To celebrate earning its third Honda President’s Award in just five years of being in business, Hamilton Honda recently hosted a luncheon for its entire staff. Team members from sales, service, support and finance enjoyed an on-site barbecue, including chicken, ribs, corn and a variety of salads.
Hamilton Honda Sky Rockets to #9 Honda Retailer in the USJessie Armstead
Hamilton Honda was founded by automotive executive Mike Saporito and 5 time pro-bowl linebacker Jessie Armstead a little over a year ago and they sky rocketed to the top 10 Honda retailers in the nation in only 12 months.
Hamilton Honda opened its 65,000 square foot state-of-the-art facility in Hamilton, New Jersey on May 19, 2009. The dealership, located on a 12-acre campus in central New Jersey, was founded by Automotive Veteran Mike Saporito and 5 time NFL pro-bowler Jessie Armstead.
Hamilton Honda Sky Rockets to #9 Honda Retailer in the USJessie Armstead
Hamilton Honda was founded by automotive executive Mike Saporito and 5 time pro-bowl linebacker Jessie Armstead a little over a year ago and they sky rocketed to the top 10 Honda retailers in the nation in only 12 months.
Hamilton Honda opened its 65,000 square foot state-of-the-art facility in Hamilton, New Jersey on May 19, 2009. The dealership, located on a 12-acre campus in central New Jersey, was founded by Automotive Veteran Mike Saporito and 5 time NFL pro-bowler Jessie Armstead.
“Gestión para la mejora de la infraestructura, como medio para evitar el in...Panamá
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UNIVERSIDAD AMERICANA
FACULTAD DE DERECHO Y CIENCIAS POLÍTICAS
“Gestión para la mejora de la infraestructura, como medio para evitar el incumplimiento del Código de Ética en las audiencias de tránsito en el Departamento de Asesoría Legal en el Municipio de Chame”
Oris Itzel Cavalli Redondo
8-513-128
Informe de Práctica Profesional Para optar por el Título de Licenciado en
Derecho y Ciencias Políticas
Facilitador: Raúl Archibold Suárez
Panamá, 20 de diciembre de 2014
Profesor Ph.D. Raúl Archibold Suárez/ Investigación : "Incidencia de las emis...Panamá
Profesor Ph.D. Raúl Archibold Suárez en IV Encuentro Nacional Interuniversitario de Investigadores de Panamá
Investigación : "Incidencia de las emisiones del combustible fósil Búnker C de plantas termoeléctricas sobre la calidad de vida de los chorreranos.
Hamilton Honda opened its 65,000 square foot state-of-the-art facility in Hamilton, New Jersey on May 19, 2009. The dealership, located on a 12-acre campus in central New Jersey, was founded by Automotive Veteran Mike Saporito and 5 time NFL pro-bowler Jessie Armstead.
More About the Hamilton Honda DealershipMike_Saporito
Hamilton Honda opened its 65,000 square foot state-of-the-art facility in Hamilton, New Jersey on May 19, 2009. The dealership, located on a 12-acre campus in central New Jersey, was founded by Automotive Veteran Mike Saporito and 5 time NFL pro-bowler Jessie Armstead.
Hamilton Honda opened its 65,000 square foot state-of-the-art facility in Hamilton, New Jersey on May 19, 2009. The dealership, located on a 12-acre campus in central New Jersey, was founded by Automotive Veteran Mike Saporito and 5 time NFL pro-bowler Jessie Armstead.
More About the Hamilton Honda DealershipMolly Troha
Hamilton Honda opened its 65,000 square foot state-of-the-art facility in Hamilton, New Jersey on May 19, 2009. The dealership, located on a 12-acre campus in central New Jersey, was founded by Automotive Veteran Mike Saporito and 5 time NFL pro-bowler Jessie Armstead.
Hamilton Honda Sky Rockets to #9 Honda Retailer in the USMolly Troha
Hamilton Honda was founded by automotive executive Mike Saporito and 5 time pro-bowl linebacker Jessie Armstead a little over a year ago and they sky rocketed to the top 10 Honda retailers in the nation in only 12 months.
Hamilton Honda Sky Rockets to #9 Honda Retailer in the USHamilton Honda
Hamilton Honda was founded by automotive executive Mike Saporito and 5 time pro-bowl linebacker Jessie Armstead a little over a year ago and they sky rocketed to the top 10 Honda retailers in the nation in only 12 months.
Hamilton Honda Sky Rockets to #9 Honda Retailer in the USMike_Saporito
Hamilton Honda was founded by automotive executive Mike Saporito and 5 time pro-bowl linebacker Jessie Armstead a little over a year ago and they sky rocketed to the top 10 Honda retailers in the nation in only 12 months.
Hamilton Honda Sky Rockets to #9 Honda Retailer in the USAndrew Diffenderfer
Hamilton Honda was founded by automotive executive Mike Saporito and 5 time pro-bowl linebacker Jessie Armstead a little over a year ago and they sky rocketed to the top 10 Honda retailers in the nation in only 12 months.
“Gestión para la mejora de la infraestructura, como medio para evitar el in...Panamá
Práctica Profesional de 480 horas Para Optar Por La Licenciatura En Derecho y Ciencias Políticas
UNIVERSIDAD AMERICANA
FACULTAD DE DERECHO Y CIENCIAS POLÍTICAS
“Gestión para la mejora de la infraestructura, como medio para evitar el incumplimiento del Código de Ética en las audiencias de tránsito en el Departamento de Asesoría Legal en el Municipio de Chame”
Oris Itzel Cavalli Redondo
8-513-128
Informe de Práctica Profesional Para optar por el Título de Licenciado en
Derecho y Ciencias Políticas
Facilitador: Raúl Archibold Suárez
Panamá, 20 de diciembre de 2014
Profesor Ph.D. Raúl Archibold Suárez/ Investigación : "Incidencia de las emis...Panamá
Profesor Ph.D. Raúl Archibold Suárez en IV Encuentro Nacional Interuniversitario de Investigadores de Panamá
Investigación : "Incidencia de las emisiones del combustible fósil Búnker C de plantas termoeléctricas sobre la calidad de vida de los chorreranos.
Hamilton Honda opened its 65,000 square foot state-of-the-art facility in Hamilton, New Jersey on May 19, 2009. The dealership, located on a 12-acre campus in central New Jersey, was founded by Automotive Veteran Mike Saporito and 5 time NFL pro-bowler Jessie Armstead.
More About the Hamilton Honda DealershipMike_Saporito
Hamilton Honda opened its 65,000 square foot state-of-the-art facility in Hamilton, New Jersey on May 19, 2009. The dealership, located on a 12-acre campus in central New Jersey, was founded by Automotive Veteran Mike Saporito and 5 time NFL pro-bowler Jessie Armstead.
Hamilton Honda opened its 65,000 square foot state-of-the-art facility in Hamilton, New Jersey on May 19, 2009. The dealership, located on a 12-acre campus in central New Jersey, was founded by Automotive Veteran Mike Saporito and 5 time NFL pro-bowler Jessie Armstead.
More About the Hamilton Honda DealershipMolly Troha
Hamilton Honda opened its 65,000 square foot state-of-the-art facility in Hamilton, New Jersey on May 19, 2009. The dealership, located on a 12-acre campus in central New Jersey, was founded by Automotive Veteran Mike Saporito and 5 time NFL pro-bowler Jessie Armstead.
Hamilton Honda Sky Rockets to #9 Honda Retailer in the USMolly Troha
Hamilton Honda was founded by automotive executive Mike Saporito and 5 time pro-bowl linebacker Jessie Armstead a little over a year ago and they sky rocketed to the top 10 Honda retailers in the nation in only 12 months.
Hamilton Honda Sky Rockets to #9 Honda Retailer in the USHamilton Honda
Hamilton Honda was founded by automotive executive Mike Saporito and 5 time pro-bowl linebacker Jessie Armstead a little over a year ago and they sky rocketed to the top 10 Honda retailers in the nation in only 12 months.
Hamilton Honda Sky Rockets to #9 Honda Retailer in the USMike_Saporito
Hamilton Honda was founded by automotive executive Mike Saporito and 5 time pro-bowl linebacker Jessie Armstead a little over a year ago and they sky rocketed to the top 10 Honda retailers in the nation in only 12 months.
Hamilton Honda Sky Rockets to #9 Honda Retailer in the USAndrew Diffenderfer
Hamilton Honda was founded by automotive executive Mike Saporito and 5 time pro-bowl linebacker Jessie Armstead a little over a year ago and they sky rocketed to the top 10 Honda retailers in the nation in only 12 months.
Starting the StrategyCatherine OlszanowskiArgosy.docxdessiechisomjj4
Starting the Strategy
Catherine Olszanowski
Argosy University
Capstone Experience in Integration and Strategy B6028
Dr. Thomas Kemp
November 27, 2013
Running Head: STARTING THE STRATEGY 1
STARTING THE STRATEGY 14
Abstract
Honda Motor Corporation was established in 1946 by Soichiro Honda. Honda is an international corporation that manufactures a varied range of motor products, from fuel efficient cars, mopeds, engines, motorcycles, to exclusive sports cars. This audit assesses Honda’s market position, value proposition and competitive advantage at the same time evaluates the existing atmosphere Honda functions in. This paper will also perform a preliminary assessment of external factors that comprise the Porters five forces. Lastly, this paper will focus on Honda’s strategic issues and provide proposals that will assist the company in determining problems while providing results and recommendations.
Running head: PRELIMINARY STRATEGY AUDIT 2
Table of Contents
Abstract2
Introduction………………………………………………………………………………………………………… 3
Market Position……………………………………………………………………………………………. 4
Value Proposition…………………………………………………………………………………………… 5
Competitive Advantage…………………………………………………………………………………… 5
External Environment………………………………………………………………………………………………… 6
Current Environment……………………………………………………………………………………… 6
Assessment of External Factors…………………………………………………………………………….. 7
Porters Five Forces………………………………………………………………………………………….. 8
Strategic Issues……………………………………………………………………………………………………… 10
Economic Health………………………………………………………………………………………....... 10
Aging Riders………………………………………………………………………………………………. 11
Diversifying……………………………………………………………………………………………… 11
Summary of Key Findings and Recommendations…………………………………………………………………. 12
Conclusion………………………………………………………………………………………………………… 13
References14
Starting the Strategy
Introduction
In today’s market few companies know that being able to sustain a competitive advantage is crucial to the longevity of a company. Honda has been in business since 1903 which is celebrating their 110th anniversary and within that time Honda has become a global icon that has been at the forefront of the motorcycle industry.
Market Position:
According to Honda’s website it has stated that Honda’s target consumers are: “In 2012, U.S. sales of new Honda motorcycles to our “outreach” customers -- young adults 18-34, women, African-Americans and Hispanics – grew overall at more than twice the rate as sales to our traditional U.S. customer base of Caucasian men, ages 35-plus” (Honda, 2013, p. 3). Honda has a healthy product line that caters to every price point and also has a parts and service and clothing departments that further facilitate the Honda experience. Honda’s marketing strategy is about American made motorcycles and freedom of the road. Each Honda store is franchised out and has at least one dealership in each major city so that they can integrate themselves in the local communities that t.
Hamilton Honda Ranks Nationally as #9 Honda DealerJessie Armstead
Hamilton Honda, one of the fastest growing dealerships on the East Coast ranked #9 nationally with 363 sales of new Honda vehicles in July 2010. Hamilton Honda was founded by automotive executive Mike Saporito and 5 time pro-bowl linebacker Jessie Armstead a little over a year ago and they sky rocketed to the top 10 Honda retailers in the nation in only 12 months.
Hamilton Honda, one of the fastest growing dealerships on the East Coast ranked #9 nationally with 363 sales of new Honda vehicles in July 2010. Hamilton Honda was founded by automotive executive Mike Saporito and 5 time pro-bowl linebacker Jessie Armstead a little over a year ago and they sky rocketed to the top 10 Honda retailers in the nation in only 12 months.
Hamilton Honda Ranks Nationally as #9 Honda DealerMike_Saporito
Hamilton Honda, one of the fastest growing dealerships on the East Coast ranked #9 nationally with 363 sales of new Honda vehicles in July 2010. Hamilton Honda was founded by automotive executive Mike Saporito and 5 time pro-bowl linebacker Jessie Armstead a little over a year ago and they sky rocketed to the top 10 Honda retailers in the nation in only 12 months.
Hamilton Honda Ranks Nationally as #9 Honda DealerMolly Troha
Hamilton Honda, one of the fastest growing dealerships on the East Coast ranked #9 nationally with 363 sales of new Honda vehicles in July 2010. Hamilton Honda was founded by automotive executive Mike Saporito and 5 time pro-bowl linebacker Jessie Armstead a little over a year ago and they sky rocketed to the top 10 Honda retailers in the nation in only 12 months.
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• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
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Hamilton Honda Celebrates President’s Award With Employee Luncheon
1. Hamilton
Honda
Celebrates
President’s
Award
With
Employee
Luncheon
HAMILTON,
N.J.
–
To
celebrate
earning
its
third
Honda
President’s
Award
in
just
five
years
of
being
in
business,
Hamilton
Honda
recently
hosted
a
luncheon
for
its
entire
staff.
Team
members
from
sales,
service,
support
and
finance
enjoyed
an
on-‐site
barbecue,
including
chicken,
ribs,
corn
and
a
variety
of
salads.
Co-‐owners
Mike
Saporito
and
former
New
York
Giants
legend
Jessie
Armstead
gave
the
staff
a
warm
welcome
followed
by
a
congratulatory
speech.
In
addition
to
the
Hamilton
Honda
staff,
local
representatives
from
American
Honda
joined
the
festivities,
including
Zone
Manager
Sam
Dolente,
District
Manager
Tom
Sterling
and
District
Parts
and
Service
Manager
Andy
McGowen.
The
President’s
Award
is
presented
annually
to
only
the
top
15
percent
of
Honda
dealerships
nationwide.
It
is
the
most
coveted
honor
that
the
manufacturer
can
grant
to
its
dealerships
and
is
awarded
to
“top-‐performing
dealerships
in
the
area
of
sales,
customer
treatment,
training,
business
management,
service
retention
and
facilities,”
according
to
Honda.
As
required,
all
of
Hamilton’s
sales
associates
are
current
on
their
Honda
product
and
process
tests.
Additionally,
the
dealership
received
a
customer
service
index
score
above
the
district
average
and
was
profitable
for
year.
Hamilton
Honda
had
a
monumental
2013,
finishing
the
year
as
the
16th-‐ranked
Honda
dealer
in
the
U.S.
after
selling
4,200
new
Honda
vehicles.
Additionally,
the
dealership
sold
532
vehicles
in
August
and
set
an
all-‐time
district
record.
It
also
marked
the
first
time
a
dealership
in
that
district
sold
over
500
vehicles.
About
Hamilton
Honda:
Hamilton
Honda,
founded
by
former
New
York
Giants
Pro-‐Bowl
linebacker
Jessie
Armstead
and
automotive
veteran
Mike
Saporito,
opened
its
65,000-‐square-‐foot,
state-‐of-‐the-‐art
facility
in
Hamilton,
New
Jersey,
on
May
19,
2009.
After
only
one
year
in
business,
Hamilton
Honda
skyrocketed
into
the
top
10
Honda
retailers
in
the
nation.
In
its
short
history,
the
dealership
has
earned
numerous
accolades,
including
the
Hamilton
Township
New
Business
Award,
Hamilton
Community
Enrichment
Award,
and
“Dealer
Of
The
Year”
at
the
15th
Annual
Urban
Wheel
Awards
in
Detroit.
Hamilton
Honda
has
also
been
honored
with
the
President’s
Award
and
the
Council
of
Excellence
Award,
American
Honda
Motor
Co.’s
most
prestigious
recognitions.
Related
Links:
http://www.HamiltonHonda.net
http://www.JessieArmsteadNews.com
http://www.MikeSaporitoNews.com
###