galleries of photographs and video spots that were changing
every few days, the key element of the application was a clock stylised as an
odometer in a car. It was counting down the time remaining till the
commencement of subscriptions for the car.
A QR code was used in the application to redirect to the mobile website.
Ford Mustang
advertising application

7. A hybrid ad that allowed users to compare offers for life
insurance and to leave their phone numbers for a consultant
from the call centre.
The phone number collected by the application was transmitted
directly to the IT system of the company that offers the
insurance.
AXA
advertising application

8. A hybrid ad that was supporting the brand campaign of Saturn
company, by promoting the slogan: "Saturn advises – think
technologically".
In addition, the application contained a classic 30-second
advertising spot.
Saturn
advertising application

9. A hybrid ad of Allegro contained – in the teaser – the slogan "Check the
autumn trends", which after a few seconds was transforming into the logo of
Allegro, supplemented with information about active buttons.
In the full-screen mode an interactive carousel of products was presented,
referring to advertising spots that were broadcast at that time on TV.
After selecting a product it was enlarged and a QR code appeared, redirecting
to the page of the selected product on the mobile website of Allegro.
Collections of displayed products were changing every week. The application
was promoted during the morning show on TVP2 channel.
Allegro
advertising application

10. The application that made it possible to watch the virtual TV
channel called "TVP Regionalna – "Śladami Jana Pawła II"
("Regional TVP – Following the footprints of John Paul II") via
the hybrid HbbTV.
The application also included a mini EPG with recommendations
about TV programmes that were broadcast in TVP channels on
the occasion of canonisation of John Paul II and John XXIII.
Śladami Jana Pawła II
application for a virtual TV channel

11. The application that made it possible to watch the virtual TV
channel called "TVP – 25 lat Wolności" ("TVP – 25 Years of
Freedom") via the hybrid HbbTV.
The application contained a gallery of photos from Communist
times and an EPG dedicated to the virtual TV channel.
25 lat Wolności
application for a virtual TV channel

12. The application „iTeatr” (iTheatre) that made it possible to watch the virtual
TV channel called „Internetowy Teatr TVP dla szkół” ("Online TVP Theatre for
Schools") via hybrid HbbTV.
The application also included films that took part in the review of school
theatre plays, available as video-on-demand (VOD).
Each performance has been described with: the title, the name of the theatre
group, and the name of the educational establishment from which the actors
came. The application also contained the description of the internet project
for Online TVP Theatre for Schools and information on the review of school
theatres.
iTeatr
application for a virtual TV channel

13. The HbbTV application „Test Wideo” (Video Test) allows you to
test your TV set for its support for videos with surround sound
and in Ultra HD (4K), for the support for MPEG-DASH and the
latest HEVC video codecs.
Test Wideo
4K video test in HbbTV

14. e-mail: contact@hybra.tv facebook.com/hybratv
twitter: @hybratv vimeo.com/hybratv
Hybra.tv - HbbTV app developer has competence and expertise in designing and programming:
• Hybrid Advertising
• Interactive television applications
• TV portals for cable TV operators
• Digital Signage based on HbbTV
• Solutions for hotel TV and SPAs
• HD teletext
• Dedicated VOD services
• Recommendation systems
HbbTV applications made by hybra.tv were broadcast in Poland on the following TV channels:
TVP 1 HD, TVP 2 HD, TVP Info, TVP Rozrywka, TVP Historia, TVP ABC, TVP Kultura, TVP Polonia,
TVP Warszawa, TVP Szczecin, TVP Opole, TVP Olsztyn, TVP Wrocław, TVP Kraków, TVP Łódź,
TVP Lublin, TVP Poznań, TVP Rzeszów, TVP Katowice, TVP Kielce, TVP Bydgoszcz, TVP Gdańsk,
TVP Białystok, TVP Gorzów Wielkopolski, TVN, TVN7, TTV.