Hans gerwitz-sic-2011

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This document summarizes Hans Gerwitz's presentation on post-opulence design at SIC 2011. It discusses how contemporary conspicuous displays of wealth may shift toward more sustainable virtual and social forms of opulence. Specifically, it outlines how branding, experience design, and supporter communities could allow for commonplace luxuries without environmental austerity. The document encourages considering alternative ways to influence future consumers beyond conspicuous material wealth.

Technology Business

Post-Opulence Design
Hans Gerwitz
@gerwitz

UPDATE: notes and links have been posted at
http://hans.gerwitz.com/library/records/sic-2011.html

got big

Amst
Sea
San erda
Bos
ttle m Mun
Franci ton New Mil Gur
Au Kiev & gao Sha
sco York an
sti Che ngh
Ban n
n nna ai
galo
re i
Johan
nesbu
rg

future contexts

ec
ono
m
y
e
c ultur

ology
techn

process

1. Product Genesis
strategy and design

2. Production & Operations
applying materials, consuming energy, emitting pollutants

3. Usage & Consumption
consuming materials, consuming energy, emitting pollutants

4. Recycling
re-use of materials, management of disposed waste

ﬁni

Today’s mainstream consumers
are conspicuous with wealth.

Consider other ways to
inﬂuence tomorrow’s.

Thanks

Follow @gerwitz for slides & notes
and please continue the conversation
UPDATE: notes and links have been posted at
http://hans.gerwitz.com/library/records/sic-2011.html

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Hans gerwitz-sic-2011

1. Post-Opulence Design Hans Gerwitz @gerwitz UPDATE: notes and links have been posted at http://hans.gerwitz.com/library/records/sic-2011.html

5. ﬁrst!

7. frog

9. got big Amst Sea San erda Bos ttle m Mun Franci ton New Mil Gur Au Kiev & gao Sha sco York an sti Che ngh Ban n n nna ai galo re i Johan nesbu rg

10. still design things

11. …and more

12. future contexts ec ono m y e c ultur ology techn

13. edge possibilities

14. singularity

15. collapse

16. on the treadmill

17. showing off

18. conspicuous

19. wealth display

20. why not?

21. maybe environment

22. resource depletion

23. climate disruption

24. carbon control

25. maybe economics

26. end of growth

27. population slowdown

28. stagnation

29. consumer hourglass

30. maybe culture shift

31. sustainability

32. urbanization

33. demonization of wealth

34. rise of the maker

35. then what?

36. branding is forever

37. conspicuous experience

38. virtual opulence

39. social opulence

40. eudemonia

41. business

42. dematerialize

43. ephemeralize

44. industrial design

45. process 1. Product Genesis strategy and design 2. Production & Operations applying materials, consuming energy, emitting pollutants 3. Usage & Consumption consuming materials, consuming energy, emitting pollutants 4. Recycling re-use of materials, management of disposed waste

46. commonplace luxury

47. affordable without austerity

48. experience design

49. gamiﬁcation

50. supporter boasting

51. experience boasting

52. conspicuous creation

53. marketing

54. brand halo

55. start with product

56. curate social

57. ﬁni Today’s mainstream consumers are conspicuous with wealth. Consider other ways to inﬂuence tomorrow’s.

58. Thanks Follow @gerwitz for slides & notes and please continue the conversation UPDATE: notes and links have been posted at http://hans.gerwitz.com/library/records/sic-2011.html

Hans gerwitz-sic-2011

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