Happy Hour - An Introduction to A/B Testing
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The document outlines the agenda for a meeting discussing A/B testing and conversion optimization. The agenda includes introductions, discussing a house rule of no daft questions, and a topic on aiding conversion through testing. It then provides examples of A/B tests that could be run to improve user registration, engagement, premium subscriptions, and customer purchases and repeat visits. The document encourages testing different content and page elements to determine what works best without knowing the answer beforehand.
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Happy Hour - An Introduction to A/B Testing
- 2. Thank You!
- 3. House Rule “ There is no such thing as a daft question, if you don’t know the answer ”
- 4. 26th August - Agenda Introductions & Housekeeping The “House Rule” AOB Book download New section to the Magento Design course (this Thursday) Todays topic is... Aiding Conversion Through Testing This is the Dave-proof introduction to A/B Testing & insight to what’s to come And we’ll be looking for your feedback!
- 10. Removed header elements - Links & blocks - Mega menu Reassurance Footer almost completely removed
- 11. Copy & Paste Easy
- 12. This Thursday!
- 13. 1 YEAR Image Source: Houzvicka
- 14. GROWTH Image Source: Hubble Heritage
- 15. A BUCKET Image Source: David
- 16. PLACES
- 17. Image Source: Andrea OConnell MIRROR IMAGE
- 18. Image Source: Torsten Mangner RELATIONSHIP
- 19. Relationship Stage Attract Dating Engaged Marriage
- 20. Relationship Stage Attract Dating Engaged Marriage UnderstandingE Content (Video’s, Blog etc) New Users Join Engagement Forums / Questions Premium
- 21. Relationship Stage Attract Dating Engaged Marriage UnderstandingE Content (Video’s, Blog etc) New Users Join Engagement Forums / Questions Premium You Content (Listings) Watch / Question / Bookmark 1st Sale Repeat Customer
- 22. Relationship Stage Attract Dating Engaged Marriage UnderstandingE Content (Video’s, Blog etc) New Users Join Engagement Forums / Questions Premium You Content (Listings) Watch / Question / Bookmark 1st Sale Repeat Customer
- 23. Relationship Stage Attract Dating Engaged Marriage UnderstandingE Content (Video’s, Blog etc) New Users Join Engagement Forums / Questions Premium You Content (Listings) Watch / Question / Bookmark 1st Sale Repeat Customer
- 24. Our Objectives Content Attract new users through quality New Users How can we get new users to register? Engagement How do we get a user to comment or join in the forums? Premium How can we entice a user to upgrade? Your Objectives Content Attract new customers through quality New Users How can we get a customer to watch/bookmark etc...? Purchase How do we help customers buy? Return How can we entice a user to return?
- 25. How can we get new users to register?
- 26. ASK!
- 27. WHAT WORKS?
- 36. WHAT WORKS?
- 37. We don’t know
- 38. We don’t know But we can test it!
- 39. A OR B
- 40. A OR B
- 42. A or B or C ... Image Source: widerfunnel.com
- 43. SO FAR
- 44. So what does this mean for me?
- 45. Relationship Stage Attract Dating Engaged Marriage UnderstandingE Content (Video’s, Blog etc) New Users Join Engagement Forums / Questions Premium You Content (Listings) Watch / Question / Bookmark 1st Sale Repeat Customer
- 46. YOUR HELP
- 47. Thank You Once Again We look forward to seeing on the site & in the forums Matt & Dave PS. Remember Happy Hour, is every Tuesday
- 48. Join in Next Week Join us next week by following the link below and reserving your seat: UnderstandingE.com/happyhour Every Tuesday at 8:30pm GMT, see you there!