1. Casio gagal mendaftarkan merek Edifice untuk jam tangan karena sudah ada merek serupa milik pengusaha lokal Bing Ciptadi.
2. Pengadilan memutuskan penolakan pendaftaran merek oleh Komisi Banding HAKI sudah sesuai dengan undang-undang.
3. Putusan ini membuat gugatan Casio terhadap Bing Ciptadi juga gugur.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
1. HAKI
Hak Kekayaan Intelektual yang disingkat ‘HKI’ atau
akronim ‘HAKI’ adalah padanan kata yang biasa
digunakan untuk Intellectual Property Rights (IPR),
yakni hak yang timbul bagi hasil olah pikir otak yang
menghasilkan suatu produk atau proses yang
berguna untuk manusia. Pada intinya HAKI adalah
hak untuk menikmati secara ekonomis hasil dari
suatu kreativitas intelektual. Objek yang diatur
dalam HaKI adalah karya-karya yang timbul atau
lahir karena kemampuan intelektual manusia.
2. Secara garis besar HAKI dibagi dalam
dua bagian, yaitu:
1. Hak Cipta (copy rights)
2.Hak Kekayaan Industri (Industrial Property Rights),
yang mencakup:
•Paten;
•Desain Industri (Industrial designs);
•Merek;
•Penanggulangan praktik persaingan curang (repression
of unfair competition);
•Desain tata letak sirkuit terpadu (integrated circuit);
•Rahasia dagang (trade secret)
3. Cara membedakan Jam KW dan Ori:
1. Perhatikan bentuk fisiknya:
Jam tangan yang asli dibuat dengan mesin-mesin
yang presisi dan berkualitas. Hasilnya casing atau
badan jam akan terlihat halus dan semua tulisan
yang tercetak maupun terukir akan terlihat rapi.
Apabila Anda membeli sebuah jam dengan merk
terkenal namun saat dipegang, badan jam terasa
kasar dan tulisannya tidak rapi, maka kemungkinan
besar produk tersebut adalah palsu.
4. Berikut contoh jam Q&Q palsu:
GAMBAR 1: Q&Q Palsu tampak depan
Pada GAMBAR 1 diatas, terlihat bahwa tulisan angka-angka pada dial (dek) jam
terlihat seperti kurang rapi dan jelembret.
6. Perhatikan bagian yang dilingkari
diatas:
1. Tulisan water resist terlihat kurang
rapi.
2. Lingkaran logo tidak terlihat rapi, ada
lingkaran yang putus
3. Arsiran pada layar tidak rapi
7. Bandingkan dengan foto jam tangan
Q&Q yang asli dibawah ini:
GAMBAR 3: Q&Q Asli tampak depan
8. Pada GAMBAR 3 diatas, terlihat bahwa tulisan pada
dial terlihat rapi, bahkan sampai tulisan yang sangat
kecil sekalipun (tulisan dalam kotak kuning) yang sulit
dilihat dengan mata telanjang. Untuk produk palsu
yang murah tidak memiliki mesin yang cukup baik
untuk menulis tulisan yang sangat kecil.
9. GAMBAR 4: Q&Q Asli tampak belakang
Pada gambar 4 diatas dapat terlihat bagian belakang arloji Q&Q yang asli terlihat sangat
rapi dan tulisan serta gambarnya jelas dan tegas.
10. GAMBAR 5: Casio DW 6900 Palsu
Pada GAMBAR 5 diatas adlah contoh Casio G-Shock DW 6900 yang cukup bagus. Semua tulisannya
terlihat tidak ada salah ejaan. Namun kalau diperhatikan, ada satu yang salah, yaitu tulisan G-SHOCK
hanya cetakan / sablonan dan tidak diukir. Sedangkan G-Shock yang asli tulisannya adalah ukiran.
11. 2. Cek Mesin Jam
• Untuk melakukan hal ini memang perlu
membongkar arloji dan dibutuhkan pengetahuan
tentang tipe-tipe mesin yang digunakan pada jam
tangan. Secara garis besar, bagian dalam arloji
yang original akan terlihat rapi dan presisi.
Dibawah adalah contoh mesin MIYOTA yang
digunakan pada arloji Q&Q Analog Original:
GAMBAR 6: Miyota Engine
12. 4. Cek Nomor Seri atau Tipe Jam
Cek nomor seri atau kode jam tangan Anda lalu cari di
internet apakah produk tersebut benar-benar ada.
Untuk produk-produk yang paslu biasanya tidak
menuliskan kode atau seri-nya.
GAMBAR 7: Nomor Seri jam Q&Q
13. 5. Cek harganya
Ada baiknya Anda mengetahui harga pasaran
produk yang akan dibeli. Kalau harganya lebih
murah sampai 60% dari harga pasaran, maka
sebaiknya ekstra hati-hati. Untuk produk Q&Q
yang dijual dengan harga dibawah Rp. 60.000
kemungkinan palsu.
14. CONTOH KASUS:
Upaya Casio Keisanki Kabushiki Kaisha (Casio Computer Co Ltd)
mendaftarkan merek Edifice kandas. Pengadilan Niaga Jakarta Pusat tidak
mengabulkan gugatan Casio terhadap Komisi Banding Merek Direktorat
Jenderal Hak Kekayaan Intelektual (Ditjen HAKI) yang menolak pendaftaran
merek Edifice tersebut.Hakim menyatakan alasan penolakan Komisi Banding
HaKI sudah sesuai dengan Undang-Undang No 15 Tahun2001 tentang Merek.
Ketika Casio mendaftarkan merekEdificie, ternyata sudah ada merek
serupa yang terdaftar dengan nomor IDM000182671, milik pengusaha lokal
Bing Ciptadi. Merek kembar tersebut sama-sama merek arloji. Jika Komisi
Banding HaKI menerima pendaftaran dari Casio, konsumen akan bingung
karena ada merek yang sama.Putusan hakim ini ternyata juga berpengaruh
pada perkara gugatan Casio lain yang dialamatkan kepada Bing Ciptadi.
Ketua Majelis Hakim Ennid Hasanuddin mengatakan tidak perlu lagi
memproses gugatan Casio pada Bing Ciptadi."Ini berpotensi menimbulkan
tumpang tindih perkara," tegas Ennid. Casio memang menggugat Komisi
Banding HAKI dan Bing Ciptadi dalam perkara yang berbeda. Putusan ini jelas
membuat perusahaan asal Jepang itu kecewa. Apalagi, ternyata putusan ini
membuat perlawananCasio terhadap Bing Ciptadi juga gugur.
15. Kuasa Hukum Casio, Gracia Natalie, menyayangkan keputusan majelis
hakim tersebut. Ia bilang, persoalan antara gugatannya terhadap Komisi
Banding Merek dan gugatan terhadap pengusaha lokal tidak sama. Hal ini
terlihat dari permohonan dalam dua gugatan itu yang berbeda. Jika dalam
gugatan dengan Komisi Banding, Casio minta agar lembaga tersebut mau
menerbitkan sertifikat merek Edifice milik Casio.
Sementara gugatan pada Bing Ciptadi, Casio mengajukan
pembatalan merek Edifice milikpengusaha lokal tersebut. Tampaknya,
Casio tidak akan menyerah begitu saja. "Kami akan segera lakukan
perlawanan terhadap putusan ini,"ujar Gracia.Sebaliknya, Kuasa
Hukum Komisi Banding Merek, Made Yuda Yudistira, puas atas putusan
hakim ini. Sampai saat ini Casio memang tidak bisa mendaftarkan merek
Edifice untuk produk seperti jam tangan elektronik, arloji elektronik,
lonceng elektronik, dan beberapa perlengkapan produk tersebut.