Pinterest marketing has become an important strategy for many brands across industries. Check out our tips for building brand awareness with Pinterest.

1. Post Link: 6 Pinterest Marketing Tips To Build Brand Awareness
6 Pinterest Marketing Tips To Build Brand Awareness
With nearly 50 million users, Pinterest marketing has become an important tool for many
brands. Surprisingly, successful pinners don’t just exist within “expected” industries like food &
beverage, apparel, or gift. There are brands that you wouldn’t necessarily think of as successful
Pinterest marketers who’ve been able to leverage the social media platform in brilliant ways.
In one example, paint brand Benjamin Moore has gained nearly 35,000 followers by creating
Pinterest boards that collect painting project ideas, color palettes, decorating tips, and images
of beautiful rooms painted with Benjamin Moore colors.
Likewise, corporate giant GE has brought their successful visual storytelling strategy to
Pinterest, highlighting their brand values with boards like, “The Art of Innovation” and “Lighting
the World.” With 24,000 followers and counting, this behemoth of a brand has managed to
provide some of the inspiration that continues to drive millions of users to Pinterest daily.
Both of these brands do much of their business through wholesale channels, and Pinterest
marketing has proven to be a useful way to boost brand awareness. Whether your company
already has a Pinterest account or you have yet to get started, here are some tips to help you
build your brand, one pin at a time.

2. 6 Pinterest Marketing Tips to Build Brand Awareness
1. Think about topics peripherally related to your brand. Think fun.
When choosing images to pin to your boards, think outside the box. If you’re a wholesale brand
selling camping supplies, you’re not going to get many followers by pinning just product photos
of tents and sleeping bags. Remember that Pinterest is all about inspiration.
Think about the role your brand and products play in people’s lives, and go from there. To go
back to our camping gear example, you can set up boards like, “Best Hikes in North America” or
“Camping with Kids.” This approach connects the brand with a love of the outdoors and also
provides the valuable content needed to grow a following.
2. Pin the right way.
Yes, there is a “right” way to pin. The most important point is to pick high-quality images.
Pinterest is all about visuals, and a low quality images can mar the overall quality of your
boards and turn off potential followers.
Also place your focus on vertically-oriented images, which are much more likely to be seen and
re-pinned. Horizontal images get much less real estate on the screen, and can be quickly
passed over or missed. Finally, be sure to add detailed descriptions to every pin. The keywords
in your description will help Pinterest users find your images via search.
3. Create a resource.
Treating your Pinterest boards as useful resources can help you quickly build a following. You
can even do a keyword search to find out what kind of information people are looking for, and
name your boards accordingly.
To once again return to the outdoor brand example, you could create resources like “Easy
Camping Recipes” or “Gifts for Outdoor Adventurers.” This is a great way to drive search traffic,
while also building brand awareness. You can also create resources for your existing customer
base, like “Our Best-selling Gear,” or “The Women’s Ski & Snowboard Collection,” with pins that
link directly back to your site.
4. Pin videos.
Most people think of Pinterest solely as an image resource, but you can actually pin videos to
your boards as well. Generating creative and useful video content can drive more views and
build a sense of trust and authenticity for your brand.
Things like how-to videos are extremely successful on Pinterest, where people are actively
searching for ideas. If you already have video resources like this, you can repurpose them on
Pinterest to get more eyes on them.

3. 5. Promote your Pinterest presence on other social media.
If you’ve already built a following on other social media, like Facebook or Twitter, drive traffic to
your Pinterest account by promoting it through those channels. The fact is, your social followers
might not even know you have a Pinterest account!
If you have an exciting or popular board that you think would be of interest to your existing
following, post about it on Facebook or Twitter. You might be surprised how many new Pinterest
followers you get out of the deal.
6. Concentrate on variety, and don’t over-promote your own products.
Variety is crucial to getting more followers on Pinterest. The biggest mistake that many brands
make is to only pin their own images. Concentrate on providing valuable content, not promoting
your products.
Questions about how to leverage Pinterest in your marketing strategy? Let us know in the
comments below.
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