This document provides an overview of a company that offers expertise, innovation and results through professional services and technology solutions. It summarizes the company's capabilities in areas such as information technology, organization and strategy, and intelligence and security operations. Case studies are also presented highlighting successful projects for clients such as the U.S. Army and Department of Veterans Affairs.

1. Expertise. Innovation. Results.
Translating vision into success.
Capabilities Briefing

2. Our Value
Translating your vision into success
The right team with the
Expertise. knowledge and experience to
overcome your most significant
challenges.
Committed to help you find and
Innovation. integrate new ideas and
technologies to create lasting
value.
Offering the expertise and tools to
Results. help your organization control
costs, increase efficiency and
measure outcomes.
Expertise. Innovation. Results.

3. Our Company
Building on a legacy of service
− Founded in 2006
− Professional services and technology solutions firm
− Headquartered in Arlington, VA
− Service-Disabled Veteran-Owned, Woman-Owned, 8(a) Small Business
− Top Secret Facility Clearance
− Over 160 employees operating worldwide
• Highly qualified and certified experts with proven experience
• Cleared professionals
• Focus on hiring Veterans and Wounded Warriors
− Continuing to serve…
Expertise. Innovation. Results.

4. Our Approach
Translating vision into success
We leverage our deep domain
knowledge and expertise combined
with our leading-edge innovation to
provide comprehensive and cost-
effective services for our clients. Expertise.
Innovation.
To be responsive to your needs we Results.
rely on agile methodologies across
our service areas to deliver highly
customized solutions tailored to your
organizational needs.
Expertise. Innovation. Results.

5. Our Services
Information Technology
Increased efficiency through leading-edge technology.
As federal agencies and businesses seek technical solutions to meet their organizational
demands, increase efficiencies across the enterprise and improve strategic communications,
they face complex challenges. We assist our clients in integrating technology across
organizational barriers, ensuring strategic technology delivers real value, and achieving
compliance with evolving standards and regulations.
Our capabilities:
• Systems engineering and integration
• Social media strategy and deployment
• Software development and integration
• Portal, website, and web application solutions
• Strategic communications and marketing
• Contact center management
Expertise. Innovation. Results.

6. Our Success
Case Study: U.S. Army Recruiting Command
Challenge
The U.S. Army Recruiting Command (USAREC) Cyber Recruiting Center needed a scalable
communications and data management strategy to better engage future soldiers and manage
relationships with Army recruits.
Solution
− Implemented a comprehensive multi-channel communication strategy for contact center management
− Developed and deployed a social media and communications strategy including Facebook, Twitter, and an
online community portal to better recruit prospects and retain future soldiers
− Integrated commercial off-the-shelf (COTS) and open source technologies to leverage cost savings and
increase efficiencies
− Applied agile process principles in providing solutions for the client
Results
− Increased efficiencies and effectiveness of USAREC’s strategic communications strategy and their overall
recruiting process
− The Army Future Soldier Center Facebook page, created as a pilot in October 2009, has 46,693 fans and
continue to increase at least 2% weekly
− Assisted the Lead Refinement Center with increasing its conversion rate of leads to appointments with
recruiters from 23.5% in 2007 to 33.37% in 2009
Expertise. Innovation. Results.

7. Our Clients
Partnering for success
Department of the Army
− Office of the Chief of Public Affairs (OCPA)
− US Army Office of Small Business Programs (OSBP)
− US Army Recruiting Command (USAREC)
Department of Veterans Affairs
− VA Office of Small and Disadvantaged Business Utilization (OSDBU)
− VA Office of Information and Technology (OI&T)
− VA Veterans Health Administration
National Guard Bureau
− Army National Guard Bureau
Nuclear Regulatory Commission
− Office of Information Services
Expertise. Innovation. Results.

8. Our Services
Organization and Strategy
Optimize performance and create efficiencies.
In the new era of doing more with less, efficiency is critical. Drawing on our extensive
experience, we identify ways to keep operations lean and effective while ensuring
organizations have the necessary human capital and management systems to achieve their
long-term strategic goals, while effectively managing risk, changing priorities, regulatory
compliance and acquisition reform.
Our capabilities:
• Organization and process improvement
• Human capital and resource planning
• Enterprise program management support
• Lifecycle acquisition support
• Planning, facilitation, and training
Expertise. Innovation. Results.

9. Our Success
Case Study: U.S. Army Office of Small Business Programs
Challenge
The Army Office of Small Business Programs (OSBP) needed a full-scale program
management solution and communications strategy to assist them with accomplishing
their mission of ensuring small businesses have the necessary knowledge and resources
to support the Warfighter.
Solution
− Prepared and implemented a detailed work plan with time lines and deliverables including planning, scope,
risk analysis, resource allocation, and cost controls
− Developed and implemented a comprehensive communications strategy leveraging innovative social media
and outreach tools
− Planned and executed national conferences and training events focused on educating small businesses on
procurement opportunities and assist them with increasing their ability to respond to the Army’s needs
− Incorporated cutting-edge open source technologies such as Drupal, social media platforms, and CRM tools
Results
− Leveraged an agile methodology based on the PMBOK model for managing the overall program and
experienced less than 1% schedule and cost variances while supporting the Army OSBP
− Streamlined processes by designing and implementing a new conference website powered by Drupal that
has increased functionality, creating efficiencies for the conference staff
− Improved attendance at Army OSBP conferences and events by at least 30% each year, facilitating an
increase in small business federal contracting market participation
Expertise. Innovation. Results.

10. Our Clients
Partnering for success
Department of Defense
− Defense Advanced Projects Research Agency (DARPA)
− Joint Chiefs of Staff
− Office of the Assistant Secretary of Defense (OASD)
− Office of the Inspector General (OIG)
− National Defense University (NDU)
Department of the Army
− Office of the Chief of Public Affairs (OCPA)
Department of Veterans Affairs
− Veterans Affairs Acquisition Academy (VAAA)
− Office of Small and Disadvantaged Business Utilization (OSDBU)
National Guard Bureau
− Army National Guard Bureau
Expertise. Innovation. Results.

11. Our Services
Intelligence, Operations and Resiliency
Leveraging knowledge to secure today and plan for tomorrow.
Business and government must be prepared to meet the ever-changing security threats in the
21st century. We assist organizations in identifying potential foreign and domestic threats,
quantifying exposure to these threats, and recommending prudent countermeasures to ensure
people are safe, assets are protected and operations can continue.
Our capabilities:
• Lifecycle security and stability operations
consulting
• Information collection and intelligence analysis
• Policy development, training and exercise support
• Business continuity planning and operational
support
• Physical and personnel security
Expertise. Innovation. Results.

12. Our Success
Case Study: Commander Navy Installations Command
Challenge
The Commander Navy Installations Command (CNIC) required a lifecycle security and
stability operations solution to maintain continuous situational awareness throughout
the Navy’s Shore Enterprise, which covers 11 regions CONUS and OCONUS.
Solution
− Provided a team of certified Battle Watch Specialists to provide 24/7/365 situational awareness
− Provided key inputs in development of the Standard Operating Procedures and Quick Reaction Checklists for
a multitude of ATFP and other emergency response scenarios
− Developed and reviewed incident plans, processes, procedures and checklists, including report and briefing
templates, standing orders, Commander’s Critical Information Requirements (CCIR) and exercise plans
− Designed and demonstrated a successful three-tier surge staffing support capability
Results
− Provided seamless support that enabled critical continuity of operations and communication flow across 11
regional operations centers that increased the effectiveness of support to the Navy fleet
− Successfully supported contingency operations during emergency situations caused by natural or man-made
disasters throughout the world, such as the Great East Japan Earthquake and the 2011 Tornado Season
Expertise. Innovation. Results.

13. Our Clients
Partnering for success
Department of Defense
− Defense Intelligence Agency (DIA)
− Joint Improvised Explosive Device Defeat Organization
− North American Treaty Organization (NATO)
Department of the Air Force
− Deputy Chief of Staff, Operations Plans & Requirements
Strategic Plans & Policy Division (A5XP)
Department of the Army
− Army G-3/5/7 Army Asymmetric Warfare Office (AAWO)
− Department of the Army (HQDA) G-3
− Office of the Provost Marshal General (OPMG)
Department of the Navy
− Commander, Navy Installations Command (CNIC)
− Naval Facilities Engineering Command (NAVFAC)
− Navy Bureau of Medicine and Surgery (BUMED)
Department of Homeland Security
− Federal Emergency Management Agency (FEMA)
− Office of Infrastructure Protection (OIP)
Expertise. Innovation. Results.

14. Our Services
Supply Chain and Logistics
Continuous process improvement.
There are many challenges organizations currently face that result in them working harder than
ever to fulfill their missions. These challenges range from increasing cost pressures, loss of
workforce skills and expertise, staying relevant with emerging technologies and increasing
customer demands. We are dedicated to working with our clients to solve their most difficult
supply chain and logistics challenges through a systematic approach that helps organizations
realize full performance potential.
Our capabilities:
• Lifecycle logistics planning and support
• Process analysis and optimization
• Supply chain strategy
• Resource management
Expertise. Innovation. Results.

15. Our Success
Case Study: North Atlantic Treaty Organization
Challenge
The NATO Combined Security Transition Command – Afghanistan (CSTC-A)
required mission support with training, equipping, and fielding the Afghanistan
National Security Forces (ANSF) to build capable security institutions to advance
its national interests in accordance with established norms and international law.
Solution
− Assisted in the development of Standard Operating Procedures, databases and schedules to enhance
logistics coordination
− Facilitated and tracked procured articles with registration systems and material receipt analysis
− Developed, prepared and delivered briefings and concept papers with a focus on best practices in acquiring
weapons, ammunition, facilities, equipment, infrastructure and training
− Conducted detailed analysis and prepared reports to show historical and future logistical and acquisition
trends to aid decision makers
Results
− Provided transparent, real time and detailed tracking of acquisitions and resource management to ensure
cost effective use of resources
− Developed and controlled operations orders used as the single source document across Afghanistan for
scheduling basic warrior training, professional training, equipment staging, officer and mentor scheduling,
consolidated training prior to fielding, facility availability and deployment timelines
Expertise. Innovation. Results.

16. Our Clients
Partnering for success
Department of Defense
− Defense Intelligence Agency (DIA)
− Joint Improvised Explosive Device Defeat Organization
− North American Treaty Organization (NATO)
Department of the Army
− U.S. Army Research, Development and Engineering Command
Department of Homeland Security
− Federal Emergency Management Agency (FEMA)
Expertise. Innovation. Results.

17. Innovation Center
Keeping our clients on the cutting-edge
Our Innovation Center was founded to encourage a culture of continuous
learning and leverage innovation across our organization to ensure our clients
have access to cutting-edge technologies and best practices.
Research and Development Insights and Best Practices
- Market research - Industry events
- Pilot initiatives - Professional organizations
Innovation
Center
Community of Experts Methodology
- Innovation collaboration - Agile development
- PMP, ITIL, Agile ScrumMaster - Open source and COTS
integration
Expertise. Innovation. Results.

18. Contract Vehicles
Gaining access to our services
− Sole Source 8(a)
− Sole Source SDVOSB
− GSA MOBIS
− SeaPort-e
− VA EVEAH BPA
− VA T4
− Department of State WPMSS BPA
− DARPA STO
− DFES USACIL
− JIEDDO Support Services
− Office of the Secretary of Defense BPA
− PEO CS & CSS Omnibus III BPA
− US Army MPMS
− US Army MRMC Support Services
− US Army SMDC - CNTPO
Expertise. Innovation. Results.

19. Continuing to serve…
Fostering a culture of service
At Halfaker our passion is to continue to serve. This is not only reflected in the
service we provide our clients, but is also what drives our desire to make a
difference in the lives of those around us, our communities, and our Nations
Veterans and Wounded Warriors. Community service is a fixture within our
culture and our team is dedicated to making a positive difference.
Expertise. Innovation. Results.

20. Contact Us
Halfaker Headquarters
Dawn Halfaker
President and CEO
dawn.halfaker@halfaker.com
Keith Kruse
Chief Operating Officer
keith.kruse@halfaker.com
2900 South Quincy Street, Suite 375
Arlington, VA 22206 Michael King
Phone: (703) 434-3900 Chief Technology Officer
www.halfaker.com
michael.king@halfaker.com
Rebecca Holloman
Director of Marketing
rebecca.holloman@halfaker.com
Expertise. Innovation. Results.