The document compares the websites of Haagen-Dazs and Ben & Jerry's ice cream companies. It finds that the Ben & Jerry's site is more interactive, uses fun colors, and shows graphics of ice cream, making it more welcoming. In contrast, it describes the Haagen-Dazs site as not very well made and more focused on advertising their packaging than the ice cream itself. It also mentions plans to change aspects of the Haagen-Dazs website to include more information about nutrition facts.