Business english practice The havaianas case Course VI B Universidad Católica Santiago de Guayaquil Carrera de Comercio y Finanzas Internacionales

1. Havaianas studycase. Page 94
2) Read the textagain( pag 93). Are the followingstatements
Alpargatas True or false?
1) True
2) False
3) False
4) False
3) Findwordsand phrasesinthe text whichhave similarmeaning
to these:
furthertan = beyond
incresesquickly = boost
continuations/enlargements =extensions
communicate = transmit
valuable property=asset
waysof understanding= perceptions
associatedwithattachedto = attributedto
total value of sales(turnover) =grossrevenues
Critical Analysis
1) What differenceswouldyouexpecttosee between
a non brandedrubbersandal ana Havaianassandal?
2) Why wouldYOU pay more for a Brand
evenif the qualityof the alternativeproductmight
be the same?
Answers:
a) qualityof the product,
people tendtobuywhatpopstarsbuy
(traditionortrends)
b)qualityof the product,comfortable,duration

2. High Status
c)we thinkthatthe Hawaianahave a gooddesign,
pay for the feelingof being exclusive.
d) customerfeeling,customerloyalty, perception
of customerovera Brand andquality,comfortable
e) It isalreadypositionedBrandand
alsoit givesyoustatus
WHERE DID THE INSPIRATION OFCREATINGTHE FIRST
HAVAIANASMODELCOME FROM?