Hamilton Honda ranked #9 nationally in July 2010 for sales of new Honda vehicles, with 363 sales. Founded over a year ago by automotive executive Mike Saporito and football player Jessie Armstead, Hamilton Honda skyrocketed to a top 10 retailer nationally in only 12 months. While overall Honda sales decreased compared to July 2009, some models like the CR-V, Odyssey and Pilot saw increases, and Hamilton Honda's high sales volume led to low pre-owned inventory levels and a new vehicle buy-back program with customers.

1. Hamilton Honda Ranks Nationally as #9 Honda Dealer
Hamilton Honda, one of the fastest growing dealerships on the East Coast
ranked #9 nationally with 363 sales of new Honda vehicles in July 2010.
Hamilton Honda was founded by automotive executive Mike Saporito and
5 time pro-bowl linebacker Jessie Armstead a little over a year ago and
they sky rocketed to the top 10 Honda retailers in the nation in only 12
months.
During the same period, America Honda Motor Co., Inc., posted July sales
of 112,437 vehicles, a decrease of 5.6 percent, based on the daily selling
rate, the company recently announced. American Honda year-to-date
sales reached 706,346, an increase of 9.4 percent versus last year.
Honda Division posted July sales of 99,420, a decrease of 9.7 percent
versus July 2009. Honda trucks posted sales of 44,823 up 23.4 percent,
led by the CR-V, up 0.9 percent with sales of 20,058; the Odyssey up
37.8 percent with sales of 9,711; and the Pilot, up 45.4 percent with sales
of 9,570. The Accord was the top-selling Honda model for July with sales
of 25,386, followed by the Civic with 23,231.
"A year ago the 'Cash for Clunkers' program began and sales of fuel-
efficient picked up quickly at the end of the month," said John Mendel,
executive vice president of sales for American Honda. "Although July
sales declined versus last year, our sales increased compared to June
2010, which is a positive sign."
Hamilton Honda’s high volume sales from July have reduced their pre-
owned inventory levels and generated a need to buy gently used, low
mileage Honda vehicles from Honda owners. To restock their pre-owned
inventory, Hamilton Honda worked with Tier10 marketing
(www.Tier10Marketing.com ) to create the 2010 Honda Buy Back
program. The Program gives customers additional value to “buy-back”
their Honda and provides additional incentives towards the purchase of a
new Honda.