The document provides details on research conducted for the development of an app called Harbour, which aims to bring together the sailing community in a digital environment. Primary research methods included interviews with 5-10 sailing enthusiasts and an online survey of 25 sailors. The interviews used a semi-structured format to understand how sailors currently connect with one another and identify opportunities to improve this. The survey confirmed interest in a digital sailing community and uncovered current pain points. Secondary research examined existing sailing apps and websites, as well as very successful non-sailing apps, to identify opportunities to create a competitive advantage for Harbour. Insights from both primary and secondary research informed the concept development of Harbour.
The marketing plan proposes a bicycle rental service called Campus Cruise for university students. It will provide bikes to rent on college campuses across the US. The plan outlines objectives to have the service in 5 schools in year 1 and 20 by year 2, with a revenue goal of $250,000 in year 1. It discusses targeting students who don't have cars as a convenient and eco-friendly transportation option. A SWOT analysis identifies strengths like convenience and environmental benefits, and weaknesses like lack of experience and start-up budget constraints.
Breakwaters, jetties, and groins are coastal structures used to protect harbors and shorelines from wave energy. Breakwaters are structures that reflect and dissipate wave energy to shelter harbors. Jetties are narrow structures that project from the shore into water and provide berths for ships. Groins are structures built perpendicular to the shore to trap littoral drift and protect or build beaches. There are different types of each structure based on materials, permeability, and orientation relative to shorelines and water flow.
This document provides an overview of docks and harbours for construction. It defines key terms like dock and harbour. Harbours are sheltered areas used for loading/unloading vessels and providing refuge from storms. Harbours are classified as artificial, natural, or semi-natural. Planning requires studying site conditions. Requirements include sufficient depth, anchorage, and entrance width. Harbour features include breakwaters, docks, channels, jetties, and basins. Docks enclose areas for berthing ships, and can be wet or dry. Entrance channels should be deep and wide. Jetties project into water for berthing. Basins are used for parking and turning ships.
A harbor provides safe anchoring or mooring for ships and may be natural or man-made. It has an entrance but no gates. A dock is dug out and has gates to regulate water levels for mooring ships to exchange cargo or passengers or undergo repairs. A port contains one or more harbors and allows ships to dock and transfer people and goods between land and sea. Harbors have features like entrance channels, berthing basins, breakwaters, piers, wharves and jetties to facilitate ship movement and cargo operations.
This document outlines the planning requirements and considerations for developing different types of harbors. Key factors that must be studied in harbor planning include surveys of the site terrain, tides, weather patterns, and depth of waters. The size and features of the harbor must accommodate the intended ships while providing safe anchorage. Requirements vary depending on the harbor type, such as sufficient depth and shelter for commercial harbors, repair facilities for harbors of refuge, and accommodation for naval vessels in military harbors. Proper positioning of harbor elements is important for safe navigation.
Breakwaters are structures that protect coastal areas from wave attack. They provide shelter for ports and harbors by manipulating sand transport and trapping sand. There are various types of breakwaters such as rubble mound, vertical wall, reef, piled, and combinations. The appropriate type depends on factors like materials availability, water depth, foundations, and costs. Vertical wall breakwaters resist loads through friction and soil bearing capacity and can fail through sliding, overturning, or local scour/erosion. Breakwaters are important for protecting coastal infrastructure from hazards while considering economics and suitable design.
harbour and dock engineering ppt 01 introductionHasna Hassan
This document discusses the classification and types of harbours. It describes natural harbours, which have natural protection from storms, and artificial harbours, which require man-made structures for protection. Harbours are classified based on the protection needed, their utility, and location. Types include harbours of refuge for emergency shelter, commercial harbours for shipping cargo, fishery harbours for unloading fish catches, and military harbours that also serve as supply depots. Marina harbours provide berths and amenities for small boats. Location determines classification as canal, lake, river/estuary, or ocean harbours.
The marketing plan proposes a bicycle rental service called Campus Cruise for university students. It will provide bikes to rent on college campuses across the US. The plan outlines objectives to have the service in 5 schools in year 1 and 20 by year 2, with a revenue goal of $250,000 in year 1. It discusses targeting students who don't have cars as a convenient and eco-friendly transportation option. A SWOT analysis identifies strengths like convenience and environmental benefits, and weaknesses like lack of experience and start-up budget constraints.
Breakwaters, jetties, and groins are coastal structures used to protect harbors and shorelines from wave energy. Breakwaters are structures that reflect and dissipate wave energy to shelter harbors. Jetties are narrow structures that project from the shore into water and provide berths for ships. Groins are structures built perpendicular to the shore to trap littoral drift and protect or build beaches. There are different types of each structure based on materials, permeability, and orientation relative to shorelines and water flow.
This document provides an overview of docks and harbours for construction. It defines key terms like dock and harbour. Harbours are sheltered areas used for loading/unloading vessels and providing refuge from storms. Harbours are classified as artificial, natural, or semi-natural. Planning requires studying site conditions. Requirements include sufficient depth, anchorage, and entrance width. Harbour features include breakwaters, docks, channels, jetties, and basins. Docks enclose areas for berthing ships, and can be wet or dry. Entrance channels should be deep and wide. Jetties project into water for berthing. Basins are used for parking and turning ships.
A harbor provides safe anchoring or mooring for ships and may be natural or man-made. It has an entrance but no gates. A dock is dug out and has gates to regulate water levels for mooring ships to exchange cargo or passengers or undergo repairs. A port contains one or more harbors and allows ships to dock and transfer people and goods between land and sea. Harbors have features like entrance channels, berthing basins, breakwaters, piers, wharves and jetties to facilitate ship movement and cargo operations.
This document outlines the planning requirements and considerations for developing different types of harbors. Key factors that must be studied in harbor planning include surveys of the site terrain, tides, weather patterns, and depth of waters. The size and features of the harbor must accommodate the intended ships while providing safe anchorage. Requirements vary depending on the harbor type, such as sufficient depth and shelter for commercial harbors, repair facilities for harbors of refuge, and accommodation for naval vessels in military harbors. Proper positioning of harbor elements is important for safe navigation.
Breakwaters are structures that protect coastal areas from wave attack. They provide shelter for ports and harbors by manipulating sand transport and trapping sand. There are various types of breakwaters such as rubble mound, vertical wall, reef, piled, and combinations. The appropriate type depends on factors like materials availability, water depth, foundations, and costs. Vertical wall breakwaters resist loads through friction and soil bearing capacity and can fail through sliding, overturning, or local scour/erosion. Breakwaters are important for protecting coastal infrastructure from hazards while considering economics and suitable design.
harbour and dock engineering ppt 01 introductionHasna Hassan
This document discusses the classification and types of harbours. It describes natural harbours, which have natural protection from storms, and artificial harbours, which require man-made structures for protection. Harbours are classified based on the protection needed, their utility, and location. Types include harbours of refuge for emergency shelter, commercial harbours for shipping cargo, fishery harbours for unloading fish catches, and military harbours that also serve as supply depots. Marina harbours provide berths and amenities for small boats. Location determines classification as canal, lake, river/estuary, or ocean harbours.
A COMPARATIVE STUDY E-COMMERCE DEVELOPMENT METHOD: ADAPTING AN AGILE APPROACH...ijcsit
This document discusses adapting agile approaches for developing mobile e-commerce systems. It begins with an introduction to e-commerce and mobile e-commerce applications. It then discusses the agile methodology, comparing traditional software development lifecycles to the agile approach. Key aspects of agile like iterative development, rapid feedback cycles, and responding quickly to changes are emphasized. Popular agile techniques like Scrum, Extreme Programming, and others are examined. The paper argues that agile is well-suited for mobile e-commerce application development given requirements that are likely to change and short development cycles. It provides a framework for applying agile principles and techniques at each stage of a mobile application lifecycle.
E-commerce nowadays has expanded in the past years, and it is substituting the traditional brick and mortar stores. And most of the brands now have their own web or mobile application so the users can shop online, it is easier and faster. Building an e-commerce application is like any other software it goes through phases in the SDLC. This paper is going to be a guide to adapt the Agile mythology in the development of the mobile e-commerce application.
Reactive is a digital agency specialising in strategy, creative, technology and marketing with over 150 staff across our five offices in Melbourne, Sydney, London, Auckland and New York.
Our reputation is one of excellence and innovation in the online channel — evidenced not only by the quality of work we do but also by the results we achieve for our clients.
Over the past sixteen years, we have designed, built and marketed hundreds of websites for some of Australia, New Zealand, America and Europe’s most prestigious clients including blue-chip corporate, retail and travel brands, B2B companies across all industries, as well as Local, State and Commonwealth Government. Clients we have created websites and performed online marketing for include Rip Curl, British Airways, Cervélo, Sydney Airport, Coles Group, ANZ, Nissan, Tesco and Amnesty International Australia.
Our focus is on planning and implementing engaging online experiences that fuel profitable growth for our clients. We work with you to unearth the most effective methods and solutions to fulfill your business objectives online.
This document discusses building customer networks for successful word of mouth marketing. It finds that targeting influential customers as part of a word of mouth program can increase its effectiveness by up to 50%. Research also showed that word of mouth programs are most effective at accelerating product adoption among existing customers rather than acquiring new ones. Additionally, companies can achieve over 80% of potential value from word of mouth programs by targeting less than 5% of customers. The document advocates using customer communities and social network analysis to identify influential customers.
Matching Hearts Digitally Unveiling the Role and Development of Dating Appsamanraza23
Delve into the digital realm of romance with 'Matching Hearts Digitally.' Explore the evolution and significance of dating apps, from their inception to their transformative impact on modern relationships. Discover the intersection of technology and emotions, shaping connections in this insightful exploration of the world of virtual love.
2016 web mapping track: towards cartographic standards for web based flood ha...GIS in the Rockies
This document discusses developing cartographic standards for web-based flood hazard maps. It outlines the researchers' backgrounds and motivation for the work. They conducted interviews, analyzed existing flood map applications, created a prototype map, and surveyed experts. Key findings include that most maps are too complex for the public and lack important information. The research aims to establish best practices for web map design to effectively communicate flood risk.
17
How Skype-buddy model influences blended learning
Name
Institution
Abstract
This paper shows a correlation on improvement in then levels of learning amongst individuals and the use of technology. The sky-buddy is shown as a very interactive form of model for use in blended learning. From the research in this case, it will be shown that there is a very heightened level of enlightenment when tutors use the platform to engage students from all walks of life. The paper shows that there exists challenges with the use of the application and other form of video conferencing in areas where the internet connectivity has not penetrated in large scale. Through the use of the application, many students have been able to access education through video and distance learning. There are advantages associated with this model as will be found here namely classroom simulations, cost saving advantages, self paced form of learning among other advantages. The challenges identified in this case will include the huge costs of accessing internet in some areas, total lack of connectivity in other areas and ignorance in certain cases. The research shows that the use of the application and others of the same magnitude will go a long way in revolutionalizing the way education is conducted in the world today.
Table of Contents
Abstract 2
Introduction 3
Objective of the research paper 5
Literature review 5
Skype and Skype-buddy overview 6
Blended learning definition 7
How Skype-Buddy works 7
Skype-buddy in education: Blended learning 8
Advantages associated with using Skype-buddy in blended learning 9
Classroom simulation 9
A chance to engage in online discussion 10
Allows students to give feedback to their tutors 10
It is more interesting than other forms of long distance learning 10
Learning facility for disabled 11
Self-paced learning 11
Cost saving advantage 11
The challenges in this project 12
Limited internet access in some countries 12
Sometimes services become interrupted 12
Commitment to the process and program 13
Lack of experimental touch and learning 13
Lack of technological knowhow to use the program 13
Recommendations 14
Conclusion 14
References 16
Introduction
The invention of internet technology has proven to be perhaps the most indispensable innovation of all times (Sherron & Boettcher, 1997). There has been countless businesses that have resulted from the platform across the globe. The rapid and widespread use of this form of invention has caused massive ripple effects across almost all forms of innovations in the world. For instance, it is through the internet that billions of people connect and share their opinions. The internet facilitated the ease and speed of communication between billions of people across the globe. This has been made possible through an eruption of very many social internet platforms. The most prominent ones include Facebook and twitter. These two platforms alone have a customer base of many billions of customers. .
The document summarizes findings from a site visit research report conducted by the Bridge research team to inform the development of a services platform. The team interviewed staff and clients at four social services agencies. Key findings included a lack of reliable data sharing between agencies, clients' preference for face-to-face communication over technology, and varying levels of clients' digital literacy. Next steps involve using the findings to define problems and brainstorm solutions to improve access to social services in San Francisco.
Social media platforms are not just for a certain age group or segment of society; rather, they are widely used and have become an instant hit among people all over the world to discover, talk about different things, and share their feelings from anywhere at any time.
Kelli Vanover is a UX designer based in Brooklyn. She has a background in nonprofit communications and multimedia advocacy. Her resume and portfolio highlight her UX process which includes user research, information architecture, wireframing, usability testing and more. She has case studies for projects done for Venmo, an AR podcast app called 2100, and a subscription bundle company.
The document summarizes the inaugural App Promotion Summit event held in London in July 2013. Over 170 delegates attended presentations from leading mobile app marketing experts on topics like app distribution, appstore optimization, mobile advertising, and user engagement. Key themes included the importance of acquiring engaged users over downloads, the need for developers to better educate themselves on marketing channels, and testing different traffic sources to analyze which generate the best return. Attendees also discussed keeping users engaged through push notifications and the potential for alternative discovery solutions beyond app stores.
Web Usablity & Accessibility Standards by Boris Krumov, BlueLink Information ...Metamorphosis
Presentation by Boris Krumov, BlueLink Information Network at the third International Conference e-Society.Mk: Web Usablity & Accessibility Standards, November 29, 2007, Skopje Macedonia
Reactive is a digital agency specialising in strategy, creative, technology and marketing with over 150 staff across our five offices in Melbourne, Sydney, London, Auckland and New York.
Our reputation is one of excellence and innovation in the online channel — evidenced not only by the quality of work we do but also by the results we achieve for our clients.
Over the past sixteen years, we have designed, built and marketed hundreds of websites for some of Australia, New Zealand, America and Europe’s most prestigious clients including blue-chip corporate, retail and travel brands, B2B companies across all industries, as well as Local, State and Commonwealth Government.
Clients we have created websites and performed online marketing for include Rip Curl, British Airways, Cervélo, Sydney Airport, Coles Group, ANZ, Nissan, Tesco and Amnesty International Australia. Our focus is on planning and implementing engaging online experiences that fuel profitable growth for our clients. We work with you to unearth the most effective methods and solutions to fulfill your business objectives online.
Salesforce.com has successfully enabled user innovation through several strategies:
1) It focused on serving small businesses, an underserved group, allowing for highly customizable and low-cost software.
2) It created user communities and events to engage users in providing feedback and innovations.
3) It launched the AppExchange platform in 2007, allowing users to efficiently create and distribute applications. This has led to many novel applications being developed by users to meet unique business needs.
Kelli Nichole Vanover is a UX designer based in Brooklyn. She has a background in nonprofit communications and uses her strengths in storytelling and compassion to solve problems through design. Her UX process involves research, information architecture, UI design, prototyping, and usability testing. She has experience designing features for Venmo and an augmented reality app to promote reducing carbon footprints.
Building platform for social engagementsRajiv Ranjan
A platform is a model of engagement with stakeholders, where 'value' gets created by its constituents through interactions facilitated by the medium of choice.
Away from narrow meaning associated with infrastructure platforms or middleware platforms that form the underlying foundations necessary for the creation of databases, applications and business services, here the platform means - engagement
Liftshare is a UK-based car sharing platform that has operated for 20 years. It offers free carpooling to users and also works with 900 companies. The platform connects people traveling in the same direction so they can share costs and reduce pollution. However, there are gaps between customer needs and the service, such as the tracking system prioritizing company needs over user privacy. Opportunities were identified to make the service more motivating for users with less tracking, easier to understand information, and raising public awareness of benefits through education.
IIPC General Assembly 2016 - Tool Development PortfolioTom-Cramer
Framing, discussion and notes from the International Internet Preservation Consortium's new portfolio on collaborative tool development. Presented and discussed at the IIPC General Assembly in Reykjavic, 11 April 2016.
MOBILE APPLICATION FOR DONATION OF ITEMSvivatechijri
Development of NGO is also development of society prestige, which makes significance contribution to diverse areas. Since NGO are non-profit organization, they always lack resources. Thus, to fulfill the requirements “UNNATI SAMAJ “app will be a rescue. Using this app any donor can donate food, clothes, and other items which can be utilize by needy ones. For e.g. from big organized parties, often food gets wasted, so using the app’s Google API technology people can donate the food to nearest NGO without needed to search up for contact information. Thus, our app will be a direct bridge between all NGOs and donors.
Indian Premier League (IPL) ---2024.pptxrathinikunj60
The Indian Premier League (IPL) is one of the most prominent and lucrative Twenty20 (T20) cricket leagues in the world. Since its inception in 2008, the IPL has revolutionized the landscape of cricket by blending sports, entertainment, and commerce. This summary provides an overview of the IPL's history, structure, notable performances, controversies, and its impact on cricket and beyond.
History and Formation
The IPL was launched by the Board of Control for Cricket in India (BCCI) in 2008, inspired by the success of domestic T20 leagues like the English T20 Cup and the now-defunct Indian Cricket League (ICL). Lalit Modi, the then Vice-President of BCCI, played a crucial role in conceptualizing and launching the league. The inaugural season kicked off in April 2008 with eight franchises representing different cities in India.
Structure and Format
The IPL follows a franchise-based model, where teams are owned by a mix of corporations, Bollywood stars, and other high-profile individuals. The league originally started with eight teams, although the number has fluctuated over the years due to various reasons including expansions and terminations. As of the latest seasons, the IPL features ten teams.
The tournament format includes a double round-robin stage, where each team plays the others twice, followed by playoffs. The top four teams from the round-robin stage qualify for the playoffs, which consist of two qualifiers, an eliminator, and the final. This format ensures a highly competitive and engaging tournament, culminating in a grand finale to crown the champion.
Teams and Their Evolution
The founding teams of the IPL were:
Chennai Super Kings (CSK)
Delhi Daredevils (now Delhi Capitals)
Kings XI Punjab (now Punjab Kings)
Kolkata Knight Riders (KKR)
Mumbai Indians (MI)
Rajasthan Royals (RR)
Royal Challengers Bangalore (RCB)
Deccan Chargers (now defunct, replaced by Sunrisers Hyderabad)
Over the years, the league has seen new teams such as Pune Warriors India, Kochi Tuskers Kerala, Gujarat Lions, and Rising Pune Supergiant. The most recent additions are the Gujarat Titans and Lucknow Super Giants, introduced in the 2022 season.
Iconic Players and Performances
The IPL has attracted the best talent from around the world, with numerous iconic players making significant contributions. Some of the standout performers include:
Sachin Tendulkar (MI): The "Little Master" brought his legendary status to the IPL, winning the Orange Cap (top run-scorer) in 2010.
Chris Gayle (RCB, KXIP): Known for his explosive batting, Gayle holds the record for the highest individual score in an IPL match (175*).
MS Dhoni (CSK): Dhoni's leadership has been instrumental in CSK's success, leading them to multiple titles.
AB de Villiers (RCB): Renowned for his innovative stroke play, de Villiers has been a consistent match-winner.
Virat Kohli (RCB): The highest run-scorer in IPL history, Kohli's batting prowess is unmatched.
La
A COMPARATIVE STUDY E-COMMERCE DEVELOPMENT METHOD: ADAPTING AN AGILE APPROACH...ijcsit
This document discusses adapting agile approaches for developing mobile e-commerce systems. It begins with an introduction to e-commerce and mobile e-commerce applications. It then discusses the agile methodology, comparing traditional software development lifecycles to the agile approach. Key aspects of agile like iterative development, rapid feedback cycles, and responding quickly to changes are emphasized. Popular agile techniques like Scrum, Extreme Programming, and others are examined. The paper argues that agile is well-suited for mobile e-commerce application development given requirements that are likely to change and short development cycles. It provides a framework for applying agile principles and techniques at each stage of a mobile application lifecycle.
E-commerce nowadays has expanded in the past years, and it is substituting the traditional brick and mortar stores. And most of the brands now have their own web or mobile application so the users can shop online, it is easier and faster. Building an e-commerce application is like any other software it goes through phases in the SDLC. This paper is going to be a guide to adapt the Agile mythology in the development of the mobile e-commerce application.
Reactive is a digital agency specialising in strategy, creative, technology and marketing with over 150 staff across our five offices in Melbourne, Sydney, London, Auckland and New York.
Our reputation is one of excellence and innovation in the online channel — evidenced not only by the quality of work we do but also by the results we achieve for our clients.
Over the past sixteen years, we have designed, built and marketed hundreds of websites for some of Australia, New Zealand, America and Europe’s most prestigious clients including blue-chip corporate, retail and travel brands, B2B companies across all industries, as well as Local, State and Commonwealth Government. Clients we have created websites and performed online marketing for include Rip Curl, British Airways, Cervélo, Sydney Airport, Coles Group, ANZ, Nissan, Tesco and Amnesty International Australia.
Our focus is on planning and implementing engaging online experiences that fuel profitable growth for our clients. We work with you to unearth the most effective methods and solutions to fulfill your business objectives online.
This document discusses building customer networks for successful word of mouth marketing. It finds that targeting influential customers as part of a word of mouth program can increase its effectiveness by up to 50%. Research also showed that word of mouth programs are most effective at accelerating product adoption among existing customers rather than acquiring new ones. Additionally, companies can achieve over 80% of potential value from word of mouth programs by targeting less than 5% of customers. The document advocates using customer communities and social network analysis to identify influential customers.
Matching Hearts Digitally Unveiling the Role and Development of Dating Appsamanraza23
Delve into the digital realm of romance with 'Matching Hearts Digitally.' Explore the evolution and significance of dating apps, from their inception to their transformative impact on modern relationships. Discover the intersection of technology and emotions, shaping connections in this insightful exploration of the world of virtual love.
2016 web mapping track: towards cartographic standards for web based flood ha...GIS in the Rockies
This document discusses developing cartographic standards for web-based flood hazard maps. It outlines the researchers' backgrounds and motivation for the work. They conducted interviews, analyzed existing flood map applications, created a prototype map, and surveyed experts. Key findings include that most maps are too complex for the public and lack important information. The research aims to establish best practices for web map design to effectively communicate flood risk.
17
How Skype-buddy model influences blended learning
Name
Institution
Abstract
This paper shows a correlation on improvement in then levels of learning amongst individuals and the use of technology. The sky-buddy is shown as a very interactive form of model for use in blended learning. From the research in this case, it will be shown that there is a very heightened level of enlightenment when tutors use the platform to engage students from all walks of life. The paper shows that there exists challenges with the use of the application and other form of video conferencing in areas where the internet connectivity has not penetrated in large scale. Through the use of the application, many students have been able to access education through video and distance learning. There are advantages associated with this model as will be found here namely classroom simulations, cost saving advantages, self paced form of learning among other advantages. The challenges identified in this case will include the huge costs of accessing internet in some areas, total lack of connectivity in other areas and ignorance in certain cases. The research shows that the use of the application and others of the same magnitude will go a long way in revolutionalizing the way education is conducted in the world today.
Table of Contents
Abstract 2
Introduction 3
Objective of the research paper 5
Literature review 5
Skype and Skype-buddy overview 6
Blended learning definition 7
How Skype-Buddy works 7
Skype-buddy in education: Blended learning 8
Advantages associated with using Skype-buddy in blended learning 9
Classroom simulation 9
A chance to engage in online discussion 10
Allows students to give feedback to their tutors 10
It is more interesting than other forms of long distance learning 10
Learning facility for disabled 11
Self-paced learning 11
Cost saving advantage 11
The challenges in this project 12
Limited internet access in some countries 12
Sometimes services become interrupted 12
Commitment to the process and program 13
Lack of experimental touch and learning 13
Lack of technological knowhow to use the program 13
Recommendations 14
Conclusion 14
References 16
Introduction
The invention of internet technology has proven to be perhaps the most indispensable innovation of all times (Sherron & Boettcher, 1997). There has been countless businesses that have resulted from the platform across the globe. The rapid and widespread use of this form of invention has caused massive ripple effects across almost all forms of innovations in the world. For instance, it is through the internet that billions of people connect and share their opinions. The internet facilitated the ease and speed of communication between billions of people across the globe. This has been made possible through an eruption of very many social internet platforms. The most prominent ones include Facebook and twitter. These two platforms alone have a customer base of many billions of customers. .
The document summarizes findings from a site visit research report conducted by the Bridge research team to inform the development of a services platform. The team interviewed staff and clients at four social services agencies. Key findings included a lack of reliable data sharing between agencies, clients' preference for face-to-face communication over technology, and varying levels of clients' digital literacy. Next steps involve using the findings to define problems and brainstorm solutions to improve access to social services in San Francisco.
Social media platforms are not just for a certain age group or segment of society; rather, they are widely used and have become an instant hit among people all over the world to discover, talk about different things, and share their feelings from anywhere at any time.
Kelli Vanover is a UX designer based in Brooklyn. She has a background in nonprofit communications and multimedia advocacy. Her resume and portfolio highlight her UX process which includes user research, information architecture, wireframing, usability testing and more. She has case studies for projects done for Venmo, an AR podcast app called 2100, and a subscription bundle company.
The document summarizes the inaugural App Promotion Summit event held in London in July 2013. Over 170 delegates attended presentations from leading mobile app marketing experts on topics like app distribution, appstore optimization, mobile advertising, and user engagement. Key themes included the importance of acquiring engaged users over downloads, the need for developers to better educate themselves on marketing channels, and testing different traffic sources to analyze which generate the best return. Attendees also discussed keeping users engaged through push notifications and the potential for alternative discovery solutions beyond app stores.
Web Usablity & Accessibility Standards by Boris Krumov, BlueLink Information ...Metamorphosis
Presentation by Boris Krumov, BlueLink Information Network at the third International Conference e-Society.Mk: Web Usablity & Accessibility Standards, November 29, 2007, Skopje Macedonia
Reactive is a digital agency specialising in strategy, creative, technology and marketing with over 150 staff across our five offices in Melbourne, Sydney, London, Auckland and New York.
Our reputation is one of excellence and innovation in the online channel — evidenced not only by the quality of work we do but also by the results we achieve for our clients.
Over the past sixteen years, we have designed, built and marketed hundreds of websites for some of Australia, New Zealand, America and Europe’s most prestigious clients including blue-chip corporate, retail and travel brands, B2B companies across all industries, as well as Local, State and Commonwealth Government.
Clients we have created websites and performed online marketing for include Rip Curl, British Airways, Cervélo, Sydney Airport, Coles Group, ANZ, Nissan, Tesco and Amnesty International Australia. Our focus is on planning and implementing engaging online experiences that fuel profitable growth for our clients. We work with you to unearth the most effective methods and solutions to fulfill your business objectives online.
Salesforce.com has successfully enabled user innovation through several strategies:
1) It focused on serving small businesses, an underserved group, allowing for highly customizable and low-cost software.
2) It created user communities and events to engage users in providing feedback and innovations.
3) It launched the AppExchange platform in 2007, allowing users to efficiently create and distribute applications. This has led to many novel applications being developed by users to meet unique business needs.
Kelli Nichole Vanover is a UX designer based in Brooklyn. She has a background in nonprofit communications and uses her strengths in storytelling and compassion to solve problems through design. Her UX process involves research, information architecture, UI design, prototyping, and usability testing. She has experience designing features for Venmo and an augmented reality app to promote reducing carbon footprints.
Building platform for social engagementsRajiv Ranjan
A platform is a model of engagement with stakeholders, where 'value' gets created by its constituents through interactions facilitated by the medium of choice.
Away from narrow meaning associated with infrastructure platforms or middleware platforms that form the underlying foundations necessary for the creation of databases, applications and business services, here the platform means - engagement
Liftshare is a UK-based car sharing platform that has operated for 20 years. It offers free carpooling to users and also works with 900 companies. The platform connects people traveling in the same direction so they can share costs and reduce pollution. However, there are gaps between customer needs and the service, such as the tracking system prioritizing company needs over user privacy. Opportunities were identified to make the service more motivating for users with less tracking, easier to understand information, and raising public awareness of benefits through education.
IIPC General Assembly 2016 - Tool Development PortfolioTom-Cramer
Framing, discussion and notes from the International Internet Preservation Consortium's new portfolio on collaborative tool development. Presented and discussed at the IIPC General Assembly in Reykjavic, 11 April 2016.
MOBILE APPLICATION FOR DONATION OF ITEMSvivatechijri
Development of NGO is also development of society prestige, which makes significance contribution to diverse areas. Since NGO are non-profit organization, they always lack resources. Thus, to fulfill the requirements “UNNATI SAMAJ “app will be a rescue. Using this app any donor can donate food, clothes, and other items which can be utilize by needy ones. For e.g. from big organized parties, often food gets wasted, so using the app’s Google API technology people can donate the food to nearest NGO without needed to search up for contact information. Thus, our app will be a direct bridge between all NGOs and donors.
Indian Premier League (IPL) ---2024.pptxrathinikunj60
The Indian Premier League (IPL) is one of the most prominent and lucrative Twenty20 (T20) cricket leagues in the world. Since its inception in 2008, the IPL has revolutionized the landscape of cricket by blending sports, entertainment, and commerce. This summary provides an overview of the IPL's history, structure, notable performances, controversies, and its impact on cricket and beyond.
History and Formation
The IPL was launched by the Board of Control for Cricket in India (BCCI) in 2008, inspired by the success of domestic T20 leagues like the English T20 Cup and the now-defunct Indian Cricket League (ICL). Lalit Modi, the then Vice-President of BCCI, played a crucial role in conceptualizing and launching the league. The inaugural season kicked off in April 2008 with eight franchises representing different cities in India.
Structure and Format
The IPL follows a franchise-based model, where teams are owned by a mix of corporations, Bollywood stars, and other high-profile individuals. The league originally started with eight teams, although the number has fluctuated over the years due to various reasons including expansions and terminations. As of the latest seasons, the IPL features ten teams.
The tournament format includes a double round-robin stage, where each team plays the others twice, followed by playoffs. The top four teams from the round-robin stage qualify for the playoffs, which consist of two qualifiers, an eliminator, and the final. This format ensures a highly competitive and engaging tournament, culminating in a grand finale to crown the champion.
Teams and Their Evolution
The founding teams of the IPL were:
Chennai Super Kings (CSK)
Delhi Daredevils (now Delhi Capitals)
Kings XI Punjab (now Punjab Kings)
Kolkata Knight Riders (KKR)
Mumbai Indians (MI)
Rajasthan Royals (RR)
Royal Challengers Bangalore (RCB)
Deccan Chargers (now defunct, replaced by Sunrisers Hyderabad)
Over the years, the league has seen new teams such as Pune Warriors India, Kochi Tuskers Kerala, Gujarat Lions, and Rising Pune Supergiant. The most recent additions are the Gujarat Titans and Lucknow Super Giants, introduced in the 2022 season.
Iconic Players and Performances
The IPL has attracted the best talent from around the world, with numerous iconic players making significant contributions. Some of the standout performers include:
Sachin Tendulkar (MI): The "Little Master" brought his legendary status to the IPL, winning the Orange Cap (top run-scorer) in 2010.
Chris Gayle (RCB, KXIP): Known for his explosive batting, Gayle holds the record for the highest individual score in an IPL match (175*).
MS Dhoni (CSK): Dhoni's leadership has been instrumental in CSK's success, leading them to multiple titles.
AB de Villiers (RCB): Renowned for his innovative stroke play, de Villiers has been a consistent match-winner.
Virat Kohli (RCB): The highest run-scorer in IPL history, Kohli's batting prowess is unmatched.
La
Kylian Mbappe Misses Euro 2024 Training Due to Sickness Bug.docxEuro Cup 2024 Tickets
France is among the top contenders to win Euro Cup 2024 and will rely on star forward and captain Kylian Mbappe to lead Didier Deschamps' team to success in Germany
This presentation is version 3 of the strategic plan for Real Bedford Football Club.
Our goals are:
1. Men's Team - To bring League Football to Bedford and ultimately get us into the Premier League.
2. Women's' Team - To bring Championship to Bedford and ultimately get us into the Women's Super League.
Albania vs Spain Albania's Last Stand Must-Win Clash against Spain in Euro 20...Eticketing.co
Euro 2024 fans worldwide can book Albania vs Spain Tickets from our online platform www.eticketing.co Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Serbia vs England Tickets: Serbia's Euro Cup Germany Journey and England's An...Eticketing.co
Eticketing.co offers UEFA Euro 2024 Tickets to admirers who can get Serbia vs England Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Serbia vs England Tickets: Serbia Gears Up for a Historic Campaign at UEFA Eu...Eticketing.co
Eticketing.co offers UEFA Euro 2024 Tickets to admirers who can get Serbia vs England Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Euro 2024 Key Tactics and Strategies of the Netherlands.docxEticketing.co
We offer Euro Cup Tickets to admirers who can get Netherlands vs Austria Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Turkey vs Georgia Tickets: Turkey's Redemption Quest in Euro 2024, A PreviewEticketing.co
Euro Cup Germany fans worldwide can book Euro 2024 Tickets from our online platform www.eticketing.co.Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Mexico FIFA World Cup Tickets on our website at discounted prices.
Serbia vs England Tickets: Serbia's Historic Euro 2024 Journey, A Blend of Ex...Eticketing.co
Eticketing.co offers UEFA Euro 2024 Tickets to admirers who can get Serbia vs England Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Playing this fast-paced game, you control a small cube that has to get through stages that get harder by avoiding spikes, obstacles, and dangerous gaps while keeping up a fast pace. Though, it's important to remember that Geometry Dash isn't a simple game to get good at. No matter what mistake you make, you will face a tough position and have to start at the beginning.
The sounds and sights in Geometry Dash are very interesting. Your attention will be drawn to the simple style and catchy melodies. While the game looks good, it's not just visually challenging; getting through the tricky rounds requires quick thinking and reflexes.
The stages get harder over time, testing your skills and forcing you to find new ways to get past problems that other people have found impossible. Your experience with Geometry Dash will be remembered for a long time because of how satisfying it is to beat a difficult level or find a secret route. Join the many people who love Geometry Dash and are fascinated by this exciting and fun game. Get ready, because things will move quickly!
Belgium vs Romania A Comprehensive Preview of Euro 2024 Campaigns, Key Player...Eticketing.co
Euro 2024 fans worldwide can book Belgium vs Romania Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Euro Cup 2024 Preview, Prediction, Kick-Off Time Team News for Germany vs Swi...Eticketing.co
Hordes Germany will look to triumph on home soil at Euro Cup 2024 this seasonal. The three-time Euro Cup Germany champions have disappointed at recent major tournaments, exiting the last two World Cups in the group epochs and only reaching last-16 of Euro 2020, where they lost to England at Wembley three years before.
We offer Euro Cup Tickets to admirers who can get Switzerland vs Germany Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
uro Cup 2024 Tickets | Euro Cup Tickets | Euro Cup Final Tickets | Georgia Euro Cup Tickets
But Julian Nagelsmann will be out to recuperate the spirits of the home nation and recent victories over France and the Netherlands in friendly contests was a sign that Germany will be among the competitors for the title this summer.
Scotland, Switzerland and Hungary delay in Group A, with Germany kicking off the UEFA Euro 2024 against the Scots in Munich on June 13. Nagelsmann’s crew has been bolstered by Bayer Leverkusen’s remarkable unbeaten Bundesliga accomplishment, with star Florian Wirtz named player of the year in the German top-flight.
The 21-year-old star adds to a quantity of national team stalwarts who remain from Germany’s World Cup triumph in 2014, with Thomas Muller and Manuel Neuer amalgamated by the returning Toni Kroos, who is back from international withdrawal.
Euro Cup 2024: Julian Nagelsmann Announces Euro Cup Germany's 27-Player Preliminary Squad
Julian Nagelsmann named a 27-player introductory Euro Cup squad on 16 May. This must be cut down to at least 26 players, including three goalkeepers, by the 6 June target.
Goalkeepers: Manuel Neuer (Bayern Munich), Marc-Andre ter Stegen (Barcelona), Oliver Baumann (Hoffenheim), Alex Nubel (Stuttgart),
Defenders: Waldemar Anton (Stuttgart), David Raum (RB Leipzig), Antonio Rudiger (Real Madrid). Moreover Nico Schlotterbeck (Borussia Dortmund), Jonathan Tah (Bayer Leverkusen). Benjamin Henrichs (RB Leipzig), Joshua Kimmich (Bayern Munich), Robin Koch (Eintracht Frankfurt), Maximilian Mittelstadt (Stuttgart)
uro Cup 2024 Tickets | Euro Cup Tickets | Euro Cup Final Tickets | Georgia Euro Cup Tickets
Midfielders: Toni Kroos (Real Madrid), Jamal Musiala (Bayern Munich), Aleksandar Pavlovic. Although, Robert Andrich (Bayer Leverkusen), Chris Fuhrich (Stuttgart), Pascal Gross (Brighton and Hove Albion). Florian Wirtz (Bayer Leverkusen), Ilkay Gundogan (Barcelona), (Bayern Munich), Leroy Sane (Bayern Munich)
Forwards: Thomas Muller (Bayern Munich), Deniz Undav (Stuttgart), Maximilian Beier (Hoffenheim), Niclas Fullkrug (Borussia Dortmund), Kai Havertz (Arsenal)
Switzerland vs Germany: Murat Yakin Announces Switzerland Euro Cup 2024 Preliminary 38-Man Squad
Executive Murat Yakin selected a preliminary 38-man Euro Cup 2024 squad on May 17. Due to a number of his troupes still active on club duty. "As many experienced
❽❽❻❼❼❻❻❸❾❻ Matka BOSS Result | Satta Matka Tips | Kalyan Matka 143dpbossdpboss69
Satta BOSS Matka | DpBoss Matka | Matka BOSS Result | Satta Matka Tips | Kalyan Matka 143 · SATTA KING · ➥ SATTA MATKA TIME TEBAL · SATTA KING · ➥ Weekly ...
4. 1
Intro
Design Brief.
Digital Environments: A simulated “place” made
through the use of one or more computers.
The sailing industry has come a long way over the
course of time and is now stronger than ever. With
events such as the America’s Cup pushing the sport
of sailing to be more recognized by the general public
than ever before, there has never been a better time to
be a sailor. Along with a growing community, sailing is
becoming more technical and equipment technology
is improving everyday. With the world becoming more
and more connected and digital environments pop-
ping up all over for various lifestyles, it’s time sailing
had one of its own as well.
Harbour is a digital environment that looks to bring
the sailing community together in one simple place,
the palm of your hand. With focus always on the users,
Harbour stays true to its roots as an app that is made
for sailors, by sailors. By introducing a new platform
for sailors to interact with one another, Harbour hopes
to bring the sailing community closer than it has ever
been before with a bit of technology and a lot of hard
work.
5. 2
Scope Opportunities
Methods
Deliverables
Background
Audience
The aim of this project is to create an app for sailing
enthusiast that not only fosters an online community
between sailors, regattas, yachts, and spectators, but
also provides tools to make sailing more accessible.
Focusing on sailing enthusiast current necessities and
providing a user centered design is essential to the
success of this app. Through examination of current
apps on the market and sailing enthusiast day to day
activities, opportunities will be discovered and capital-
ized on in order to better meet the needs of the
target audience. By analyzing the possibilities of com-
bining an online community of sailing enthusiast with
tools that allow sailing to be more accessible, the cre-
ation of an online app will be the perfect platform for
developing this concept.
Online Community
- Create a network specifically designed for
sailing enthusiast.
- Connect with new people for both social and
competitive needs.
- Look to one another for information.
Digital Tool
- Allows sailing to be more accessible.
- Sailing enthusiast are more engaged in cur-
rent events.
- Current breakdowns and pain points are
resolved/ made easier.
Interviews
- Five to ten core participants, open ended
semi-formal interviews to gain insights from
current views of sailing apps (If they use
them, what is missing, what is something
that they would use, current breakdowns in
current sailing life.)
Survey
- 10 questions to look at sailing enthusiast
current involvement with online communi-
ties.
Competitive Analysis
- Create 2x2s and stakeholder maps of current
digital services offered to sailing enthusiast
Idea Visualization
- Creation of design that will not only be im-
plemented within the app, but promotional
artifacts used to promote Harbour’s brand
as well.
Wire-frame
- Creation of a detailed architecture structure
of how the app would be laid out.
Promotional Material
- 3D renderings and digital copies of materials
to promote the Harbour brand.
Mock App
- A mock app that will be designed to look and
operate as though it’s a fully functional app.
Process Book
- A process book detailing the entirety of work
done during the course.
Videos
- Mid term video displaying the research gath-
ered throughout the first five weeks of the
course. A final video showing the synthesis
and ideation process.
Business Plan
- A book detailing different aspects of Harbour
and plans for expanding the business.
Through sailing blogs, forums, and service websites,
it is apparent that there is a current need for a user
friendly sailing app. With some crew finder websites
having over 5,000 members, sailing enthusiast are
already trying to find a way to get involved in a digital
sailing community to connect with one another.
Current apps on the market for sailing are comprised
of charts, weather readers, knot guides, and digital
organizers. Looking at the market, there is plenty of
white space for an app such as Harbour to be imple-
mented and successful.
The target audience of this study is any and all people
interested in sailing. From extremely competitive
sailors to those that just sail for fun, Harbour will focus
on satisfying all demographics that wish to use the
app. Through primary research with a wide range of
sailing enthusiast from across the United States,
finding opportunities to accomplish this goal is an
immediate concentration.
6. 3
Intro
Research.
To further understand the sailing industry and the cur-
rent state of its’ community, the interactions between
sailors and how relationships are formed was closely
examined for Harbours development. Understanding
the root of how sailors create their personal sailing
network and the tools they use to help strengthen
these relationships was the main focus of Harbour’s
contextual research.
Breaking research down into both primary and sec-
ondary methods allowed for a wide range of coverage
when looking at all aspects of the sailing industry. Pri-
mary research was utilized to understand how sailors
are currently connecting with one another and where
breakdowns often occur. Along with learning about
sailors relationships, primary research also focused on
understanding current technology sailors use today
in order to help make sailing more accessible in their
daily lives. Secondary research was appropriated to
learning what apps or resources are currently avail-
able to sailors and how effective they actually are.
By exploring both primary and secondary research
methods, insights and opportunities were discovered
that allowed for strong concept development.
7. 4
Interviews Direct SailingSurvey Indirect Sailing Success
Interviews are concerned with
understanding peoples’ activi-
ties and experiences from their
own perspectives and in their
own places. Learning about
sailing enthusiast through
their stories and in their own
words allows for individualized
and specific views on sailing.
By interviewing a vast array
of sailing enthusiast from all
over the nation, a wide range
of insights and opportunities
were discovered. Dissecting
the kinds of relationships that
sailors have with one another
and how they foster that net-
work was the primary focus of
the interviews.
Direct competitors are those
that can be classified as
offering the same product or
service as you are offering to
your customer base. There
are currently only two direct
competitors of Harbour on the
market, Crew Connect and
Crew List. By examining both
of these sites and under-
standing different aspects of
how they bring sailors closer
together, opportunities were
formed in order to help create
a competitive advantage. As
well as looking at how to gain
a competitive advantage,
insights can be drawn as to
what parts of the websites are
successful and which fail.
Indirect competitors are those
that can be classified as target-
ing the same customer base as
yourself, but are not producing
a product or service that is the
same is yours. When examin-
ing the current marketplace
for sailing apps, there are a
number of tool and forum
apps. Weather prediction, knot
guides, and reference manu-
als are three main categories
that are where almost all the
apps fall into. By finding where
these apps fall in comparison
to Harbour allows for insights
into the kind of user base
expected to get on board with
an app such as Harbour.
Unlike traditional surveys,
Harbour’s survey was a short,
quick, loosely constructed
questionnaire used at the
early stage of research to
understand sailors’ activities,
behaviors, and attitudes about
current technology sailors use
today in order to help make
sailing more accessible in
their daily lives. The survey
provided a quick overview
of the topic, identified trend
patterns, and helped to clarify
the current need for a digital
environment within the sailing
community. Utilizing Sailinga-
narchy.com to gather survey
participants, twenty-five
sailors from all over the nation
helped form a decent sample
size and kick-start research.
It is important for Harbour to
review various applications
that are not sailing related but
have been diffused through-
out the general public and are
extremely successful. With
millions and even billions of
users worldwide, Evernote
and Facebook are two of
the most successful social
and tool based apps on the
market today. Looking at these
apps, Harbour can learn what
aspects have made them so
successful and find a way to
incorporate some of the same
design choices into the app.
Utilizing these insights will
help to gain Harbour a com-
petitive advantage over the
direct sailing competitors
Primary Research Secondary Research
8. 5
Interviews Survey
When creating the interviews, it was important to keep a semi-structured
format in order to allow the interviewee a chance to have more of a conver-
sation than just answering questions. This format allowed for new subjects
of discussion to be explored that had not been thought of when creating the
interview. With each interview lasting about half an hour, each of the five in-
terviewees provided thoughtful insights that helped guide Harbour’s concept
development.
With the main purpose of the survey being to confirm that the market for a
digital sailing environment is one that is worthwhile, the format was fairly
basic with nine multiple choice and one open ended question. Gaining solid
evidence that there were sailing enthusiast who were looking for or currently
interested in finding a better way to connect with other sailors was a primary
focus. Along with this, discovering insights on where there may be current
breakdowns in sailing enthusiast routines was a secondary goal.
Generic
1. Name?
2. Age?
3. How long have you been sailing?
4. What is your sailing experience (Racing, clubs, teams, etc...)?
Involvement
5. Are you currently active in a sailing community? If so, What is your level
of involvement?
6. Is your involvement local or on a national scale?
7. How do you meet other sailors/ connect with different sailing commu-
nities currently?
8. Are you apart of an online social network to currently connect with
other sailing enthusiast?
9. Do you ever wish there was an easier way to connect with other sailors?
10. Do you feel like you would be more involved in the sailing community
if there was an easier way to connect with other sailors?
Struggles
11. What are the biggest struggles you face when going about sailing
(rigging, getting crew, ect...)?
Online App
12. Do you ever use apps on a smartphone?
13. What are some apps you use on a daily basis?
14. Do you use any of them for sailing purposes?
15. Are you aware of any apps specifically designed for sailing?
16. Do you think there would be value in an app that was specifically
designed for sailing?
17. What are some things you would like to see in a sailing app ( Yacht
Recognition)?
Questions
1. Do you own a smart phone (iphone, Android)?
Yes. No.
2. How oen do you have your phone with you?
Always at my side. Most of the day. Check it occasionally. Not much
at all.
3.Do you use social based or “tool” apps on a regular basis?
Social. Tool. Both. None.
4. If so, do you use any of them for sailing purposes?
Social. Tool. Both. None.
5. Do you feel as though you could benefit from using a social/”tool” based
app specifically designed for sailing?
Yes. No.
6. How involved in the sailing community are you where you currently reside?
Very. Somewhat. A little. Not at all.
7. Do you feel you would be more involved in the sailing community if there
were an
easier way to connect with local sailing enthusiast?
Yes. No.
8. Do you ever have trouble creating a full crew for your boat/ finding a boat
to crew on?
Finding crew. Finding a spot on a boat. No problem.
9. Have you scrambled to find crew last minute because of someone not
showing up
canceling?
Yes. No.
10. What do you do in a situation when you need to fill a crew spot last
minute?
_________________________________
9. 6
Direct Sailing
Indirect Sailing
Success
There are currently only two main competitors of Harbour
on the market Crew Connect and Crew List. Crew Connect
is a website that allows boat owners to make profiles and
have a digital environment to manage all aspects of their
boat. Crew Connect has no social aspect at all and is very
limited to just the boat owner. The other competitor is
Crew List, a white pages like listing of sailors interested
in crewing for boats. While this provides more of a social
aspect, is not aesthetically pleasing at all. By examining
both of these apps, insights and opportunities can be
gained an capitalized on in Harbour’s development.
With the indirect competitors being comprised of apps
such as Sailing App, Animated Knots and Dock Clock,
Harbour may not be directly competing with them but still
needs to be aware of their existence and place in the sail-
ing app market. By looking closely into what these apps
are comprised of, and the user base that is downloading
them, Harbour can adapt and learn how to position itself
in the current whitespace of the sailing market.
Both Facebook and Evernote have made a huge impact in
the world of applications. With such a large user base and
rate of success, it is important to look to these apps and
see what makes them so special. Looking at not only func-
tion, but aesthetics and range of usability is are important
aspects to consider when looking at both of these apps.
Utilizing their best aspects in Harbour’s design can lead
to Harbour being successfully diffused within the sailing
community.
10. 7
War Wall
Throughout the research process a war wall was created in order to display infor-
mation found from secondary research. Once the information was posted on the
board, insights and opportunities were drawn in order drive Harbour’s concept
development.
11. 8
Intro
Synthesis.
Synthesis : The process of translating data and re-
search into knowledge.
Once research had been gathered through primary
and secondary methods, it was time to take a step
back and look at everything with a wholistic view in or-
der to further develop Harbour. By looking at research
as whole and not bringing a microscope to individual
pieces, insights and opportunities can be developed.
In order to properly visualize research and gain the
most from what had been recorded, tools such as a
competitive analysis, 2x2 maps & a SWOT diagram
were utilized to break compare and contrast different
findings from research with Harbour’s vision. Along
with these tools, a mind map and influence diagram
were also created to look at the sailing industry as a
whole in order to make connections as well as find
gaps in the market.
Through synthesizing research, Harbour was able to
discover insights and opportunities that could be later
capitalized on in concept development.
12. 9
Interviewees
When looking for potential people to interview, it was important to find sailors
that all shared a love for sailing but came from different walks of life. Being differ-
ent from one another in many ways, it was interesting to gain insights on what
they found to be important in their personal sailing community as well as what
they would like to see in a potential digital environment. Keeping a open ended
discussion with each interviewee, insights were gained and visualized.
John JamesLane Jay Timmy
John is a twenty five year old
graduate service design major
from Savannah, Georgia.
Growing up in around boats
and as a member of a yacht
club John was always involved
in sailing. As he grew older and
went off to boarding school
on the east coast he raced on
his high school team and even
into college. After graduating
John found himself in Savan-
nah for grad school and for
the first time without a sailing
community. While he knew
there was one in the area he
never had the chance or even
opportunity to get involved
and has now barely sailed over
the past two years.
James is a twenty one year old
college student from Baton
Rouge, Louisiana. James
grew up sailing out of his local
yacht club and found himself
competing from a young age.
He raced for years in junior
national and international
events and participated in his
high school’s sailing team.
When James went to college
he did not join the sailing team
and got involved with other
school organizations. Although
he wasn’t racing at school
during the year, he was always
looking for a way to get on the
water during the summers.
James has now been coaching
youth sailors for six years and
enjoys his summers on the
water even though he is not
always racing.
Jay is a fifty five year old
professional sailor from Clear
Lake, Texas. Growing up on
the New Jersey coast Jay was
always involved in sailing
and it has been his way of life
now for forty nine years. He is
a four time world champion
sailor and also runs a North
Sails sail loft in Kemah, Texas.
Jay has traveled all over the
world sailing and has become
somewhat of an ambassador
for the sport. Along with racing
in regattas, he finds himself
promoting events and trying
to get members of sailing com-
munities more active. Sharing
his knowledge of the sport
with others, he hopes to keep
pushing the sport of sailing to
become more advanced and
competitive than it has ever
been before.
Lane is a thirty five year old
investment advisor from Hous-
ton, Texas. Lane is a member
of his local yacht club and
the owner of a J.80 boat. He
regularly competes in Hous-
ton’s Wednesday night races
and tries to do as many other
regattas as he can make it to.
Living almost an hour from the
coast, making his way down
to go on the boat can be a
challenge but he always makes
time for it. With two young
children this can sometimes
be difficult, but he still finds
someway to get on the water.
With his wife also being a sail-
or, family outings on the boat
are a regular event and they
both look forward to when
their children can begin sailing
by themselves.
Timmy is a nineteen year old
college student from Charles-
ton, South Carolina. Timmy
grew up very involved in his
local yacht club when growing
up on the New Jersey coast
and found himself always on
the water. Timmy began to
compete at a young age and
traveled around the world
racing in national and interna-
tional championships. Current-
ly Timmy is a member of his
college’s offshore racing team
and coaches youth sailing
during the summer. Though he
is on the college sailing team,
Timmy finds himself wanting
to compete in more local re-
gattas but has yet to really get
involved in Charleston’s local
sailing community and find his
way onto a boat.
13. 10
Insights From Interviews
After conducting all five interviews, the transcripts were examined together in or-
der to find patterns between what each of the five sailors said. Forming clusters
of information and pulling quotes from each sailor that related to one another,
insights were formed. Along with recognizing these insights, opportunities were
discovered and applied to Harbour’s development.
Sailors only meet other sailors
through a mutual friend.
“When I go to a regatta, especially if it’s somewhere
I’ve never been before, I usually meet other sailors
through a buddy that knows both of us.” - Jay
“The only ones I know of and use are Wind Finder and
My Radar. Other than the two of those I don’t even
know of sailing specific apps.” - Timmy
“When I moved to Savannah I was pretty busy with
school and couldn’t take the time to find a way into
the local community. Especially when I didn’t know
anyone.” - John
“I have a Facebook group that I am on with friends.
Sometimes I jump on Sailing Anarchy forums to see
what going on, but thats it.” - Lane
“Now that I coach nearly every summer, it would be
nice if I could have somewhere to display a resume or
something like that.” - Timmy
“I personally don’t have a problem finding crew at my
level of sailing, but I know for a fact that the average
sailor has a hard time finding crew or trying to get on
boats on a regular business..” - Jay
“Ya I never really just walk up to guys I don’t know. A
friend will introduce me to someone or we just end up
talking because a friends there.” - Timmy
“I just use the weather app that came with my phone.
I don’t know of any sailing apps and if I did it would
have to be free for me to download it.” - Jay
“The only reason I know a few people in Charleston is
because I had a friend down here that knew people.
Otherwise I would have had to find some way to get
connected in the community. Even now when I know a
few people it’s still hard for me to find my way onto a
boat down here.” - Timmy
“I mainly just use Facebook, but am not part of sailing
groups or anything. I also use Snap Chat to connect
with friends on a daily basis.” - James
“It would be cool if I could coach more on the side.
Right now I mainly just coach youth sailing programs
during the summer, but would like to expand that
throughout the year.” - James
“I don’t always have trouble finding crew, but it does
happen every few weeks. I have to jump on the phone
and try to get guys to come down to the dock or go to
the bar and see who wants to sail.” - Lane“I always just meet friends of friends and just go from
there.” - James
“I use wind finder. That and just some basic weather
app. The only sailing apps I have seen I don’t care to
download.” - John
“All I really use is Facebook. Look at different pages
and sailing groups.” - John
Sailors are mainly using sailing
apps to learn about the cur-
rent weather conditions.
Sailors currently use non-sail-
ing social networks to connect
with other sailors
Sailing coaches would like to
have a place to network for
coaching purposes.
Sailors have trouble finding
crew for their boat/ finding a
boat to crew on.
Sailors find it hard to get in-
volved in a sailing community
when moving to a new area.
14. 11
Survey Results
After receiving the information gathered from the survey, a visualization was
developed in order to compare and contrast the replies in one simple graphic.
Most sailors already use some apps for sailing and would be on board with a sail-
ing based digital environment if made available. The insights gained from these
results gave quick feedback needed to confirm some of the initial questions
Harbour needed before continuing with research
16. 13
Mind Map
Before beginning the core primary and secondary research that would guide
Harbours development, a look into the sailing industry as a whole was a neces-
sary part of developing Harbour. In order to understand where Harbour would fit
into the sailing industry, it was important to visualize the relationship between
sailors, yachts, regattas and spectators. Once a mind map was developed rela-
tionships, as well as gaps, were found and capitalized on.
17. 14
Influence Diagram
In order to further understand the relationships between sailors, yachts, regat-
tas and spectators, an influence diagram was created. Looking deeper into how
these aspects of sailing connect with one another, and of course influence, is a
key step in Harbour’s development. Adding sailing companies and crew to the
mix even further defined the different relationships that occur among the sailing
community. Insights gained from the diagram were utilized when conducting the
core of primary and secondary research.
18. 15
Competitor Analysis
Every Organization has competitors. They can be tangential, negligible, strong,
weak, indifferent, or even friendly, but they exist, and acknowledging the
existence of competition is something every business must do. By looking at
Harbour’s competitors in an organized diagram, potential opportunities to place
Harbour into a strong market position can be identified.
19. 16
Market Analysis 2x2
Looking at the current direct and indirect competitors of Harbour can help to
reveal Harbour’s position within the white space of the sailing app market.
This 2x2 simply introduces the current competitor apps available for down-
load and their position regarding whether they are operated online or offline
as well as if it is a tool based or social app.
20. 17
Presentation & Quality 2x2
While the last map looked at Harbour’s position within the current sailing
app market based on online operation status and tool or social based focus,
this map illustrates emphasis apps place on their aesthetic presentation and
quality of the functionality of their app.
21. 18
Community & Service 2x2
The previous map focused on Harbour’s position within the current sailing
app market based on emphasis apps place on their aesthetic presentation
and quality of the functionality of their app, this map shows whether an app
is community or isolated oriented and how wide or focused the services they
offer are.
22. 19
SWOT Analysis
Swot is a methodology companies use to analyze strengths, weaknesses,
opportunities, and threats and evaluate advantages against competitors. This
framework is very important in identifying gaps in the company and identify
futures opportunities.
23. 20
Intro
Personas.
Personas: Fictional characters created to represent the
different user types within a targeted demographic, at-
titude and/or behavior set that might use a site, brand
or product in a similar way.
From living and interacting within the sailing com-
munity for over fifteen years, as well as analyzing the
types of potential users and organizing them accord-
ing to sets of shared attributes, nine unique personas
were developed to drive Harbour’s development. The
nine personas created were: The “Pro”, Crewman,
Young Gun, New In Town, Hobbyist, Lifestyle, Family
First, New Adventure & Spectator.
Each persona features general information about
themselves, as well a value scale that ranks the impor-
tance of different aspects of sailing for each individual
persona. This value scale allowed for further insights
into how different aspects of each persona could be
capitalized on in concept development.
34. 31
Persona Comparison
After the creation of nine unique personas, a visualization of their value scales
was created in order to compare and contrast which values were most important
to each persona. Once placed in the graph, patterns were discovered and groups
of personas were recognized. Using these patterns, insights and opportunities
were formulated that helped to drive concept development of Harbour.
35. 32
Persona Timeline
Persona Timeline Growth
Along with the persona comparison chart, a timeline was created in order to see
the age range of each individual persona. By visualizing the age range of each
persona, a deeper understanding of the target customer base was capitalized on
for Harbour’s development.
Once an age range was developed for each persona, creating a timeline that
showed persona growth was created. Using insights gained from each individu-
al persona and the persona comparison chart, connections between personas
were formulated to show how a user would develop from one persona to another
throughout their lifetime.
36. 33
Intro
Concept Development.
After synthesizing Harbour’s contextual research,
insights and opportunities were discovered that help
drive Harbour’s development. As stated in the design
brief, branding material, promotional items, and a
mock app were to be final deliverables upon com-
pletion of this course. By examining the insights and
opportunities gained from research, concept develop-
ment began for each of these deliverables.
By starting the design process on paper and not
immediately jumping on the computer, ideas are able
to be generated quickly and flow more naturally from
the designer to paper. Without the hassles of technical
difficulties that can sometimes arise, pen and paper
are fast with edits and allow for faster ideation. Once
a solid idea was discovered the process could move to
the computer for refinement and fine tuning.
37. 34
Logo & Name Development
When beginning Harbour’s brand development, it was important to keep a nau-
tical trend throughout both the name and logo. Exploring other options such as
Cove, Port and Wharf, many sketches were formed in order to determine which
would be the most successful. After some ideation, it was determined that a
clean mark with a modern look would be a successful solution. Harbour was the
name eventually chosen and a simple anchor design would become the logo.
38. 35
Logo Digital Development
Once Harbour had been decided on and an anchor was to be the ground work for
the mark, refinement and fine tuning began. The anchor by itself was determined
to be a mark that was over used and forgettable even when done well. Due to
this options were explored that made the anchor design more unique and an
undeniable mark when compared with anything else.
HARBOUR
–EST. 2013–
HARBOUR
–EST. 2013–
HARBOUR
–EST. 2013–
HARBOUR
–EST. 2013–
HARBOUR
–EST. 2013–
HARBOUR
–EST. 2013–
HARBOUR
–EST. 2013–
HARBOUR
–EST. 2013–
HARBOUR
–EST. 2013–
HARBOUR
–EST. 2013–
HARBOUR
–EST. 2013–
HARBOUR
–EST. 2013–
HARBOUR
–EST. 2013–
39. 36
Advertisement Development
For Harbour’s advertisement development, it was decided to incorporate the ip-
hone image in order to give a hint as to what the company’s service was. The ads
were to convey a message of sailing combined with mobile technology without
flat out saying that it is a digital environment for sailors. The imagery was meant
to be simple and clean, like the apps design, and create a discourse between
sailors wondering what Harbour could be.
40. 37
Kiosk Development
In order to spread Harbour’s name, it was important to create opportunities that
put Harbour in the publics eye and have them directly interacted with. Creating a
kiosk allowed Harbour to have a presence at different sailing events all over the
nation. The primary goal of the design was to keep the same simple and clean
design as the rest of Harbour’s items and be welcoming to those walking by.
41. 38
App Development
App development was a process that would always be in refinement and con-
stantly changing until the final page was created. At the beginning of the process
it was important to review much of the competitive research conducted and find
aspects of successful apps that could be applied to Harbour’s design. Taking the
time to work through these ideations and designing a functional and aesthetical-
ly pleasing app was the ultimate goal in the concept development stage.
42. 39
Intro
Final Solution.
Through assessment and refinement of the concepts
developed for all aspects of Harbour, final solutions
were made apparent and capitalized on. Utilizing soft-
ware such as the Adobe Creative Suite and Axure, the
final logo, promotional items, advertisements, kiosk
and app were created.
43. 40
Logo
As found in the development stage, the anchor mark by itself was forgettable and
over used in today’s design world. Incorporating the design of a compass with
the anchor created a unique mark that made an undeniable mark for Harbour. A
one, two and three color mark that gave an embossed look were developed for
various applications.
44. 41
Promotional Items
Once a final logo was created, it was applied to a number of items for promotion-
al use. Creating items that can be given away or sold at sailing events would help
to strengthen Harbours image among sailing enthusiast. Along with promotional
use, shirts and hats would provide extra revenue for Harbour.
45. 42
Advertisements
In order to create the thought provoking image Harbour was looking to convey, a
clean and simple design paired with a ambiguous phrase was utilized. Combin-
ing the imagery of sailing with the digital platform of the iphone, a hint of what
Harbour’s services will provide is apparent. Along with the imagery, the simple
phrase “ahoy” is used to further provoke the idea of a digital environment for
sailing enthusiast.
46. 43
Kiosk
The final design of the kiosk was an open space that allowed those passing by
to stop in and out without feeling as though they were preached to. Creating an
environment that is very welcoming and makes consumers want to stop by and
engage with Harbour is the ultimate goal. Providing iphones and other materials
to show the functionality of Harbour and allow people to interact with different
aspects of the app allows Harbour to build hype and leave sailors wanting more.
47. 44
App Prototype
After a back and forth of design, test and refinement, a final app was produced
that featured over fifteen unique profiles. The profiles featured the nine unique
personas created earlier in Harbours development stages in order to cover a
broad range of target users. Along with these users, yacht, business, event, clubs,
and group profiles were created to cover a large array of networking opportuni-
ties available to sailing enthusiast.
48. 45
App Prototype
In addition to unique profiles being created for the mock app, main features of
the app were created and operational such as maps and yacht recognition. The
result of the final mock app was a successful digital environment that not only
created a social networking opportunity for sailing enthusiast, but also tools that
allowed sailing to be more accessible.
49. 46
Sitemap
Through creation of the mock app, a sitemap was also created in order to give
an overview of the inner workings of Harbour. By showing the architecture of the
app laid out in one simple diagram, insights and opportunities can be discovered
and used for further development and future expansion.
Event Profile
Login
ConnectionsCalendar
Home
EventsNotificationsMessageMenu SettingsYacht FinderLearn ToSailMap
About
Yachts For
Rent
RegisteredAttendingMap
Group/ Team
Profile
About ConnectionsUpcoming
UpcomingAbout
Yacht Profile
ConnectionsEndorsementsResume
About
Yacht Club
Profile
ConnectionsUpcomingMap
About
Business
Profile
ConnectionsEndorsementsMap
UpcomingAboutCoaching
User Profile
ConnectionsEndorsementsResume
Search
Businesses
Search Yacht
Clubs
Sign Up
Search
Coaches
50. 47
Harbour
Conclusion.
Digital Environments: A simulated “place” made
through the use of one or more computers.
From research to final solutions, Harbour has stayed
true to being an app created for sailors, by sailors. By
staying true to user needs and always keeping a user
centered design process, Harbour was able to create
an app that has never been seen before in the sailing
market. Utilizing their competitive advantage over
other sailing apps on the market, Harbour is in the
perfect position to be successfully diffused throughout
the sailing community.
With the events such as the America’s Cup bringing
more attention to sailing than ever before, the oppor-
tunity for making Harbour a reality has never been
better. With final solutions such as the mock app and
kiosk ready for presentation, Harbour will now turn
its focus to investment opportunities and start-up
endeavors.
Harbour is a digital environment that has now brought
the sailing community together in one simple place,
the palm of your hand. Ahoy.