Open innovation and the dynamic capabilities framework are closely intertwined. Open innovation involves accessing external knowledge and liberating internal expertise for external use, which aligns with dynamic capabilities of integrating, building, and reconfiguring internal and external competencies. Dynamic capabilities emphasize coordinating resources internally and externally and integrating knowledge from within and outside the firm. Sensing opportunities, seizing on them, and transforming the organization are key aspects of dynamic capabilities that can be enhanced through open innovation practices. While open innovation presents challenges of cultural changes and systems integration, it can ease organizational transformation and is mutually reinforcing with dynamic capabilities.
Open keynote presented 19 Sept 2013 at workshop “Strategizing open innovation: foundations for new approaches” at the University of Bath, School of Management.
How can big and small companies innovate better together? That is the focus of my upcoming book and this presentation. In my talk, I get into topics such as:
- what open innovation is
- the differences between big and small companies
- why big companies need small companies
- why things go wrong
-
In the search to find the winning formula, managing innovation is based on hard work and reliable data, not entirely on the practice, recognizing necessary but sufficient conditions and context. A set of propositions potentially lay the foundation for a review of the existing basis for measuring performance and success in delivering towards shareholder expectations in today’s knowledge era – however, how does existing concepts, methods, approaches, models, practices and theoretical constructs support investment decision-making for achieving maximum shareholder value and sustained business success, recognizing your specific business context, whether starting up, growing, mature or in turn-around.
Open Innovation And strategy includes the Long term growth of the company in which industries/technologies a firm wants to be active – new business development
Open keynote presented 19 Sept 2013 at workshop “Strategizing open innovation: foundations for new approaches” at the University of Bath, School of Management.
How can big and small companies innovate better together? That is the focus of my upcoming book and this presentation. In my talk, I get into topics such as:
- what open innovation is
- the differences between big and small companies
- why big companies need small companies
- why things go wrong
-
In the search to find the winning formula, managing innovation is based on hard work and reliable data, not entirely on the practice, recognizing necessary but sufficient conditions and context. A set of propositions potentially lay the foundation for a review of the existing basis for measuring performance and success in delivering towards shareholder expectations in today’s knowledge era – however, how does existing concepts, methods, approaches, models, practices and theoretical constructs support investment decision-making for achieving maximum shareholder value and sustained business success, recognizing your specific business context, whether starting up, growing, mature or in turn-around.
Open Innovation And strategy includes the Long term growth of the company in which industries/technologies a firm wants to be active – new business development
Open Innovation Process and Open Closed Innovation Sandra Cecet
Research project by Sandra Cecet & Sanya Khanna. We are interested in the Open Innovation process, when, why and how is happens. As well, is it indeed such an open paradigm as a literature suggests.
Key Words: Open Innovation, Closed Innovation, Open-Closed Innovation, Multinational Companies, New Product Development, Radical Innovation, Mindset, Collaboration.
Open Innovation: New Opportunities, New Challenges
Many companies are moving beyond the basics of open innovation making this new paradigm of innovation even more complex, challenging – and rewarding. This is the outset for this session with Stefan Lindegaard in which we get into these topics:
• the essentials: What open innovation is and why it matters?
• an overview of the mindset and skills needed to succeed with open innovation
• insights from companies on the leading edge of open innovation
What is the Benefit of an Open Innovation Process?Jose Briones
Open Innovation is now a very fashionable term and many companies are rushing to implement an open innovation process without fully understanding its value nor how it fits within their existing product development process. In this Chapter of the “Beyond Stage Gate” series we will discuss the different definitions of Open Innovation, where does it fit in the development cycle, software tools available and a case study. We will show how Smarty Ears, a developer of iPad apps for Speech Therapy and Communication, has used open innovation to greatly increase the number of ideas to market, as well as accelerate the product development cycle.
Open innovation is not a new phenomena. New online social tools increase the scope of opportunity and of potential contributions. A presentation by Jean-Yves Huwart, CEO of Global Enterprise.
Open Innovation Process and Open Closed Innovation Sandra Cecet
Research project by Sandra Cecet & Sanya Khanna. We are interested in the Open Innovation process, when, why and how is happens. As well, is it indeed such an open paradigm as a literature suggests.
Key Words: Open Innovation, Closed Innovation, Open-Closed Innovation, Multinational Companies, New Product Development, Radical Innovation, Mindset, Collaboration.
Open Innovation: New Opportunities, New Challenges
Many companies are moving beyond the basics of open innovation making this new paradigm of innovation even more complex, challenging – and rewarding. This is the outset for this session with Stefan Lindegaard in which we get into these topics:
• the essentials: What open innovation is and why it matters?
• an overview of the mindset and skills needed to succeed with open innovation
• insights from companies on the leading edge of open innovation
What is the Benefit of an Open Innovation Process?Jose Briones
Open Innovation is now a very fashionable term and many companies are rushing to implement an open innovation process without fully understanding its value nor how it fits within their existing product development process. In this Chapter of the “Beyond Stage Gate” series we will discuss the different definitions of Open Innovation, where does it fit in the development cycle, software tools available and a case study. We will show how Smarty Ears, a developer of iPad apps for Speech Therapy and Communication, has used open innovation to greatly increase the number of ideas to market, as well as accelerate the product development cycle.
Open innovation is not a new phenomena. New online social tools increase the scope of opportunity and of potential contributions. A presentation by Jean-Yves Huwart, CEO of Global Enterprise.
Open Innovation: An Paradigm Shift for Sustainable Brand Pioneers - Henry Che...Sustainable Brands
Open innovation is the use of purposive inflows and outflows of knowledge to accelerate internal value creation, and expand the markets for external use of innovation. The paradigm assumes that for invention and scientific advancement, firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as they look to advance their technology. Dr. Henry Chesborough provides a look at the idea of open innovation as a backdrop to this year's launch of GreenXChange, an open sustainable intellectual property platform and coalition launched at Davos in January.
Innovation Management - 2 - Types of InnovationJoseph Ho
4 Types of Innovation
- Sustaining Innovation
- Breakthrough Innovation
- Disruptive Innovation
- Basic Research
Dimensions of Innovation Space
- Product
- Process
- Position
- Paradigm
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
Hand in glove open innovation and the dynamic capabilities framework.open innovation conference haas.10.6.18.v2
1. HAND IN GLOVE: OPEN
INNOVATION AND THE
DYNAMIC CAPABILITIES
FRAMEWORK
Professor David J. Teece
Thomas W. Tusher Professor in Global Business
Haas School of Business, University of California,
Berkeley
Open Innovation Conference, Haas School of
Business
October 6, 2018
3. OPEN INNOVATION
3
The Activity
“Accessing and exploiting outside knowledge
while liberating … internal expertise for other’s
use.” (Chesbrough, 2003, pg. 12)
Key Performance Attributes
Both “accelerates internal innovation and “expands the market for
external use of innovation.” (Chesbrough, 2006, pg. 1)
Observations
• Firms are no longer technology citadels, if they were ever.
• The strengthening of U.S. patent rights in the 1980s helped facilitate the
market for know how and the transfer of licensed technology.
• While firms have to some degree practiced open innovation through
various technology transfer activities including licensing and out licensing,
what’s distinctive about modern open innovation is the magnitude of the
inflows and outflows.
Henry Chesbrough
4. OPEN INNOVATION
4
Related Prior Literature
• Alliances (e.g. Mowery)
• User innovation (e.g. Rosenberg, Von Hippel)
Open innovation accelerated by:
• Globalization
• Dispersion in sources of new knowledge
• Digital communications revolution (lower cost of external
connectedness)
5. DIGITAL CONVERGENCE HAS RENDERED
OPEN INNOVATION AN IMPERATIVE
• In almost every technology development context there are now
many key issues:
• Do I source the technology internally or externally?
• What (complementary) technologies does one need to bring
together to produce desirable products/services
• What other (complementary) assets does one need
• Do I build a platform?
• What IP strategy/posture will I take?
5
6. MANAGERIAL & ORGANIZATIONAL
DIMENSIONS
6
• The managerial and organizational
requirements to practice open innovation are
relatively understudied…hence the
importance of the open innovation forum.
• It often requires leadership, more
decentralized organization structure, and a
new mindset to move from open to closed.
• Established firms are more challenged in this
regard than start-ups.
7. TODAY THE BASTARDIZATION OF
OPEN INNOVATION BY IP COERCION
AND THEFT IS A MAJOR ISSUE
7
• China is engaged in a technology coercion game
by:
• Denying open access to the home market (contingent on
technology transfer by prospective entrants from abroad)
• Using the regulatory process as a subterfuge to access
technology from foreign firms. (e.g., antitrust
investigations and documents raids designed to scoop up
and disseminate trade secrets)
• Making unwillingness to license IP to Chinese competitors
an antitrust violation.
• Discriminating application of IP law in China (against
foreign firms)
8. CHINA SYSTEMATICALLY PRIES
TECHNOLOGY FROM FOREIGN
COMPANIES:
8
“The combination of naiveté and hubris on the
part of U.S. companies seeking to enter the
Chinese market, coupled with a sophisticated
Chinese effort to extract technology has been a
lethal combination.”
Peter Navarro
Wall Street Journal
September 26, 2018
10. DYNAMIC CAPABILITIES AND
OPEN INNOVATION (OI)
10
DEFINITION OF DYNAMIC CAPABILITIES:
“The firm’s ability to integrate, build, and reconfigure internal and
external competencies to address rapidly changing environments.”
(Teece, Pisano, and Shuen, 1997, p. 516)
DYNAMIC CAPABILITIES IS A WORKABLE SYSTEM THEORY*
As such, dynamic capabilities is a framework which can (and
does)
embrace open innovation.
*See “Dynamic Capabilities as (Workable) Management
Systems Theory,”
Journal of Management and Organization, 2017)
11. PUTTING DYNAMIC CAPABILITIES AND
OPEN INNOVATION TOGETHER
1. Dynamic capabilities emphasizes coordinating and
redeploying internal and external competencies.*
2. Dynamic capabilities also emphasizes knowledge
sourcing and integration: “Integrating know-how from
outside as well as within the enterprise is especially
important to success ... Good incentive design and the
creation of learning, knowledge-sharing, and
knowledge-integrating procedures are likely to be
critical to business performance, and a key
(micro)foundation of dynamic capabilities.”**
11
*See Teece, et al., Strategic Management Journal, 1997
**See Teece, 2007, Strategic Management Journal, pg. 1339
12. DYNAMIC CAPABILITIES CAN BE
THOUGHT OF AS FALLING IN THREE
CATEGORIES*:
12
Sensing
Identification of
opportunities &
threats at home
and abroad
Transforming
Continuous renewal
and periodic major
strategic shifts
Seizing
Mobilization of
resources to
deliver value and
shape markets
*See David J. Teece, “Explicating Dynamic Capabilities: The Nature and
Microfoundations of (Sustainable) Enterprise Performance,”
Strategic Management Journal
13. SENSING & OPEN INNOVATION
13
Jack Welch:
“Leaders must have the ability to look
around corners”
General Electric
Steve Jobs:
Companies must have “The ability to
figure out the next big thing”
Apple
An organization must be adept to using
internal and external processes to sense the
future:
14. SENSING CONT.
14
• Sometimes sensing is enabled by internal R&D
activities (“search activities”) and internal and
external scanning
and technology assessment activities that help
glimpse the future.
• Internal R&D can be complemented (but not
displaced) by crowd-sourcing ideas, or by
tapping into ideas of customers (Von Hipple),
supplies and/or other partners.
• Innovation contests are another manifestation
of crowd-sourcing. They help with ideation and
innovation too.
• The internet has greatly facilitated crowd
sourcing activities.
15. 15
• The focal firm still needs to decide which
suggestions/proposals from
users/suppliers/complementors need to be
enacted.
• Internal decision processes need to be refined to
enable this to happen efficiently.
• Crowd sourcing and the acceptance of
customer/supplier contributions to new product
development supplement well established models
of open innovation in many industries e.g. aircraft
engines.
• Co-development and co-funding models have been
in existence for decades for jet engines*
The managerial challenge is to integrate both internal
and external technologies and capabilities
*Meyer & Teece, “Unpacking strategic alliances: The structure and purpose
of alliance versus supplier relationships,” Journal of Economic Behavior &
Organization, Elsevier, vol. 66(1), pages 106-127, April.
SEIZING & OPEN INNOVATION
16. BRINGING THE PLETHORA OF
COMPLEMENTS INTO FOCUS IS AN
OPEN INNOVATION CHALLENGE
• Adner’s “Wider Lens”* is
most insightful & outlines
the importance of “lining
up all the ducks” to
achieve commercial
success
• Understanding Adner’s
“Wider Lens” requires OI,
PFI, and Dynamic
Capabilities.
16
Ron Adner,
Dartmouth
Ron Adner, “Wider Lens”, Penguin Books, (2012).
17. ADNER CORRECTLY POINTS OUT THAT
THE INNOVATOR’S SUCCESS LIKELY
DEPEND ON THE COMBINED EFFORTS
OF MULTIPLE PARTNERS
Adner’s Examples:
• Apple’s iPod & iPhone*
• Self-healing tires
Other Examples:
• Lockheed L1011 & Rolls Royce delay in developing the
RB211 engine
• Boeing Dreamliner
Chesbrough & Teece Example:
• Cell phone handset and battery producers need some in-
house R&D in order to pace technology development (HBR,
1996)
17
*See: Teece, “Dynamic Capabilities: A Guide for Managers,” Ivey Business
Journal (March/April 2011).
18. The PFI/open innovation (Teece) proposition:
The major prize might also go to the party that
puts down the first piece. It depends on
whether or not the “piece” is the bottleneck.
The scarcity of the underlying resource has
much to do with the answer. (e.g. is it is
protected by intellectual property?)
18
*Adner interview in Brian Leavy’s, “Ron Adner: managing the
interdependencies
and risks of an innovation ecosystem”, Strategy and Leadership, (2012).
Adner proposition:
“The major prize was destined to go, not to the
party that puts down the first piece of the puzzle,
but the one that puts down the final piece.”*
CONTRASTING PERSPECTIVES?
19. TRANSFORMATION & OPEN
INNOVATION
19
• The process of
transformation is eased if
one has an open
innovation culture.
• With “open approaches”,
there is less commitment
of internal resources and
less managerial
distractions (e.g. Apple;
today’s Nokia).
• Open mindset and open
culture helps effectuate
change.
• Open innovation and
transformation is mutually
reinforcing (e.g.,
“Skunkworks” can help
with transformation)
20. SENSING AND SEIZING ARE CRITICAL
ACTIVITIES FOR SUCCESSFUL OPEN
INNOVATION
• For those companies that embrace open innovation either
partially or fully, the greatest challenge is being able to
identify what is available in the market for sale or licensing
and then evaluating it in terms of its fit to their product
strategy.
• Where it is needed, intermediaries are becoming established
to join the two together and provide a set of services around
channeling innovations towards companies whose business
structure is based on open innovation. Markets are rapidly
changing.
20
The overriding aim will be to get a progressively better
return from R&D/technology spend. It will not matter
whether the approach taken is closed, open or some
combination of both.
21. CULTURAL ISSUES NEED TO BE
ADDRESSED
• Open state of mind required.
• It takes organization and effort to run an OI
program.
• Become smarter at using licensing as a value
capture business model (when considering
selling/licensing its own
inventions/technologies).
• Requires the prioritization of the development
of technology integration skills and capabilities.
21
22. ARE THERE TECHNOLOGY TRANSFER
“BEST PRACTICES” THAT ASSIST OPEN
INNOVATION?
• Best practices are a function of the technology and the
context
• However, empirical studies of technology transfer costs show
experience curve effects and time cost trade-offs*
• Knowledge interpretation processes are generally (but not
always) easier inside firms than between firms because:
a. The movement of people is easier
b. Intellectual property issues are simplified
22
*D. Teece, “Technology Transfer by Multinational Firms: The
Resource cost of Transferring Technological Know-how”, The
Economic Journal 87, 1977(a), p.242-261; and D. Teece, “Time
Cost Trade-offs and Elasticity Elements for International Tech
Transfer”, Projects Management Science, 1977(b), p.830-837.
23. EFFECTIVE MANAGEMENT
PRACTICES ARE KEY TO THE
(FUNCTIONAL) INTEGRATION OF
KNOWLEDGE ACROSS BOUNDARIES
• Functional integration requires:
• Technology transfer (across functional firms and
geographies) skills
• Knowledge recombination (asset orchestration) skills
• Intellectual property protection and licensing capabilities
• Good governance with respect to alliance and partnerships
• Easier to assert the need for “new combinations” (a la
Schumpeter); harder to effectuate them.
• Open innovation increases the number of combinational
opportunities; but addressing them is not without cost.
• Technology transfer costs are higher for tacit than for codified
knowledge… the latter requires the movement of people.
23
24. OPEN INNOVATION IS A
HANDMAIDEN OF DYNAMIC
CAPABILITIES
…and dynamic capabilities is a handmaiden of open
innovation!
24
Dynamic Capabilities
Sensing Seizing Transforming
Open
Innovation
Profiting
from
Innovation
(PFI)/Open
Innovation
Open
Innovation
(e.g.,
Skunkworks)
25. THE DYNAMIC CAPABILITIES HIERARCHY &
SOME HUMAN RESOURCE
MICROFOUNDATIONS
25
Figure from Fallon-Byrne, L., & Harney, B. (2017). Microfoundations of
dynamic capabilities for innovation: a review and research
agenda, The Irish Journal of Management, 36(1), 21-31.
26. TECHNOLOGY DEVELOMENT
PERSPECTIVE:
TWO CHOICE VARIABLES
26
e.g.
Qualcom
m
e.g.
Tesla
e.g.
Cisco
e.g.
Linux
Foundatio
n
Proprietary strategy
Non-Proprietary
Strategy
External
Technology
Sources
In-house
R&D
27. NEW MANAGERIAL
CHALLENGES/ASSOCIATED WITH EACH
MODALITY
27
Open Closed
Systems integration a
major challenge
System integration is
critical and is easier if
done in-house
End-to-end integration
harder… requires
collaboration
End-to-end integration
easier and, if necessary,
can be done by fiat
28. • Technology: Liquid fuel reusable rockets
• Strategy: 10x cheaper than those currently in use
• Adopt a “lean startup” approach and “test and fly repeatedly”
• Space X innovation strategy:
• Do as much as possible in-house (closed) because the existing
supply chain
is wedded to defense contractors who are too cost-insensitive (cost
plus
contracting mobility)
• Reject outsourcing (i.e. Made hatch fitting out of off-the-shelf
28
VALUE CREATION AT SPACE X: SOMETIMES
OPEN INNOVATION IS NOT THE WAY
FORWARD
29. 29
VALUE CAPTURE: THE PROFITING FROM
INNOVATION (PFI) FRAMEWORK
PFI shows that
contracting out
(open innovation)
is the preferred
commercialization
strategy/model
unless a number
of criterion are
met
Open Solution
Closed (internal) Solution
D. Teece. “Profiting from Innovation,”
Research Policy, Dec. 1986
Start Here
Innovation
Requires Access
to
Complementary
Assets for
Commercial
Success
Commercializ
e Immediately
Complementary
Assets
Specialized
Appropriabilit
y Regime
Weak
Specialized
Asset Critical
Cash Position
OK
Imitations/
Competitors
Better
Positioned
Integrated
Contract
for Access
Contract
for Access
Contract
for Access
Contract
for Access
Contract
for Access
No No
No
No
No
No
Yes
Yes
Yes
Yes
Yes
No
30. OPEN INNOVATION IN MOBILE TELEPHONY
• Perhaps the greatest cooperative/open innovation
experiment in history is in mobile telecommunications,
where 3GPP has helped orchestrate the world’s greatest
collaborative “open innovation” research enterprise… which
has spawned 3G and 4G and (in 2020) 5G wireless
technology
• This cooperative enterprise has led to the “licensing out” of
standard essentials patents (SEPs) by scores of technology
contributors, and the licensing in of SEPs by hundreds of
implementers
• These technologies are enabling smart phones, tablets, the
internet of things, and in the future mobility as a system
(MaaS)
30
31. OPEN INNOVATION THROUGH
ETSI/3GPP HAS ALLOWED
MODULARITY & STIMULATED NEW
ENTRY
• With ETSi/3GPP, implementers have had ready access
to mobile technology on FRAND terms. This has
spawned a multi-billion dollar industry in mobile
devices, tablets & other devices
• This dramatically lowered entry barriers and spawned
scores of new-entrants, particularly in China & India
• There are national competitiveness implications (free
riding) because of licensing holdouts
31
32. 32
GROWTH IN MOBILE PHONE HAS BEEN
REMARKABLE
SMARTPHONE 3G/4G UNIT SALES (MILLION) - WW
33. • Mobile roadmap relevant (over 8.5 billion
smartphones shipment between 2017-2021)
• Mobile is the underpinning platform for everything.
Qualcomm:
“Qualcomm’s business model is one of the greatest successes
of open innovation in the world. Our business model has
democratized access to mobile technology. We created mobile
broadband… open innovation is the spirit of our licensing and
chipset business. Our inventions span new market places and
vibrant ecosystems. More & more companies are mobile first.
Look at Uber, Snapchat, Waze, mobile banking… they sit on
top of and are enabled by over 30 years of R&D in
wireless…every time you touch your phone, you touch a QC
invention. You may not realize it because it is being presented
to you by our partners in open innovation”
33
OPEN INNOVATION ALLOWS FAST PACED
“DEMOCRATIC” CO-INNOVATION: E.G. MOBILE
TELEPHONY
*Paul Jacobs, Chairman, Qualcomm at the World Open Innovation forum,
2017
35. OPEN INNOVATION ENHANCES
DYNAMIC CAPABILITIES
35
The open innovation
framework can enhance
dynamic capabilities (with
respect to all three classes
of micro-foundations)
through explicit
recognition that sensing
and seizing can be
extended to external
stakeholders and also to
crowds.
36. SOME MISCELLANEOUS
MANAGERIAL IMPLICATIONS
• Making IO work is often a challenge… despite its
conceptual ease
• Partnerships can often lead to leakage of trade secrets
• Smart “asset” orchestration… involving the combination
of internal and external technologies is what makes OI
work
• A strong commitment to OI will usually dramatically
expand the number of technology partners one has
• With OI, IP management becomes especially critical
• Open innovation requires sensing, sense-making, and
the filtering of externally developed technologies
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37. EFFECTIVE MANAGEMENT
PRACTICES ARE KEY TO THE
(FUNCTIONAL) INTEGRATION OF
KNOWLEDGE ACROSS BOUNDARIES
• Functional integration requires:
• Technology transfer (across functional firms and
geographies) skills
• Knowledge recombination (asset orchestration) skills
• Intellectual property protection and licensing capabilities
• Good governance with respect to alliance and partnerships
• Easier to assert the need for “new combinations” (a la
Schumpeter); harder to effectuate them.
• Open innovation increases the number of combinational
opportunities; but addressing them is not without cost.
• Technology transfer costs are higher for tacit than for codified
knowledge… the latter requires the movement of people.
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38. TOWARDS A KNOWLEDGE BASED
GENERAL SYSTEMS (AND DYNAMIC
CAPABILITIES) BASED APPROACH
• Deeper analysis of open innovation requires a
knowledge-based approach.
• Economic theory and organizational economics has
emphasized cooperation and ignored coordination
problems … assuming they can be readily accomplished
by management fiat.
• Organizational economics, blindsided by agency issues,
and assuming well-functioning markets, has in effect
belittled coordination issues (Grant, 2017). Exceptions
include Malegnsen (1961).
38
*Grant, Robert, Foreword to Tell et al, “Managing
Knowledge Integration Across Boundaries”, OUP, (2017).