Hamilton Honda was founded by automotive executive Mike Saporito and 5 time pro-bowl linebacker Jessie Armstead a little over a year ago and they sky rocketed to the top 10 Honda retailers in the nation in only 12 months.

1. New Honda Dealership Sky-Rockets to #9 National Ranking
Hamilton Honda, founded by Mike Saporito & Jessie Armstead, breaks the top 10
list for Honda after being open only one year
Hamilton, NJ August 9, 2010
For Immediate Release:
Hamilton Honda, one of the fastest growing dealerships on the East Coast ranked #9
nationally with 363 sales of new Honda vehicles in July 2010. Hamilton Honda was
founded by automotive executive Mike Saporito and 5 time pro-bowl linebacker Jessie
Armstead a little over a year ago and they sky rocketed to the top 10 Honda retailers in
the nation in only 12 months.
During the same period, America Honda Motor Co., Inc., posted July sales of 112,437
vehicles, a decrease of 5.6 percent, based on the daily selling rate, the company recently
announced. American Honda year-to-date sales reached 706,346, an increase of 9.4
percent versus last year.
Honda Division posted July sales of 99,420, a decrease of 9.7 percent versus July 2009.
Honda trucks posted sales of 44,823 up 23.4 percent, led by the CR-V, up 0.9 percent
with sales of 20,058; the Odyssey up 37.8 percent with sales of 9,711; and the Pilot, up
45.4 percent with sales of 9,570. The Accord was the top-selling Honda model for July
with sales of 25,386, followed by the Civic with 23,231.
"A year ago the 'Cash for Clunkers' program began and sales of fuel-efficient picked up
quickly at the end of the month," said John Mendel, executive vice president of sales for
American Honda. "Although July sales declined versus last year, our sales increased
compared to June 2010, which is a positive sign."
Hamilton Honda’s high volume sales from July have reduced their pre-owned inventory
levels and generated a need to buy gently used, low mileage Honda vehicles from Honda
owners. To restock their pre-owned inventory, Hamilton Honda worked with
www.Tier10Marketing.com to create the 2010 Honda Buy Back program. The Program
gives customers additional value to “buy-back” their Honda and provides additional
incentives towards the purchase of a new Honda.
About Hamilton Honda
Hamilton Honda opened its 65,000 square foot state-of-the-art facility in Hamilton, New
Jersey on May 19, 2009. The dealership, located on a 12 acre campus in central New
Jersey, was founded by Automotive Veteran Mike Saporito and 5-time NFL pro-bowler
Jessie Armstead. After only one year in business, Hamilton Honda sky-rocketed into the
top 10 Honda retailers in the nation. Hamilton’s extraordinary growth is a result of their

2. active community involvement, exceptional customer service and their volume pricing
strategy which gives consumers guaranteed low prices, free oil changes, loaner cars and
car washes for life. New Jersey Senator Tom Goodwin recognized that “Hamilton Honda
has become an important member of the New Jersey business community since in its first
year, Hamilton is employing more than 100 individuals and has generated more than $90
million in sales revenue, with 4, 600 new and used cars sold and another 27,000
serviced.” The dealership has become known for its customer friendly team and new
facility equipped with an internet café with free refreshments and a mini-museum with
Jessie Armstead artifacts from the brightest moments of his career.
About Mike Saporito
Mike Saporito is an entrepreneur and 24-year-veteran of the automotive industry who has
achieved a rare industry milestone by generating more than two billion dollars of
automotive sales while representing Honda, Toyota, Nissan, Hyundai, Infiniti and Lexus.
Hamilton Honda, Saporito’s newest Honda dealership, recently sky-rocketed into the top
10 Honda retailers in the nation within one year of opening its doors. Saporito is also a
key supporter of the YMCA, volunteering his time and raising funds to help further the
organization’s mission. Saporito is also an active supporter of the Children’s Miracle
Network, Jimmy’s Fund, YWCA, SKOR, and Ryan’s Quest.
About Jessie Armstead
Jessie Armstead is co-owner of Hamilton Honda, one of the top 10 largest and fastest
growing Honda dealerships in the nation. Prior to his turn in the auto industry, Armstead
played 12 seasons in the NFL with the New York Giants and Washington Redskins, and
went to the Pro-Bowl five times. In addition to his work at Hamilton Honda, Armstead
works hard for a number of not-for-profit organizations, including YMCA, DARE, Cystic
Fibrosis, My Sisters Place, Giants Academy, ASC Football Camp, City Meals on Wheels
and Make a Wish Foundation.
Contact:
Sharon 0’Connell
Sharon@oconnellmail.com
703-661-3350
Relevant Links:
www.HamiltonHonda.net
www.MikeSaporitoNews.com
www.JessieArmsteadNews.com
www.Tier10Marketing.com