Hard-to-find brands at Laval clothing store - Montreal Families - December 2014 - Montreal
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The document summarizes a new children's clothing store in Laval called mimiRebelle. The store owner, Claudia Pisanelli, wants to be the go-to store for kids' clothing from newborns to 16 years old. She plans to do this by carrying hard-to-find brands not found elsewhere in Quebec. Pisanelli was inspired to open the store after noticing kids' clothing was missing a "cool" factor. She draws on 20 years of experience in the clothing industry. The boutique aims to offer unique, trendy clothing with fun graphics and quotes.
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Hard-to-find brands at Laval clothing store - Montreal Families - December 2014 - Montreal
- 1. EMAIL PRINT Hard-to-find brands at Laval clothing store B Y E L I Z A B E T H TO M A R A S Six months ago, Laval’s Vimont district became home to a new kids’ clothing store called mimiRebelle. Owner Claudia Pisanelli says she has already gotten to know many of her customers so well that she routinely texts them when new shipments arrive and knows what many of their kids like. Pisanelli said she wants to become the go-to store for all kids’ sartorial needs, from newborns to 16-year-olds. One of the ways she plans on doing this is by being the only store in Quebec to carry clothing brands like Nununu, Rowdy Sprout, Monster Republic, Warrior Poet and Funky Legs. When she became a mom, Pisanelli says she noticed kids’ clothing was missing a certain “cool” factor. “I wanted something I would actually buy that I could put on my kids — a mini version (of me),” she said. “My kids inspired me to do this.” After 20 years as a buyer for companies like La Senza, Dynamite and Garage, her familiarity with the industry was the springboard she needed to start her own company. Pisanelli says she hopes that her merchandise will be unique and trendy; T-shirts with band names, fun graphics, and cheeky quotes, tutus, faux snakeskin leggings and acid-wash jeans. The boutique is located at 1674-A des Laurentides Blvd. For more information, visit mimirebelle.com. This article appears in the December 2014 issue of Montreal Families Did you like what you read here? Subscribe to Montreal Families » MONTREAL FAMILIES / DECEMBER 2014 / HARD-TO-FIND BRANDS AT LAVAL CLOTHING STORE MEDIA | ABOUT US | ADVERTISE | CONTACT US | SUBSCRIBE Search10°c Home Resource Directory Calendar Babies Camps Courses Education Fun Health Parties Travel Special Needs Editorial Blogs Contests Events
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