The trailer uses effective iconography, sound, and editing to summarize the plot and generate interest in the Halloween film. Iconography includes the killer's mask, knife, and other Halloween props that set the scene. Non-diegetic music and diegetic sounds like screams build tension and danger. The narrative jumps back and forth in time through flashbacks and quick cuts to explain the killer's motives from childhood trauma and show he has returned seeking revenge through suspenseful scenes.

2. Iconography
The trailer for Halloween is effective in letting us know about the genre
because of the use of props such as a knife, mask and several halloween
props such as costumes and pumpkins which are relevant to the name of
the film and the horror/slasher genre.
The killer wears a mask to disguise himself showing how ambiguity is
important in the film and the genre. This suggests a sense of foreboding
and curiosity developing in the audience who are eager to find out what
this killer has planned.
The trailer starts with different snapshots of news stories which connote
the incidents that had an effect on the killer making him want to get
revenge and it also allows us the better understand his motives.
There are several shots of the killer carrying a dead body, wearing a mask
holding a knife etc. These scenes conform to genre conventions because
these shots and props are commonly used in slasher films.
The text displayed on the screen ‘Evil has a destiny’ suggests that
something bad will happen in the film and makes the audience excited to
see the movie.

3. Sound
The sound is important in making the trailer effective. There is good use of non diegetic,
incidental music to emphasise the danger and sense of foreboding. Firstly, The sound of heart
beats connotes how lives are at stake and how there is a fear inside of people who are scared or
hiding from the killer.
Towards the end of trailer we hear spooky, mesmerising music which grabs the audiences
attention but adds curiosity and builds on the dangerous and mysterious music which is played
at the start. This is further enhanced by the sound of stabbing and blades being sharpened to
show the plot of death and add a stronger sense of danger.
The diegetic sound is also important because when we hear words like ‘STOP!!!’ and ‘HELP!’ we
are assured that the genre is horror/slasher.
Also the use of voiceover is beneficial in helping us understand the story and understand that
‘He’s come back....’hasn’t said a word in 15 years’ building on stories of the past and how they
influence his present actions.

4. Narrative and Editing
The narrative is non linear to represent the various events happening at
different points in time and allow us the solve the puzzle of what is going
on.
The killers motives are explained well through the use of a flashback to his
childhood where his family was killed and the killed was held in custody.
We then see how he has returned to get revenge, suggesting that his plan
is clear and well thought out with good reason.
There are alot of flashing and blinking screens to show the capturing of
events or how someone is witnessing these events and is scared, therefore
the screen blinking captures this motion and adds effect to how the
audience should be feeling.
We see a Black & White/ Sepia effect at the start to emphasise the event
of the news reports and family massacre being a flashback or a memory
effecting/influencing future events.
The use of quick cuts and fade to black transitions conform to conventions
because the audience get an idea of events that happen and how there is
alot of suspense in the film and sense of foreboding occurring.