This document provides an agenda and overview of the Hays/APA Breakfast Seminar. The agenda includes introductions from Geoff Sims of Hays PA & Secretarial, 2010 PA of the Year Laura Richardson, and Dr. Gareth Osborne, Director General of the Association of Personal Assistants (APA). The overview describes APA as the professional body for 650,000 PAs and champions professional standards, training, and qualifications. It presents the benefits of APA membership as elevating the status of PAs, providing knowledge, qualifications, and a network to enhance careers. Membership offers services, training, representation and information to support PAs as a career and profession.