The document summarizes the findings of an intercept study conducted for Hawaii Superferry between June and July 2008. 347 passengers on the Alakai were surveyed to understand their satisfaction levels and preferences. Key findings included that 92% were very satisfied with Superferry and likely to recommend it. Most were traveling for vacation and cited lower cost and wanting to try it as reasons for choosing Superferry. The majority brought vehicles and praised aspects like roominess and views.