The document provides tips for selling IT security solutions, with the overall goals of securing systems, making clients happy, and establishing oneself as a hero. It emphasizes understanding clients' motivations such as fear, greed, ego and pride. Other tips include communicating urgency, identifying decision-makers, applying personal interaction skills, and framing security as a means to avoid risks and losses rather than just spending money. The document stresses that security is difficult to sell due to its preventative nature, and that technical skills must be paired with sales skills to succeed.