- Irn-Bru was created in Glasgow, Scotland in 1901 and contains 32 secret flavors.
- It is most commonly consumed from glass bottles rather than cans according to consumer surveys.
- The company has always promoted recycling and sustainability in its operations and advertising campaigns.
- Irn-Bru's advertising frequently features cheeky, humorous themes using its signature orange and blue color scheme. The ads imply that drinking Irn-Bru can help people cope with difficult situations.
The document provides information about journalism as a career from multiple sources:
- Journalists in the UK typically work 39+ hours per week and earn salaries ranging from £12,000 to £80,000 annually. Over 32,000 people were employed as daily newspaper journalists in 2016.
- In 2013, 55% of the UK population accessed news online. However, print newspaper circulation continues to decline, with over 12 million copies sold per day in 2010.
- The top universities for journalism in the UK are the London School of Economics, City University London, University of Westminster, Loughborough University, and University of Cardiff.
- BBC News presenters such as Huw Edwards earn over £
The document provides information about journalism as a career from multiple sources. Some key points include:
- Journalists typically work 39 hours per week minimum and unsociable hours are common. Salaries range from £12,000 to £80,000 annually.
- In 2016 there were 32,900 full-time daily newspaper journalists employed in the UK. Newspaper sales are declining, with 12.6 million copies sold in November 2010.
- The top universities for journalism in the UK are the London School of Economics, City University London, University of Westminster, Loughborough University, and University of Cardiff.
- Women remain underrepresented in newsrooms, holding only 38% of TV industry jobs in 2011
- Irn-Bru is a carbonated soft drink that was created in Glasgow, Scotland in 1901 and contains 32 secret flavors.
- It is known for its distinctive orange and blue color theme which is featured prominently in their advertising.
- Irn-Bru's advertising typically uses humor and comedy, featuring Scottish accents and connections to Scottish culture, with most ads having a mockumentary style that is nonlinear and unrealistic. The ads portray drinking Irn-Bru as a way to calm difficult situations.
- Irn-Bru is a carbonated soft drink that was created in Glasgow, Scotland in 1901 and contains 32 secret flavors.
- It is known for its distinctive orange and blue color theme which is featured prominently in their advertising.
- Irn-Bru's advertising typically uses humor and comedy, featuring Scottish accents and connections to Scottish culture. Many ads portray Irn-Bru as helping people cope with difficult situations.
The document provides information on several aspects of journalism as a profession:
- Journalists typically work unsociable hours, with a minimum of 39 hours per week. Salaries range from £12,000 to £80,000 annually.
- In 2016 there were 32,900 full-time daily newspaper journalists employed in the UK. Newspaper sales have declined in recent years.
- The top universities for journalism in the UK are the London School of Economics, City University London, University of Westminster, Loughborough University, and University of Cardiff.
Irn-Bru is a popular soft drink in Scotland. It faces competition from Coca-Cola and Pepsi, two larger global brands. Coca-Cola established itself as a premium product in the late 19th century, while Pepsi used celebrity endorsements and loyalty programs to grow. Irn-Bru targets males aged 25-39 in Scotland, where it remains more popular than Coca-Cola. It uses humor and comedy in television advertisements to appeal to its core audience.
Here are a few ideas to improve your individual idea:
- Add more humor/comedic elements to the secret agent storyline. For example, have the character fail miserably at stealthy spy tasks in an exaggerated way.
- Consider including other characters that react amusingly to the main character's antics. Humor often works best when played off another person.
- Make the connection to Irn-Bru more explicit. Rather than just retrieving a can, have the character's "skills" improve dramatically after drinking it. Show its direct impact on their mission.
- End with a tagline reinforcing Irn-Bru's role, like "Drink Irn-Bru for super spy
The document provides information on researching and creating an infographic about boom mic operators in film. It discusses sources used such as Wikipedia for general information on film jobs and an article specifically about boom operators. Research included learning about the different roles in film sound from Wikipedia and details of a boom operator's job from another source. Peer input was also gathered from someone with experience as a boom operator. The information collected will inform the creation of an infographic on boom mic operators.
The document provides information about journalism as a career from multiple sources:
- Journalists in the UK typically work 39+ hours per week and earn salaries ranging from £12,000 to £80,000 annually. Over 32,000 people were employed as daily newspaper journalists in 2016.
- In 2013, 55% of the UK population accessed news online. However, print newspaper circulation continues to decline, with over 12 million copies sold per day in 2010.
- The top universities for journalism in the UK are the London School of Economics, City University London, University of Westminster, Loughborough University, and University of Cardiff.
- BBC News presenters such as Huw Edwards earn over £
The document provides information about journalism as a career from multiple sources. Some key points include:
- Journalists typically work 39 hours per week minimum and unsociable hours are common. Salaries range from £12,000 to £80,000 annually.
- In 2016 there were 32,900 full-time daily newspaper journalists employed in the UK. Newspaper sales are declining, with 12.6 million copies sold in November 2010.
- The top universities for journalism in the UK are the London School of Economics, City University London, University of Westminster, Loughborough University, and University of Cardiff.
- Women remain underrepresented in newsrooms, holding only 38% of TV industry jobs in 2011
- Irn-Bru is a carbonated soft drink that was created in Glasgow, Scotland in 1901 and contains 32 secret flavors.
- It is known for its distinctive orange and blue color theme which is featured prominently in their advertising.
- Irn-Bru's advertising typically uses humor and comedy, featuring Scottish accents and connections to Scottish culture, with most ads having a mockumentary style that is nonlinear and unrealistic. The ads portray drinking Irn-Bru as a way to calm difficult situations.
- Irn-Bru is a carbonated soft drink that was created in Glasgow, Scotland in 1901 and contains 32 secret flavors.
- It is known for its distinctive orange and blue color theme which is featured prominently in their advertising.
- Irn-Bru's advertising typically uses humor and comedy, featuring Scottish accents and connections to Scottish culture. Many ads portray Irn-Bru as helping people cope with difficult situations.
The document provides information on several aspects of journalism as a profession:
- Journalists typically work unsociable hours, with a minimum of 39 hours per week. Salaries range from £12,000 to £80,000 annually.
- In 2016 there were 32,900 full-time daily newspaper journalists employed in the UK. Newspaper sales have declined in recent years.
- The top universities for journalism in the UK are the London School of Economics, City University London, University of Westminster, Loughborough University, and University of Cardiff.
Irn-Bru is a popular soft drink in Scotland. It faces competition from Coca-Cola and Pepsi, two larger global brands. Coca-Cola established itself as a premium product in the late 19th century, while Pepsi used celebrity endorsements and loyalty programs to grow. Irn-Bru targets males aged 25-39 in Scotland, where it remains more popular than Coca-Cola. It uses humor and comedy in television advertisements to appeal to its core audience.
Here are a few ideas to improve your individual idea:
- Add more humor/comedic elements to the secret agent storyline. For example, have the character fail miserably at stealthy spy tasks in an exaggerated way.
- Consider including other characters that react amusingly to the main character's antics. Humor often works best when played off another person.
- Make the connection to Irn-Bru more explicit. Rather than just retrieving a can, have the character's "skills" improve dramatically after drinking it. Show its direct impact on their mission.
- End with a tagline reinforcing Irn-Bru's role, like "Drink Irn-Bru for super spy
The document provides information on researching and creating an infographic about boom mic operators in film. It discusses sources used such as Wikipedia for general information on film jobs and an article specifically about boom operators. Research included learning about the different roles in film sound from Wikipedia and details of a boom operator's job from another source. Peer input was also gathered from someone with experience as a boom operator. The information collected will inform the creation of an infographic on boom mic operators.
Irn-Bru is Scotland's most popular soft drink and the third most popular in England. As a director of photography, one would be responsible for managing all camera-related aspects of film production including equipment, setups, techniques, and ensuring the visual style matches the director's vision. The role requires long hours, worldwide travel, and a portfolio of past work before being eligible for high-paying freelance positions earning between £50,000-300,000 annually.
The document provides information about the role of a director of photography (DP). Key points include:
1. DPs manage all aspects of filming including equipment, location scouting, and camera setups.
2. They work closely with the director to achieve the desired visual style and with camera crews to operate equipment.
3. The job requires long hours, including evenings and weekends, and experience working up through roles like camera assistant.
4. Pay can be up to £60,000 per production and between £50,000 to £300,000 annually, with much of the work being freelance. DPs also get to travel worldwide.
The document provides research on Irn-Bru, a Scottish soft drink brand. It details that Chris Evans is the highest paid BBC presenter, earning £2.2 million per year. It also notes that 62% of the BBC's top earners are men and only 34% are women. Additionally, it sources information on radio presenter salaries in the UK, which typically range from £100,000 to £416,000 per year for commercial radio presenters.
The document provides research on Irn-Bru, a Scottish soft drink brand. It includes statistics on radio presenter salaries at the BBC, with the highest earner being Chris Evans at £2.2 million per year. Research is also presented on the gender pay gap at the BBC, with 62% of top earners being male compared to 34% being female.
The researcher conducted several activities to gather information for a presentation and research on extra-curricular activities. They presented to students, created surveys to collect data on activities and interests, distributed flyers to gauge sports preferences, and interviewed students. The surveys showed that 90% of students are actively involved and the interviews indicated extra-curriculars could help students decide careers. This information will be used to create precise questionnaires, bar charts on interests, and pie charts on favorite sports to include in the research.
The document provides information about Irn Bru, a popular Scottish soft drink. It discusses Irn Bru's marketing campaigns, noting that they often parody or mock other popular media in a crude or offensive manner. While this has led to some controversy, it also makes the ads highly memorable. The marketing focuses on Scottish identity and humor. It is described as having a simple narrative structure in ads to engage viewers. One of its most popular ads parodies the song "Walking in the Air." The manufacturer, AG Barr, invests heavily in advertising despite any controversy. While mostly popular in Scotland and the UK, Irn Bru has an international presence but faces competition from larger brands like Coca-Cola.
The document discusses ideas for an Irn Bru advertising campaign including a print ad, TV commercial, and advergame. The print ad concept involves people opening doors with Irn Bru cans visible. The TV commercial would feature people shooting Irn Bru cans off a wall. The advergame would be a retro-style platformer where the player collects Irn Bru cans for power-ups. Planning documents include storyboards, locations, roles, and assets needed for each part of the campaign.
The document contains research on various careers related to photography and videography, including average salaries and gender comparisons for photographers and camera operators in both the UK and US; it also includes sample bibliographies and potential color schemes and resources needed for creating an infographic comparing the two careers.
The group created coordinated advertising content for Irn Bru including a print ad, TV commercial, and advergame. The print ad features an old woman with Irn Bru-colored face paint carrying bags. The TV commercial will be a storyboarded video shot by the group. For the advergame, the concept is an 8-bit style side-scrolling game where the player controls an old woman carrying bags across a path by button-mashing to keep her balanced. All elements feature humor and tie into Irn Bru's tone of comedy in advertising.
The document provides information about film directors. It begins with some key facts - in 2016, the average director's salary in the US was $70,950 and there were 123,000 people employed as directors in 2014. Most directors begin their careers in motion pictures or film. The document then discusses what directors do, including creatively translating scripts into visuals and sounds on screen. It also notes some top Hollywood directors and compares salaries of directors in the UK (£19,000-£68,000) to those in Hollywood ($750,000-$1.5 million). Gender composition at 20th Century Fox showed 58% of directors were male and 32% female.
The document provides information about Irn Bru, a Scottish soft drink, including its marketing campaigns and advertisements. Some key points:
- Irn Bru's advertisements are known for their crude humor, parodying popular songs and movies in outrageous ways. This controversial approach is very memorable.
- Their "Irn Bru gets you through" campaign suggests all awkward situations can be solved by drinking Irn Bru.
- One of their most popular ads parodies "Walking in the Air" from The Snowman movie, with the snowman stealing Irn Bru from a boy.
- Their willingness to push boundaries with humor has been very successful in marketing Irn Bru, especially in Scotland where it is the top
The document provides instructions for how to request and receive help with writing assignments from the website HelpWriting.net. It outlines a 5-step process: 1) Create an account with an email and password. 2) Complete an order form with instructions and deadline. 3) Review bids from writers and select one. 4) Review the completed paper and authorize payment. 5) Request revisions until satisfied with the work. It emphasizes that original, high-quality content is guaranteed or a full refund will be provided.
The document provides information about the role of a Director of Photography (DOP). It discusses the main tasks and responsibilities of a DOP, which include overseeing all aspects of filming, managing equipment, and working with the director to give the film a unique visual identity. It notes that the DOP operates the main camera and ensures scenes convey the intended emotions. Additionally, it addresses the gender gap in the field, with women making up only 4% of DOPs. It provides details on the average UK salary, required location of work, common academic backgrounds, and key skills for the job.
The document provides information about the role and responsibilities of a Director of Photography (DOP). It states that the DOP works closely with the director and crew to create the visual style and "look" of a film. This includes overseeing lighting, camerawork, and choosing equipment. The DOP is responsible for managing filming logistics and ensuring shots serve the film's intended emotions. They also create storyboards and choose whether to shoot on film or digitally. The document notes that few women hold DOP roles and there is a significant gender gap in the field. It provides some details on typical DOP salaries, locations of work, and common academic backgrounds. Required skills mentioned include expertise in lighting techniques and strong communication abilities.
The document provides information about the role of a Director of Photography (DOP). It discusses the main tasks and responsibilities of a DOP, which include overseeing all aspects of filming, managing equipment, and working with the director to give the film a unique visual identity. It notes that the DOP operates the main camera and ensures scenes convey the intended emotions. Additionally, it addresses the gender gap in the field, with women making up only 4% of DOPs. It provides details on the average UK salary, potential work locations, and common academic backgrounds of DOPs.
Adam Christie-Mileham proposes a documentary about power stations in Britain. The documentary will argue that power stations can be appreciated as artistic additions to the landscape, while also interviewing those with opposing views. The target audience is 16-24 year olds who can relate to the subject from growing up. Evaluation will consider how well the documentary resonates with viewers and challenges perspectives on power stations. Research sources include videos, books, and websites discussing the history and design of power stations. Production will take place over 4 weeks, with tasks scheduled based on college attendance.
This proposal outlines a student's plan to create a fanzine focused on the punk band The Clash. The target audience is identified as punk music fans aged 16-24 in the UK and Europe, particularly lower/middle class individuals in the UK. Research on target demographics and the band/genre was conducted online. The student intends to utilize skills in Adobe Photoshop and InDesign developed in previous courses to design the fanzine. A bibliography of at least 7 sources is required, including 2 primary sources from the student's own research. Production tasks will be scheduled over 4 weeks, with approximately 30 hours of work planned both during in-college and remote weeks.
The author created an Instagram account and logo to promote their fanzine and gain followers from feminist accounts. They researched online printing options and chose Mixam, which printed 8 copies of their fanzine for £30.50. The author plans to attend a fanzine event in York in August to showcase and sell their fanzine, and has also uploaded it to Issuu and applied to sell it through People of Print and in the Travelling Man shop in York.
- The initial target audience for the project was females aged 16-26 who are interested in feminism and finding positive role models. No restrictions were placed on race, religion, or marital status.
- The target psychographics included those concerned about how their actions affect the world and wanting to make a positive difference through actions like recycling and fuel efficiency.
- Role models featured in the project were included to ensure the target audience would be familiar with them.
The document discusses the author's process of printing and distributing their fanzine project. They emailed printing companies for quotes and ultimately chose Mixam.com as the cheaper option. The author also researched ways to promote their fanzine, such as attending a fanzine event in York, creating an Instagram account featuring their logo and fanzine photos, and uploading it to the website Issuu. The goal is to attract their target audience and see how popular the fanzine becomes.
The student proposes creating a follow up to their previous feminist fanzine project with the theme of "Role Models". They plan to interview people around the world about their role models and why those people inspire them. The student recognizes evaluation has been a weakness in past projects, so they will keep a development diary and seek peer feedback during production to improve their evaluation. The proposal outlines a 20 week production schedule that includes research, experiments, planning, production, editing, and evaluation. The goal is to create a professional fanzine that highlights inspiring women and that people will enjoy reading.
The document summarizes a student's 36-page feminist fanzine project focused on role models, targeted at females aged 16-26. Through a survey of 11 respondents and examining popular feminist magazines, the student identified design elements to include - plain backgrounds for text/images to stand out, bold colorful front covers. Peer and target audience feedback prompted layout revisions. While wanting to include more features/interviews, time constraints prevented this. The student is pleased with the personal, professionally printed final product and is pursuing display and distribution opportunities.
Irn-Bru is Scotland's most popular soft drink and the third most popular in England. As a director of photography, one would be responsible for managing all camera-related aspects of film production including equipment, setups, techniques, and ensuring the visual style matches the director's vision. The role requires long hours, worldwide travel, and a portfolio of past work before being eligible for high-paying freelance positions earning between £50,000-300,000 annually.
The document provides information about the role of a director of photography (DP). Key points include:
1. DPs manage all aspects of filming including equipment, location scouting, and camera setups.
2. They work closely with the director to achieve the desired visual style and with camera crews to operate equipment.
3. The job requires long hours, including evenings and weekends, and experience working up through roles like camera assistant.
4. Pay can be up to £60,000 per production and between £50,000 to £300,000 annually, with much of the work being freelance. DPs also get to travel worldwide.
The document provides research on Irn-Bru, a Scottish soft drink brand. It details that Chris Evans is the highest paid BBC presenter, earning £2.2 million per year. It also notes that 62% of the BBC's top earners are men and only 34% are women. Additionally, it sources information on radio presenter salaries in the UK, which typically range from £100,000 to £416,000 per year for commercial radio presenters.
The document provides research on Irn-Bru, a Scottish soft drink brand. It includes statistics on radio presenter salaries at the BBC, with the highest earner being Chris Evans at £2.2 million per year. Research is also presented on the gender pay gap at the BBC, with 62% of top earners being male compared to 34% being female.
The researcher conducted several activities to gather information for a presentation and research on extra-curricular activities. They presented to students, created surveys to collect data on activities and interests, distributed flyers to gauge sports preferences, and interviewed students. The surveys showed that 90% of students are actively involved and the interviews indicated extra-curriculars could help students decide careers. This information will be used to create precise questionnaires, bar charts on interests, and pie charts on favorite sports to include in the research.
The document provides information about Irn Bru, a popular Scottish soft drink. It discusses Irn Bru's marketing campaigns, noting that they often parody or mock other popular media in a crude or offensive manner. While this has led to some controversy, it also makes the ads highly memorable. The marketing focuses on Scottish identity and humor. It is described as having a simple narrative structure in ads to engage viewers. One of its most popular ads parodies the song "Walking in the Air." The manufacturer, AG Barr, invests heavily in advertising despite any controversy. While mostly popular in Scotland and the UK, Irn Bru has an international presence but faces competition from larger brands like Coca-Cola.
The document discusses ideas for an Irn Bru advertising campaign including a print ad, TV commercial, and advergame. The print ad concept involves people opening doors with Irn Bru cans visible. The TV commercial would feature people shooting Irn Bru cans off a wall. The advergame would be a retro-style platformer where the player collects Irn Bru cans for power-ups. Planning documents include storyboards, locations, roles, and assets needed for each part of the campaign.
The document contains research on various careers related to photography and videography, including average salaries and gender comparisons for photographers and camera operators in both the UK and US; it also includes sample bibliographies and potential color schemes and resources needed for creating an infographic comparing the two careers.
The group created coordinated advertising content for Irn Bru including a print ad, TV commercial, and advergame. The print ad features an old woman with Irn Bru-colored face paint carrying bags. The TV commercial will be a storyboarded video shot by the group. For the advergame, the concept is an 8-bit style side-scrolling game where the player controls an old woman carrying bags across a path by button-mashing to keep her balanced. All elements feature humor and tie into Irn Bru's tone of comedy in advertising.
The document provides information about film directors. It begins with some key facts - in 2016, the average director's salary in the US was $70,950 and there were 123,000 people employed as directors in 2014. Most directors begin their careers in motion pictures or film. The document then discusses what directors do, including creatively translating scripts into visuals and sounds on screen. It also notes some top Hollywood directors and compares salaries of directors in the UK (£19,000-£68,000) to those in Hollywood ($750,000-$1.5 million). Gender composition at 20th Century Fox showed 58% of directors were male and 32% female.
The document provides information about Irn Bru, a Scottish soft drink, including its marketing campaigns and advertisements. Some key points:
- Irn Bru's advertisements are known for their crude humor, parodying popular songs and movies in outrageous ways. This controversial approach is very memorable.
- Their "Irn Bru gets you through" campaign suggests all awkward situations can be solved by drinking Irn Bru.
- One of their most popular ads parodies "Walking in the Air" from The Snowman movie, with the snowman stealing Irn Bru from a boy.
- Their willingness to push boundaries with humor has been very successful in marketing Irn Bru, especially in Scotland where it is the top
The document provides instructions for how to request and receive help with writing assignments from the website HelpWriting.net. It outlines a 5-step process: 1) Create an account with an email and password. 2) Complete an order form with instructions and deadline. 3) Review bids from writers and select one. 4) Review the completed paper and authorize payment. 5) Request revisions until satisfied with the work. It emphasizes that original, high-quality content is guaranteed or a full refund will be provided.
The document provides information about the role of a Director of Photography (DOP). It discusses the main tasks and responsibilities of a DOP, which include overseeing all aspects of filming, managing equipment, and working with the director to give the film a unique visual identity. It notes that the DOP operates the main camera and ensures scenes convey the intended emotions. Additionally, it addresses the gender gap in the field, with women making up only 4% of DOPs. It provides details on the average UK salary, required location of work, common academic backgrounds, and key skills for the job.
The document provides information about the role and responsibilities of a Director of Photography (DOP). It states that the DOP works closely with the director and crew to create the visual style and "look" of a film. This includes overseeing lighting, camerawork, and choosing equipment. The DOP is responsible for managing filming logistics and ensuring shots serve the film's intended emotions. They also create storyboards and choose whether to shoot on film or digitally. The document notes that few women hold DOP roles and there is a significant gender gap in the field. It provides some details on typical DOP salaries, locations of work, and common academic backgrounds. Required skills mentioned include expertise in lighting techniques and strong communication abilities.
The document provides information about the role of a Director of Photography (DOP). It discusses the main tasks and responsibilities of a DOP, which include overseeing all aspects of filming, managing equipment, and working with the director to give the film a unique visual identity. It notes that the DOP operates the main camera and ensures scenes convey the intended emotions. Additionally, it addresses the gender gap in the field, with women making up only 4% of DOPs. It provides details on the average UK salary, potential work locations, and common academic backgrounds of DOPs.
Adam Christie-Mileham proposes a documentary about power stations in Britain. The documentary will argue that power stations can be appreciated as artistic additions to the landscape, while also interviewing those with opposing views. The target audience is 16-24 year olds who can relate to the subject from growing up. Evaluation will consider how well the documentary resonates with viewers and challenges perspectives on power stations. Research sources include videos, books, and websites discussing the history and design of power stations. Production will take place over 4 weeks, with tasks scheduled based on college attendance.
This proposal outlines a student's plan to create a fanzine focused on the punk band The Clash. The target audience is identified as punk music fans aged 16-24 in the UK and Europe, particularly lower/middle class individuals in the UK. Research on target demographics and the band/genre was conducted online. The student intends to utilize skills in Adobe Photoshop and InDesign developed in previous courses to design the fanzine. A bibliography of at least 7 sources is required, including 2 primary sources from the student's own research. Production tasks will be scheduled over 4 weeks, with approximately 30 hours of work planned both during in-college and remote weeks.
The author created an Instagram account and logo to promote their fanzine and gain followers from feminist accounts. They researched online printing options and chose Mixam, which printed 8 copies of their fanzine for £30.50. The author plans to attend a fanzine event in York in August to showcase and sell their fanzine, and has also uploaded it to Issuu and applied to sell it through People of Print and in the Travelling Man shop in York.
- The initial target audience for the project was females aged 16-26 who are interested in feminism and finding positive role models. No restrictions were placed on race, religion, or marital status.
- The target psychographics included those concerned about how their actions affect the world and wanting to make a positive difference through actions like recycling and fuel efficiency.
- Role models featured in the project were included to ensure the target audience would be familiar with them.
The document discusses the author's process of printing and distributing their fanzine project. They emailed printing companies for quotes and ultimately chose Mixam.com as the cheaper option. The author also researched ways to promote their fanzine, such as attending a fanzine event in York, creating an Instagram account featuring their logo and fanzine photos, and uploading it to the website Issuu. The goal is to attract their target audience and see how popular the fanzine becomes.
The student proposes creating a follow up to their previous feminist fanzine project with the theme of "Role Models". They plan to interview people around the world about their role models and why those people inspire them. The student recognizes evaluation has been a weakness in past projects, so they will keep a development diary and seek peer feedback during production to improve their evaluation. The proposal outlines a 20 week production schedule that includes research, experiments, planning, production, editing, and evaluation. The goal is to create a professional fanzine that highlights inspiring women and that people will enjoy reading.
The document summarizes a student's 36-page feminist fanzine project focused on role models, targeted at females aged 16-26. Through a survey of 11 respondents and examining popular feminist magazines, the student identified design elements to include - plain backgrounds for text/images to stand out, bold colorful front covers. Peer and target audience feedback prompted layout revisions. While wanting to include more features/interviews, time constraints prevented this. The student is pleased with the personal, professionally printed final product and is pursuing display and distribution opportunities.
The document summarizes the target audience, research, peer feedback, edits, and plans for distributing a fanzine project. The initial target audience was females aged 16-26 interested in feminism and positive role models. Research was conducted. Peer feedback suggested adding background color and aligning columns. Edits improved consistency but some text remained bulky. Distribution plans included printing, an event, Instagram, and Issuu.
This document contains feedback from three peers on a fanzine project. The feedback praised the illustrations but suggested improvements to the layout and formatting of text columns. One peer recommended adding more color variation. In response, the creator agreed that layout and text alignment could be improved. They were unsure about adding backgrounds but may try it in some places. The feedback was helpful to identify areas for refinement as the project is further developed.
This document contains peer feedback on a fanzine created by the author. The feedback provides suggestions to improve the layout and formatting of the fanzine, noting that some columns of text are not aligned properly. The art style and illustrations receive praise from peers, while some note the font sizes could be larger. Based on the feedback, the author would look to improve the text column alignment and consider adding background colors on some pages to make the fanzine less plain.
This document contains weekly development diary entries from a student working on their final major project to create a feminist fanzine. Over four weeks, the student focused on research, experiments, and problem solving. Their research included analyzing existing fanzines and magazines, conducting a survey, and secondary research. Experiments involved learning new skills like photography, graphics, and InDesign. The student identified potential problems and solutions, such as reloading software or printing on paper if unable to print the fanzine. They reflected on staying organized and on track during their project work.
The document outlines plans for a fanzine that interviews people about their role models. It discusses ideas for including poems, illustrations, and in-depth interviews in the fanzine. It also covers plans for layout, design elements like colors and fonts, potential interviews, and sample page layouts. The writer aims to create a fanzine they will be proud of that readers will enjoy learning about different role models through.
The document discusses various potential problems and solutions the author has considered for their FMP project creating a fanzine. Some key issues addressed include:
1. Equipment issues like using backup cameras, memory cards, and voice recorders for interviews. Software issues like using different computers if programs crash and saving regularly.
2. Power and computer issues like saving often so not much work is lost if there is a crash, and having backup plans to work manually if needed.
3. Backing up work daily on external drives in case files are lost or corrupted. Saving differently when working on different devices.
4. Allowing extra production time for unexpected issues but having backup plans like working during buffer weeks if
The document discusses potential problems and solutions the student may encounter during their FMP project creating a fanzine. Some key issues addressed include:
1) Equipment issues like camera or voice recorder malfunctions which the student plans to back up with a phone or extra memory cards.
2) Technical problems like computer crashes which the student will prevent by regular saving and using downtime to plan if needed.
3) Theoretical challenges like difficult interviews being solved by scheduling face-to-face meetings and recording video calls if needed.
4) Ensuring production stays on schedule by completing work before the deadline so production time can be fully used.
The finished product was complete and ready for use. It had gone through all stages of development and manufacturing without any issues. Customers would be able to start using and benefiting from the new product immediately.
The document discusses drafts of various titles and products that were developed. It includes 3 drafts each of titles for Michelle Obama, Jacinda Ardern, Jameela Jamil, and Rosa Parks. It also discusses drafts of printed fanzines, with the author noting changes made between drafts such as replacing an image found online with an original illustration to better fit the theme, or redrawing a blurry logo. Comments from reviews of early drafts by "Dave" are mentioned, as well as filters and edits applied to images in later drafts to style them for the fanzine.
This document provides context and planning details for a fanzine project highlighting role models. The student began by researching relevant practitioners like journalist Caitlin Moran and feminist magazine Fem Newsmagazine to spark ideas. Primary research through a survey informed content choices. Planning included a front cover featuring celebrity role model faces in pastels to appeal to the target audience. The student aimed to match aspects of this fanzine to their previous one for consistency.
Hannah Flowers is pursuing a project titled "The Year of Women" focused on journalism and independent publishing. She plans to create a follow up to her previous feminist fanzine with the theme of "Role Models" by interviewing people around the world about their role models and what inspires them. Hannah aims to improve on evaluating her work by keeping a development diary throughout the project and getting peer feedback midway through production. She provides a detailed schedule across 20 weeks to complete pre-production, production, evaluation, and presentation of her fanzine project.
The document lists drafts of titles for biographies on several prominent figures, including Michelle Obama, Jacinda Ardern, and Jameela Jamil. For each title, there are between one and three drafts listed. The document also indicates that draft one and two were printed, with the printed drafts listed repeatedly, and draft three was similarly printed.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document provides a weekly summary of the development of a student's final major project creating a feminist fanzine. In week one, the student conducted research on role models Caitlin Moran and the magazine Fem. They realized they need to widen their research to 3 topics. In week two, the student continued researching feminist theories and existing feminist fanzines and magazines. They created a survey to gather audience feedback. In week three, the student identified potential problems like software or funding issues and explored solutions through practice with recording equipment and graphics to prepare for production challenges.
To me media is about the intensity of words; it can dominate, it can spread ideas to thousands of people; it can make people think about the society which we have all become accustomed to. Becoming a journalist has been a long-held passion for me. I would like to work for a more liberal left leaning paper such as the Guardian and be the type of journalist who stands up for what she believes in. Over two years studying creative media production and technology, I have built my confidence in the media spectrum and gained experience writing for publications and undertaking work experience in journalism. I look forward to pursuing my dream of a career in journalism and believe I am well suited to the demands of a journalism degree because I have a passion
The cherry: beauty, softness, its heart-shaped plastic has inspired artists since Antiquity. Cherries and strawberries were considered the fruits of paradise and thus represented the souls of men.
Heart Touching Romantic Love Shayari In English with ImagesShort Good Quotes
Explore our beautiful collection of Romantic Love Shayari in English to express your love. These heartfelt shayaris are perfect for sharing with your loved one. Get the best words to show your love and care.
KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA
Tanjore Painting: Rich Heritage and Intricate Craftsmanship | Cottage9Cottage9 Enterprises
Explore the exquisite art of Tanjore Painting, known for its vibrant colors, gold foil work, and traditional themes. Discover its cultural significance today!
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! Final Matka ! Matka Result ! Dpboss Matka ! Matka Guessing ! Satta Matta Matka 143 ! Kalyan Matka ! Satta Matka Fast Result ! Kalyan Matka Guessing ! Dpboss Matka Guessing ! Satta 143 ! Kalyan Chart ! Kalyan final ! Satta guessing ! Matka tips ! Matka 143 ! India Matka ! Matka 420 ! matka Mumbai ! Satta chart ! Indian Satta ! Satta King ! Satta 143 ! Satta batta ! Satta मटका ! Satta chart ! Matka 143 ! Matka Satta ! India Matka ! Indian Satta Matka ! Final ank
➒➌➎➏➑➐➋➑➐➐KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA
2. *To be a journalist you have to be prepared to
work unsociable hours.39 hours is the
minimum which journalists have to work.
Anon. (.). Job Description: Journalist. Available:
http://creativepool.com/articles/jobdescription
s/journalist-job-description. Last accessed 12th
Sep 2017.
http://creativepool.com/articles/jobdescription
s/journalist-job-description
*The salary for journalism goes from £12,000-
£80,000 a year.
Anon. (.). Job Description: Journalist. Available:
http://creativepool.com/articles/jobdescriptions/j
ournalist-job-description. Last accessed 12th Sep
2017.
http://creativepool.com/articles/jobdescriptions/j
ournalist-job-description
*32,900 full time daily newspaper journalists are in
employment in 2016.
https://www.statista.com/topics/2096/journalism/
Anon. (.). Journalism- Statistics & Facts. Available:
https://www.statista.com/topics/2096/journalism/.
Last accessed 12th Sep 2017.
*In 2013 55% of the population read print
media online.
Anon. (.). More than half Britons access news
online. Available:
https://www.theguardian.com/media/2013/au
g/08/half-britons-access-news-online. Last
accessed 13th september 2017.
https://www.theguardian.com/media/2013/au
g/08/half-britons-access-news-online
JOURNALISM
3. *Women are underrepresented in
newsrooms. Statistics from 2011
show women in the TV industry to
be 38% of the whole of the TV
industry.
Anon. (.). Gender Inequality in
Public Media Newsrooms.
Available:
http://www.mikemarcotte.com/2
013/03/gender-inequity-in-public-
media-newsrooms.html. Last
accessed 13th September 2017
http://www.mikemarcotte.com/2
013/03/gender-inequity-in-public-
media-newsrooms.html
*12,681,472 copies of
newspapers in November in
2010 were sold. Each year the
number decreases.
Roy Greenslade. (2010). Look
how many newspapers are still
sold every day in the UK....
Available:
https://www.theguardian.com
/media/greenslade/2010/dec/
14/newspapers- abcs. Last
accessed 13th September.
https://www.theguardian.com
/media/greenslade/2010/dec/
14/newspapers-abcs
*IRAQ Is the deadliest country for
Journalists from 1992-2012 151
journalists are dead
Ian Hargreaves (2014). Journalism : A
very short introduction. 2nd ed. .: OUP
Oxford. 9.
https://books.google.co.uk/books?id=h
-
YwBQAAQBAJ&printsec=frontcover&dq
=Journalism:+A+very+short+introductio
n&hl=en&sa=X&redir_esc=y#v=onepag
e&q=Journalism%3A%20A%20very%20
short%20introduction&f=false
4. *BBC News Anchor Fiona Bruce
is the highest paid woman
journalist. Her salary is over
£350,000 a year.
Anon. . (.). BBC Salaries:.
Available:
http://www.pressgazette.co.uk/
bbc-salaries-jeremy-vine-john-
humphrys-and-huw-edwards-
are-corporations-top-paid-
journalists-figures-reveal-
550000/. Last accessed 13th
september.
http://www.pressgazette.co.uk/
bbc-salaries-jeremy-vine-john-
humphrys-and-huw-edwards-
are-corporations-top-paid-
journalists-figures-reveal-
550000/
*A university degree is not
required.
anon. (.). How to get into BBC
as a journalist. Available:
http://www.bbc.co.uk/blogs/co
llegeofjournalism/entries/7b45
a1ec-e9fd-3f5d-9c0b-
afe1051fe35a. Last accessed
12th Sep 2017.
http://www.bbc.co.uk/blogs/co
llegeofjournalism/entries/7b45
a1ec-e9fd-3f5d-9c0b-
afe1051fe35a
*BBC News at Ten presenter Edwards is paid
between £550,000 and £599,999.
Anon. . (.). BBC Salaries:. Available:
http://www.pressgazette.co.uk/bbc-salaries-
jeremy-vine-john-humphrys-and-huw-
edwards-are-corporations-top-paid-
journalists-figures-reveal-550000/. Last
accessed 13th september.
http://www.pressgazette.co.uk/bbc-salaries-
jeremy-vine-john-humphrys-and-huw-
edwards-are-corporations-top-paid-
journalists-figures-reveal-550000/
5. *The top 5 places to go to study
Journalism are:
1. London School of Economics
2. City University, London
3. University of Westminster, London
4. Loughborough University
5. University of Cardiff
Anon. . (.). Top 5 universities to
prepare for journalism careers.
Available:
https://www.topuniversities.com/blo
g/top-5-universities-uk-prepare-
journalism-careers. Last accessed
13th September 2017.
https://www.topuniversities.com/blo
g/top-5-universities-uk-prepare-
journalism-careers
*The sun sold 2,955,957 copies
daily in April 2010.
Anon. (2010). ABCs: National daily
newspaper circulation April
2010.Available:
https://www.theguardian.com/med
ia/table/2010/may/14/abcs-
national-newspapers. Last accessed
15th Sep 2017
www.theguardian.con/media/table
/2010/may/14/abcs-national-
newspapers
*But compared to July 2011 it
sold. 2,821,618.
Anon.. (2011). ABCs: National
daily newspaper circulation July
2011.Available:
https://www.theguardian.com/m
edia/table/2011/aug/12/abcs-
national-newspapers. Last
accessed 15th Sep 2017
https://www.theguardian.com/m
edia/table/2011/aug/12/abcs-
national-newspapers
7. Research: Comparison of research tools, methods and techniques.
When using a website there are a lot of strengths. For
example, when looking at certain websites looking
for one answer you can actually find a few facts. For
example when I was researching my info graphic I
found two answers which I needed, I found out the
salary of a journalist as well as how there hours plan
out. However, a weakness of using a website is that
the ‘fact’ which you find out may not be true. It’s said
that the majority of facts on Wikipedia are not true.
Surveys are primary research which is really useful
when researching things like Irn Bru. This is
because you can find out the truth of what a
whole group of people believe. However, if
someone is dishonest or does not finish a question
it makes the survey inaccurate. Leaving your data
to be unreliable.
Interviews are a good way to research. This is because its
personal and the person who you are interviewing is
thinking it up on the spot. Unlike when writing a book or
an article, the person has time to re read and rewrite
their work. The questions are more detailed in interviews
which means that the person also has to come up with a
detailed answer. The weaknesses of using the research
method of interviews is that its very time consuming to
watch a interview which might not even have any good
research in.
When reading a book to find out research it
is very helpful as most of it comes from
personal experiences. However, when
reading another book trying to find out
facts you may come across a statement
which contrasts to another statement
which you have found in another book.
8. Research: Comparison of research tools, methods and techniques.
If I could of done something better in my research tasks, I
would put more detail into my work. Also, I would look at
more facts. When I was doing my research task for my
infographic I wanted to move onto designing so I didn't’t really
spend much time on the research task. Where as when I was
researching for Irn Bru I spent more time on that as I felt I
needed to spend more time on the research so I knew the
company thoroughly. If I was to redo my Irn Bru research I
would do more than one survey if I had the time as its more
primary research.
When reading a book to find out research it
is very helpful as most of it comes from
personal experiences. However, when
reading another book trying to find out facts
you may come across a statement which
contrasts to another statement which you
have found in another book.
I find it easier to write down my notes on paper
as then I always have a draft copy. So when I
was researching I was writing my facts and my
bibliography down on paper and typing it, it was
very time consuming but I felt if I ever lost my
facts on the PowerPoint I could easily type the
facts again. I also stored all my information on
my memory stick and on my computer. So I did
not loose anyone of my work.
9. Client research: What is Irn-Bru?
*Irn Bru was produced in
Glasgow in the year of
1901.
Anon. . (.). Irn Bru.
Available:
https://en.wikipedia.org/wi
ki/Irn-Bru. Last accessed
19th Sep 2017.
https://en.wikipedia.org/wi
ki/Irn-Bru
*Most people prefer to drink Irn-
Bru from a glass bottle rather than
a can. With 71 per cent voting in
favour of the bottle and only 29
per cent voting in favour of the
can.
Sean Murphy. (.). 10 things you
(probably) didn't know about Irn
Bru. Available:
http://foodanddrink.scotsman.co
m/drink/10-things-you-probably-
didnt-know-about-irn-bru/. Last
accessed 19th sept 2017.
http://foodanddrink.scotsman.co
m/drink/10-things-you-probably-
didnt-know-about-irn-bru/
*Irn-Bru have always been
keen on recycling.
Sean Murphy. (.). 10 things
you (probably) didn't know
about Irn Bru. Available:
http://foodanddrink.scotsman
.com/drink/10-things-you-
probably-didnt-know-about-
irn-bru/. Last accessed 19th
sept 2017.
http://foodanddrink.scotsman
.com/drink/10-things-you-
probably-didnt-know-about-
irn-bru/
*Irn Bru is a carbonated soft
drink made to an original
secret recipe, which from 1901
has contained 32 flavors.
anon. (.). Irn Bru. Available: ..
(.). Ion Bru. Available:
http://www.agbarr.co.uk/our-
brands/irn-bru/. Last accessed
19th sep 2017.. Last accessed
19th Sept 2017.
http://www.agbarr.co.uk/our-
brands/irn-bru/
10. Client research: Their way of Advertising.
The majority of Irn-Bru’s adverts are something cheeky and rude. But most of them have the running colour theme,
Orange and Blue. This has the same running colour theme as the can. Irn-Bru are well known for this colour theme as its
very recognizable as other drink company's do not have such a bold colour theme like this. Another running theme in the
newest adverts is the fact that when someone is dealing with a tricky situation they drink the can of Irn-Bru. This could
imply that by having Irn- Bru it calms you down. This also could infer that Irn- Bru is a reward power as it gives a positive
impact onto your situation. Most of the Irn-Bru adverts are the style of Mockumentary as there is never anything serious.
https://brandforlife.wordpress.com/tag/irn-bru/ https://www.pinterest.co.uk/pin/53902526759755164/
13. Client research:
*Over the past few years, Irn-Bru
have been criticized on some of their
adverts. For example, this print advert
was deemed as ‘inciting bullying’.
anon. (.). Irn Bru. Available:
https://en.wikipedia.org/wiki/Irn-
Bru#Marketing. Last accessed 19th
sept 2017.
https://en.wikipedia.org/wiki/Irn-
Bru#Marketing
*Irn Bru produces a sale of over £120m per
year.
Andrew Ferguson . (2016). 7 Things you
didn't know about Irn Bru. Available:
http://www.scotlandnow.dailyrecord.co.uk/
lifestyle/7-things-you-didnt-know-7961797.
Last accessed 19th sep 2017.
http://www.scotlandnow.dailyrecord.co.uk/
lifestyle/7-things-you-didnt-know-7961797
*Irn-Bru also sees great sales numbers
in Russia. The drink is manufactured in
five factories in Russia alone.
Andrew Ferguson . (2016). 7 Things you
didn't know about Irn Bru. Available:
http://www.scotlandnow.dailyrecord.co
.uk/lifestyle/7-things-you-didnt-know-
7961797. Last accessed 19th sep 2017.
http://www.scotlandnow.dailyrecord.co
.uk/lifestyle/7-things-you-didnt-know-
7961797
*Irn-Bru's head of marketing, Adrian Troy, said: "Scots are well known for dealing
with life's ups and downs in a down to earth way and by retaining a sense of
humour. “It's that spirit and attitude which has inspired our new campaign which is
all about offering some light relief and showing how Irn-Bru gets you through.”
Cameron Clarke. (2012). Irn- Bru inveils new ads and new slogan . Available:
http://www.thedrum.com/news/2012/03/28/irn-bru-unveils-new-ad-and-new-
slogan-irn-bru-gets-you-through. Last accessed 19th sep 2017.
http://www.thedrum.com/news/2012/03/28/irn-bru-unveils-new-ad-and-new-
slogan-irn-bru-gets-you-through
14. C l i e n t
r e s e a r c h :
P r i n t
a d v e r t s
15. Market research:
*Irn-Bru is part of the drinks
market, it specifically is in the
carbonated soft drinks category.
anon. (.). Irn Bru. Available:
https://en.wikipedia.org/wiki/Irn-
Bru. Last accessed 19th sep 2017
https://en.Wikipedia.org/wiki/irn-
bru
http://www.indiantelevision.com/tamadex/y
2k8/may/tam22.php
*There are many different
ways which Irn Bru advertise
themselves. In 2014 they
sponsored Glasgow in the
commonwealth games. They
even made 2 TV adverts about
the commonwealth games.
https://www.youtube.com/wat
ch?v=S-OvpaDIBWQ
They also advertise through
print media and TV media. I’ve
seen, when walking around
cities, that Irn Bru is being
promoted on sides of buses. As
well as that, they advertise on
the sides of hot air balloons
(PRIMARY RESEARCH)
*Irn Bru became the 3.5 times more memorable than any other sponsor of the Glasgow
2014 Games. Just by sponsoring the commonwealth games their sales increased.
Stuart Martin. (2014). How Bru owned the 2014 commonwealth games. Available:
http://stars15.marketingsocietyscotland.com/wp-
content/entry_uploads/141/150302%20IRN-BRU%20%20Communication%203.7.pdf.
Last accessed 19th sep 2017.
http://stars15.marketingsocietyscotland.com/wp-
content/entry_uploads/141/150302%20IRN-BRU%20%20Communication%203.7.pdf
16. Market research: Who is their competition?
*The carbonated soft
drinks market continues
to be dominated by Coca
Cola and PepsiCo.
anon. (.). Current State of
the Carbonated Drinks
Market. Available:
http://www.smitherspira.
com/resources/2014/june
/the-current-state-of-the-
carbonated-drinks-
market. Last accessed
19th sep 2017.
http://www.smitherspira.
com/resources/2014/june
/the-current-state-of-the-
carbonated-drinks-market
*Some people believe that Irn Bru is the
best drink ever made. It is before coca-cola,
lucozade and Vinto.
Duncan Lindsay. (2015). Fizzy drinks ranked
from worst to best. Available:
http://metro.co.uk/2015/05/29/from-best-
to-worst-the-nicest-and-most-vile-fizzy-
drinks-ranked-the-results-may-upset-you-
5219572/. Last accessed 20th Sep 2017.
http://metro.co.uk/2015/05/29/from-best-
to-worst-the-nicest-and-most-vile-fizzy-
drinks-ranked-the-results-may-upset-you-
5219572/
*139 calories are in a coca cola 330ml can.
anon. (.). How many calories are there in a 330ml
can of Coca-Cola Classic?. Available:
http://www.coca-cola.co.uk/faq/calories-in-330ml-
can-of-coca-cola. Last accessed 20th Sept 2017
Http://www.coca-cola.co.uk/faq/calories-in-330ml-
can-of-coca-cola
Where as in a can of Irn Bru (330ml) it is 138
calories.
Anon. (.). Calories in Barr's Irn Bru 330ml can .
Available:
http://www.myfitnesspal.com/food/calories/barrs-
irn-bru-330ml-can-437261734. Last accessed 20th
Sept 2017.
http://www.myfitnesspal.com/food/calories/barrs-
irn-bru-330ml-can-437261734
*Irn Bru is the third best selling soft drink in the UK after Coca-Cola and Pepsi, and
consistently outsells global brands such as Fanta, Dr Pepper, Sprite and 7-Up.
Anon. (2014). Scottish Fact of the day: Irn Bru. Available:
http://www.scotsman.com/heritage/people-places/scottish-fact-of-the-
day-irn-bru-1-3604534. Last accessed 20th Sept 2017.
http://www.scotsman.com/heritage/people-places/scottish-fact-of-the-day-irn-bru-1-
3604534
17. Audience
research:
*Apparently most people who
drink Irn Bru are young men.
Anon. (.). What the world
thinks- Irn Bru. Available:
https://yougov.co.uk/opi/brows
e/Irn_Bru. Last accessed 20th
Sept.
https://yougov.co.uk/opi/brows
e/Irn_Bru
*There is evidence for the young
males to also be Left Wing when it
comes to politics.
Anon. (.). What the world thinks-
Irn Bru. Available:
https://yougov.co.uk/opi/browse/I
rn_Bru. Last accessed 20th Sept.
https://yougov.co.uk/opi/browse/I
rn_Bru
*MPs and other parliamentary staff are
expected to drink another 8,493 cans or
bottles by the end of the financial year in
April 2017.
anon. (2016). Irn Bru sales increase in
Westminster following 2015 election.
Available: http://www.bbc.co.uk/news/uk
scotland-38051933. Last accessed 20th
Sept 2017.
http://www.bbc.co.uk/news/uk-scotland-
38051933
*English customers have been consuming Irn-Bru. So
much so the growth has been the highest, with sales
soaring by 20 per cent in a year.
Anon. (2010). English Catching up with the Scots in
Irn-Bru Consumption. Available:
http://www.scotsman.com/news/uk/english-
catching-up-with-scots-in-irn-bru-consumption-1-
796079. Last accessed 20th sept 2017.
http://www.scotsman.com/news/uk/english-
catching-up-with-scots-in-irn-bru-consumption-1-
796079
*In the commonwealth games in 2014 AG Barr
expected sales of £135m in the six months to 27
July. This meaning that the audience for Irn Bru
has some interest in Sports.
Anon. (2014). Irn Bru maker AG Barr
'outperforming drinks market'. Available:
http://www.bbc.co.uk/news/uk-scotland-scotland-
business-28481343. Last accessed 20th Sept 2017.
http://www.bbc.co.uk/news/uk-scotland-scotland-
business-28481343
18. Audience research: The common likes
of Irn Bru Lovers
https://yougov.co.uk/opi/browse/Irn_Bru/correlations
*The age range for men who like Irn
Bru is 25-39.
Anon. (.). .. Available:
https://yougov.co.uk/profileslite#/Irn
_Bru/demographics. Last accessed
20th Sept 2017.
https://yougov.co.uk/profileslite#/Irn
_Bru/demographics
*Out of 1801 people, 554 people loved
Irn Bru. 541 people liked Irn Bru. 280
people thought Irn Bru was okay, 263
didn't like it and 163 people hated it.
Anon. (.). What the world thinks- Irn Bru.
Available:
https://yougov.co.uk/opi/browse/Irn_Br
u. Last accessed 20th Sept
https://yougov.co.uk/opi/browse/Irn_Br
u
19. Audience research: Primary
Research
To find out what my own class thinks about Irn Bru
we did a survey on ‘Kahoot’. 15 people took the
survey.
What is your gender?
Males Females Other
This Pie chart shows that there is no
participants older than 20. The
majority are 17-19 years old. There
were only 4 14-16 year olds in this
survey. However, this range does fit
into Irn Bru’s target audience. Irn
Bru’s target audience is based around
16-24 year olds.
This pie chart shows the gender
of the participants. There are
less females than males in this
survey. This is also 1 other
gender who took this survey. It
is stated that the majority of Irn
Bru’s target audience are focused
on males. This data does fit into
Irn Bru’s Target audience.
What age range are you?
14-16 17-19 20-24
20. Audience research:
Primary Research
What is your favorite drink?
Coke Fanta Irn Bru don’t like fizzy drinks
Do you prefer the sugar free
version of this?
Yes No
This pie chart shows that the
majority of the people who took
the survey do not prefer the sugar
free version of their preferred
drink. However, there is 4 people
who prefer a sugar free version of
their preferred drink. This does
make sense as some people
believe without sugar it has no
flavor. However, Irn Bru have just
brought out a sugar free drink in
the last year. It is promised to have
more flavor than the other sugar
free drinks.
This 4 part pie chart, shows
that Coke and Fanta are the
favorite drink out of the 4.
The rest of the surveyors
either dislike fizzy drinks or
like Irn Bru instead. This
data makes sense as Coke is
the most popular in
England.
21. Have you ever tried Irn Bru?
Yes No Maybe
Audience research:
Primary Research
The majority of the
participants in this survey
have tried Irn Bru. But
because it is not the most
popular in the UK some
people have never tried Irn
Bru. No one said that they
might have tried Irn Bru.
Have you ever seen an advert for
the brand?
Yes No
The majority have said that
they have seen an advert for
Irn Bru. Irn Bru mostly
advertise on TV and Social
media. This is why most of the
participants have seen an
advert for the brand. As the
target audience for Irn Bru are
mainly 16-24. These are the
age range who know quite a
bit about social media. Mainly
the Irn Bru adverts are
advertised on social media, as
well as TV and at bus stops.
22. Where have you seen the
advert?
TV Social Media Bus stop Side of a bus
Audience research: Primary
Research
This Data says a lot about the Target Audience. Some younger
adults don’t really pay any attention to their surroundings. So
an Irn Bru advert could have been on a side of a bus or at a
bus stop. The majority of young adults will sit at home and
watch TV or be glued to their phone on social media. However,
if the target audience see the Irn Bru advert on TV when they
are at home bored. If they see an advert which is really
appealing, it might make them go out and buy an Irn Bru.
What sort of media do you use the
most?
Social Media Posters TV Radio
Irn Bru’s target audience is 16-24.The majority of the target
audience will have some type of social media, whether that is
Facebook, Instagram, Twitter etc. This is why most of Irn Bru’s
advertising is done on social media. The majority of the
people who were included in this survey used social media
the most. Where as only one person use the radio most.
Radio stations are a really good place to advertise. Most cars
have a radio and the majority of the population listen to the
radio. If Irn Bru advertises on the radio, some of the public
may fancy an Irn Bru so they might go into a shop and buy
one.
23. Audience research: Primary Research
What is your gender?
There were 9 males, 5 females and 1 other.
What age range are you?
There were 4 14-16’s, 10 17-19’s and 1 20-24.
What is your favorite drink?
5 people said Coke, 5 people said Fanta, 2 people Irn
Bru and 2 people said that they disliked fizzy drinks.
Do you prefer the sugar free version of your preferred
drink?
4 people said yes, where as 11 people said no.
Have you ever tried Irn Bru?
10 people said yes, 4 said no.
Have you ever seen Irn Bru advertised?
14 people said yes, 1 said no.
Where have you seen the advert?
9 people said as a TV advert, 6 said on social media, 0
people said at the bus stop and 0 people said at the side of
the bus.
Which sort of media do you use the most?
14 people said social media, 1 person said Radio, no one said
posters or TV.
24. Audience research: Qualitative research
Have you ever tried Irn Bru?
Yes.
Yes.
Yes.
No.
Yes.
No
What is your favorite drink and why?
Fanta – its delicious and fab (Libby)
7Up- less artificial flavors (Sim)
Dandelion and Burdock –rarity (Leah)
Water- don’t like fizzy (India)
Coca cola- energy (Josh)
Fanta (Me)
Have you ever seen a Irn Bru advert?
Yes.
Yes.
Yes.
Yes.
Yes.
Yes
Do you like the way the advertise if so why?
Yes, but its very male dominated which I
aren't keen on.
No, because I think its very male
dominated.
Yes its funny.
I do, its humorous.
Yes, its humorous compared to other drinks
adverts.
Yes, it is very funny but I do find it very male
dominated which I don’t like.
My qualitative data gives a
strong indication that the
people who I asked to
answer my questions find
the way Irn Bru advertises
because of its humour.
However there were 3
results which were focused
on the male dominated
aspect of the adverts.
25. Idea Generation:
1st Idea:
Rugby Game – Scotland VS England
A Scottish fan is watching the rugby game.
England are winning. What will the man do?
He takes a sip of Irn Bru and heads over to the rugby
field to help his home country out.
26. I have come up with 3 ideas,
which might not be realistic but I
think that they would fit into Irn
Bru ideal for the adverts.
Individual Ideas
27. Individual Idea: Rugby match
TV Advert:
My first idea which I came up with was having a Scottish
rugby game against the English rugby team. At the point
where the advert was going to start is when Scotland
are currently loosing to England. The fans are
aggravated, the atmosphere is very tense. One fan gets
so sick of their bad loosing streak in this game. They
take a sip of Irn Bru on this very stressful occasion.
The Irn Bru starts to kick in, the Scottish man only did
what he can do. What a proud Scottish man would do.
He runs from his seat down to the pitch and joins his
role models on the pitch. He manages to bring the
game back to life and they end up winning the match!
Advergame:
My Advergame idea was having the Scottish man
to appear on the screen and the player having to
score a try before the time runs out. After they
have completed each round the time limit goes
down by 10 seconds each round.
Print Advert:
My print advert is going to be when the team win and
they are holding the Scottish man up on their
shoulders.
28. Individual Idea: Boxing match
TV Advert:
My second idea which I came up with was having a
match between two Scottish players ( A & B) who
have had a rivalry for years. One of the Scottish
players (A) is getting beaten quite badly by his
opponent. The Ref calls a time out so the doctor can
check out A’s injuries. While on the time out, A takes
a sip of Irn Bru and is suddenly refreshed and ready
to win this fight. The ref calls the end of the game 30
seconds later as his opponent (B) is down on the
floor thanks to Irn Bru’s extra strength.
Advergame:
The Advergame would be a boxing match but it
would be a 2 player game. You would battle it out.
The person who won would get points and the other
would be disqualified. Each time someone wins
there would 10 points added to their scorecard.
Print Advert:
My print advert would look like someone sat on
the corner of the boxing ring, drinking an Irn
Bru.
29. Individual Idea: Colour themes
My colour for my fonts would always be
the same as the real fonts on the Irn Bru
adverts, Orange and Blue.
As the Target Audience for Irn Bru is
mainly set for males who are aged from
16-24. This is why I have chosen two male
dominated sports which many young
adults are interested in.
The fact that these two adverts have
included something Scottish also links into
the Irn Bru adverts. Irn Bru is was founded
in Scotland and many Scottish people like
Irn Bru, so much so that they rated more
than coke. But by having some Scottish
individuals in my adverts, it means that
the people of Scotland will relate to them
more.
The Irn Bru adverts are very male dominated, this is
the reason why I have chosen two male dominated
sports to advertise Irn Bru.
However, my adverts are very unrealistic for me to do
as at college we don’t have the resources which I
need to make these adverts work.
30. Group Idea: Ian Bruise
For my group idea, we have decided to make Irn Bru (Ian Bruise) seem like the new
cool drink. We are doing this to appeal to a new target audience. We have casted a Irn
Bru man which makes everyone weak at the knees. We want to create a look that Irn
Bru livens up the classroom. There are shots which show that the students are
increasingly bored and the teacher is sick of his class and his job. But when Irn Bru
walks in he changes the atmosphere in the classroom.
On one of the scenes which we want to add in we want Irn Bru to walk out in the
corridor and a girl to see him and then faint on the floor.
We are going to have Ian Bruise (the main Irn Bru man) in a orange t-shirt with blue
jeans. He will always be holding a Irn Bru in his hand to remind the audience what the
advert is about.
31. S t o r y b o a r d - Pa g e 1Group Idea:
Ian Bruise
32. S t o r y b o a r d - Pa g e 2
Group Idea:
Ian Bruise
33. S t o r y b o a r d - Pa g e 3 ( E x t ra S h o t s )Group Idea:
Ian Bruise
34. TV ADVERT
h tt p s : / / w w w.y o u t u b e . c o m / w a tc h ? v = M 5 F - H tq v O zw -
3 0 S e c o n d A d v e r t
h t t p s : / / w w w.y o u t u b e . c o m / w a t c h ? t i m e _ c o n t i n u e = 1 3
& v = E j c - 1 1 8 E K X k - 1 5 s e c o n d A d v e r t
h t t p s : / / w w w.y o u t u b e . c o m / w a t c h ? v = Q 0 c Vq j v C g q M -
1 0 s e c o n d A d v e r t
h t t p s : / / w w w.y o u t u b e . c o m / w a t c h ? t i m e _ c o n t i n u e = 1
& v = ra I x m c 4 U a 1 s - 5 s e c o n d A d v e r t
40. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the
planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit
all the work on here.