Stride chewing gum is owned by Kraft Foods and was created by Cadbury Adams in 1920. The document discusses Stride's social media and marketing strategies to increase brand awareness and get consumers to choose Stride over competitors, including maintaining a strong social media presence, continual updates to advertising and packaging, and allocating 45% of its budget to social media efforts.

4. How do we get consumers to choose Stride over other competitors chewing gum brands?

7. Social Media Followings 2,406,5874 Facebook Fans 2,051 Twitter Followers 1,588 Subscribers to Youtube Channel Presence on Flickr

8. Budget 45% Social Media 45% Ads and Commercials 10% Promotions, Contests, Giveaways

9. Timeline -In demand all year round -Look for brand awareness improvement within a year

10. “ The Ridiculously Long Lasting Gum”