Harvard Case Study: Humana's Bold Goal: 20 Percent Healthier by 2020 "Beginning in 2013, Humana Inc., headquartered in Louisville, Kentucky, pursued a major organizational transformation, from being an insurance company focused on paying claims to becoming a health and well-being company focused on improving the health of its beneficiaries. The company set a "Bold Goal" of improving the health of the communities it served by 20% by 2020. To achieve this new goal, Humana undertook a multiyear redesign and investment of people, processes, and products in order to gain the trust of consumers and providers, and to partner with communities to improve health. The case focuses on community initiatives, where Humana was developing its new role as "convener of conversations," providing leadership infrastructure and partial funding to spark community planning with a wide range of stakeholders and to design and monitor interventions that were tailored to local health improvement. At the same time, Humana remained a publicly-held corporation accountable to its shareholders for revenue growth and financial return." 1. Describe population health improvement from the perspective of a health insurer. 2. Explain how to design a strategic performance measurement system for community health improvement. 3. Discuss the relationship between traditional business strategy and community health improvement, and the various channels or activities through which business can successfully improve community and worker health..

1. Harvard Case Study: Humana's Bold Goal: 20 Percent Healthier by 2020
"Beginning in 2013, Humana Inc., headquartered in Louisville, Kentucky, pursued a major
organizational transformation, from being an insurance company focused on paying claims to
becoming a health and well-being company focused on improving the health of its beneficiaries.
The company set a "Bold Goal" of improving the health of the communities it served by 20% by
2020. To achieve this new goal, Humana undertook a multiyear redesign and investment of
people, processes, and products in order to gain the trust of consumers and providers, and to
partner with communities to improve health. The case focuses on community initiatives, where
Humana was developing its new role as "convener of conversations," providing leadership
infrastructure and partial funding to spark community planning with a wide range of stakeholders
and to design and monitor interventions that were tailored to local health improvement. At the
same time, Humana remained a publicly-held corporation accountable to its shareholders for
revenue growth and financial return."
1. Describe population health improvement from the perspective of a health insurer.
2. Explain how to design a strategic performance measurement system for community health
improvement.
3. Discuss the relationship between traditional business strategy and community health
improvement, and the various channels or activities through which business can successfully
improve community and worker health.