This document summarizes a crop cluster development programme in Haryana, India. It discusses: 1) The opportunity for fruit and vegetable production given the large nearby market in NCR. Productivity needs to increase from current levels to meet demand. 2) The formation of 218 farmer producer organizations with over 30,000 farmers to strengthen the value chain from farm to market. Infrastructure like packhouses and cold storage is being developed. 3) Projects to professionalize production and marketing through crop clustering, infrastructure investments, and market linkages and reforms to ensure farmers receive fair prices. The multi-phase, $510 million project aims to benefit small farmers through collective action and access to markets.

1. Crop Cluster Development
Programme – Innovation in
Haryana
National Conference on Agriculture for
Kharif Campaign – 2019
25th-26th April, 2019
Dr. Arjun Singh Saini
DG Horticulture-cum-MD-SFACH
hortharyana@gmail.com

2. HUGE NCR MARKET FOR
FRESH F&V
Opportunity
2

3. Productivity Gap
3.26
5.28 5.75
9.00
3.62
8.09
12.95
27.00
0.00
5.00
10.00
15.00
20.00
25.00
30.00
2007 2017 2022 2030
Area (lakh ha) Prodn. (million MT)
Fruits
14%
Vegetable
82%
Spices
3%
Flowers
1%
% area
3
MT per ha. : 11.10 15.32 22.52 30.00

4. Market Channels & Price Gap
Farmers
Commission
Agent at the
Mandi-
Wholesaler /
Mandi
Retailers
Retailers Consumers
S.No Stakeholder on the value
chain
Value Added Price Realization
1 Farmer/Vegetable
Cultivator
Production of the Commodity and
preliminary grading
Initial price varies with
each commodity.
2 Commission Agent at the
Mandi
Conducts the trade at the Mandi and
facilitates instant payment to the
farmers
5% of the produce cost.
This 5% is borne by
producer in Azadpur
Mandi whereas Buyer in
the Karnal, Panipat
Mandi.
3 Wholesaler/ Mandi
Retailers
Grading and Sorting of the Produce On an average, the
produce is sold after a
20-100% hike.
4 Retailers Delivers the produce to the end
consumer
50% to 300% hike
depending upon the
market situation
• Although farmers in the study region are able to sell all
their produce but are not getting remunerative price due to
lack of primary processing and lack of a well-managed
market intelligence system.

5. Gap Analysis – Price in Kinnow
W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3
November December January Febuary March April
Farmer Rate 10 10 8 9 9 12 5 8 7 7 6 6 6 6 7 7 7 8 10 12 13 12 12
Commission agent 11 11 9 10 10 14 6 9 8 8 7 7 7 7 8 8 8 10 11 13 15 13 13
Retailer Rate 14 14 13 14 14 18 7 11 10 10 8 8 8 8 9 9 9 14 14 17 19 17 17
Vending cart 20 25 20 25 25 25 10 15 15 15 15 15 15 15 15 15 15 20 20 25 25 25 25
0
5
10
15
20
25
30
Rate
Wholesale rates (January) - Other States
 Gujarat: Rs. 26/- per Kg.
 Madhya Pradesh: Rs. 20/- per Kg.
 Karnataka: Rs. 24/- per Kg.
 Assam: Rs. 27/- per Kg.
5

6. Gap Analysis – Infrastructure
Infrastructure
Type
All India
Requirement
(A)
All India Created
(B)
All India Gap
(A-B)
Pack-House 70,080 249 - 69,831
Pack-House
(Haryana)
1695 10 -1685
Cold-Storage
(Bulk)
314,64 MT
31,823,700 MT -3,276,962 MT
Cold Storage
(Hub)
936,251 MT
Refer Vehicles 61,826 nos. 9000 nos. - 52,826 nos.
Ripening
Chambers
9,131 nos. 812 nos. - 8,319 nos.
6
Source: NCCD

7. Existing Market System outside
Notified Markets
Lack of
Infrastructure
Lack of hygiene and
proper packing
Lack of Hygienic washing
facility & Platform
Lack of loading and offloading
and sorting grading facilities
Transportation
Packing
Sorting & Grading
Wastage
Present supply chain
7

8. - A Projectcomprisesend to end approach
by integrating
 Cropmanagement
 Producemanagement
 Supplymanagement
- & projectlaunched in February,2018
Objectives
• Farmer Economic Security Model
• Safe Food & Nutrition
• On Farm Marketing Support to Horticultural Farmers
CCDP project envisioned…
8

9. Tasks Accomplished
1. SFACH–Institutional Arrangement
• Govt. formed a Society - Small Farmers Agri-Business Consortium Haryana for Agri- and
allied sectors registered a in Nov. 2016.
• Deployment of Consultants/ Project Coordinators at Clusters & District Level
• Engagement of Project Management Unit with “8” no. of Professionals
2. Clusters
• Identification of Horticulture Crops Clusters
• Coding & Mapping of Each Clusters
• Technologies Intervention
3. Farmer Producer Organizations (FPOs)
• Formation of FPOs
• Enrolment of Members in FPOs
• Management of FPOs
4. PHM Infrastructure Development and Forward Linkages
• Integrated Pack Houses
• Formation of Norms & Guidelines
5. IT-Platform
• SFACH Portal
• FPO Portal
• E-Services 9

10. 2. Clusters
• Clusters : 393
• No. of Villages : 1763
10

11. Clusters – Coding & Mapping
11

12. Strengthening of Horticulture Clusters
• DemoCentre
• Agreement with Israel : Establishment of demo Centres
• E-PestSurveillance-NCIPM
• Pest Monitoring and Disease forecasting System
• CCSHAU/MHU
• For adjunct faculty
• Research & Development activities at CoEs.
• CIP
• Potato Technology Centre, Karnal, Haryana
• For import of potato varieties
• For evaluation of early maturing varieties
• CPRI
• Potato aeroponics production technology
• Farme-Services
• In 2018: Farm advisory services, Farm Mgt. systems
• IASRI(CHAMAN-II)
• In 2018: Crop estimation & Ground to trouthing
• ASCI: Skill Mission
• Skill programme at Centres and HTI: 1 yr course, 6 month course
12

13. Tech. Demo Centers – Strengthening
RegionalCropDiversification
1) Center of Excellence for
Vegetables, Karnal (1 million
USD project)
2) Center of Excellence for
Fruits, Sirsa (1.54 million USD
project)
3) Center for Subtropical Fruits,
Kurukshetra (1.39 million
USD project)
4) Integrated Bee Keeping
Development Center,
Kurukshetra (1.54 million
USD project)
5) Potato Technology Center,
Karnal (2.31 million USD
project)
6) Integrated Horticulture
Centre, Hodal (0.5 million
USD)
13

14. Integration & Vertical Farming:
BambooStacking–alowcostintervention
14

15. Backward Integration - Clusters
& Its Mapping
15

16. Productivity Enhancement -
VerticalFarmingInitiatives (ha)
upto 2010-11 2017-18
157
1810
210
693
17
400
43
780
Mulching Plastic Tunnel Bamboo Stacking Poly house
16

17. 2. FPOs Formation
Organisation No. of FPOs No. of Farmers
Horticulture 218 30829
Agriculture 20 3150
Milk 08 2740
Seed Production 04 1580
Honey 02 1180
Total 252 39479
• District wise FPOs.pdf
• Farmer Enrolment.png
FPO Size FPO with
150 farmers
FPO with 250
farmers
FPO with 500
farmers
FPO with 750
farmers
FPO with
1000 farmers
Financial
Provision
6.00 lakh 10.00 lakh 20.00 lakh 30.00 lakh 40.00 lakh
Handholding
Tenure
Three Years Three Years Three Years Three Years Three Years
17

18. 4. PHM Infra. Development
Horticulture
Village
Horticulture
Village
Horticulture
Village
Crop Cluster
Centre
Processing
Units
Retail
Chains
Whole
Sale
Markets
Govt.
Institutions
Hotels /
Res.
393 Clusters
1763 Villages
One Extn. Spl / cluster
One Integrated Centre per Cluster
Upto Rs. 6 crore per Centre
Rs. 510 crore project for 140 centres
Collection Centre-cum-Pack House: Pre-fabricated structures
Grading, Packing , Washing Lines
Cold Rooms, Pre-coolers, Refer Vans
5. PrimaryProcessingUnits
Support of 84 FPOs in the State
18

19. Infra Development at Centres
1. Collection Centre-cum-Pack House: Pre-fabricated structures
2. Ware Space
3. Grading, Packing , Washing Lines
4. Cold Rooms, Pre-coolers, Refer Vans
5. Primary Processing Units
6. Packing, Packaging Machines and Material
7. Waste Management Unit
8. E- Market Platforms and E-portal
9. Mobile Retail Vans & Retail Shops
11. Solar and Power Support
12. Food Quality Labs
13. PHM Center of Excellence
19

20. Project Implementation Mode
• Land Identification in
Cluster
• Land lease agreement
• Preparation of DPR
• Application to SFACH
Application & Pre-
sanction Letter
• Bank Appraisal &
Sanction
• Recommendation of
Distt. Committee
• Appraisal of SFACH
Sub-Committee
• Approval by SFACH EC
Project Approval
• 50% Fund Release to
Bank
• Unit Construction
• Inspection by Tech.
Committee
• Balance release linked
with Activity wise
completion
Project
Implementation
20

21. 4. Project Implementation -
Phase wise
140
Centres
Phase-1:
30 no.
(Rs. 100 cr)
(2019)
Phase-2:
51 no.
(Rs. 209 cr)
(2020)
Phase-3:
59 no.
(Rs. 201 cr)
(2021)
21

22. Project Status
• LOI issued : 23 no. (Rs. 120 crore)
• Project near completion : 3 no. (Rs. 14 crore)
• Projects under approval process : 6 no. (Rs. 25 crore)
• Complete Process Online
• Online applications.pdf
• Online component wise cost.pdf
22
Projects by FPOs only
Handholding for three years – Pack house Mgr. and Marketing Mgr.
Support of Govt. programmes
Support of PMU
Support of e-services
Workshops - Meetings

23. Modernization of Markets
• Establishing Specialized Markets
• Horticulture Market: Rs. 1500 crore in 500 acres in Ganaur, Sonepat
• Apple Market in Pinjore, Panchkula
• Spice Market
• Flower Market in Gurugram
• Access to Wider Markets and Promoting Alternate Distribution
Channels: E-NAM
• 54 markets linked to e-NAM.
• Introduction of Single Trade License and Single Point of Levy of
Taxes
23

24. THANKS
24