Reporting of 3 month of Social TV analysis in Partnership with HAVAS MEDIA

1. MATCH STUDY
SOCIAL TV STUDY FROM 01 SEPTEMBER TO 17 NOVEMBER 2013
SPORTS
PROFILE
POLITICAL
35 17
WOMEN TV
WOMEN SOCIAL
CANDIDATE SHOW
33
50
50
52
48
59
67
81
83 65
MEN TV
MEN SOCIAL
Qualification Coupe Du Monde, Croatie vs Belgique - 11/10
UEFA Champions League, Benfica vs Anderlecht - 17/09
C'est du belge: Rendez-vous Grand-Place - 27/09
Belgium's got talent - 22/09
Soirée CAP 48 - 13/10
UEFA Europa League, Standard vs Esbjerg FB - 19/09
Cyclisme, Championnats du monde sur route - 29/09
La nouvelle star - 31/10
Le meilleur pâtissier - 28/10
L'amour est dans le pré - 05/11
MAGAZINE
19
% Social & TV Data
World Cup Qualifier, Kroatie – Belgie - 11/10
UEFA Champions League, Anderlecht vs Paris SG - 23/10
So you think you can dance - 13/10
Wielrennen, WK Wielrennen Firenze - 29/09
De slimste mens ter wereld - 31/10
Belgium’s Got Talent - 11/10
De zevende dag - 13/10
De grote sprong - 04/10
Het lichaam van coppens - 12/09
Cofidis cup, Oudenaarde vs Club Brugge - 25/09
5.751
5.553
4.307
3.717
2.542
2.140
2.110
780
741
707
TOP 10
VARIETY
36 41
56 57
64
+15%
COMMUNITY
+7%
Facebook Twitter
evolution
+25%
+92%
+12%
+13%
BENCHMARK
TYP
E OF
COM
ITY
+12%
SO YOU THINK
YOU CAN DANCE S05
OLD
MUN
+26%
+15%
GEUBELS EN DE
BELGEN S01
NEW
ASTRID IN
WONDERLAND S04
TWITTER
Total Messages Facebook & Twitter
78 TRACKING DAYS
11 CHANNELS
11 NEW PROGRAMS
43 PROGRAMS
423 BROADCASTS
107.324 MENTIONS
58 CANDIDATE SHOWS
29 SPORTS
36 PRIME TIME
32 POLITICALS
161 MAGAZINES
56 FICTIONS
87 VARIETIES
6.498
5.997
4.248
2.441
1.833
1.604
1.449
996
554
479
+24%
+45%
+26%
ON N’EST PAS
DES PIGEONS S04
FAcebook
BELGIUM’S GOT
TALENT RTL S02
INTERMEDIATE
43
44