This document presents data on social media engagement for various TV programs in Belgium. It shows the percentage of messages on Twitter and Facebook for each program, as well as the social rating points which measure social audience and engagement. The top programs by social rating points are UEFA Champions League matches and cycling world championships. In general, sports programs generated more social discussion than entertainment or talent shows. The document also notes that viewers are more likely to use social media instead of TV during advertising breaks, and programs that inspire more buzz online suffer less from viewers changing channels.

1. 97%
MESSAGES
88%
95%
99%
Twitter Facebook
85%
12%
80%
5%
3%
15%
SO YOU THINK
YOU CAN DANCE S05
ASTRID IN
WONDERLAND S04
1%
20%
BENCHMARK
GEUBELS EN DE
BELGEN S01
ON N’EST PAS
DES PIGEONS S04
BELGIUM’S GOT
TALENT RTL S02
Average :
National 0,18 North 0,13 South 0,27
1,35 UEFA Champions League - Anderlecht vs PSG (23/10)
1,03
0,84
0,78
0,77
TV REACH
SRP : SOCIAL RATING POINT
SOCIAL
AUDIENCE
So you think you can dance (13/10)
WK Wielrennen Firenze (29/09)
De zevende dag (13/10)
World Cup Qualifier - Kroatië vs Belgie (11/10)
0,35
0,29
0,25
0,21
Astrid in wonderland (20/09)
De slimste mens ter wereld (31/10)
Belgium's Got Talent VTM (11/10)
Cofidis cup - Oudenaarde vs Club Brugge (25/09
0,21 Singl3s (11/09)
X100
REACH TV (20%)
2,32 UEFA Champions League - Benfica vs Anderlecht (17/09)
2,19 Championnats du monde de cyclisme sur route (29/09)
2,09
1,36
1,10
1,02
DURING ADS, SECOND SCREEN BECOMES THE FIRST ONE
-38%
-13%
-5%
Complete results on fr.slideshare.net/havasmediabe
0,95 La nouvelle star (31/10)
0,91 Qualification Coupe Du Monde - Croatie vs Belgique (11/10)
0,56 Mise au point (03/11)
0,40 Un gars, un chef (18/09)
-12%
PROGRAMS THAT GENERATE “BUZZ” SUFFER LESS FROM ZAPPING
Rendez-vous Grand-Place (27/09)
Soirée CAP 48 (13/10)
Belgium's got talent (22/09)
UEFA Europa League - Standard vs Esbjerg FB (19/09)
-58%
TOP SRP SOUTH
TOTAL MESSAGES
-21%
TOP SRP NORTH
THE HAVAS SOCIAL INDICATOR